mba capstone project pdf

• What is an MBA Capstone Project?

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An MBA capstone project is the final step in many MBA programs. It’s here that MBA students put all that they’ve learned into practice by analyzing a meaningful and strategic business question. Often, this involves hands-on work within an existing company, but not always: MBA capstone projects can take the form of startup business plans and business simulations, too.

No matter their format or focus, each capstone project will likely be the most intensive and rewarding feature of an MBA candidate’s journey.

A capstone project is not the same as a thesis project, although they do share some qualities. Thesis projects are focused on theory and research and are based on the situations one would face in academia. Often taking the form of a large research paper, thesis projects can last the entire final year of an academic program, and some students may even begin before that, with the ultimate goal of contributing new knowledge to the canon of business research.

MBA capstone projects, by contrast, are more practical and similar to situations one would face in the business world. Here, students work in teams to answer strategic business questions. MBA capstones are hands-on immersions with real-world consequences, and they can have a major impact on an MBA graduate’s program experience and career.

Read on to see some examples of MBA capstone projects and get a walkthrough of the general process.

Stages of an MBA Capstone Project

Most MBA capstone projects occur during a program’s final year and can last anywhere from four weeks to a full semester. They often include some form of instruction (whether through prerequisite courses or scheduled advising) and practical application.

While MBA capstone programs will vary in format from program to program, they generally include the following stages:

• Topic Selection
• Preliminary Research
• Project Execution
• Written Report
• Final Presentation

It’s not necessarily over after the final presentation, either: some capstone projects carry over beyond the MBA program, leading to successful startup businesses, offers of employment, or investment opportunities.

Choosing a Capstone Topic

Many MBA programs provide some structured options for choosing a capstone topic. This can mean students are allowed to select from a list of possible partnership opportunities; it can also mean that faculty advisors will work with students to find a topic that meets the student’s strengths, weaknesses, and goals. But in other programs, MBA students are more free to choose their topic and their partner organization.

In their capstone project, MBA students should select a topic where they can answer a meaningful and strategic business question: one that’s complex enough to warrant significant time and energy, but also realistic enough to be achievable. These are not theoretical questions; each is tailored to a specific real-world business.

Some examples of MBA capstone topics include:

• What are the short-term outcomes of a mutual fund’s impact-investing initiative?
• How do multinational companies’ diversity and inclusion efforts adapt to non-Western office environments?
• What is the market feasibility of a startup’s application in target demographics?
• How can a recently downsized organization recover employee morale while balancing the budget?

The capstone topic must be specifically relevant to the partner company or organization. To this end, MBA students should heavily research the company’s strengths, weaknesses, and objectives before selecting their topic.

Similarly, MBA students should also turn that lens on themselves: what problems do they want to explore in their business careers, what causes do they find interesting, and how can their unique skill set be best put to use?

How an MBA Capstone is Graded

Some programs provide MBA candidates with a rubric for how their capstone will be graded, while others do not. Most capstones are graded through their ability to demonstrate key business skills (theoretical, practical, applied, and reflective) across functional areas (finance, human resources, marketing, and operations).

The final presentation is also a factor, as this is where the candidate demonstrates what they learned, or didn’t, through the course of the capstone.

An MBA candidate will rarely fail their capstone project. After all, they’ve made it through practically an entire MBA program up until then. Even if the project is a failure from a business point of view, an MBA candidate will likely still be able to effectively analyze where and why the project failed, and what lessons can be learned from that failure going forward.

Examples of MBA Capstone Projects

Ucla anderson school of management capstone project.

The MBA program at UCLA Anderson School of Management offers three capstone options: the Global Access Program (GAP), the Business Creation Project (BCP), and Anderson Student Asset Management (ASAM).

In the GAP, students partner with high-growth global companies in a market-entry consulting project. Working in five- to six-person teams, students bid on partnership opportunities, perform five to six months of research, then travel internationally to the partner organization. Combining interviews, meetings, and research, the students develop effective strategic business plans to advance the organization’s growth and present it to the organization’s executives, potential investors, and industry professionals.

Along the way, students are advised by faculty members who have directed, invested in, and provided consulting services to leading companies worldwide. In the last 20 years, over 3,000 students have completed the GAP, impacting 738 companies across 23 countries.

For students with an entrepreneurship focus, the BCP offers them the chance to launch a company. Students will work in teams across two academic quarters after taking two prerequisite courses to prepare their business plans. Through extensive research, development, and implementation, students will put strategies for every aspect of their business into practice. In three years, the BCO has had 47 teams and launched 24 companies.

The ASAM program is for current and aspiring quants who want experience as successful long-term portfolio managers. Guided by a faculty advisor and oversight committee, students in the ASAM program will select an optimal mix of equity, fixed income, and cash investments. Each four-member team manages approximately $200,000. Students will rotate work roles between that of an executive board member, strategy lead, risk manager, and programmer.

Carnegie Mellon University Tepper School of Business Capstone Project

The MBA program at Carnegie Mellon University Tepper School of Business offers students two different forms of capstone program: Strategic Management of the Enterprise and Management Game.

The Strategic Management of the Enterprise capstone is an experiential learning course where students are matched with one of several consulting projects to solve business problems partner companies face. This is a more traditional capstone program, focused on the practical application of business skills learned through the MBA curriculum. Past clients have included Walmart, P&G, and Ameriprise.

Tepper’s Management Game capstone is an applied management experience. Student teams run a computer-simulated multinational manufacturing company for three years, acting as its executive committee. Taking place at the end of the MBA program’s curriculum, the Management Game capstone focuses on the unstructured nature of business problems and prods students to use all the functional skills they’ve learned so far. External-facing exercises include interaction with industry partners and are related to each student’s career choices.

Uniquely, the Management Game capstone is graded by external professionals on the merit of the results students deliver; students can receive direct feedback from corporate partners throughout the process.

University of Dallas Satish & Yasmin Gupta College of Business Capstone Consulting Experience

The capstone consulting experience in the MBA program at the University of Dallas allows students to solve a strategic problem an organization faces. Since it was launched in 1973 as one of the first student consulting and research programs in the U.S., this capstone consulting experience has prepared graduates to consult with business leaders. MBA students in this capstone consulting experience have completed over 900 projects for over 500 companies including Fortune 1000 firms, entrepreneurial ventures, and nonprofit organizations.

Under the guidance of faculty members, students participate on a team assigned to work with a real organization on a 12-week comprehensive project. Every team will work together to provide actionable recommendations, including a proposal, industry/market research, a presentation, and recommendations in the form of a report.

Matt Zbrog is a writer and researcher from Southern California. Since 2018, he’s written extensively about how new and aspiring business school students can best plan their education and careers. In the Two Views series, he conducts detailed interviews with recent business school alumni, with a particular focus on the choice between in-person, online, and hybrid learning models. His Femme-BA series highlights business schools that not only excel academically but also take unique and robust steps to support a diverse and inclusive learning environment for women.

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MBA Capstone Project Ideas | Example & Outline

Bob cardens.

• September 2, 2022
• Essay Topics and Ideas

MBA Capstone Project Ideas and Topics To Write About

Completing an MBA is no small feat. In addition to completing coursework, students must also complete a capstone project in order to graduate. The capstone project is designed to showcase the student’s knowledge and skills learned throughout their MBA program.

If you’re looking for ideas and topics for your MBA capstone project , look no further! This article will provide you with some great ideas that you can use for your project.

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List of Fifty MBA Capstone Project Ideas (MBA Capstone Project Ideas and Topics To Write About)

• Develop a new product or service for your company.
• Create a marketing plan for your company’s product or service.
• Conduct a customer satisfaction survey and analyze the results.
• Develop a social media strategy for your company.
• Write a business plan for a new venture.
• Develop a financial plan for your company.
• Write a human resources policy manual for your company.
• Research and write a report on a current business topic of interest to your company.
• Develop an advertising campaign for your company’s product or service.
• Write a public relations plan for your company.
• Design a new company logo or update an existing one.
• Create a company website or update an existing one.
• Develop a direct marketing campaign for your company’s product or service.
• Write a market research report on a current business topic of interest to your company.
• Plan and execute a special event for your company (e.g., a grand opening, trade show booth, etc.).
• Develop a sales training program for your company’s sales force.
• Write an operations manual for your company.
• Develop a quality control plan for your company’s products or services.
• Create a customer service training program for your company’s customer service representatives.
• Research and write a report on a current industry trend of interest to your company.
• Develop a business continuity plan for your company.
• Develop an environmental health and safety plan for your company.
• Create a corporate giving program for your company.
• Plan and execute a fund-raising event for your favorite charity.
• Develop a social media strategy for promoting your company’s product or service.
• Write a marketing plan for launching a new product or service.
• Conduct customer focus groups to gather feedback on a new product or service concept.
• Write a report on your findings from customer focus groups testing a new product or service concept.
• Develop a promotional campaign for a new product or service launch.
• Plan and execute a trade show booth display to promote your company’s products or services.
• Develop an advertising campaign for a new product or service launch.
• Write a public relations plan for promoting a new product or service launch.
• Create point-of-purchase displays to promote your company’s products in retail stores.
• write an article about your company’sproducts or services for a trade publication.
• Develop a direct mail campaign to promote your company’s products or services.
• Plan and execute a grand opening event for a new retail store location.
• Develop a social media strategy for promoting your company’s grand opening event.
• Write a press release about your company’s grand opening event.
• Create a TV commercial to promote your company’s products or services.
• Produce a radio commercial to promote your company’s products or services.
• Plan and execute a media relations campaign to promote your company in the news.
• Develop an online marketing strategy to promote your company’s products or services online.
• Create banner ads and other online advertising to promote your company’s product or service online.
• Optimize your company’s website for search engine visibility to attract new customers online.
• Write and distribute press releases about your company’s product or service launches, events, etc., online and offline.
• Develop a blog and post regular entries about your company, its products, services, industry, etc.
• Create and maintain active social media accounts for your company (Facebook, Twitter, LinkedIn, etc.).
• Plan and execute a direct marketing campaign to promote your company’s products or services.

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What You'll Learn

MBA Capstone Project Topics

Choosing a capstone project for your MBA can be a daunting task. But never fear! We have compiled a list of fifty potential topics and ideas to help get you started.

• Developing a marketing plan for a small business
• Creating a business model for a new startup
• Conducting a feasibility study for a proposed new product or service
• Analyzing the competitive landscape for a particular industry
• Evaluating the financial performance of a publicly-traded company
• assessing the impact of political, economic, or social factors on business operations
• Developing an international expansion strategy for a multinational corporation
• Investigating the root cause of customer satisfaction or dissatisfaction
• designing and implementing a lean manufacturing process
• Streamlining the supply chain for a manufacturing company
• Implementing an enterprise resource planning (ERP) system in a manufacturing company
• Creating a human resources plan for a small business
• evaluating the effectiveness of training and development programs in an organization
• designing and conducting employee engagement survey
• Writing a research paper on any business-related topic of your choice
• Develop a new business process for your company.
• Implement a new software system for your company.
• Write a business continuity plan for your company.
• Develop a crisis management plan for your company.
• Create an employee handbook for your company.
• Develop an onboarding program for new employees at your company.
• Write a job description for a new position at your company.
• Conduct a salary survey and write a report on the results.
• Develop a benefits package for employees at your company.
• Write an Employee Code of Conduct for your company.
• Develop a performance management system for your company.
• Write a report on best practices for recruiting and hiring employees.
• Develop a retention strategy for your company.
• Conduct an exit interview with departing employees and write a report on the results.
• Write a paper on the legal aspects of human resources management.
• Develop a plan for managing workplace conflict at your company.
• Write a report on effective communication in the workplace.
• Develop a plan for managing change in the workplace.
• Write a report on employee motivation and morale in the workplace.
• Develop a wellness program for employees at your company.
• Write a report on employee stress and its impact on the workplace.
• Develop a plan for managing work-life balance in the workplace.
• Write a report on the impact of technology on the workplace.
• Develop a social media policy for your company.
• Write a report on effective teambuilding in the workplace.
• Develop a plan for managing remote employees.
• Write a report on cross-cultural communication in the workplace.
• Develop a plan for managing diversity in the workplace.
• Write a report on ethics and compliance in the workplace.
• Choose any other topic related to business management and write a research paper on it.

Current MBA Capstone Project Ideas

MBA students are often required to complete a capstone project as part of their degree program. A capstone project is typically an intensive research project that addresses a real-world problem or challenge faced by businesses or organizations. Students may work on their projects individually or in teams, and they may have the opportunity to present their findings to faculty, peers, and/or industry experts.

The following is a list of thirty ideas for MBA capstone projects:

• Develop a marketing plan for a new product or service launch
• Conduct a customer satisfaction survey and analyze the results
• Develop a social media strategy for a business or organization
• Create a financial plan for a small business
• Analyze the impact of a change in the tax code on businesses
• Study the feasibility of starting a new business in a specific industry
• Research and write a white paper on a hot topic in business or management
• Developa human resources plan fora small business
• Evaluate the effectiveness of a sales training program
• Designa customer loyalty programfora retail company
• Evaluate the risks and rewards of expanding into international markets
• Compare and contrast two differentbusiness models
• Develop a business plan for a new venture
• Write a case study on a successful or unsuccessful business
• Research and write a report on a current trend in business
• Developa social media policyfora company
• Analyze the financial statements of a publicly traded company
• Develop a marketing campaign fora new product or service
• Evaluate the effectiveness of an advertising campaign
• Conduct market research fora new product or service
• Create a brand identity fora new business
• Designa customer retention programfora business
• Develop a sales strategy fora new product or service
• Write a business plan fora new small business
• Evaluate the risks and rewards of starting a franchise
• Research and write a report on sustainable business practices
• Develop an employee handbook fora small business
• Write a case study on an ethical dilemma faced by a business
• Research and write a report on the impact of technology on businesses
• Develop a business continuity plan fora small business

Find out more on  How to write DNP capstone project Methodology Chapter ,  How to write a DNP Capstone Project Literature Review ,  How to write a DNP capstone project chapter 1 – Introduction , and  DNP Capstone project Abstract Examples [Outline & How-to]  (how to write your nursing dissertation pdf)

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Real-World Business challenges

In the Applied Management Research (AMR) field study, you’ll work on a team to address a challenge for a client organization. After a deep dive into research, you’ll present key insights and your recommendations. The Business Creation Option gives you the chance to work with a team of classmates to launch your own business. Students who participate in the Student Investment Fund (SIF) manage a $2 million fund, while visiting leading companies to learn about strategies and philosophies. The Anderson Strategy Group (ASG) is a capstone project that involves a commitment during your first and second years, and gives students focused on consulting a chance to work on and manage a project with classmates. Students who participate in the NAIOP Real Estate Case Competition earn capstone project credit through this six-month assessment of a local property, determining the highest and best use for real estate development. Finally, Anderson has partnered with XPRIZE and their Visioneers program to put students on the front line of designing XPRIZE competitions to address the world’s grand challenges.

In this field study, you’ll work in a team to address a challenge for a client organization. After a deep dive into research, you’ll present key insights and your recommendations.

Bcp gives you the chance to work with a team of classmates to launch your own business., this set of capstone options is more tailored to students' various career paths and interests, and includes: global social impact consulting entertainment & sports analytics early stage investing a/b testing marketing behavior change in marketing.

Students who participate in SIF manage a $2 million fund, while visiting leading companies to learn about strategies and philosophies.  

ASG is a capstone project that involves a commitment during your first and second years, and gives students focused on consulting a chance to work on and manage a project with classmates.

Students who participate in the NAIOP case competition earn capstone project credit through this six-month assessment of a local property.

• Team determines best use for a real site in Southern California
• Case competition against USC + write up
• Fall & Winter quarter of second year

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NEWS RELEASE:

UCLA Excels in Local and National Real Estate Case Competitions

Los Angeles (November 20, 2018) — UCLA graduate student teams won the 2018 NAIOP SoCal Real Estate Challenge and placed second in the 2018 National Real Estate Challenge hosted by the University of Texas at Austin. Both case competitions took place on November 15, 2018, at UCLA and UT Austin, respectively.

NAIOP team (left to right): UCLA Anderson Professor Paul Habibi, Jeffrey Eigenbrood (’19), Daniel Polk (’19), Ben Morrison (’19), Robert Anthony (’19), Nicholas Marino (’19)

The NAIOP SoCal Real Estate Challenge team consisted of Class of 2019 UCLA Anderson MBA students Robert Anthony , Jeff Eigenbrood , Nick Marino and Ben Morrison , and UCLA School of the Arts and Architecture student Daniel Polk. The annual event, sponsored by the National Association of Industrial and Office Properties (NAIOP), presents a specific real estate case challenge to a team of students at UCLA and USC. In addition to providing a rich learning experience that requires participating students to produce high-quality professional work within a limited time frame, the competition is designed to showcase the talents and creativity of the next generation of real estate professionals.

This year, the NAIOP Challenge involved two undeveloped parcels on 11 acres of land located at the southwest corner of Del Amo Avenue and Newport Avenue in Tustin, California. The city acquired the property in 2007 and it has been vacant since that time. The site is a highly visible infill adjacent to the 55 freeway and near the massive Tustin Legacy, the 1600-acre former Tustin Marine Corps Air Station, which is currently being redeveloped. The site sits in an area of the Pacific Center East Specific Plan, which is a major employment center in Tustin that will continue to grow.

UCLA’s team proposed a project they titled Solana (Spanish for solarium or sunny spot) that was inspired by strawberry farming that had once taken place on the site. Solana is a natural extension of the nearby Tustin Legacy project, which involves the transformation of 16,000 acres of raw land into a massive master-planned commercial and residential community.

Video fly-through of the UCLA NAIOP “Solano – Tustin” Development

UCLA’s Solana consists of two select service hotels (305 keys), 240 multifamily units, 10,000 square feet of retail, 75 units of 80 percent affordable housing and more than 150,000 square feet of community space. “I am enormously proud of our NAIOP Challenge team,” said Tim Kawahara, executive director of the Richard S. Ziman Center for Real Estate at UCLA. “Our students proposed a very thoughtful project that provides both commercial value and community benefits to the City of Tustin.”

In its 21st year, the NAIOP Real Estate Challenge celebrates the rivalry between USC and UCLA and illustrates the robust real estate programs at both universities. The winning team is awarded the Silver Shovel, which is inscribed with all past winners’ names. In addition, a $5,000 contribution is made in the name of the winning school to the Challenge for Charity (C4C), benefiting the Special Olympics.

National Real Estate Challenge team (left to right): DaJuan Bennett (’20), Austen Mount (’20), Anne Sewall (’20), James Blake (’20), Robert Walls (’20)

The National Real Estate Challenge team from UCLA consisted of Class of 2020 UCLA Anderson MBA students DaJuan Bennett , James Blake , Austen Mount , Anne M. Sewall and Robert Walls . The challenge, held annually at the McCombs School of Business at UT Austin, is an invitation-only case competition for student teams from the nation’s top-ranked business schools. The case competition involves the analysis of a recent real estate transaction consummated by a leading global real estate firm. Judging panels consist of senior executives from leading real estate companies across the U.S., creating outstanding opportunities for learning, networking and recruitment.

This year, the case centered on a hold/sell analysis for a recently delivered, eight-story office building in “River Valley” (later revealed to be Austin, TX). The property had been a successful 80-percent leased development for the fund. Teams were given the following options: sell the building immediately; hold on to the property with the existing debt; re-finance the property at a higher leverage point (either 65 or 75 percent LTV instead of the 50 percent LTC loan in place); or sell the property and use the proceeds to pursue another office development in “West Hamilton” (later revealed to be Santa Monica, CA). Student teams were prompted to model the two investments to determine the quantitative benefits of each option, but also to look at the national office market, consider the impact of interest rates on cap rates and determine whether co-working and remote working would impact leasing either of the projects.

The UCLA team recommended holding on to the existing property and refinancing the building at 65 percent LTV. The thought process was, while the base case scenario provided was likely to occur, the team wanted to ensure a comfort level with the investment in a downside scenario, which made the pipeline investment and 75 percent LTV financing options too risky. Conversely, the team suggested that selling the property now or maintaining the 50 percent LTC loan were too conservative given the quality of the property and the strength of the “River Valley” market.

“The UT Austin McCombs School of Business National Real Estate Challenge is among the most prestigious real estate case competitions in the nation, so even to place is a huge accomplishment,” said Tim Kawahara. “The team’s success represents the caliber of students at UCLA Anderson and the strength of our real estate curriculum and programs.”

An investment fund managed by student portfolio managers dedicated to the pursuit of favorable risk-adjusted returns.

Applied Management Research

We pioneered practical learning with the applied management research program.

UCLA Anderson launched the first MBA field study program 54 years ago. The AMR program has worked with over 5,000 clients, including Fortune 500 companies, nonprofits, microfinance institutions and startups. You’ll work with a team of peers on a two-quarter project that will solve an organization’s key business problem, while expanding your professional network and experience working in a new field, and inviting you to explore your career options. The AMR program takes place during fall and winter quarters of the second year.

Ballard Metcalfe (’19), Ariel Wang (’19), and Cris Erdtsieck (’19) analyzed how a Peruvian non-profit organization could maximize revenues and lower transaction costs while increasing client satisfaction and engagement.

Global Reach of AMR Projects in 2019–2020

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BCP Team KPOP Foods (clockwise from top left): Alex Kim (’17), Ryan Kennelly (’17), Mike Kim (’17), Theo Lee (’17), Erica Suk (’17).

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BodySpec (Class of 2014)

BodySpec provides individualized information to health-conscious individuals. We offer full-body scans utilizing dual-energy x-ray absorptiometry (DXA) scanning technology.

Project Description: BodySpec provides individualized health information to health-conscious individuals. We offer full-body scans utilizing dual-energy x-ray absorptiometry (DXA) scanning technology. These scans provide data about an individual’s muscle mass, body fat and bone density at a more granular, accurate and actionable level than any other body composition technology currently available in the fitness industry. Revenue will primarily be generated through scanning fees from individuals (an average of $90 per scan) and subscription fees from personal trainers to access client data.

Update: BCO project is thriving. They've hit many significant milestones and are enthusiastic about BodySpec and helping out current Anderson students.

SmartestK12 (Class of 2014)

To help teachers better understand their students, SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data that allows teachers, parents and school administrators to track each child’s learning in real time and take actions to ensure academic growth.

SMARTESTK12 (CLASS OF 2014)

Project Description: To help teachers better understand their students, SmartestK12 transforms all assignments, assessments or classroom interactions into rich student data that allows teachers, parents and school administrators to track each child’s learning in real time and take actions to ensure academic growth. We feel that education is the foundation for human progress, and that each student deserves an education custom built to her or his needs. SmartestK12 aims to unleash the individual and create a sustainable, never-ending supply of future scientists, historians, mathematicians, authors, scholars and creative geniuses.

Update: The company is still up and running, rebranded as Formative for a new application the founders created that is proving very promising.

Sportifik (Class of 2014)

Sportifik is a web- and mobile-based league management platform that engages college students in recreational activities. Adopted by over 25 universities across the country, including UCLA, Stanford and UC Berkeley, Sportifik empowers university recreation programs with the ability to effectively coordinate sports leagues and tournaments and engage students in healthy and active lifestyles.

SPORTIFIK (CLASS OF 2014)

Project Description:  Sportifik is creating a community of athletes and changing the way people participate in sports. We are providing amateur athletes and avid sports fans with the best means to easily organize and manage their sporting activities through a user friendly one-stop-shop mobile and web solution. Our platform will enable users to seamlessly partake in sporting activities in a fun and rewarding way while enabling them to meet members of their local communities who share a passion for the same sports.

Update:  Still working on their startup and the project is ongoing in LA. They've raised a seed round, grown their user base and client base significantly. They’re still implementing the pivot they started during BCO and are looking to add another part to their project.

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Capstone Project Based Experiential Learning -Case of Institute of Business Management (IoBM)

The case study aims to highlight the importance, process and framework of the Capstone Project Course (Experiential Learning) that has been initiated by Institute of Business Management (IoBM). The case provides detailed analysis of how the Project is executed by the students under the guidance of the Faculty and industry supervisors assigned to each group of students. The project entails various methods to monitor the performance of the task at hand and the students input and efforts in the duration of both Capstone 1 and Capstone 2 Projects (3 credit hours each). This initiative taken by the university highlights the different aspects of experiential learning processes and how they benefit the academia as well as the company in the industry. It is a cost free project carried out by students to enhance their learning and exposure into the corporate sector first hand. This kind of projects from multiple disciplinarians has proven to be a milestone for the students and the University in learning with concrete outcomes for the industry as a whole.

Related Papers

IAEME PUBLICATION

IAEME Publication

Management Institutions in India, is viewed as an extension of degree program, as it is not able to distinct itself, as a course with an objective of imparting functional knowledge in different domains, and develop skills proficiency, to prepare and produce, Professional Managers, Leaders, Employees, or Entrepreneurs , getting ready to work real time in an Organization. The objective of Management course is to nurture and equip young mind with all the dimensions and functions of Corporate and Business ecosystem. They are trained to learn all aspects, including hard and soft skills, so that they are productive from day 1, for the employer. Employers generally do not have the resource, infrastructure, or time, to spend with young mind to educate or train them in detail about assimilation or ways of working. It is imperative, a Management graduate is absolutely geared up to start his role with minimum intervention when they are absorbed in an organization. But the industry research report data indicate that it is not the case, nearly 80% of graduates are not fit to be employed. The impression or frequent comment from student, were echoed 'that what he learned in the course, couldn't apply or had relevance to the real-life business situation in his work or while setting up his venture. What was taught in the management school "was too academic-oriented" for starting a company? "There is nothing in the curriculum that prepares you to deal with most real situation that is essential in the initial years, for instance, idea generation, handling irate customers or managing cash flow when money is tight". Many a times, Entrepreneurs, or any level of Leaders, could fall victim to analysis paralysis, since overthinking can lead to bearing on decisions Rajesh Palayil and Dr. Selvam Jesiah http://www.iaeme.com/IJM/index.asp 1380 [email protected] little or large. It results in depending on research, rather on intuition, gut feel, kind of instincts, which drives to make an individual and Organization successful or large. One of the successful traits to derive and critical to do well, is the ability to think beyond. Thus, it is perceived there is a huge gap between what is the learning in an institution, and that is needed by a student, to be successful in real business environment. Academic teaching and business reality are in different zones. The interaction with the Industry, revealed that syllabus is more theory than an application. Students are not exposed to real time market scenario challenges, and thus they are not able to articulate solutions or handle simple process or operations. The decision taking skill is not apt, not able to manage collaborative working etc., these kinds of limitations is hampering the work assigned. Students should be taught how to deal with failures, since it is such an integral to Business. In experiential format of learning, we must use business game, that teaches that every decision you will make, will not necessarily be right one, it's humbling experience for students or young entrepreneurs, who normally fly with idea or assume, market is extremely easy to win over and scale it with ease, as projected in PPT's and Excel. The study was conducted in few Institution to understand, what approach or format of pedagogy Management Institutions should adopt that helps students to have an in-depth and real learning and how to develop new business skills, based on what the respective industry is seeking in a fresh Management graduate. The Management institution should have an innovative approach of learning, which is enabling students to think, apply and observe the outcome, and they come out with their own interpretations and inference. Learning must be in an as much realistic situation so that it can be self-conclusive. Experiential Learning Pedagogy practiced by the Management Institution will have a transformational impact and optimal potential learning for the students, thus they are enriched and well equipped to perform the task and contribute significantly to the Organization.

American Journal of Business Education (AJBE)

R. Kosnik , Jacob K Tingle

Journal of Higher Education Theory and Practice

Harish Amar

Niall Piercy

The use of experiential learning techniques has become popular in business education. Experiential learning approaches offer major benefits for teaching contemporary management practices such as cross-functional and team based working. However, there remains relatively little empirical data on the success of experiential pedagogies in supporting such efforts. In this paper we investigate one exercise and the impact it has had on the student experience and learning performance. Two analyses are conducted: firstly, students were surveyed to establish their perceptions of the quality and value of the exercise related to these aims; secondly, ten years of course marks were evaluated for changes in overall student performance after the introduction of the exercise. Findings provide strong support for experiential approaches. Implications for management education are discussed.

Journal of Entrepreneurship Education

Marium Mateen Khan , Omar Javaid

Purpose: Framework of experiential project-based 4-Year BS Entrepreneurship Program is provided to cover the educational, value creation and strategic management gaps that has been caused due to lack of several parameters, such as the balance between passive & active teaching methodology, theoretical & applied knowledge, commercial & academic interests of students, conventional & unconventional business knowledge and specialized & generalized domains in programs. Design: A matrix approach has been used to design the framework for experiential project-based entrepreneurship program structure to simultaneously fill the gaps identified in various entrepreneurship education literature and entrepreneurship practice to cater on-going requirements of learning and surviving in real world. Conceptual Findings: Through rigorous restructuring of educational program nature, it is understood that educational programs can be made flexible and productive through simultaneous conceptual working by using matrix approach with an incorporation of experiential project-based learning. Such an integration gave 8 thematic entrepreneurial processes to contextualize 8 semesters within 4 years of educational program that can work in combination with 5 business domains consisting of 40 conceptual courses with applied characteristics, while having 1 full-fledged project-based section having complete 8 hands-on overarching experiential courses to work as foundation for each thematic semester and each course per semester. Practical Implications: This program can serve as the academia-industry linkage that has been concern of debate since ages, due to its simultaneous nature of combinatorial working and its tendency for in-program venture creation, management, development and several other business skills and acumen, rather than waiting for graduation and typically waiting for employment for the skills to be known or used. It provides both academicians and practitioners to see results with immediate effects and improve upon the course of action, which may minimize isolation that both academicians and practitioners feel due to lack of conceptual commonality and working between both forms of intelligentsia. Students will be able to see their brainchild grow within their years of continuous learning into a healthy entity that may provide them lifetime living, earning or survival skills to thrive in competitive world. It provides dynamic personality development ranging from venture creation traits to intrapreneurial traits of industry.

Michellana Jester

Journal of Management Development

David Bevan

PurposeThe main purpose of the article is to contextualise the potential contribution that experiential learning may offer to those engaged in academic and professional management development, pedagogy and education. It has consequences for a range of applications in this field from curriculum design and teaching to individual/personal development and the recruitment and retention of talent in professional and commercial organisations.Design/methodology/approachThe article suggests an original, conceptual framework for experiential learning that draws on both scholarly and experimental management.FindingsWhile under‐represented in the scholarly pedagogy of management this article precedes a demonstration of an evidently powerful if methodologically challenging articles on a powerful approach to management development.Research limitations/implicationsThis article limits and delimits experiential learning theory and practice. It offers a framework for an empirical mapping of this impo...

Carolyn Nicholson

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