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Advertising & Public Relations

Certificates

• Study Abroad & Field Studies

Talking Dog Agency

Internships.

• Research, Centers & Labs

Crisis Communication Think Tank

Adpr academy, adpr connection.

• CAM Fellows Program
• Executive Advisory Board

The Department of Advertising & Public Relations at UGA

  The Department of Advertising and Public Relations’ (ADPR) core mission is to deliver excellent teaching, research and service through exemplary leadership and innovation. We provide a cutting-edge academic and professional curriculum and diverse experiential learning opportunities to students majoring in advertising and public relations.

As a hub for interdisciplinary research and professional development, ADPR houses the Brain, Body, and Media (BBAM) Lab, the Center for Advanced Computer-Human Ecosystems (CACHE), the Center for Health and Risk Communication (CHRC) and the Social Media Engagement & Evaluation (SEE) Suite. ADPR is also the proud home of Talking Dog , a student-led, full-service advertising and public relations agency.

By collaborating with local community partners, as well as nationally and internationally recognized brands, our students are prepared and empowered to be leaders in the fields of advertising and public relations, not only across Georgia, but throughout the world.

View other videos here:

Hear what   Jonina Bullock (AB ’23) and Simi Shetty (AB ’23) have to say about Advertising and Public Relations

Curriculum Overview

The Department of Advertising and Public Relations (ADPR) at Grady College is a top-ranked program with award-winning teachers, internationally recognized scholars and leading professionals in the industry. The program provides students with the core writing, creative, analytical, communication and management skills required to launch successful careers in advertising, public relations and strategic communications.

The varied expertise of the faculty allows ADPR majors to supplement these foundational skills with specialized knowledge in areas such as social media and podcasting, health, crisis, and risk communication, communication leadership, corporate communication, artificial intelligence (AI) and virtual reality (VR) technologies, psychophysiology, political and public affairs communication, consumer psychology and international communication, among others.

Advertising Course Sampler

Note: this is not an exhaustive list of all courses offered within the ADPR department, and it should be kept in mind that not all courses are offered each semester.

ADPR 3110 – Brand Storytelling

Students learn the basics of ad design and strategic messaging from tweets to magazine ads, to viral-video scripts, to TV spots.

ADPR 5100 – Global and Multicultural Advertising

Examination of the theory and practice of global competition and worldwide markets.

ADPR 5520 – Advanced Graphics of Communication

Students will be expected to articulate the concepts and strategies that guide their design decisions and how their designs best communicate a message to a target audience.

ADPR 5741 – Integrated ADPR Campaigns

Students in this course will work in teams to conduct audience research, create an integrated communication campaign, prepare a comprehensive communication campaign book and make a formal presentation to the client.

ADPR 5990 – Seminar in Advertising and Public Relations

Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields.

Public Relations Course Sampler

Adpr 3550 – social media content and production.

A practical and theoretical laboratory experience teaching students to develop, produce, publish, and manage written and visual content for social media.

ADPR 5120 – Crisis Communication

Students develop crisis analysis, planning, and communication skills through class discussion, analysis of theories, case studies, and development of a crisis communication plan.

ADPR 5750 – Social Media Analytics, Listening and Engagement

This class focuses on social media activities, such as analytics, listening and engagement.

ADPR 5930 – PR Ethics, Diverse Cultures and Cross-Cultural Leadership

Case studies and theory are applied to contemporary situations in this course to explore how economics and politics affect issues of inclusion, corporate purpose, communication and leadership across cultures.

Additional Information

Admissions Process & Requirements

All Degree Requirements

Listing of Major Courses

Department of Advertising and Public Relations Head

Dr. Juan Meng

UGA Athletic Association Endowed Professor; Department Head; Professor; Co-director, Cannes Lions Program

Faculty and Staff

Carolina Acosta-Alzuru

About: Carolina Acosta-Alzuru teaches public relations, cultural studies and qualitative methods. Scholarship foci: melodramas (telenovelas and Turkish dramas), culture and society. View Curriculum Vitae Education Ph.D., Mass Communication, University of […]

Sun Joo (Grace) Ahn

Director of the CACHE Lab; Professor

About: Dr. Ahn teaches undergraduate-level research methods, graduate-level user experience research, communication theory, and advertising and society. Her research examines how social media, video/internet games, and immersive virtual environments influence […]

Mary Ellen Barto

Talking Dog Agency Manager

Mary Ellen Barto has more than 30 years experience working in advertising and media agencies, client marketing organizations, and as an industry consultant.  Prior to joining UGA, Mary Ellen worked […]

Michael Cacciatore

Co-Director, Center for Health & Risk Communication; Associate Professor; Assistant Department Head

About: Dr. Cacciatore teaches research methodology and introduction to public relations in the Department of Advertising & Public Relations. His research focuses on science and risk communication with an emphasis […]

David Clementson

Associate Professor

About: Dr. Clementson teaches undergraduate- and graduate-level public relations. His research examines the effects of public figures and politicians dodging questions. When he isn’t on campus teaching, running experiments, and […]

Joshua Cloudy

Assistant Professor

About: Dr. Joshua Cloudy teaches undergraduate and graduate advertising classes, and studies the role of digital media in fueling and attenuating intergroup conflict. View Curriculum Vitae Education Ph.D., Media and […]

About Originally from the United Kingdom, Tom Cullen specializes in teaching public relations writing and communication. Cullen also serves as Program Manager to the Crisis Communication Coalition (CCC). View Curriculum […]

Sabrena Deal

Senior Lecturer

elping others develop their Universal Design knowledge for inclusivity in content creation.Using design and photography to support the efforts of non-profit organizations addressing the vulnerabilities that often lead to people […]

Ben Deutsch

Part-time Instructor

Ben Deutsch retired from The Coca-Cola Company in December 2017 after a 25-year career, the last 11 years of which he served as Vice President, Corporate Communications. In this global […]

Nicholas Eng

About: Dr. Eng teaches public relations foundation and ethics. His research investigates the interplay between message features and audience factors in shaping psychological and behavioral responses to messages about health, […]

Nathaniel J. Evans

About: Dr. Evans teaches advertising and society, advertising management, and graduate level advertising foundations courses. His research interests examine consumers’ processing and evaluation of immersive and non-traditional advertising formats that […]

Jennifer Griffith

Principal Lecturer

About: Dr. Griffith teaches Advertising Message Strategy and the capstone campaigns course for advertising majors. She is the advisor to Grady’s student-run advertising agency. View Curriculum Vitae Education Ph.D., English, […]

Neila Grimsley

Program Coordinator, Virtual Fitness Buddy (VFB) Ecosystem Project; and the Center for Children’s Health Assessment, Research Translation, and Combating Environmental Racism

Neila Grimsley works with Dr. Grace Ahn across multiple federally-funded projects. She is currently the program coordinator for the Translation Core of the Center for Children’s Health Assessment, Research Translation, […]

Jeong-Yeob Han

Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club

About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]

Bryan Harris

Part-time faculty

About Bryan Harris is the Founder and CEO of 25 Hits, a strategic communications consulting firm. He a 20+ year veteran in the communications field who has led complex and […]

Haley R. Hatfield

PhD Student

About: Haley R. Hatfield is a PhD student in Mass Communication concentrating in Advertising at the University of Georgia. Haley’s research explores race-related media effects with an emphasis on Whiteness and […]

Itai Himelboim

Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor

About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

About Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]

Ph.D. Student

Jaemin Kim is a Ph.D. student in the Department of Advertising & Public Relations. His research interest attempts to interweave three different pillars: advertising, sports communication, and media technologies. Specifically, […]

Jooyoung Kim

Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

About Dr. Kim is the director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between advertising […]

Kim Landrum

About: Landrum teaches Graphic Communication and Advertising Message Strategy. She works with undergraduate students to develop an understanding of basic design concepts, common design challenges, idea generation, brainstorming, and content […]

Mengqi Liao

About: Dr. Liao teaches advertising communication and media strategy and activation. Her research aims to gain a deep understanding of the effects of different technological affordances (especially that of emerging […]

About: Dr. Juan (pronounced as “Dren”) Meng is the Head of the Department of Advertising and Public Relations in the College of Journalism and Mass Communication at the University of […]

Joann Morgan

Administrative Associate

Joann Morgan was born into a Marine Corps family and grew up on the east coast of the US. She is excited to join Grady and feels her experience from […]

Associate Dean for Research and Graduate Studies, Co-Director of Center for Health & Risk Communication, Professor

About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

Marilyn Primovic

Marilyn Primovic seeks to understand the ways media influences consumer decision making. Completing both her B.A. in journalism and M.A. in advertising and public relations from the Grady College in four years, […]

Glenna Read

Associate Professor of Advertising

About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. View Curriculum Vitae Education: Ph.D., Mass Communication, Indiana University M.A., […]

Karen Miller Russell

Jim Kennedy New Media Professor, Professor

About: Karen Miller Russell is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, teaching public relations and media history and advising the college’s Integrated ADPR master’s […]

Ja Kyung Seo

PhD student

Ja Kyung Seo is a doctoral student in the Department of Advertising & Public Relations at UGA. Her research interests lie in understanding the effects of interactive media technologies such as […]

Kristen Smith

About: Ms. Smith teaches Graphic Communication, Advanced Graphic Communication and the History of Graphic Communication. She is a faculty adviser to Talking Dog, the student-led advertising and PR agency. View […]

Jeff Springston

Director, Master of Fine Arts Programs, Professor

About Dr. Springston teaches public relations, media and health, and research methods. Research foci include health and risk communications. View Curriculum Vitae Education Ph.D., Organizational Communication, The Ohio State University […]

Kirsten Strausbaugh

About: Dr. Strausbaugh teaches advertising message strategy, campaigns, and graphic communications. Service areas include acting as Faculty Advisor to the UGA AdClub. View Curriculum Vitae Education Ph.D., Mass Communication, University […]

About: Dr. Sun teaches Public Relations Management and Crisis Communication. Her research specialization focuses on corporate communication, stakeholder engagement, and relationship management. View Curriculum Vitae Education Ph.D. in Communication, University […]

CACHE Lab Administrator

Wes Unruh is the CACHE Lab administrator at Grady College.

Joseph Watson

Carolyn Caudell Tieger Professor of Public Affairs Communications

Joseph Watson, Jr. is the inaugural Carolyn Caudell Tieger Professor of Public Affairs Communications at Grady College. In this role, Watson oversees the first program in the nation to provide […]

Hye Jin Yoon

Associate Professor, Advertising

About: Hye Jin Yoon is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. Her research expertise is in humor advertising and humor […]

Sihao “Max” Zhou

Sihao Zhou is a Ph.D. student concentrating in public relations at the University of Georgia. His research interests are health and science communication, social media data analytics, and the frames […]

Public Affairs Communications Certificate

Public Affairs Communications (PAC) is at the forefront of politics, policymaking and issue advocacy. Grady College is home to the first program in the nation to provide undergraduate students with practical training in this emerging field.

​The PAC program provides students with specialized communications skills aimed at educating, shaping or changing public opinion on public policy, legislation, political candidates or issues.

Grady College and the School of Public and International Affairs (SPIA) jointly offer their students the opportunity to obtain a Public Affairs Professional Certificate. The PAC program and certificate are designed to prepare students for careers in public affairs.

Strategic Health & Risk Communication Certificate

The Strategic Health & Risk Communication certificate offers undergraduate students the knowledge, skills and experience related to applying communication principles to address public health problems. It prepares students to better meet the evolving health needs of society at large and use their health promotion and/or communication skills in an applied manner. The program culminates in a capstone course in which students will create a public health communication campaign for a community client, providing students with valuable experiential and hands-on learning.

The SHRC track requires six courses in a balanced curriculum: two core courses at Grady College, two courses at the College of Public Health, and two elective special topics courses. Students will apply for acceptance into the certificate program. However, students outside the certificate can take these courses, thus broadening the number of students introduced to this discipline.

Graduate Certificate in Crisis, Risk, and Disaster Communication

At the University of Georgia, academics and practitioners from industry, nonprofits and the public sector have worked collaboratively to prepare future leaders and executives in the crisis, risk and disaster communication practices. To educate the next generation of crisis communication leaders, based on the successful CCTT model of bridging academia and industry, this 12-credit graduate certificate program in crisis, risk, and disaster communication provides advanced learning about crisis, risk, and disaster communication through specialized coursework connecting theory and practice across sectors and industries. It is specifically aimed at students interested in obtaining in-depth and integrated education in the interdisciplinary areas of crisis and risk communication, risk management and disaster management.

The 12-credit graduate certificate has its program of study constructed with two core Grady College courses (6 credits). Depending on the desired study of focus and/or career orientation, students will choose one of two additional tracks: (1) business track in partnership with the Terry College of Business or  (2) public health track in partnership with the College of Public Health.

Go Global With Grady

Students are encouraged to study abroad and participate in domestic field studies as a part of their course of study. At Grady College, we feel that students who have a critical understanding of the global scope of Journalism and Mass Communication are set apart in their fields and we take pride in being able to provide these opportunities for students.

From travel writing to industry-leading advertising and entertainment strategies, each of our summer programs offers students an experience that strengthens their understanding of their major and/or helps them gain valuable skills that they otherwise couldn’t in a normal classroom setting.

Join a group of 12 Grady students to participate in eight-week internships in New York City while you learn about the many possibilities for your future in NYC!

The AdPR NYC Maymester program provides students an opportunity to learn what working life is like in the advertising, public relations and creative communications industries. During this on-campus Maymester class, you will travel to New York City to explore advertising, public relations agencies and network with professionals.

Grady DC students are enrolled in a public affairs communications class taught at UGA’s Delta Hall on Capitol Hill and are working at DC area internships for course credit to amplify their learning with real-world experiences, mentoring and networking with public affairs communications professionals in the nation’s capital.

The Grady LA Field Study and Internship Program allows students to gain valuable hands-on experience in the Entertainment industry while earning course credit.

Join us for an exciting eight-week summer internship experience in beautiful and vibrant Chicago, one of the top media and communications cities in the country!

The Cannes Lions study abroad program offers participants a once-in-a-lifetime opportunity to rub elbows with the top leaders of today’s creative world. This three week program is located in Cannes, France, where students will have access to cutting-edge advertising professionals, designers, digital innovators and marketers while attending the Cannes Lions Festival.

This class will cover a range of international communication topics, including but not limited to global media systems, international reporting and news flow, transnational advertising and international public relations, through both theoretical and practical perspectives.

While each program offers courses in specific disciplines, students are not limited to participating in courses only within their major. Many of our Study Abroad and Field Study programs are open to students outside of Grady College majors (including undergraduate and graduate students) as well as students outside of the University of Georgia.

Summer Studio Creative Portfolio Program

The Summer Studio Creative Portfolio program is an experiential learning environment for students interested in creative areas such as advertising, public relations, graphic design, social media content creation and related communications industries. Over four weeks, participants build technical skills and formulate ideas from the ground up. Join us June 6 – July 3, 2024.

Talking Dog is an ambitious student-led advertising and public relations agency that fosters growth for both clients and members through next-generation perspectives. This full-service agency can assist with a wide range of clients and has a Gen-Z focus. Talking Dog promises expertise in everything from market research to creative execution.

Talking Dog staffs UGA students across a variety of majors. You can apply to be an Account Executive, Project Manager, Art Director, Copywriter, Public Relations Specialist, Photographer, Videographer, Digital Media Specialist or Strategist every fall.

Where Our Alumni End Up

An AdPR degree from Grady is a step towards your dream job. Our graduates have gone on to successful careers at:

See Where More PR Alumni Are Working

See where more ad alumni are working, young alumni on the job.

Grady Career Services

The Grady College Career Services office, located in 239C of the Journalism building, and the UGA Career Center offer individual counseling sessions for students to discuss career options, job and internship search strategies, resumes and cover letters and interviewing skills. They also provide workshops on topics related to career planning and development.

Contact Director of Experiential Learning, Samantha Meyer, at (706) 542-5032 or [email protected] .

As part of our experiential learning at Grady, students have the opportunity to earn academic credit while completing an internship. If you successfully complete all of the requirements of an approved internship while concurrently enrolled in ADPR 5010 (Advertising Internship) or ADPR 5011 (Public Relations Internship), you can earn up to three college elective hours of credit.

AdPR Internships, Summer 2023

Another unique offering for our AdPR students is the ability to earn internship credit for Talking Dog , our student-run, full-service advertising and PR agency. In order to get this credit, students must complete all requirements and be concurrently enrolled in ADPR 5012 (Talking Dog Agency Internship), where they may also earn up to three college elective hours of credit.

For more assistance and guidance with internships, visit our Careers and Internships page .

Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising. Grady also boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication to social media, history to theory building and leadership to activism.

Research Spotlight

Brain, body, & media lab.

The Brain, Body and Media Lab investigates mechanisms (e.g., attention, emotion) that underlie audience/consumer response to different features of messages (e.g., models in ads) and individual difference variables that are associated with these responses. Equipment in this lab includes peripheral psychophysiological measures (EMG, EDA, ECG) and central measures (EEG). By using these measures, we are able to identify and dissociate between psychological processes that occur in response to media using fluctuations in the activity of the brain and body – without relying on self-reported assessment of these processes. Measurement of implicit processes in a media/advertising context furthers understanding of cognitive and affective processing of media messages which has both theoretical and practical implications.

Center for Advanced Computer-Human Ecosystems

The Center for Advanced Computer-Human Ecosystems (CACHE) is an interdisciplinary research facility for a human-centered approach to investigating virtual experiences and how they influence the attitudes and behaviors of users. The lab makes forward-thinking inquiries into how interactions in virtual worlds can shift traditional rules and norms of social interactions in the physical world. Our projects apply frameworks of psychosocial and behavioral sciences to explore, test and evaluate the impact of virtual and augmented environments on a wide range of social issues.

Center for Health & Risk Communication

The Grady College Center for Health and Risk Communication is focused on health and risk communication-related research, teaching and service that advances knowledge about effective and understandable messages to help people make better health-related decisions.

Social Media Engagement & Evaluation Suite

The Social media Engagement and Evaluation (SEE) Suite at the Department of Advertising and Public Relations of the Grady College at the University of Georgia is an innovative space, designed for students and researchers to gain the skills, experience and knowledge to become leaders in the changing social communication ecosystems. 

The mix between industry technology and a media lab allows us to train our students for examining cross platform social data, analyzing engagement, identifying actionable insights and prepare them for jobs in a wide range of industries and providing our graduate students and faculty with the data, software and hardware to conduct cutting-edge research at the University of Georgia.

The Crisis Communication Think Tank (CCTT) was established in 2018 at the University of Georgia as a thought leadership entity. It is designed to further discussions and understanding of crisis communication and strategic conflict management, with an emphasis on evolving technologies.

Housed at UGA’s Grady College of Journalism and Mass Communication and led by the C. Richard Yarbrough Professor in Crisis Communication Leadership, the CCTT aims to build collaborations among leading crisis scholars and practitioners globally, through dialogue on emerging topics and co-creation of evidence-based advice for next-generation crisis research and practice. Our overarching goals are:

• To connect crisis communication experts from the segmented worlds of academia and industry practice.
• To reshape and refine how crisis communication is understood and practiced.
• To advance crisis communication knowledge via academic-practitioner collaborative research.
• To educate the next generation of crisis communication scholars and practitioners.
• To design protocols for handling “sticky crisis” challenges effectively and ethically at the top decision-making level via crisis preparedness and resilience.

We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive, equitable and welcoming environment representative of all the voices, ideas and perspectives of our global society.

AdPR Academy is a solution to aid in diversity, equity and inclusion efforts.

The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.

The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of management roles in advertising and promotion, marketing and sales and public relations (and fundraising) in the U.S., according to data from the U.S. Bureau of Labor Statistics. As of 2019, a total of 6.0% African Americans/Blacks, 5.4% Asian Americans/Pacific Islanders and 8.5% Hispanics/Latinos held manager roles in the occupations above.

Our goal is to amplify the power of diversity, equity and inclusion while investing in the pipeline of new leaders in advertising and public relations career paths.

AdPR Connection is an annual student-run networking event that includes workshops, a career fair and networking socials to help students connect with future employers and build skills needed for their job search. AdPR Connection is sponsored by UGA’s PRSSA and AdClub and takes place each fall.

Cox Center CAM Fellows Program

In the constantly changing global media environment, professionals and researchers alike must stay current. Continuous research, knowledge updating and practice are essential. To meet this critical need, the James M. Cox, Jr., Center for International Mass Communication Training and Research (Cox International Center) designed the Communication and Media (CAM) Fellows Program.

The CAM program provides experienced communication and media professionals with opportunities to update and develop their knowledge. Leaders across business, government, non-profit sectors and the press can access a world-class educational and research setting through the Cox International Center.

Executive Advisory board

The AdPR Advisory Council is a diverse group of leading communications professionals committed to supporting the vision of the Department of Advertising & Public Relations, and assist the department with activities that align with the most current industry drivers in both the commercial and public sectors worldwide.

Angela Alfano

Deisha barnett, peter bunarek, maureen clayton, devrie demarco, ciro dias dos reis, deshele dorsey-taylor, brian easter, brian elliot, daryl evans, susan goodenow, natali johnson, brian kaiser, tom landrum, karen mawhinney, andrew mclean, mark mcmullen, eugenio mendez, carole munroe, matt o’connor, manny rodriguez, tucker sarkisian, julie saxon, brittany thoms, karen white.

The following list provides a sample listing of websites providing helpful research and guides of industry standards. This list is only a starting point and is not inclusive.

Advertising & Public Relations GALILEO Database

Bbc college of journalism, bound by law tales from the public domain, citation style guides, conflict sensitive journalism: a handbook, designing with type, freedom forum, freedom of the press foundation, georgia first amendment foundation, google scholar, grady college newsource, investigative reporters and editors (ire), newsu – online training for journalists, open government guide, pew research center’s journalism project, the journalist’s resource (shorenstein center/harvard university), student press law center (splc), uga undergraduate bulletin, uga graduate bulletin.

Read the newest headlines, get updates and discover events happening at Grady.

Grady InternViews: Knox Gaines

This is part of a series where we ask Grady College students to describe their internship experience.   Knox Gaines is a fourth-year double dawg public relations and advertising student working […]

Graduate Certificate in Crisis, Risk, and Disaster Communication approved for Fall 2024

The University of Georgia has been approved to offer a Graduate Certificate in Crisis, Risk, and Disaster Communication (CRDC), a program that will educate students in skills needed for proactive, […]

2024 faculty and staff award recipients announced

Grady College is proud to announce the recipients of the Diversity and Inclusion Advocacy Award, the Darwin Davis Award, the Vera Penn Staff Award for Excellence and the Teacher of […]

Inaugural partnership among Grady College, Terry College and UGA Executive Education draws industry leaders to crisis management workshop

Grady College’s Crisis Communication Think Tank (CCTT) partnered with the Terry College of Business and UGA Executive Education on a crisis readiness program for business leaders on Friday, April 12, […]

Anna Womack named senior speaker for Spring 2024 Convocation

Anna Womack, a graduating public relations major from Cartersville, Georgia, has been named the distinguished senior speaker for the Grady College Spring Convocation.  Graduating students will be honored during Convocation […]

Profiles of Tenacity: Lauren Kim

Fourth-year public relations student Lauren Kim is involved in Talking Dog Agency, Grady Ambassadors, PRSSA and the Bateman Team. Throughout her involvement in the college, she’s found a community and […]

Crisis Communication Hedge Fund provides motivation for graduate student research

The Hedge Fund: Venture Between the Hedges is providing more than just motivation for students in the Graduate Crisis Communication course at Grady College. The winning team’s proposal will be […]

Profiles of Tenacity: Kathryn Penn

Kathryn Penn is a fourth-year public relations student interested in crisis communications. She encourages students to seek mentorship and peer networking opportunities to form a supportive community at UGA. Why […]

Lance Porter named King Distinguished Professor in Advertising

Lance Porter (MA ’98, PhD ’02), a leading scholar and practitioner in digital marketing and internet strategy, has been named the inaugural Karen W. and Daniel J. King Distinguished Professor […]

Profiles of Tenacity: Kayla Freeman

Fourth-year advertising major Kayla Freeman is driven to succeed by the community around her and the values the opportunities she’s found through the college. Read on as she shares her […]

Grady College graduate students earn recognition

It’s been an active spring of recognition for the outstanding work of graduate students at Grady College. Several students from the Grady College Graduate Studies program have been recognized for […]

Kim Landrum’s teaching practices, career and favorite local food

Listen to the full episode on Spotify or Apple Podcasts. Kim Landrum is a senior lecturer in the Department of Advertising and Public Relations at Grady College and the program director for the […]

PR student Lila Maiolo recounts UGA at Oxford semester

The following recount was written by Lila Maiolo, a third-year public relations major and fashion merchandising minor with a certificate in new media. She is a Yarbrough Crisis Communication Fellow […]

Inside Dr. Carolina Acosta-Alzuru’s award-winning research and teaching methods

Listen to the full episode on Spotify or Apple Podcasts. Carolina Acosta-Alzuru (MA ’96, PhD ’99) is a professor in the Department of Advertising and Public Relations at Grady College and the recent […]

AdPR students explore Washington D.C.’s communications industry

The following recount was written by third-year public relations student Margot Murphy. She is involved in Grady College’s Public Affairs Professional Certificate as well as Terry College’s Institute for Leadership […]

Nicholas Eng studies human emotions in environmental and health message design

Nicholas Eng has long been interested in emotion science and prosocial environmental and health messaging. How people respond emotionally to different sequences of positive and negative environmental messages is the […]

Esther Kim named PRWeek Outstanding Student of the Year

Esther Kim, a fourth-year public relations major, was named Outstanding Student in the nation by PRWeek, one of the industry’s leading trade publications. Kim was named Outstanding Student at the […]

Profiles of Tenacity: Johnny Klein

Integrated AdPR graduate student Johnny Klein found community in Grady through involvement in organizations and immersing himself in AdPR’s culture. He encourages other students to try different activities and enjoy […]

UGA 40 Under 40 celebration

A panel discussion featuring Grady College’s 5 40 Under 40 honorees will be held on September 6, 2024 at 10 a.m. in the Peyton Anderson Forum.

Fall Alumni Board Meeting

Save the date for the fall 2024 Alumni Board meeting. More details will be announced closer to the date.

Maxine Clark Lecture

Join Maxine Clark (ABJ ’71) on September 16, 2024, for a preview of the film “Unstuffed: A Build-A-Bear Story.”

Snack and Socialize: Slice and Advice

Come enjoy a pizza snack while meeting with Grady College’s Academic Advisors!

Alumni Event

Please join us and fellow alumni for our Grady College and Red and Black networking event in Atlanta during the ONA conference.

Grady College Prospective Student Day

Register here to join us at Grady College Prospective Student Day!

Social Media

Stay up-to-date by following us on social media.

Catch up on the latest news in the Department of Advertising and Public Relations.

UGA’s Grady College and Terry College to offer executive education program in crisis communication and management

The University of Georgia’s Grady College of Journalism and Mass Communication and Terry College of Business have partnered to offer an executive education program in crisis communication and management. This […]

Study shows the impact of environmental corporate social responsibility communication

With the rising threats of climate change and environmental degradation, many companies and organizations have instilled sustainability goals over recent years. But, how can they effectively motivate employees to engage […]

Peabody Awards to take place June 9 in Los Angeles

Peabody apppoints new members to its Board of Jurors Peabody announced that its annual ceremony, the Peabody Awards, will be held in Los Angeles at the Beverly Wilshire Hotel on […]

UGA’s Advertising and Public Relations program named top five in nation

The University of Georgia’s Advertising and Public Relations program has been named a top five finalist for Outstanding Education Program in the nation by PRWeek , one of the leading publications […]

AdPR Academy continues to grow in 7th year

In late October, a diverse group of 30 students from colleges and universities across the Southeast gathered in Atlanta for just under a week of training to advance their skills […]

Profiles of Tenacity: Elisa Fontanillas

Advertising student Elisa Fontanillas found the intersection of her passions at Grady College. Self-described as bright, bold and full of color, Fontanillas seeks creativity in all aspects of her life. Why […]

Grady’s Inaugural Chicago Field Study and Internship Program introduces students to a unique market

This summer, thirteen Grady students participated in the inaugural Chicago Field Study and Internship Program, securing internships in the media and communications industries. Dr. Jennifer Griffith served as the faculty […]

Former Coca-Cola executive to teach new course on corporate communications

The Department of Advertising and Public Relations at the Grady College of Journalism and Mass Communication is excited to offer a new course this spring that will give advertising and […]

AdPR Academy renamed, revamped after gift from Myra Blackmon

AdPR Academy of Grady College’s Department of Advertising and Public Relations has changed its name to the Myra Blackmon AdPR Academy for Diversity and Inclusion. The six-year-old educational outreach program […]

Yan Jin named C. Richard Yarbrough Professor in Crisis Communication Leadership

Yan Jin, a professor of public relations, director of the Crisis Communication Think Tank and assistant head of the Department of Advertising and Public Relations, has been named the C. […]

Juan Meng named Department of Advertising and Public Relations Head

Juan Meng, an associate professor of public relations and founder and director of the Choose China Study Abroad program, has been tapped to direct the Department of Advertising and Public […]

Perspectives

“When I was 17, the president of the Hispanic Organization Promoting Education (HoPe) David Araya told me that “to lead is to influence, to influence is to change the world.” Since then, I’ve worked towards being a leader in my community and being the change I wish to see in the world. I decided to major in public relations because I was certain that this pathway would equip me to communicate, to influence and to lead.”

Jimena Somilleda

AB ’24

“The classes I’ve taken at Grady prepared me by teaching me how to look at problems, specifically in the media space, through an analytical lens. My classes taught me to think beneath the surface problem and instead, identify the root of the issue.”

Caleb Smathers

“My biggest accomplishment within the past year has been continuing to trust in myself and my gifts which has allowed me to walk in my first New York Fashion Week Show and launch my creative consulting business.”

Paige Searles

“My study abroad to Cannes, France to attend the  Cannes Lions International Festival of Creativity was my “aha” moment. The work I saw helped me realize that the wildest ideas are possible. The silliest ideas are the most respected ideas. This experience helped me solidify the type of work I want to pursue and has made me the most excited for my professional future.”

Valeria Valdes

“The AdPR curriculum is thoughtfully planned to give students the best possible foundation for any career in mass communications. From understanding the basics of PR in Tom Cullen’s class to creating a full-fledged campaign, Grady’s classes aim to teach the most important and valuable skills to have in the industry. Plus, there are plenty of fun classes that make great conversation starters, like Podcasting with Kim Landrum.”

Kathryn Penn

“Grady introduced me to the professional side of graphic design. I have begun creating posters, show announcements, and even cover art for local musicians!”

“One of my biggest accomplishments this past year is becoming an Innovation Fellow here at the University of Georgia. I have gotten to work with Cox Enterprises, Delta and Worldstrides and tackle issues of tech, sustainability, and culture.”

Chiamaka Uwagerikpe

“Winning the inaugural AdPR Vision Award means the world! I cannot wait to continue contributing to the advertising industry.”

Jonina Bullock

Application details

Your media career starts here. Choose from four majors: Advertising, Entertainment and Media Studies, Journalism and Public Relations.

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Business Administration - Marketing

The PhD in Business Administration - Marketing at the University of Georgia provides students with strong empirical research skills in econometrics, experimentation, and statistics and strong theory development in consumer behavior and strategy.

University of Georgia Multiple locations Athens , Georgia , United States Not ranked Studyportals University Meta Ranking 4.4 Read 31 reviews

We offer a Business Administration - Marketing degree at the University of Georgia. Doctoral study is an integral component of the department, and we are committed to producing graduates who are well-equipped to succeed at the top research institutions in the world. 

The program, supported by a large and diverse faculty, provides in-depth training in marketing theory, strategy, and research methodology. With an average of 8 students, the Ph.D. program is small by design to maximize interaction between faculty and students, and to facilitate joint research opportunities.

Features 

• Our other speciality areas include: communication, advertising, customer relationship management, brand management, account management and electronic commerce (including business-to-business e-commerce).

Programme Structure

• Consumer Behavior
• Marketing Strategy 
• Cognitive Psychology
• Advanced Social Psychology
• Advanced Experimental Psychology

Key information

• 36 months

Start dates & application deadlines

• Apply before 2025-01-20 00:00:00

Disciplines

Academic requirements.

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Student insurance.

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

• Additional medical costs (i.e. dental)
• Repatriation, if something happens to you or your family
• Home contents and baggage

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Georgia and/or in United States, please visit Student Insurance Portal .

Other requirements

General requirements.

• Graduate School application form
• Application processing fee, non-refundable
• An unofficial transcripts from each institution you attended. Official transcripts will be required if offered admission.
• Official test scores sent by the testing agency if required by the academic department
• GRE and GMAT 
• Letters of Recommendation will be sent to the academic department electronically as part of the online admission application process
• Supplemental materials required by the department to which you are applying should be mailed directly to the academic department. 

Tuition Fee

International, living costs for athens.

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find PhD's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Read more about eligibility

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Advertising and Public Relations at UGA

Graduate Programs

M.a. degree program.

The Department of Advertising and Public Relations  offers the MA degree, which is administered by the  Grady Office of Graduate Studies  in cooperation with the College’s other two units, the  Department of Journalism  and the  Department of Entertainment & Media Studies .

Students may choose to complete a  thesis  as part of their Master’s program if they are interested in pursuing further graduate study, or they can pursue a  non-thesis  program which requires additional course work and the successful defense of a comprehensive exam.

Click here to learn more about the various AdPR concentrations.

Double Dawgs

Grady College is pleased to offer several programs for students to earn their master’s degree right after their undergraduate degree. The advantages are great; in many cases, students can complete two degrees in five years, saving time and money. Most importantly, it makes these students more marketable to future employers once they graduate.

Double Dawg Programs Offered

• M.A. in Emerging Media
• M.A. in Journalism
• M.A. in Health and Medical Journalism
• M.A. in ADPR – Integrated
• M.A. in Advertising
• M.A. in Public Relations

“Adding an extra year to my education with the Integrated ADPR program has helped me understand the other side of the industry that I didn’t learn in undergrad and has given me a competitive edge that has made me more marketable in networking and interviews . I highly recommend the program to anyone who wants to learn more about the industry and how PR and advertising complement each other! I feel that it has helped me narrow down exactly what I want to do out of college.”

– Allie Bunting, Bachelor of Arts in Public Relations 2020, M.A. in Integrated Communication 2021

• Concentrations
• Information Technology Management
• Operations Management
• Organizational Behavior
• Strategy and Innovation

Marketing is concerned with decisions that relate to a firm’s customers, competitors, and network of partners including channel members and promotion agencies. It focuses on how customers make choices and how companies design products, services, and programs to satisfy customer needs.

Given the breadth of marketing decisions, marketing scholars study a variety of marketing issues ranging from marketing strategy to product development, consumer decision making, and customer satisfaction. The field of marketing is interdisciplinary, drawing theories and methods from disciplines such as economics, psychology, sociology, and statistics, among others.

Marketing Concentration Overview

Michael Lowe, Associate Professor of Marketing, gives an overview of the Marketing concentration within the Scheller Ph.D. program.

What is the Focus of a Marketing Ph.D.?

The Ph.D. program in marketing is designed to provide students with the skills necessary for a successful academic research and teaching career. We train students to identify and define interesting and important marketing phenomena and develop the necessary methodological tools to investigate these insights with original research.

Why a Marketing Ph.D. at Georgia Tech?

Since interaction with faculty mentors is an essential component of doctoral training, students in our program generally initiate research projects with one or more faculty members. Faculty and students are involved in joint research cutting across a wide spectrum of issues at the core of marketing, as well as multidisciplinary topics that interface with other functional areas such as management, economics, and psychology. The culture at Georgia Tech encourages multidisciplinary collaboration across areas within the Scheller College of Business and across Colleges within the Institute. In addition, the Ph.D. program is designed to expose students early on to the methods and contributions of all three research areas in marketing — consumer behavior, modeling, and strategy. While our program’s emphasis is on preparing students for academic research, our Ph.D. students also learn to teach and have the opportunity to strengthen their teaching skills by leveraging the resources of the Center for the Enhancement of Teaching and Learning (CETL) . The Center runs a number of specialized programs for junior faculty and graduate teaching assistants designed to develop teaching skills.

Marketing Specializations

Marketing Ph.D. students are not required to enter the program with a pre-established area of specialization. During the first year, they will be guided to select an area to specialize in. 

As part of this training, students take a common set of “breadth” courses as well as “depth” courses tailored to their specific interests. In addition, students learn by working with faculty members on joint research, conducting a series of original research projects, and assisting in the teaching of marketing courses.

• Consumer Behavior

Consumer behavior focuses on the study of consumer-level behaviors by conducting laboratory and/or field experiments, among others, to understand consumers’ decisions, actions, and responses and to explain why those behaviors are taking place. This line of research tends to emphasize the cognitive psychology of consumer decisions, though alternative perspectives such as sociology and social psychology can also be adopted. 

• Marketing Modeling

Marketing modeling focuses on the study of a variety of marketplace phenomena related to marketing decisions including market entry, competitive reactions, pricing, and innovation, among many others. The focus tends to be on advancing the field’s knowledge related to the understanding of market-level responses or methodological techniques. It attracts students with an interest in the application of higher-level econometrics, probability, and statistics to marketing questions.

• Marketing Strategy

Marketing strategy focuses on the study of firm and manager behavior, across a broad range of marketing topics including sales force management, innovation management, competitive strategy, and marketing communications.  It studies the evolution and effect of managerial decisions and marketing capabilities, processes, and orientations on firm behavior and performance. Strategy researchers use surveys, archival data, qualitative studies, or large-scale third-party data to study related phenomena.

Marketing Ph.D. Courses

*Required Courses

Faculty Members : Samuel Bond and Michael Lowe

Consumer behavior* Marketing strategy* Theory construction*

Cognitive psychology* Introduction to cognitive science* Social psychology* Introduction to research methods* Regression analysis*     Statistical methods*     Cognition and development i* Cognition and development ii* Multivariate data analysis Empirical models in marketing Statistical models and designing experiments Analysis of behavior Cognitive modeling Advanced design of experiments Advanced statistical modeling Statistical analysis ii Equation modeling

Faculty Members:  Chris Gu and Adithya Pattabhiramaiah

Marketing strategy* Consumer behavior* Theory construction*

Introduction to research methods* Empirical models in marketing* Regression analysis*     Statistical methods*     Multivariate data analysis*     Applied econometrics Applied statistics and econometrics Microeconomic theory i     Econometrics i     Microeconomic theory ii     Game theory Econometrics ii     Discrete choice econometrics Bayesian statistics     Time series econometrics     Industrial organization     Computational statistics Nonparametric data analysis     Applied statistics and econometrics ii     Applied game theory

Faculty Members: Ajay K. Kohli, Koushyar Rajavi, Tracey Swartz, and Francis Ulgado 

Marketing strategy* Consumer behavior* Theory construction* Organizational theory

Empirical models in marketing* Introduction to research methods* Regression analysis*     Statistical methods*     Multivariate data analysis*     Microeconomics Econometrics i Econometrics ii Qualitative research methods Limited dependent variables Structural equation modeling Event and survival analysis Longitudinal and time series analysis Bayesian statistics

A list of some of the main sources for funding support available to students during their time at the program:

• Graduate assistantships are offered to all accepted students
• President’s Fellowship awarded to U.S. citizens based on merit
• Travel stipend provided to all Ph.D. students in their second year of the program
• Graduate conference fund for students to present research at leading marketing conferences
• Additional student association travel funds are offered by the Student Government Association
• Other departmental and sponsored funds

In addition, the Scheller College of Business has the following resources to help advance behavioral research:

• On-site computer lab for conducting experiments, focus groups, and other research
• Lab equipped with video and audio recording options and one-way mirrors
• Student subject pool (~250 participants) available every semester

To promote inter-university collaboration, we host in rotation the Annual Georgia Research Symposium whose participants include faculty and students from Emory University, University of Georgia, and Georgia State University. The Symposium is day-long event to promote the exchange of research ideas and work-in-progress in consumer behavior, modeling, and strategy.

How Do I Finance the Program?

If admitted to the program, your tuition will be waived and you will receive a monthly stipend.

Tuition and Financing

Application Process

The application deadline is jan. 6 for admission the following fall semester (starting mid-august)., marketing news.

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Sport Management

The Sport Management program prepares students for careers in the global sport industry. Our curriculum blends business practices with the needs of the sport industry, studying the place sport has in society, examining the sociological and philosophical dimensions of sport, and governmental and industry policies that apply to it. Students will learn through hands-on, real-world experiential learning and case studies led by our esteemed faculty.

Upon graduation, many of our students will begin careers at sports organizations at the professional, collegiate, or secondary level, while others explore corporate businesses and sponsorships opportunities. Many students will pursue post-graduate studies in law, business, or kinesiology.

Our graduates work in a variety of industries that include the NBA, NFL, MLB, NHL, and MLS; with professional sports teams like the Atlanta Braves, Atlanta Hawks, Atlanta United, Atlanta Falcons, Gwinnett Stripers, Dallas Cowboys; within agencies like IMG, Creative Artists Agency, Octagon, and Melt; and with industry-leading organizations like ESPN, the NCAA, Nike, and many more.

Degree Programs

Double dawgs combined bachelor's and master's degrees.

Gain interdisciplinary knowledge and leadership skills to manage sport and exercise programs through this Double Dawgs pathway.

Bachelor of Science in Education (BSEd)

Open up diverse career opportunities through our flexible program in sport management, emphasizing business principles and opportunities to tailor your course of study.

The Sport Management minor (15 hours) gives you the flexibility of coursework in the area of sport management without taking on a dual degree.

Master of Science (MS)

Our program prepares both scholars and professionals for the world of sport management. Choose a thesis or non-thesis program to hone your skills as a professional or researcher in the field.

Doctor of Philosophy (PhD)

Our Ph.D. in Kinesiology specialization in Sport Management and Policy will prepare you to be a leading researcher in the areas of law and risk management, sport marketing and consumer behavior, and social and cultural aspects of sport.

Our Faculty

Our faculty are experts in specific areas of sport management:

• Marketing and Consumer Behavior
• Research and Analytics
• Legal and Ethical Issues
• Organizational Behavior
• Sales and Strategy
• Sport Policy and Governance
• Risk Management

Sample SM Course Offerings

• Sport Economics and Policy
• Sport Marketing
• Sport Event Management
• Managing the Legal Aspects of Sport
• Social Aspects of Sport
• Sport Finance
• Philosophy and Ethics in Sport
• Sport Organizational Behavior
• Introduction to Sports Analytics

Experiential Learning

The Sport Management program at the University of Georgia provides opportunities for internships that will add valuable educational experience for students, and entry-level jobs that students have prepared for over their college careers. Students are required to fulfill experiential learning credits as a graduation requirement.

Download the Sport Management Internship Guide (PDF)

Recruit Sport Management Interns

Post opportunities with the UGA Sport Management Program and hire talented students for positions when the fit is mutually beneficial. The Sport Management program will work with partners to meet talent needs. Have your brand connect with the future of the industry. To discuss your organization’s specific needs, please contact Michael Slonaker .

UGA Alumni Sports Industry Council

Faculty and staff, contact info.

• Phone: 706-542-0029
• Email: [email protected]

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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Terry College of Business

Related programs, advertising, grady college of journalism and mass communication, agribusiness law certificate, college of agricultural and environmental sciences, agricultural communication, art - area of emphasis in graphic design, franklin college of arts and sciences.

Marketing is an integral part of our everyday activities and experiences. It is a business practice concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers.

The Marketing major at UGA is future-oriented. Students take courses in consumer behavior, marketing research and strategy, sales management, analytics, digital marketing, social media, marketing communications, brand management, and many others to gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems in the ever-changing marketing world. Two areas of emphasis are available: Professional Selling and Digital Marketing. Coursework is bolstered by the student organizations: Pi Sigma Epsilon (PSE) and American Marketing Association (AMA), which offer business contacts, leadership experience, and social interaction.

(Refer to the Pre-Business major for information on applying.)

Many graduates move directly into lucrative sales or management training programs or pursue careers in research, brand management, digital management, or social media analysis. Others go on to graduate programs to prepare for academic or professional careers.

There are many study abroad options for marketing students, see here: https://studyaway.uga.edu/

Darby Miller, a senior majoring in marketing, has accomplished much during her time at UGA. But it’s not the organizations she has worked for or the awards she has received that mean the most to her. She’s most grateful for “all of the unique, inspiring and remarkable people this school has given me.”

“Don’t ask what the world needs, ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” I’ve learned so much in college, but truly finding what drives your passion is the most important. I’ve loved serving this campus through many unique ways. The Student Government Association, UGA Orientation, the Visitors Center, Wesley Foundation and Zeta Tau Alpha will continue to hold a special place in my heart.”

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Find your graduate program.

Offering 200+ degrees, certificates and programs of study, we’ll help you get started on your graduate journey.

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Search by keyword, program of study, department or area of interest

Interested in earning both a bachelor’s & master’s degree in five years or less?

Learn more about Double Dawgs .

Unlocking potential. Building futures.

Apply Today

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Marketing at University of Georgia

Marketing degrees available at uga, uga marketing rankings.

Popularity of Marketing at UGA

How much do marketing graduates from uga make, salary of marketing graduates with a bachelor's degree.

Marketing majors who earn their bachelor's degree from UGA go on to jobs where they make a median salary of $47,961 a year. This is higher than $41,682, which is the national median for all marketing bachelor's degree recipients.

Salary of Marketing Graduates with a Master's Degree

Graduates of the master's marketing program at UGA make a median salary of $71,513. This is a better than average outcome since the median salary for all marketing graduates with a master's is $52,533.

How Much Student Debt Do Marketing Graduates from UGA Have?

Student debt of marketing graduates with a bachelor's degree.

While getting their bachelor's degree at UGA, marketing students borrow a median amount of $20,000 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.

Marketing Student Diversity at UGA

Uga marketing bachelor’s program.

For the most recent academic year available, 32% of marketing bachelor's degrees went to men and 68% went to women.

The following table and chart show the ethnic background for students who recently graduated from University of Georgia with a bachelor's in marketing.

UGA Marketing Master’s Program

Of the 26 students who graduated with a Master’s in marketing from UGA in 2021, 31% were men and 69% were women.

The following table and chart show the ethnic background for students who recently graduated from University of Georgia with a master's in marketing.

Majors Similar to Marketing

Popular Reports

Compare your school options.

Ph.D. Degree

At the discretion of individual schools or departments and with the approval of the dean of the Graduate School, applicants may be considered for admission to one of the following classifications:

• Prospective Candidate for a degree.  Applicants who meet all requirements for admission to a degree program may apply as prospective candidates for a graduate degree. Applicants who are missing an official document or test scores may be admitted provisionally to a degree program, if recommended by the department and approved by the graduate dean. The conditions of the provisional admission must be satisfied by the end of the first semester of enrollment.
• Nondegree (ND).  Applicants who do not intend to pursue a degree but who wish to take courses for professional advancement, licensure, or certification purposes, and who hold a baccalaureate degree or higher degree from a regionally accredited institution, should apply for nondegree status. Nondegree students who are later admitted as prospective degree candidates may apply up to 9 hours of course work taken in nondegree status toward a graduate degree program, subject to the approval of the major professor, the departmental graduate coordinator, and the dean of the Graduate School.
• Graduate Transient (TRANS).  Transient admission may be granted to students in good standing at regionally accredited graduate schools who wish to enroll for one semester at the University of Georgia. Students admitted in this classification who later wish to enroll as prospective candidates for a degree must make formal application to the Graduate School as described in item 1 above.

Section B: Admission Procedure

The GRE revised General Test is required of all degree candidates. Students who have already taken the exam but feel that they can significantly improve their score are encouraged to take the exam again, since the GRE score is an important factor in the competition for all university-wide assistantships and fellowships. Transcripts from all universities attended are required as well as three letters of reference. Appropriate forms and instructions are available from the Geography Department website (www.ggy.uga.edu). Additional information and instructions for international students is also available from the Geography Department website. Based on the above information the Graduate Studies Committee makes admission recommendations to the Graduate School. The final and official admission decision is made by the Graduate School.

The University of Georgia requires a minimum level of English language proficiency and will accept satisfactory scores on either the TOEFL or IELTS language proficiency examinations for admission of international applicants to graduate programs. Test scores must be submitted directly from the testing agency. The minimum TOEFL score requirement is an overall score of 80 with at least 20 on speaking and writing. The minimum IELTS score requirement is an overall band-width of 6.5, with no single band (score) below 6.0.

Applicants whose primary language is not English must submit official TOEFL or IELTS scores that are not more than two years old. Applicants who have received degrees from accredited institutions in the U.S. or from institutions in countries where English is the primary language (e.g., the United Kingdom, Australia, New Zealand) usually are not required to submit the TOEFL (or IELTS) scores. If such an applicant received the degree more than two years prior to application to the Graduate School and has been residing/working in a country where the primary language is not English, he or she must submit current scores. Students who are currently enrolled and have been enrolled at least one year at a regionally accredited U.S. institution, may have the English language proficiency requirement waived, if their work shows a strong quality of performance. Some departments may require the TOEFL (or IELTS) regardless of previous educational experience.

• Major Professor Co-Advisor Form
• Departmental Ph.D Advisory Committee Form
• Graduate School Ph.D. Advisory Committee Form
• Ph.D. Preliminary Program of Study Form
• Ph.D Proposal Acceptance Form
• Ph.D. Final Program of Study Form
• Dissertation and Final Examiniation Approval Form

Checklists, Policies

• Ph.D Degree Objective Checklist
• Ph.D Time Guidelines

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Department of Marketing and Supply Chain

Https://gatton.uky.edu/faculty-research/departments/marketing-supply-chain.

The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.

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Marketing & Supply Chain https://gatton.uky.edu/programs/phd/phd-business-administration/marketing-supply-chain

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Marketing Department Marketing Faculty Current Marketing PhD Students Publications from Current & Prior Students Graduate Placements PhD in Business Administration FAQs

Providing students with the skills necessary to become successful marketing professors in esteemed business schools.

The Marketing & Supply Chain PhD program trains students in how to identify interesting marketing phenomena (in consumer behavior and marketing strategy), how to test their ideas, and ultimately, how to publish their research in our field’s most prestigious academic journals. This 4-5 year process involves close collaboration with and mentorship by our faculty. In addition to working closely with faculty on research, PhD students focus their efforts on coursework for the first two years (PhD seminars, research methods courses, courses in economics, sociology, and psychology), and on their dissertation research in the latter years.

Our PhD students also graduate with a firm foundation in teaching. Over the course of their program, PhD students will teach a limited number of undergraduate courses. Such courses typically include consumer behavior, marketing research, marketing management, and personal selling. Feedback from these courses affords students the opportunity to hone their teaching skills before embarking on their formal academic careers.

Admission Guidelines

To be considered for the PhD in Business Administration Concentration in Marketing & Supply Chain, the applicant must meet the admission requirements of the Graduate School and Gatton College of Business and Economics.

Degree Requirements

To obtain a degree, the student must

• Complete all prerequisite coursework,
• Complete all PhD coursework (minimum 40 hours) and maintain a minimum GPA of 3.0 out of 4.0 on all graduate work attempted at the University of Kentucky and avoid receiving two "C's" in this coursework,
• Pass the qualifying examination in the major area,*
• Develop and orally defend a dissertation proposal,
• Complete a dissertation based on the approved proposal, and
• Successfully defend the dissertation in an oral presentation.

* Candidates who have not completed all requirements for the doctorate within five (5) years (beginning with the next full semester, fall or spring), following the original successful completion of the qualifying examination must repeat successfully the entire qualifying examination process (both written and oral) before the Director of Graduate Studies may recommend an extension of time to the Graduate Council.

The minimum coursework required for the degree is 40 hours. Allowances for exceptions to the 40-hour program can be made for students who have taken courses above a master's degree level with the advice of the student's advisory committee and the approval of the DGS.

The program is designed to provide specialization study beyond the master's level. All students are expected to have at least minimal training in areas that represent the common body of knowledge in the functional areas of business.

The Department of Marketing and Supply Chain typically offers the following courses:

• Consumer Behavior I
• Marketing Strategy I
• Consumer Behavior II
• Marketing Strategy II

If you are interested in challenging yourself intellectually and becoming a professor in a major research university, contact us to get more information about applying to our PhD program in Marketing & Supply Chain. Contact Jeannie Graves .

Adam Craig Director of Graduate Studies for Marketing & Supply Chain  [email protected]

Undergrad Program https://www.uky.edu/academics/bachelors/gatton-college-business-economics/marketing

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Gatton College of Business and Economics

550 South Limestone Lexington, KY 40506-0034 United States (859) 257-8936

Marketing Major

Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

Curriculum Overview

Our curriculum is future-oriented. Students acquire the broad background of knowledge necessary for continuing professional growth in a changing world that demands highly qualified people for executive positions.

All marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems.

Topics Covered

• Consumer Behavior
• Marketing Research
• Marketing Strategy
• Sales and Sales Management
• Marketing Analytics

Digital Marketing

• Social Media
• International Marketing

Areas of Emphasis

Professional selling.

• MARK 4210 : Professional Selling and Customer Relationship Management
• MARK 4220 :Sales Force Strategy and Management –or– MARK 4350 : Marketing Analytics
• MARK 4230 : Advanced Selling
• MARK 4800 : Marketing Internship in Professional Sales or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
• Participation in the Terry Sales Competition in the fall or spring.

Completion of these requirements will result in recognition on the student’s official transcript.

• MARK 4450 : Social Media Marketing Strategy
• MARK 4600 : Integrated Marketing and Brand Communication
• MARK 4650 : Digital Marketing Analytics
• MARK 4800 :Internship in Digital Marketing –or– MARK 4670 : Digital Marketing Privacy and Ethics.
• Completion of digital marketing speaker series offered in the fall
• Participation in digital marketing competition offered in the spring

Positions & Placements

Many marketing graduates move directly into lucrative sales or management training programs, while others continue their studies at the graduate and PhD levels to prepare for academic or professional careers.

This is just a selection of possible careers in marketing and employers of marketing majors. The UGA Career Center provides a more extensive list .

Careers in Marketing

• Advertising and Promotion
• Marketing Services
• Digital Management
• Social Media Analyst

Prospective Employers

• Cox Communications
• E&J Gallo
• Georgia-Pacific
• The Hartford
• Marathon Oil
• Martin Marietta
• Morgan Stanley
• Newell Brands