phd marketing in usa

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

Byungyeon Kim

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Recent Placement

Jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, current marketing students.

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current HBS Faculty & Students by Interest

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, recommending for a multi-sided marketplace: a multi-objective hierarchical approach, the penn electrophysiology of encoding and retrieval study, 50 years of context effects: merging the behavioral and quantitative perspectives, recent insights by stanford business, why i research: findings fueled by the head and the heart, a better way to make the recommendations that power popular platforms, exposure to other religions could help stem science denial.

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About / Departments

Marketing Department | Ph.D. Program in Marketing

Ph.d. program in marketing.

The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives. Stern's Marketing Ph.D. program is extremely selective and, once accepted, students benefit from the faculty's dedication to ensuring a positive and productive doctoral experience. The department fosters a nurturing environment with close collaboration between doctoral students and faculty members. By the time students graduate, most have published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research or Marketing Science. For example, 25% of our faculty publications in the last three years have been with doctoral students, past and present. Although the primary focus of the program is the development of top researchers, Stern doctoral students also receive extensive training for teaching and begin their first academic appointments well prepared for the classroom. The fact that we have one of the top-rated Ph.D. programs in the country is also evidenced by our placements of our doctoral students as faculty at top business schools (e.g., Harvard, Berkeley, Chicago, Columbia, Cornell, Florida, Michigan). The tenure, publication, and teaching records of our doctoral students are outstanding. All of these activities give Stern Marketing an important role in mentoring the future leaders of our field.

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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ 30+ Best Dorm Room Essentials for Guys in 2024
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ 12 Best Laptops for Computer Science Students
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ ACBSP Vs AACSB: Which Business Program Accreditations is Better?
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ BA vs BS: What You Need to Know [2024 Guide]

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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About the Program

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.

Core Areas of Research

Student research is supported by faculty in three core areas:

Quantitative modeling

Consumer behavior

Marketing strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles .

Academic Requirements

All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:

• A bachelor’s degree in accounting, finance, management, economics, or operations and information management OR
• A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
• Competency at an intermediate level of statistics

Program Coursework

Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

See Guide for all course requirements

Faculty Research Interests

Neeraj Arora Research interests: Choice models Experimental design Big data analytics Machine learning Bayesian statistics View Neeraj's full profile Ishita Chakraborty Research interests: Digital Marketing Unstructured Data – Text, Video Analytics Machine Learning/Deep Learning Fairness and Bias Salesforce Recruitment and Training View Ishita's full profile Kevin YC Chung Research interests: Quantitative marketing Empirical industrial organization Choice models Endorsement marketing Emerging markets Credence goods View Kevin's full profile Remi Daviet Research interests: Deep Learning & AI Bayesian & Computational Statistics Consumer Decision Making Advertising Neuro-Genomics View Remi's full profile Amber Epp Research interests: Understanding collective phenomena, including the interplay of relational identities, collective goals, and network agency Group decision-making View Amber's full profile Cheng He Research interests: Causal inference Policy evaluation Modern retailing Consumer search Financial decision-making View Cheng's full profile Jan Heide Research interests: Channels of distribution Strategic partnerships Interorganizational relationships Marketing strategy View Jan's full profile Aziza Jones Research interests: Status and Identity Signaling Social-Signaling Donation Behavior Parental Spending View Aziza's full profile Tarun Kushwaha Research interests: Marketing – finance interface Marketing channels Impact of crisis Global marketing View Tarun's full profile Qing Liu Research interests: Quantitative modeling of marketing data Bayesian methods Experimental design Conjoint analysis Consumer choice Big data analytics View Qing's full profile Yi Liu Research interests Technology and platforms Economics of AI Theoretical models in marketing   View Yi's full profile C. Page Moreau Research interests: Consumer learning and knowledge transfer New product development and acceptance Creativity and design View Page's full profile Neil Morgan Research interests: Marketing capabilities Brand Strategy Marketing strategy Marketing performance assessment View Neil's full profile Joann Peck Research interests: Haptics Interpersonal touch Non-verbal behaviors Psychological ownership Individual difference measures View Joann's full profile Evan Polman Research interests: Consumer and managerial decision-making Creativity Ethics Emotions Psychology experiments View Evan's full profile J. Craig Thompson Research interests: Philosophy of science Postmodern culture Consumer lifestyles and motivations Gender issues and consumption View Craig's full profile Connect With Current Students

We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.

View current student profiles

See Our Placement Results

Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.

View recent placements

Evan Polman

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PhD in Marketing

• Joint Program in Financial Economics
• Joint Program in Psychology and Business
• Joint PhD/JD Program

Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Leon Carroll Marshall Professor of Marketing

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Assistant Professor of Marketing and Stevens Junior Faculty Fellow

Jean-Pierre Dubé

James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Guenter J. Hitsch

Kilts Family Professor of Marketing

Andreas Kraft

Assistant Professor of Marketing and Asness Faculty Fellow

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Avner Strulov-Shlain

Assistant Professor of Marketing and Willard Graham Faculty Scholar

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Theodore O. Yntema Professor of Marketing

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world. 

Walter Zhang, MBA '24, PhD '24

Assistant Professor of Marketing The Wharton School of the University of Pennsylvania Walter studies how firms can target and personalize their marketing mix under real-world constraints. He designs solutions using modern tools from economics and statistics. His dissertation area is in Marketing.

Akshina Banerjee, PhD '23

Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.

Olivia Natan, PhD ’21

Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.

A Network of Support

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Spotlight on Current Research

Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.

'Thank You Can Be a Loaded Phrase'

Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.

Your Spending Habits Are All in Your Head

Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.

Walter Zhang's BFI Industrial Organization Initiative Award

The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.

Can a Fictional Ad Man Help Sell Real Cigarettes?

How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.

Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif Andrew Bai

Soaham Bharti

Samuel Borislow Jieyi Chen

Sara Drango

Fatemeh Gheshlaghpour

Nicholas (Nick) Herzog

Stephanie Hong

Quoc Dang Hung (Hung) Ho

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov Jiarui (Sophie) Wang

Ningyin (Ariel) Xu

Zhen Yuan Jiaqi Yu

Shuqiong (Lydia) Zhao Grace Zhang Jingyi Zhang

Program Expectations and Requirements

The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.

Download the 2024-25 Guidebook!

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

Marketing Faculty

More Information

Marketing Graduates

Example Thesis Topics

• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

• APPLY TODAY
• ADMISSIONS EVENTS

CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

• Applications of artificial intelligence in marketing
• Understanding how businesses manage social interactions
• The impact of digital platforms on different industries
• Social networks and network structures in markets
• Strategic pricing decisions
• Distribution-channel strategies
• Innovation and product growth
• Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

• Status and luxury goods
• Branding and consumers’ attachments to brands
• Consumers’ strategies to maintain a positive self-evaluations
• Emotions and their effects on consumers’ valuations of products
• How the use of technology affects consumers’ enjoyment and memories of experiences
• Consumers' responses to service and product failure
• Budgeting and saving decisions
• Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Consumer Research
• Marketing Science
• Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

• American Economic Review
• Journal of Personality and Social Psychology
• Journal of experimental Psychology: General
• Psychological Science
• The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

• American Marketing Association IO Lifetime Achievement Award
• Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
• Alpha Kappa Psi Award
• Harold H. Maynard Award
• William F. O’Dell Award
• Donald R. Lehmann Award
• John D.C. Little Award
• INFORMS Society for Marketing Science Long-term Impact Award
• Fellow of INFORMS Society for Marketing Science
• Fellow of American Marketing Association
• Fellow of Association of Consumer Research
• Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

• Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

• PhD Candidate in Marketing

Maansi Dalmia

• PhD Student in Marketing

Aparna Jayaram

Soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2024: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2025: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2025 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

ADMISSIONS CONTACT

Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

• INFO SESSIONS

Stay Informed + Stay Connected

PhD in Marketing

Deadline: January 4, 2025 Applications open on October 1.

Early admission may be extended before January 2025. Interested candidates should apply early.

• Terry Dean’s Advisory Council Distinguished Professor , Department of Marketing

Program Overview

The PhD in Business Administration with a focus in Marketing provides students with both strong empirical skills in econometrics, psychometrics and statistics and strong theory development in consumer behavior, psychology and strategy.

The department and its faculty consistently rank high in terms of research productivity. The department is ranked 15th worldwide based on publications in the premier American Marketing Association (AMA) journals in 2010 – 2019. The department is also ranked 11th among all U.S. public schools in the UT-Dallas Business School Research Rankings 2019-2022. Faculty have won multiple research awards and serve on the editorial boards of prestigious academic journals.

Doctoral students work with faculty at all phases of the research process—from research question formulation, research design and data analysis to writing up the study. The culture is collegial and informal, with students viewed as colleagues and coauthors. Moreover, students are encouraged to work with multiple faculty, not just their chosen advisor or dissertation chair.

Student Profile

What kind of students are we looking for.

Consequently, the department looks for the following traits in PhD students:

• Motivated, excited and intellectually curious about problems and issues
• Disciplined and committed to think deeply about research problems and solutions
• A willingness to learn econometric, psychometric and statistical skills
• A willingness to learn about theoretical and conceptual issues in the field
• Creative problem solvers
• Business experience useful, but not a requirement.

Concentrations

Consumer behavior.

Consumer behavior research focuses on how consumers decide what and how much to consume and how consumers integrate different pieces of information (both consciously and unconsciously) to make predictions and judgments about their environment and target stimuli to inform their consumption decisions. Consumer behavior students take additional courses in psychology and sociology.

Consumer behavior students typically work with:

• Marcus Cunha
• Tari Dagogo-Jack
• John Hulland
• Charlotte Mason
• Julio Sevilla
• Jinjie Chen
• Sarah Whitley

Marketing Strategy

Marketing strategy research focuses on the components of marketing capabilities and resources such as brands, consumer relationships, innovation, sales force management and their impact on brand, business unit, customer, firm and sales force and salesperson performance. Marketing strategy students typically take additional courses in economics, econometrics and statistical methods as well courses in corporate finance, management strategy, sociology and social psychology.

Marketing strategy students typically work with:

• Neil Bendle
• Sundar Bharadwaj
• Anindita Chakravarty
• Tatiana Dyachenko
• Pengyuan Wang
• Elham Yazdani

Typical Course Sequence

• Consumer Behavior Track
• Marketing Strategy Track
• MARK 9550 : Consumer Behavior I, or
• MARK 9450 : Marketing Strategy I
• PSYC 6100 : Cognitive Psychology
• PSYC 6200 : Advanced Social Psychology
• POLS 7012 : Introduction to Political Methodology
• PSYC 6420 : Advanced Experimental Psychology
• MARK 9650 : Multivariate Methods
• PSYC 6160 : Sensory Psychology
• PSYC 6430 : Applied Regression Methods in Psychology
• First Year Paper
• MARK 9560 : Consumer Behavior II, or
• MARK 9480 : Marketing Strategy II
• PSYC 6250 : Psychometrics
• PSYC 8240 : Judgment and Decision Making
• POLS 8501 : Advanced Quantitative Methods I – Discrete Choice
• MARK 9700 : Marketing Models
• SOCI 6220 : Development of Sociological Theory
• PSYC 8000 : Advanced Topics in Psychology
• Comprehensive Examination
• Second Year Paper
• Assuming the passing of comprehensive exams, students in Year 3 focus on making progress on existing research projects, beginning lead-authored work, and framing their dissertations.
• Dissertation Research
• Individual Research Interest
• Proposal Defense for PhD Candidacy
• Prepare for AMA job interviews (Zoom Interviews, Summer AMA Conference and Campus Visits)
• Final Dissertation Defense
• MARK 9450 : Marketing Strategy I, or
• MARK 9550 : Consumer Behavior I
• ECON 8010 : Microeconomics
• ECON 8110 : Econometrics I
• POLS 7014 : Intermediate Political Methodology
• ECON 8120 : Econometrics II
• POLS 8501 : Advanced Quantitative Methods, or ECON 8020 : Microeconomics II
• MARK 9480 : Marketing Strategy II, or
• MARK 9560 : Consumer Behavior II
• ECON 8130 : Econometrics III
• Prepare for AMA job interviews (AMA Summer Educators’ Conference)

All the marketing departmental courses are required courses. Electives chosen will need the approval of the Graduate Coordinator. 

PhD Student Academic Placements

Our recent PhD graduates have received campus visits / job talks from top-tier universities such as

University of Notre Dame University of Virginia (Darden) Ohio State University Virginia Tech University of Tennessee California State University Bocconi University

Some illustrative placements are as follows.

• Ashish Sharma , University of North Carolina (Charlotte) (graduated 2018)
• Kevin Sample , University of Rhode Island (graduated 2019)
• Jessica Babin , Ohio University (graduated 2019)
• Vincent Zhang , University of Hong Kong (Hong Kong) (graduated 2020)
• Youngtak Kim , University of Tennessee (Knoxville) (graduated 2022)
• Lana Waschka , Elon University (graduated 2022)
• Seoyoung Kim , Fordham University (graduated 2022)
• Lan Anh Ton , Texas Christian University (graduated 2023)
• Rachel Ramey , Colorado State University (graduated 2023)
• Nicole Davis , University of Kentucky (graduated 2024)
• Molly Ahearne , San Diego State University (graduated 2023)

Departments and Program Offices

• PhD Program Office
• Department of Marketing

UGA Resources

• Graduate School
• Financial Aid

Additional Information

• Current PhDs
• Faculty Research
• Marketing Department PhD Handbook

PhD in Marketing

Faculty in the Department of Marketing are considered some of the foremost scholars in consumer behavior, specializing in information processing, and judgment and decision making. Their research spans a wide range of theoretical sub-areas, including emotions and affect, self-regulation, imagery, branding, numerical cognition, morality and ethics, contextual / environmental effects, and more.

The faculty are well published in the top marketing and psychology journals, such as Journal of Consumer Research , Journal of Marketing , Journal of Consumer Psychology , Journal of Personality and Social Psychology , and Psychological Science . Several faculty members also serve on the editorial boards of top journals. In addition, they have extensive consulting experience with such companies as Procter & Gamble, A.C. Nielsen Corporation, Kraft USA, and the Kroger Company.

We are interested in students who are motivated to become scholars in consumer behavior, and aspire to a career as marketing faculty members in leading business schools. We boast a collaborative and supportive research environment to develop your ideas, and an active behavioral laboratory to test them.

Recent graduates of Lindner's PhD Marketing program have accepted positions at:

• Baylor University
• University of Alabama
• University of Calgary
• University of Missouri-St. Louis
• Vanderbilt University

Names of Lindner College of Business faculty appear in bold . Names of Lindner PhD candidates are underlined .

• Grossman, Daniel and Ryan Rahinel (2022) “Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving” Journal of Consumer Psychology , 32(1), 41 – 56.
• Rahinel, Ryan, Ashley Otto , Daniel Grossman , and Joshua Clarkson (2021) “Exposure to Brands Makes Preferential Decisions Easier” Journal of Consumer Research , 48(4), 541 – 561. (Lead research article for special issue on The Future of Brands in a Changing Consumer Marketplace)
• Eroglu, S. A., Machleit, K. A., & Neybert, E. G. (2022). Crowding in the time of COVID: Effects on rapport and shopping satisfaction. Journal of Retailing and Consumer Services , 64, 102760.
• Otto, Ashley S., Clarkson, J.J., and Martin, N. S. (forthcoming), “Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making,” Journal of Consumer Psychology .
• Adaval, Rashmi, Buechner, B.M., and Martin, N.S. (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology , eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.
• Pena-Marin, Jorge, Rashmi Adaval, and Liang Shen . (in press). Fear in the Stock Market: How COVID-19 Affects Preference for High-and Low-Priced Stocks. Journal of the Association for Consumer Research .
• Kardes, Frank R. , Brianna Escoe , and Ruomeng Wu (forthcoming), “Response Latency Methodology in Consumer Psychology,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London:  Routledge.
• Wu, Ruomeng , Esta Denton Shah, and Frank R. Kardes (forthcoming), “‘The Struggle Isn’t Real’:  How Need for Cognitive Closure Moderates Inferences from Disfluency,” Journal of Business Research .
• Sundar, Aparna, Ruomeng Wu , and Frank R. Kardes (forthcoming), “Faded Fonts:  Difficulty in Information Processing Promotes Sensitivity to Missing Information,” Interdisciplinary Journal of Signage and Wayfinding .
• Adaval, Rashmi , Bryan M. Buechner , and Nathanael S. Martin (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.
• Kardes, Frank,   Brianna Escoe , and  Ruomeng Wu  (2018), Response Latency Methodology in Consumer Psychology. Handbook of Consumer Psychology.
• Kardes, Frank R ., Ruth Pogacar , Roseann V. Hassey, and Ruomeng Wu (2018), “Brand Attitude Structure,” in The Routledge Companion to Consumer Behavior, eds. Tina M. Lowrey and Michael R. Solomon, London:  Routledge, 243-256.
• Pogacar, Ruth, L. J. Shrum, and Tina M. Lowrey (2018). The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Journal of Consumer Psychology , 28(4), 689-711.
• Pogacar, Ruth , Michal Kouril, Thomas P. Carpenter, and James Kellaris (2018). Implicit and Explicit Preferences for Brand Name Sounds. Marketing Letters , 29(2), 241-259.
• Pogacar, Ruth, Agnes Pisanski Peterlin, Nike K. Pokorn, and Timothy Pogacar (2017). Sound Symbolism in Translation: A Case Study of Character Names in Charles Dickens’s Oliver Twist. Translation and Interpreting Studies, 12(1), 137-161.
• Otto, Ashley S ., Joshua J. Clarkson , and Frank R. Kardes (2016)“Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making,“ Journal of Personality and Social Psychology , 111, 1-16.
• Steffel, Mary, Elanor F. Williams, and Ruth Pogacar (2016). Ethically Deployed Defaults: Transparency and Consumer Protection via Disclosure and Preference Articulation. Journal of Marketing Research , 53(5), 865–880.
• Otto, Ashley S ., Joshua J. Clarkson , and Frank R. Kardes (2016), “Decision Sidestepping:  How the Motivation for Closure Prompts Individuals to Bypass Decision Making,” Journal of Personality and Social Psychology , 111 (1), 1-16
• Pogacar, Ruth, Emily Plant, Laura F. Rosulek, and Michal Kouril (2015). Sounds Good: Phonetic Sound Patterns in Top Brand Names. Marketing Letters , 26(4), 549–563 .
• Sundar, Aparna , and Frank R. Kardes (2015), “The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption,” Psychology & Marketing, 32 (5), 512-521.  
• Sundar, Aparna, Frank R. Kardes , and Scott A. Wright (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising , 44 (4), 375-387.
• Clarkson, Joshua J ., John R. Chambers, Edward R. Hirt, Ashley S. Otto , Frank R. Kardes , and Christopher Leone (2015), “The Self-Control Consequences of Political Ideology,” Proceedings of the National Academy of Science, 112 (27), 8250-8253.
• Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto , Frank R. Kardes , and Christopher  Leonoe (2014) “The Self-Control Consequences of Political Ideology (forthcoming),” Proceedings of the National Academy of Sciences.
• X Wang, F Mai, RHL Chiang (2014), “Database Submission—Market Dynamics and User-Generated Content About Tablet Computers”, Marketing Science 33 (3), 449-458.

• News & Events

Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world’s leading research institutions. The program’s primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.

Consumer Behavior

Research focuses on issues related to the acquisition and retention of consumers and consumers’ consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.

Marketing Strategy

Research focuses on issues related to firms’ strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.

Quantitative Marketing

Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.

Research Methodologies

A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.

Preparations and Qualifications

The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.

Prospective applicants are required to hold a four-year bachelor’s degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.

See Admissions for more information

The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.

Recent Graduate Placements

Güneş Biliciler - Koç University

Chandra Srivastava – St. Edward’s University

Xinying Hao – University of Arizona at Tucson

Nandini Ramani – Texas A&M University

Jerry Jisang Han – University of Technology, Sydney

Hyunjung Crystal Lee – Universidad Carlos III de Madrid

Zhuping Liu – Baruch College, City University of New York

Niket Jindal – Kelley School of Business, Indiana University

Richard Schaefer – Rutgers University

Current Students and Job Market Candidates

*Indicates job market candidacy

Abbott, Paige

Alam, Meher

Basak, Somdatta,

Chavez Montes, Marcelino

Gautam, Aprajita

Ghosh, Robina

Niknejad Moghadam, Mahdi*

Nivsarkar, Anima

Shu, Runyang

Sridhar, Sachin

Urdaneta Romano, Constanza

Winer, Sarah

Wu, Xiaohan Jessica

Yu, Lingzhi

Zhang, Zhengwei (Harrison)

Marketing PhD Program

marketing phd program

The intersection of research, data, consumers and you.

Request Information

Build a true mastery of marketing theory formulation, research design and methodological skills—and set yourself up for a lasting career exploring the edge of your field.

Our leading program places you under the excellent guidance of faculty who consistently publish in top journals and enthusiastically collaborate with students.

The Program

Program essentials.

Explore the great unknowns and valuable opportunities in the realm of marketing research. Our unconventional curriculum draws heavily from the fields of psychology, sociology and management—with specializations in consumer behavior, consumer culture theory and marketing strategy.

Explore the program

Plan of Study

Spend your first two years taking classes and working on research projects under the supervision of faculty. You’ll then finish your minor coursework, take an oral comprehensive exam and prepare your dissertation proposal. Your last two years will focus on your dissertation and job preparation.

Explore the Plan of Study

What could be better than an environment that encourages you to be curious and creative, while simultaneously providing the tools to investigate those curiosities? I love having the opportunity to develop skills and be in a space where I can pursue questions which interest me most.

Kristen Lane '20 PhD (Marketing)

Additional Information

Questions about the program or application process Tonya Milazzo, Marketing Graduate Programs Manager [email protected]

Questions about the faculty and research Caleb Warren, Marketing Doctoral Program Director caleb [email protected]

Studying Marketing at Eller

We know it can be challenging to evaluate a doctoral program. Current doctoral students were in your shoes not too long ago. Here, Eller marketing doctoral students share their perspectives: from living in Tucson to what they’ve experienced so far.  

Doctoral Admissions Process

Applicants must have a bachelor’s degree with a GPA over 3.0 (ideally 3.5+) as well as strong GMAT or GRE test scores, three letters of recommendation, a statement of purpose and a current resume. Math proficiency should cover college-level calculus and introductory probability and statistics.

View Admissions PRocess

Marketing PhD students are provided full funding through a research or teaching associateship, which comes with a stipend and student health insurance. Additional grants may be available for travel, research support and dissertation support.

View Funding Information

Application Deadline

Application Deadline - January 1

Our faculty and doctoral students stay busy researching and publishing in the field’s most respected journals. Topics explore every imaginable angle of marketing—linguistic brand codes, pricing models, information behavior in the social age, historical nostalgia and consumer spending psychology among them.

Explore Research

With our program’s reputation for preparing some of the best and brightest candidates for teaching and research, it’s no wonder our doctoral graduates find excellent placements. They’re now working at institutions including Loyola, Texas Tech, University of Massachusetts, American University and UC Berkeley.

Explore Placement

Marketing Faculty

With our doctoral program’s stellar 1:1 student-to-faculty ratio, you’ll have ample opportunities to work with faculty in your coursework and research. They’re true leaders in their field and love to collaborate with the next generation of marketing scholars.

Explore Faculty

Start Your Journey to the Top of Your Field

Small class sizes. A great faculty-to-doctoral-student ratio. Incredible research resources. A stellar track record. And you.

Contact us with any questions , or if you're ready to apply to the Eller Doctoral Program in Marketing, just click below. We look forward to making breakthroughs together.

The Science of Selling

PhD in Marketing Science or Consumer Behavior

At Olin, the marketing discipline is distinguished by a demand for innovative ideas, critical thinking and an emphasis on quantitative abilities.

PhD students in marketing typically choose one of the two areas of study: Marketing Science and Consumer Behavior. Some choose to analyze the intersection of the two areas seeking to improve understanding and predict marketing phenomena.

• Marketing Science

Marketing Science focuses on the quantitative—economic fundamentals that include microeconomic theory and econometrics. Using this methodology, you examine mathematical modeling of buyer-seller interactions, consumer choices, purchase behavior, resource allocation, components of the marketing mix and new product development.

The methods below help you determine the best way to allocate marketing resources.

• Conduct empirical tests on the implications of these models
• Quantify the effectiveness of different strategies
• Explore the profit implications of using alternative strategies

In Marketing Science, we conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies and explore the profit implications of using alternative strategies. We identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.

Consumer Behavior

Consumer Behavior concentrates on psychology fundamentals and understanding how people make decisions, including cognitive psychology, social psychology and behavioral decision theory. These areas provide a strong foundation as you study and research consumer judgment and decision-making, cognition, culture, emotions, motivation, individual differences, perception and social influence.

Faculty members work on a variety of topics related to judgment and decision-making. Current and recent research topics include biases in judgment and choice, choice assortments, prosocial behavior, financial decision making, branding, intertemporal choice, morality and consumption, preferences for natural products, gift giving and metacognition.

Marketing Faculty and Research

Olin’s marketing faculty pursue research focused on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. This research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.

Research papers by faculty members have recently been published in well-respected journals such as:

• Journal of Consumer Research
• Journal of Marketing Research
• Journal of Marketing
• Marketing Letters

Read about collaborative research by Marketing faculty and PhD students.

Olin Doctoral Series | PhD Marketing

At WashU Olin, marketing is distinguished by a demand for innovative ideas, critical thinking and a strong emphasis on quantitative abilities.

Center for Analytics and Business Insights

The Center for Analytics and Business Insights is a hub for research and ideas, with opportunities for faculty, students and companies to collaborate.

Consumer Behavior Curriculum

Begin research collaborations with faculty

First-year summer paper

• Focuses on research completed in year 1
• Brief publication-style research paper with data/results
• In August after the first year, students must attend an RA/TA training offered by the Center for Teaching and Learning

First Semester Classes

• Tools Course: Quantitative Methods I (Psych 5066, 3 credits)
• Seminar in Consumer Behavior I (MKT 601, mini course, 1.5 credits)
• Social Psychology Seminar or other social science elective (e.g., Social Cognition, 3 credits)
• Social Science Elective (e.g., seminar in psychology, OB, social work or experimental economics)  
• Tools Course: Quantitative Methods II (Psych 5067, 3 credits)
• Behavioral and Experimental Research Methods I (MKT 600A, mini course, 1.5 credits)
• Judgment and Decision Making I (MKT 674, mini course, 1.5 credits)
• Organizational Research Methods (OB 630, 3 credits)

The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two years. When the student takes the course is determined by the student and their advisor.

• Research—developing toward publication

Paper from 1st year presented in fall or spring semester (ideally fall)

Comprehensive Exams due summer after 2nd year

• Breadth—Open book essays based on extensive reading list
• Depth—Original research proposal
• Review—Write a journal article review

Third Semester

• Tools Course: Quantitative Methods (e.g., Research Designs and Methods, Psych 5011, 3 credits)
• Seminar in Marketing Management (MKT 670, 1.5-3 credits)
• Seminar in Consumer Behavior II (MKT 601, mini course, 1.5 credits)

Fourth Semester

• Tools Course: Quantitative Methods (e.g., Applied Multivariate Analysis, Psych 516, 3 credits)
• Behavioral and Experimental Research Methods II (MKT 600B, mini course, 1.5 credits)
• Social Science Elective (e.g., seminar in psychology, OB, social work or experimental economics)

Second year paper due and presented at the end of fall semester

• Paper should focus on research completed in year 2
• Publication-style research paper with data/results
• extension of 1st year paper, if substantially different
• extension of depth exam
• new project
• B53 660 Seminar in Presentation Skills (fall semester, required)
• Improvisation Course
• Research—developing toward publication, academic job market and dissertation

Dissertation Proposal—Students must assemble a Research Advisory Committee for the proposal of their dissertation and submit a Title, Scope and Procedure Form at the committee’s approval of the proposed dissertation by September 30 after the fourth year.

• Ideally, the dissertation proposal will be submitted and presented by end of spring semester of the fourth year. September 30 after the fourth year is the final deadline.
• The dissertation proposal and dissertation must propose/describe a substantial and novel body of research that is significantly different from previous milestone submissions.
• The dissertation may incorporate previous milestone research, but must go well beyond it.

Research—Developing toward publication, job market and dissertation

• Intent to Graduate (complete form online)
• Job market and placement
• Oral defense of dissertation
• Submission of Examination Approval form which signifies committee’s approval
• Upload of final, approved Dissertation to Graduate School of Arts and Sciences
• Submission of Documented Teaching Requirements to PhD office
• Attend all marketing department research seminars, lab meetings, journal club meetings, proseminar meetings and speaker meetings.
• Be collegial.
• All milestones will be evaluated by ≥ 2 faculty who will grade and provide comments.
• A Passing grade (or higher) must be received on each milestone.
• Grading scale: High Pass, Pass, Low Pass, Fail
• By August 1 each year, review progress annually with Faculty/PhD Program Staff. 

Download Marketing Consumer Behavior PhD course descriptions

Marketing Science Curriculum

Prior to the first year—mandatory attendance at math camp (offered through the Economics department)

Recommended Course Sequence

First semester.

• MEC 610 Microeconomics I (3 credits)
• Econometrics Course* (3 credits)
• MKT680 or 681 Machine Learning for Business Applications (3 credits)
• B53 620 Empirical Methods in Business** (3 credits)
• Olin PhD Marketing courses (variable)  

Second Semester

• MEC 611 Microeconomics II (3 credits)
• L11 Quantitative Methods II (3 credits)
• Olin PhD Marketing Courses (variable)
• L11 5161 Applied Econometrics
• B54 670 Seminar in Econometrics

The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two year. When the student takes the course is determined by the student and his/her advisor.

• Attend Marketing seminars
• Begin research collaborations
• In the summer after the first year, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1 after the first year.
• Micro Prelim Exam is offered in June. Students must receive a “Distinction/Honors” or “PhD pass” to continue in the PhD program. One retake of the exam is permitted. Exemptions: Students do not need to take the exam if they obtain an average A- grade or above for the two Microeconomics courses in the first year, or obtain an average A- grade or above for all courses taken in the first year.
• In August after the first year, students must attend an RA/TA orientation offered by The Teaching Center.
• First-year research paper: Students are required to finish the paper and present to the marketing faculty before the end of the fall semester in the second year.
• Olin PhD Marketing Courses
• Electives (directed readings, independent studies)  
• Qualifying field exam: Students are required to pass the exam by the end of September. One retake of the exam is permitted.
• Second-year research paper: Students are required to finish the paper and present to the marketing faculty before the end of the fall semester in the second year.
• In the summer, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1.

B53 660 Seminar in Presentation Skills (fall semester, required) Improvisation Course

• Paper presentations (brown bag seminars and conferences)
• Dissertation research
• Dissertation Proposal – students must be able to assemble a Research Advisory Committee for the proposal of their dissertation and must submit a Title, Scope and Procedure form as the committee’s approval of the proposed dissertation by September 30 after the fourth year.
• Paper presentations (job market paper presentations with faculty and at conferences)

Download Marketing Science PhD course descriptions

Full-Time Marketing Faculty Members

Meet the professors who will be your mentors and research collaborators. See more in our faculty directory.

Assistant Professor

• [email protected]

Seethu Seetharaman

Full Professor

• [email protected]
• 314.935.3574

Doctoral Programs

Campus Box 1133-124-05 One Brookings Drive St. Louis, MO 63130-4899

• [email protected]
• 314-935-6340

Office Hours: Monday–Friday 9:00 a.m. to 5:00 p.m.

Quick Links

• Research Centers
• PhD & DBA Admissions
• PhD Bulletin
• Greater St. Louis

Ph.D. Marketing

The Ph.D. in Business Administration – Marketing offers students a rigorous course of work and the chance to conduct cutting-edge research under the guidance of Mays’ faculty, including some of the world’s leading scholars in their respective fields. The program prepares students for successful careers as academics, industry researchers and/or business consultants.

How To Apply

Areas of Expertise

Academic Overview

Our Ph.D. in Business Administration – Marketing program provides rigorous coursework and research activities for an in-depth understanding of two broad areas of research in marketing: Marketing Strategy/ Quantitative Modeling, and Consumer Behavior. It is designed to prepare students for academic careers at top-tier research universities.

Degree Details

Duration: 5 years

Class Type: In-Person

Location: College Station

Financial Aid: Competitive Stipends offered to all admitted students with tuition waivers

Tuition Calculator

Request Information 

Below is a list of application requirements and information for pre-requisites for each applicant.

• Completed online application in BusinessCAS
• Completed essay questions
• Three letters of recommendation
• GMAT/GRE scores
• TOEFL or IELTS (International candidates)

Contact Admissions 

Over the course of the program, candidates will aim to develop an extensive repertoire of research, coursework, and publications. We offer a number of resources to aid students in their work such as the workshop program.

Faculty Experts 

Apply To Mays

Applications Are Open

Early Applicant Deadline: December 10 Final Deadline: April 15 – May 25

Marketing Strategy / Quantitative Modeling

Marketing Strategy research focuses on how firms can achieve competitive advantage through their marketing activities. It delves into the long-term planning and decision-making processes that guide a firm’s marketing efforts, ensuring alignment with its overarching objectives and market realities. Quantitative modeling research applies mathematical and statistical techniques to understand and predict consumer behavior and optimize marketing strategies. This area blends economic theories with empirical methods to derive actionable insights.

Consumer Behavior

Consumer Behavior research examines the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. It seeks to understand the decision-making processes of buyers, both individually and in groups, as well as the external and internal factors that influence these processes.

Department of Marketing

The Department of Marketing at Mays Business School is a distinguished leader in the field of marketing education and research. Our programs and curricula receive global recognition for their strength and continued contributions to the field of marketing. For more information visit the Department of Marketing website.

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Listen to Alina Sorescu, Professor and former Director of the Ph.D. in Business Administration in the Department of Marketing, as she explains the recruiting process and the qualifications desired from applicants!

Go to the Ph.D. in Marketing Series →

Marketing Graduate Programs in America

1-25 of 152 results

Wharton School

• Philadelphia, PA ·
• University of Pennsylvania ·
• Graduate School
• · Rating 4.59 out of 5   17 reviews

University of Pennsylvania, Graduate School, PHILADELPHIA, PA. 17 Niche users give it an average review of 4.6 stars. Featured Review: Master's Student says There are plenty of majors and courses to choose from. Course Match, which is the system we use to select classes allows students to create their schedule based on their preferences and class seats... Read 17 reviews.

Kellogg School of Management

• Evanston, IL ·
• Northwestern University ·
• · Rating 4.75 out of 5   20 reviews

Northwestern University, Graduate School, EVANSTON, IL. 20 Niche users give it an average review of 4.8 stars. Featured Review: Master's Student says As mentioned in the previous questions, I have not graduated yet. To this point, I feel as though it has been preparing me to lead teams and develop a successful career. Current stressor is the ROI,... Read 20 reviews.

Owen Graduate School of Management

• Nashville, TN ·
• Vanderbilt University ·
• · Rating 4.4 out of 5   5 reviews

Vanderbilt University, Graduate School, NASHVILLE, TN. 5 Niche users give it an average review of 4.4 stars. Featured Review: Master's Student says I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. Read 5 reviews.

Anderson University - South Carolina

• Graduate School ·
• ANDERSON, SC
• · Rating 4.47 out of 5   15

Southern California Institute of Architecture

• LOS ANGELES, CA
• · Rating 4.56 out of 5   9

Emerson College

• · Rating 4.72 out of 5   64

Olin Business School

• St. Louis, MO ·
• Washington University in St. Louis ·
• · Rating 4 out of 5   7 reviews

Washington University in St. Louis, Graduate School, ST. LOUIS, MO. 7 Niche users give it an average review of 4 stars. Featured Review: Master's Student says The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and... Read 7 reviews.

Marshall School of Business

• Los Angeles, CA ·
• University of Southern California ·
• · Rating 4.71 out of 5   17 reviews

University of Southern California, Graduate School, LOS ANGELES, CA. 17 Niche users give it an average review of 4.7 stars. Featured Review: Current Master's student says Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new,... Read 17 reviews.

Carey Business School

• Baltimore, MD ·
• Johns Hopkins University ·
• · Rating 4.63 out of 5   30 reviews

Johns Hopkins University, Graduate School, BALTIMORE, MD. 30 Niche users give it an average review of 4.6 stars. Featured Review: Master's Student says Overall very good, first time for me doing online school so it’s been an adjustment but mostly the professors do a great job of keeping everyone engaged. I like that the school offers opportunities... Read 30 reviews.

• Find college scholarships

Tepper School of Business

• Pittsburgh, PA ·
• Carnegie Mellon University ·
• · Rating 4.8 out of 5   15 reviews

Blue checkmark. Carnegie Mellon University, Graduate School, PITTSBURGH, PA. 15 Niche users give it an average review of 4.8 stars. Featured Review: Master's Student says Today I finished my last day of a month-long orientation for my MBA at the Tepper school of Business. I have had a great experience so far, all of the staff and alum that I have connected with have... Read 15 reviews.

Hough Graduate School of Business

• Gainesville, FL ·
• University of Florida ·
• · Rating 5 out of 5   4 reviews

Blue checkmark. University of Florida, Graduate School, GAINESVILLE, FL. 4 Niche users give it an average review of 5 stars. Featured Review: Master's Student says The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. Read 4 reviews.

College of Communication - Boston University

• Boston, MA ·
• Boston University ·
• · Rating 5 out of 5   3 reviews

Blue checkmark. Boston University, Graduate School, BOSTON, MA. 3 Niche users give it an average review of 5 stars. Featured Review: Master's Student says I've only just started my graduate program but am already immensely impressed by my professors and peers. Everyone takes great care to tailor the program to your individual interests and it is... Read 3 reviews.

Wisconsin School of Business at UW Madison

• Madison, WI ·
• University of Wisconsin-Madison ·
• · Rating 5 out of 5   1 review

University of Wisconsin-Madison, Graduate School, MADISON, WI. 1 Niche users give it an average review of 5 stars. Featured Review: Master's Student says Currently, I have only taken one summer course which was well-organized. It was an introduction course to stats and programming but well designed for students with no prior experience to follow... Read 1 reviews.

Gies College of Business

• Champaign, IL ·
• University of Illinois Urbana-Champaign ·
• · Rating 4.94 out of 5   17 reviews

Blue checkmark. University of Illinois Urbana-Champaign, Graduate School, CHAMPAIGN, IL. 17 Niche users give it an average review of 4.9 stars. Featured Review: Master's Student says The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask... Read 17 reviews.

Terry College of Business

• Athens, GA ·
• University of Georgia ·

Blue checkmark. University of Georgia, Graduate School, ATHENS, GA. 3 Niche users give it an average review of 5 stars. Featured Review: Master's Student says All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. Read 3 reviews.

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Dedman College of Humanities and Sciences

• Dallas, TX ·
• Southern Methodist University ·

Southern Methodist University, Graduate School, DALLAS, TX.

Foster School of Business

• Seattle, WA ·
• University of Washington ·
• · Rating 4.78 out of 5   9 reviews

University of Washington, Graduate School, SEATTLE, WA. 9 Niche users give it an average review of 4.8 stars. Featured Review: Master's Student says I am enrolled in MBA currently. It is a great program with applied learning setup. I got an opportunity to meet multiple industry experts and have also been to company visits as well. Read 9 reviews.

Mays Business School

• College Station, TX ·
• Texas A&M University ·
• · Rating 2 out of 5   3 reviews

Texas A&M University, Graduate School, COLLEGE STATION, TX. 3 Niche users give it an average review of 2 stars. Featured Review: Graduate Student says Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. Read 3 reviews.

College of Business - Clemson University

• Clemson, SC ·
• Clemson University ·
• · Rating 3.67 out of 5   6 reviews

Clemson University, Graduate School, CLEMSON, SC. 6 Niche users give it an average review of 3.7 stars. Featured Review: Master's Student says I'm enrolled to start this coming fall 2024. I meet with the admissions office earlier this year. The application process was easy and quick. I had a positive experience. Everyone I've meet so... Read 6 reviews.

Joseph M. Katz Graduate School of Business

• University of Pittsburgh ·
• · Rating 4.75 out of 5   12 reviews

Blue checkmark. University of Pittsburgh, Graduate School, PITTSBURGH, PA. 12 Niche users give it an average review of 4.8 stars. Featured Review: Master's Student says Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! Read 12 reviews.

Robert H. Smith School of Business

• College Park, MD ·
• University of Maryland - College Park ·
• · Rating 4.8 out of 5   5 reviews

University of Maryland - College Park, Graduate School, COLLEGE PARK, MD. 5 Niche users give it an average review of 4.8 stars. Featured Review: Master's Student says My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to... Read 5 reviews.

Eli Broad College of Business

• East Lansing, MI ·
• Michigan State University ·

Michigan State University, Graduate School, EAST LANSING, MI. 1 Niche users give it an average review of 5 stars. Featured Review: Current Master's student says The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. Read 1 reviews.

Florida State University College of Business

• Tallahassee, FL ·
• Florida State University ·
• · Rating 4 out of 5   1 review

Florida State University, Graduate School, TALLAHASSEE, FL. 1 Niche users give it an average review of 4 stars. Featured Review: Graduate Student says Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. Read 1 reviews.

Sy Syms School of Business Graduate Studies

• New York, NY ·
• Yeshiva University ·

Blue checkmark. Yeshiva University, Graduate School, NEW YORK, NY. 1 Niche users give it an average review of 4 stars. Featured Review: Master's Student says Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and... Read 1 reviews.

Muma College of Business

• Tampa, FL ·
• University of South Florida ·

University of South Florida, Graduate School, TAMPA, FL.

Richard A. Chaifetz School of Business

• St Louis, MO ·
• Saint Louis University ·
• · Rating 4.5 out of 5   4 reviews

Blue checkmark. Saint Louis University, Graduate School, ST LOUIS, MO. 4 Niche users give it an average review of 4.5 stars. Featured Review: Master's Student says I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. Read 4 reviews.

David Eccles School of Business

• Salt Lake City, UT ·
• University of Utah ·
• · Rating 4.78 out of 5   18 reviews

University of Utah, Graduate School, SALT LAKE CITY, UT. 18 Niche users give it an average review of 4.8 stars. Featured Review: Master's Student says It's a great school, very well organized and with a great reputation. Overall, the professors were very well prepared and the projects they made you do were well thought out and very practical, I... Read 18 reviews.

Culverhouse College of Business

• Tuscaloosa, AL ·
• The University of Alabama ·

Blue checkmark. The University of Alabama, Graduate School, TUSCALOOSA, AL.

• PITTSBURGH, PA
• · Rating 4.8 out of 5   15

College of Law and Public Service - University of La Verne

• University of La Verne ·
• ONTARIO, CA
• · Rating 3.89 out of 5   9

Tiffin University

• · Rating 4.27 out of 5   26

Showing results 1 through 25 of 152

Marketing Graduate Program

As technology advances, marketing has become increasingly data-driven and scientific. Today, marketers use big data, quantitative analysis, social media analytics, and other tools to promote brands and products.

A graduate degree in marketing can help you develop valuable analytical and research skills. The expertise you gain during your studies can prepare you for advanced marketing positions in corporations, government agencies, nonprofit organizations, and other settings.

You can earn a master's or doctorate in marketing. Your long-term career goals and interests can help determine which marketing graduate program best fits your needs.

What Is a Graduate Degree in Marketing?

A graduate degree in marketing helps you gain a deeper understanding of marketing research, strategies, and theories. Depending on the program, you may study advanced topics like business analytics, quantitative research, and social media strategy.

A Master of Science (M.S.) in Marketing  is an interdisciplinary degree that blends business, economics, human resources, marketing, and other fields. Many M.S. programs allow you to specialize in brand management, international marketing, and other related areas.

A Master of Business Administration (M.B.A.) in Marketing focuses more narrowly on the business side of marketing. You will learn business fundamentals and strategies to help corporations optimize their marketing campaigns. This degree can be of value to people who want to work in managerial roles.

A Doctor of Business Administration (D.B.A.) in Marketing  is a longer commitment and a more rigorous degree that centers on marketing analytics and research. You will learn to collect and evaluate data,

How Long Does It Take to Earn a Graduate Degree in Marketing?

An M.B.A. or M.S. in marketing generally takes one to two years to complete if you enroll in classes full-time. You will take approximately 30 credit hours of coursework, and completion of the degree may require a capstone project or internship to graduate.

A D.B.A. in marketing typically takes five years to complete. You will take at least two years of coursework, conduct original research, and write a dissertation, including creating quantitative models and publishing your research.

Graduate Marketing Courses

All marketing graduate programs have unique course offerings and degree requirements. Depending on your interests, you may take classes on some of these topics:

• Brand Management
• Consumer Behavior
• Digital and Social Media Analytics
• International Business
• Marketing Management
• Marketing Research
• Social Media Strategy

Many grad schools also require students to participate in experiential learning opportunities and internships. These initiatives can help you develop relationships with potential employers and practice your marketing skills in real-world situations.

Careers With a Graduate Degree in Marketing

A graduate degree in marketing could qualify you for advanced positions in the field. For instance, with a Master of Science in Marketing degree, you could pursue these exciting careers:

• Corporate Marketing Strategist
• Digital Marketer
• Marketing Agency Manager
• Marketing Consultant
• Market Research Analyst
• Product Marketing Manager

A D.B.A. in marketing could qualify you for specialized jobs in academia and research.

Selecting a Marketing Graduate Program

A graduate degree in marketing can enrich your knowledge and qualify you for a range of rewarding jobs. If you are ready to elevate your career, you can take the first step by finding suitable grad schools and applying.

Fortunately, Niche makes it easy to find a top marketing graduate program. Browse our comprehensive database  to find your ideal marketing graduate school today.

MRes/PhD in Management - Marketing

Introduction, preliminary readings.

Engage in the latest marketing debates and become a highly skilled researcher on this wide-ranging programme.

The curriculum covers the conceptual foundations of marketing and delves into topics such as consumer decision-making, product innovation, pricing strategy, advertising, and distribution channels.

You’ll begin on the master of research degree and move on to the PhD (subject to satisfactory progress). You’ll have the opportunity to complete a substantial piece of work that makes an original contribution to the field of marketing.

Our Marketing group’s research is internationally renowned, drawing on our diverse backgrounds in economics, psychology, marketing, management, and physics.

We’re proud of our faculty team and students, whose work has won many marketing awards, including the Marketing Science Institute’s Young Scholar Award and the Google-WPP Marketing Research Award. So, as a student, you’ll be joining a lively research community at the forefront of the marketing field.

We're also ranked second in the UK by percentage of overall four and three stars in the most recent Research Excellence Framework (REF 2021).

• Bhargave R, Chakravarti A, Guha A. Two-stage decisions increase preference for hedonic options. Organizational behavior and human decision processes . 2015;130:123–13
• 5.Hoegg J. Taste Perception: More than Meets the Tongue. Journal of Consumer Research ; Oxford. 2007;33(4):490–498
• Fishbach A, Dhar R, Zhang Y. Subgoals as substitutes or complements: The role of goal accessibility. Journal of Personality and Social Psychology . 2006;91(2):232–242.
• Reiss PC. Descriptive, Structural, and Experimental Empirical Methods in Marketing Research. Marketing Science; Linthicum . 2011;30(6):950–964
• Wagner A. Kamakura and Gary J. Russell. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure. Journal of Marketing Research . 1989;26(4)
• Susan Athey and Guido W. Imbens. The State of Applied Econometrics: Causality and Policy Evaluation. The Journal of Economic Perspectives . 2017;31

Entry requirements

Upper second class honours (2:1) degree in any discipline, or the equivalent.

For the GRE/GMAT requirements for this programme see below under "Additional tests".

Please select your country from the dropdown list below to find out the entry requirements that apply to you.

Additional tests

GRE/GMAT requirement

The GRE/GMAT is required for all applicants. We don't require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes.

A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.

There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2025 and show full and percentile scores for all sections.

Find out more about GRE/GMAT , including detail on our requirements and submission of test scores, and LSE’s institution codes.

Competition for places at LSE is strong. So, even if you meet the minimum entry requirements, this does not guarantee you an offer of a place.

However, please don’t feel deterred from applying – we want to hear from all suitably qualified students. Think carefully about how you can put together the strongest possible application to help you stand out from other students.

Programme content

The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (eg, Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards).

Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys).

Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

You'll work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field

Years 4 and 5

In the first year of your MRes you'll take the first of two seminar courses (MG512 and MG520), covering Consumer Behaviour and Quantitative Modelling, and the full range of research methods offered by the Department of Methodology, the Department of Economics or Department of Statistics depending on your interests and research focus. Students can also take external courses at University of London institutions, for example, the London Business School.

Alongside, you'll attend the A Social Sciences Perspective of Academic Research in Management seminar. This seminar is run within the Department of Management for all research students and will develop your understanding of the diversity of specialisms within the department and develop your critical analysis skills. You'll be invited to attend Marketing Faculty Group Seminars and have regular meetings with your Programme Director.

From the first year you'll also engage in two short research projects, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, such as literature reviews, applied research methods, coding and data analysis and evaluating findings and implications. It'll also give the opportunity to interact and get to know different members of the faculty group.

One of the following courses:

Marketing i: consumer behaviour and quantitative modelling, marketing ii: consumer behaviour and quantitative modelling, quantitative modelling track students will choose between:, microeconomics, econometric methods, statistical inference: principles, methods and computation, consumer behaviour track students will take:, multivariate analysis and measurement, introduction to quantitative analysis, students can choose between:, econometrics for mres students, or take a combination of courses from the department of methodology:, applied regression analysis, causal inference for observational and experimental studies.

In the second year of the MRes you'll take the second of the specialist courses, Consumer Behaviour and Quantitative Modelling and continue to take a taught course aligned to your research interest. You'll have the option to join the Advanced Quantitative Analysis for Research in Management with other students the of the MRes/PhD in Management. You complete a supervised research paper in your field of interest which will form an important element in your upgrade to PhD. You continue to work with faculty on 1:1 in research practicums.

This highly recommended optional course:

Advanced quantitative analysis for research in management, research paper in management (mres phd programmes), elective courses to the value of one unit from a wide choice in econometrics, statistics, methodology or alternative courses suited to your research interests.

Having successfully completed your MRes and met the requirements you'll upgrade to PhD candidate at the start of your third year on the programme. You'll work on developing your PhD thesis proposal and continue with your research.

You'll focus on your PhD thesis, research and writing papers for presentation at conferences and publication and continue to participate in your Faculty Group seminars.

At the start of your final year, you'll present your final year plan which outlines your timetable to completion and submission of your thesis, and actively engage and promote yourself in the job market.

Programme regulations at LSE

For the latest list of courses, please go to the relevant School Calendar page .

A few important points you’ll need to know:

We may need to change, suspend or withdraw a course or programme of study, or change the fees due to unforeseen circumstances. We’ll always notify you as early as possible and recommend alternatives where we can.

The School is not liable for changes to published information or for changing, suspending or withdrawing a course or programme of study due to events outside our control (including a lack of demand, industrial action, fire, flooding or other damage to premises).

Places are limited on some courses and/or subject to specific entry requirements so we cannot therefore guarantee you a place.

Changes to programmes and courses may be made after you’ve accepted your offer of a place – normally due to global developments in the discipline or student feedback. We may also make changes to course content, teaching formats or assessment methods but these are always made to improve the learning experience.

For full details about the availability or content of courses and programmes, please take a look at the School’s  Calendar , or contact the relevant academic department.

Some major changes to programmes/courses are posted on our  updated graduate course and programme information page .

Why study with us

Discover more about our students and department.

Meet the minds behind Marketing - get to know our faculty experts .

Meet the department

Our mission

Welcome to the Department of Management. Our mission is to inspire superior management practices by fostering a comprehensive understanding of individuals, teams, organisations, and markets, along with the psychological, social, political, and technological contexts that influence them.

By studying with us, you'll gain access to a world-leading centre for education and research, uniquely positioned within a world-class social science institution at the heart of a truly global city.

The environment

Join a vibrant intellectual community comprising world-renowned faculty, astute students, dedicated and responsive professional services staff, and high achieving alumni . Through pioneering research and high-level teaching, you'll receive comprehensive, intensive, and rigorous methodological training to help you become an expert in your specialist fields.

The rich and culturally diverse learning environment at LSE’s Department of Management, will not only enrich your experience through developing a broad perspective and understanding, but also unlock an invaluable network of global peers.

Create a better world

We go beyond the boundaries of a traditional business school by integrating diverse disciplines such as economics, marketing, data, and analytics. Our comprehensive approach ensures that students gain a profound and multifaceted understanding of the business world, equipping them with the skills and knowledge to excel in a dynamic global environment.

Join us in our vision to create a better world, where a profound understanding of management drives positive change in both business and society.

Discover more about our programmes and research .

• Department of Management

Who's who

Heather kappes.

University of the Year 2025 and 1st in the UK

1st in london for the 13th year running, 6th in the world.

Carbon Neutral In 2021, LSE became the first Carbon Neutral verified university in the UK

Your application.

We welcome applications for research programmes that complement the academic interests of our staff at LSE. For this reason, we recommend that you take a look at our  staff research interests  before applying.

We individually evaluate each application and carefully review all the details you provide in your application form. We consider the following as part of your application.

When to apply

Academic record and gre/gmat requirements.

See the "Entry requirements" above.

Statement of Academic Purpose

Your statement of purpose is your opportunity to describe your academic interests in, understanding of, and suitability for the programme you are applying to.

Clearly demonstrate your motivations and objectives for applying to the programme. Highlight your academic strengths and draw on any previous experiences that will strengthen your application.

We're interested to learn about your research experience to date, and how you plan to develop these skills further during your time at LSE and beyond.

Clearly explain how you envisage studying in the department will help support your professional and academic development, as well as your long-term academic career plans.

We're keen to understand how you will enhance and contribute to the research community and support our research focused environment within the Department of Management and LSE.

Research statement

Your research statement is as an opportunity to showcase your research and methodology interests to the selectors.

Your research proposal will play a particularly significant role in the evaluation of your application.

The selectors will place weight on how you are able to tackle a question and propose a viable methodology to solve it.

The outline research proposal demonstrates your academic potential, research interests, and it helps selectors in identifying potential supervisors.

We understand that as you undertake your study and enhance your research skills during your MRes, your initial idea may change, and we therefore do not expect this idea to be fixed but the outline research proposal should demonstrate your research interests.

The proposal word limit is 1500 words maximum.

In addition to the guidance given in Supporting Documents , please outline and include the following in your research proposal:

• Working title: state your research question or the working title of your research at the start of your research proposal.
• Keywords: on the first page of the proposal include up to 10 keywords or phrases which accurately reflect the content of your project (eg, "digital innovation", "fintech", "identity", "gender", "workplace discrimination", "proactivity", "digital platforms").
• Introduction to the research idea: what is your general topic? What questions do you want to answer? Why do you think these are interesting and important questions that deserve to be answered? What are the main hypotheses of the work?
• Literature: what is the key literature and its limitations?
• Methodology: what research methods do you intend to use? What are the strengths and limitations of your chosen methodology?
• Conclusion: in what ways will your ideas contribute to the field, and how will this help to change our understanding of your research topic?
• Bibliography: clearly reference any literature you have used in your research proposal (not included in the word count).

Academic writing

Please submit a sample of academic writing as part of your application. You're encouraged to use something you have already written and an example of your best academic work.

There is no word limit, but two to three pages would be sufficient. This enables our selectors to assess your writing style and academic writing communication skills.

References are important, carefully plan who you will ask and make sure they are able to complete the reference in in advance of the deadline or it will delay your application being reviewed. Guidance on selecting your referees

Language requirements

You may have to provide evidence of your English proficiency, although this is not needed at the application stage. See LSE's English language requirements webpage .

Part-time study

Please note that LSE allows part-time PhD study only under limited circumstances . If you wish to study part-time, you should mention this (and the reasons for it) in your statement of academic purpose, and discuss it at interview if you're shortlisted.

Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at [email protected] .

• Admissions enquiries

For questions related to the admissions process, please contact the LSE Graduate Admissions team via their getting in touch page .

The application deadline for this programme is 15 January 2025 .

If you’d like to be considered for any funding opportunities, you must submit your application (and all supporting documents) by the funding deadline.

See the fees and funding section below for more details.

Fees and funding

The table of fees shows the latest tuition fees for all programmes.

You're charged a fee for your programme. Your tuition fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It doesn't cover living costs or travel or fieldwork.

Home student fee (2025/26)

The fee is likely to rise over the full duration of the programme. The School charges home research students in line with fee levels recommended by the Research Councils.

Learn more about fee status classification .

Overseas student fee (2025/26)

The fee is likely to rise over the full duration of the programme in line with the assumed percentage increase in pay costs (ie, four per cent each year).

At LSE, your tuition fees, and eligibility for any financial support, will depend on whether you’re classified as a home or overseas student (known as your fee status). We assess your fee status based on guidelines provided by the Department for Education.

Further information about fee status classification .

Scholarships, bursaries and loans

Scholarships, studentships and other funding

We recognise that the  cost of living in London  may be higher than in your home town/city or country and we provide generous scholarships to help both home and overseas students.

For this programme, students can apply for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . To be considered, you’ll need to submit your application (and any supporting documents) before the funding deadline.

The department also offers student financial aid and funding for this research programme . Each year, we award full tuition coverage and an annual stipend for five years to at least one exceptional candidate applying to this programme.

Funding deadlines

Funding deadline for the LSE PhD Studentships and ESRC funding: 15 January 2025 .

In addition to our needs-based awards, we offer scholarships for students from specific regions of the world and awards for certain subjects .

External funding

Additional funding opportunities may be available through other organisations or governments. We strongly recommend you investigate these options as well.

Further information

Learn more about fees and funding , including external funding opportunities.

Learning and assessment

How you learn, how you're assessed, learning format and contact hours.

During your MRes you'll take taught courses in the:

• Department of Methodology
• other LSE departments such as Sociology, Gender or Law.

There is flexibility to choose the courses that best suit your research interests, including courses offered at other University of London institutions.

Format and contact hours

Most courses in person lectures and in person class teaching, or longer small group seminars. To get a broad idea of the study time involved in the  Calendar  within the Teaching section of each  course guide .

Independent study

Alongside taught courses you participate in one-to-one research projects with a member of Faculty and will work independently on your own research development and writing.

LSE teaching

  LSE is internationally recognised for teaching and research and our academics bring wide-ranging expertise. Courses may be taught by faculty members, guest teachers, visiting members of staff. Learn about the teacher responsible for each course in the relevant  course guide.

Supervision

You don't need to have identified a supervisor prior to application. During your MRes you'll be supervised by the PhD Directors of Marketing programme.

During the first two years of the programme, you'll participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.

Progression and assessment

You'll need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.

Your final award will be determined by the completion of an original research thesis and a viva oral examination.

Graduate destinations

Career support.

Students who successfully complete the programme often embark on an academic career.

Explore the placements and careers of previous Department of Management PhD students

The department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.

Throughout the programme, you're expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.

LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You'll receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.

All career services are available to PhD students, and PhD alumni for up to five years after completing your PhD.

Browse LSE’s wide range of services for PhD students and research staff

Find out more

Explore lse, student life.

Student support

Accommodation

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Perks and Benefits

Health and wellness.

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

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Student Programs Coordinator

Coordinator, agricultural economics, flexible part-time schedule (around 16 hours a week), 12-month position..

• Manhattan, Kansas, United States
• Agricultural Economics
• Temporary Part-time
• Opening on: Oct 10 2024

About This Role:

The coordinator will have major responsibility for coordinating and managing activities administering the Agricultural Economics on-campus M.S. and Ph.D. graduate programs, while working with the department’s Director of Graduate Programs.

Activities include, but are not limited to:

· Managing communications and relationships with potential and current graduate students (25%)

· Process information requests about graduate student applications (10%)

· Managing graduate student and alumni records (5%)

· Working with the communications coordinator to maintain and enhance graduate program marketing, web site, and student profiles (10%)

· Process and initiate funded graduate student evaluations (10%)

· Coordinate and schedule graduate student recruitment campus visits (10%)

· Coordinate the graduate student orientation (5%)

· Track funding dates, graduation dates, funding offer letters, etc. for students (15%)

· Assist the graduate director with other duties as assigned (10%)

The coordinator’s activities will include collaborative work with the graduate director and KSU’s Graduate School.

Worksite Options:

This position is required to be performed on-site . Work is performed on employer premises or designated assignment location.

What You’ll Need to Succeed:

Minimum Qualifications:

• Proficiency with MS Word, Excel, and PowerPoint
• Excellent oral and written communication skills
• Up to date on evolving computer communications
• Must be responsive, professional, timely, attentive to detail, well organized, able to make decisions, and be a creative problem solver.

Preferred Qualifications:

• Previous administrative experience in an academic program.

Other Requirements:

Applicants must be currently authorized to work in the United States at the time of employment.

How to Apply:

Please submit the following documents:

• Cover Letter
• 3 references

Screening of Applications Begins:

Immediately and continues until position is filled.

Anticipated Hiring Pay Range:

$20.30-$31.45 hourly

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Agricultural tech ii research, time and leave specialist, research assistant, why join us:.

Kansas State University offers a supportive and inclusive community, dedicated to your professional growth. While specific benefits may vary by position, many roles come with comprehensive packages that support your well-being and work-life balance, including health and life insurance, retirement plans, and generous paid time off. To learn more about benefits that are available for various positions, visit our benefits overview page .

We Support Diversity and Inclusion:

Kansas State University embraces diversity and inclusion. The university actively seeks individuals who foster a collegial environment and cooperative interactions with coworkers, students, and others. The University is dedicated to promoting the Principles of Community .

Work Authorization: 

Equal employment opportunity:.

Kansas State University is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, age, national origin, disability or status as a protected veteran.

Background Screening Statement:

Upon acceptance of a contingent offer of employment, a candidate may be subject to a background check per K-State’s background check policy .

Already applied? Check the status of your application in your applicant portal .

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