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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

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What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
Provided expert assistance in auditing and organizing information regarding tax returns.
Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

Top. Explain why you’re the best candidate for the job (as discussed in the first section)
Middle. Format your achievements with bullet points to make them pop
Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

Read the job description in full
Conducted follow up research
Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

Best regards
Kind regards
Respectfully
Yours sincerely (if you know the name of the recipient and you open with their name)
Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
If the company’s tone is more laid back, you can use:
Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

Affectionately
Warm regards
Take it easy
Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

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15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
Contact information : Include your phone number and email address under your typed name for easy follow-up.
Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

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Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror.

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover:

What Makes a Great Sales Cover Letter Example
5 Steps to Writing the Best Sales Cover Letter
3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own .

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

Full Name. Your whole name should sit at the top of the document.
Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

Company Name. Put down the company you're looking to join.
Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

Dear Mr. Johnson,
Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

Dear Sales Department,
Dear Sales Hiring Team,
Dear HR Recruitment Team,
Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role.

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate.

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article.

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

Kind regards,
Respectfully,
Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters.

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with:

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional.

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page.

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle?

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T.

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job.

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume.

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it.

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links.

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager?

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

Write short, concise sentences and remove unnecessary adjectives
Make your paragraphs shorter, or use bullet points to make key ideas stand out
Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

Work experience
Sales experience and sales skills
Communication skills
Time management abilities
Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

Sales Associate Cover Letter 1
Sales Associate Cover Letter 2
Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

Inside Sales Rep Cover Letter 1
Inside Sales Rep Cover Letter 2
Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

Outside Sales Rep Cover Letter 1
Outside Sales Rep Cover Letter 2
Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

Sales Manager Cover Letter 1
Sales Manager Cover Letter 2
Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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Sales Cover Letter Examples and Templates for 2024

Cover Letter Examples
Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

Entry-Level
Senior-level

Sales Text-Only Cover Letter Templates and Examples

Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
Generating more than 110% of my quota for five consecutive quarters
Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

Launching a social media strategy that increased our online presence and grew sales by 15%
Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

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Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Sales Representative

Sales Representative cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a sales rep cover letter (conclusion and sign-off).

For Sales Representative novices and veterans alike who are pursuing a new job, the value of a well-crafted cover letter cannot be overemphasized. Even if there is no application requirement to submit a cover letter along with your resume, opting not to include one makes no sense for those who are serious about their next career move.

In fact, you could be doing yourself a disservice by overlooking the resume’s inherent limitations. As Hays global recruiting agency advises job seekers, cover letters can make all the difference in compensating for what resumes tend to lack in the way of personality and context. “So use the cover letter as your opportunity to add depth and dimension to the sort of candidate that you are.”

Yes, your resume is designed to function as a stand-alone document in outlining essential job qualifications and background. But the potential to influence recruiters is greatly diminished without a cover letter, which has a distinctively different but complementary purpose: to introduce yourself in a manner that is at once more directly informal and readily engaging.

Sales Representatives who have mastered the art and science of positive first impressions can well appreciate that cover letters are like an extended handshake in writing … a throwback to the days when job hunters would walk into an office with no appointment and ask if the employer was hiring before leaving their resume at the front desk.

This guide, incorporating a Sales Representative cover letter example, looks at the following aspects of writing a winning cover letter:

The best format for a cover letter and components it should include
How to maximize the impact of each cover letter part: header, greeting, introduction, body and conclusion
Writing psychology to reveal the person inside the professional (backed up by cover letter samples of actual writing).

Best format for a Sales Representative cover letter

What’s the difference between a winning sales presentation and an outstanding Sales Representative cover letter? The short answer is a well-chosen format that includes all the necessary components plus the writing style to maximize the effect of each section.

Consistently apply this cover letter format containing these components in the same order:

Letter introduction
Cover letter middle paragraphs (body)
Cover letter ending (conclusion / call to action + sign-off).

There is no magic formula for cover letter writing, any more than your best sales presentation is cooked up from a secret recipe. But there is a proven, simple cover letter writing approach that starts with keeping it simple and keeping it short: 300 to 400 words, never exceeding a single page and with ample white space for ease of reading.

According to hubspot.com , an effective sales presentation tells a compelling story, highlights your value proposition, aligns with your audience's needs and desires and ends with a strong call-to-action.

Below is a cover letter example that you can use as basic inspiration for your own application document. Alternatively, you can take the cover letter sample writing if it’s particularly applicable to your own experience (just remember to make it unique, there’s nothing worse than a copy-pasted cover letter).

Dear Ms. Underhill,

With a seasonal product such as garden furniture, you need a sales rep who can go into marketing mode for half a year and sales mode for the other half. Having been a rep for two gardening manufacturers previously, I understand the investment that this requires.

My career began with a sales management degree from Northwestern University and a graduate placement selling hot tubs. It was a perfect introduction to selling a high-value seasonal product and many conferences and events later, I had perfected my sales pitch. In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

I have just left a role with your competitor due to a change of company ownership – they brought in their own sales team. This was disappointing, as I took great pleasure in eating away at your market share (the net gain for my previous employer was 6%), but after an acrimonious exit and on finishing my gardening leave, I am keen to stay in garden furniture and feel that my three years of direct experience will prove useful.

My accomplishments there are readily transferable:

Developed a marketing brochure that increased ATV by 35% on tables and chairs.
Cultivated a sophisticated sales pipeline, including social media in the sales funnel.
Negotiated payment terms from 60 days to 51 days on average.
Sourced new products at exhibitions and sourcing trips with the company buyer.

I know that we have met before, but as I was a rival rather than a potential hire, I hope that the current circumstances may be a little more interesting. I would love the opportunity of an interview to discuss the market and how I might contribute to your sales team.

Tyler Bellinger

As you can see, this cover letter example bridges the gap between a human connection and a professional track-record. While the cover letter sample writing may not be applicable to your own personal story, you can take the methods used here to enrich your own application letter.

We invite you to browse through these sales-related cover letter examples:

Sales Executive cover letter sample
Sales Manager cover letter sample
Sales Assistant cover letter sample
Account Manager cover letter sample
Sales Associate cover letter sample
Sales cover letter sample

Just as a sales presentation incorporates visually appealing design elements to create a distinctive identity and consistent look, your cover letter header provides another opportunity to stand out and stay readily accessible. An eye-catching advantage can win your cover letter more than a passing glance in the crowd of many others.

But the header’s importance is practical as well as esthetic. As the place where your name, occupation and contact information appears clearly and prominently, it ensures anyone in the hiring manager’s office, department, or organization can readily identify where your job application came from and how to reach you easily. It’s not unusual for printed copies of a cover letter to go missing on someone’s desk, or even for an electronic file to end up in the wrong online or downloads folder, thus giving the header a useful ID label purpose.

A matching pair

It’s not unheard of for a cover letter to become separated from the corresponding resume in a busy hiring staff office. So making them a matched pair makes good sense: one or the other is easier to spot and recognize as belonging to you.

A matching Sales Representative cover letter and resume reinforces you have your act together down to every polished detail. It’s one more way to illustrate your regard for the target audience of a sales presentation — in this case the recruiter on the receiving end of your job application. You understand not only what the employer needs and wants from a top-flight sales representative, but how to make it easy for the recruiter to literally see right away what you have to offer.

If you are stuck for ideas or time, check out the dozens of cover letter samples and cover letter templates available at resume.io. Click on the most appealing cover letter example, type in your replacement text, and that’s it. Your cover letter design and formatting step is done. It’s just as easy to come up with a matching cover letter and resume pair this way.

Whatever document style you go with this time, you will naturally want to change it up next time. Again, you can’t go wrong with a customizable template from resume.io.

Aim of the cover letter header: Stand out in the crowd of job applicants by attracting the right brand of visual attention. Convey that you are a polished Sales Representative with regard for detail and accessibility in delivering the whole integrated package.

Nothing could be simpler than to properly address a cover letter greeting, except for the kind of slips that can happen by taking that simplicity for granted. We are guessing that won’t happen to you, being a Sales Representative, especially if you start off with “Dear …”

As you can see from the cover letter sample presented at the start of the article, “Dear ...” is usually the most failsafe and widely accepted business letter salutation. It’s courteous and respectful, without sounding too stuffy, and almost always appropriate. Alternatives such as “Greetings,” “Hello” or “Hi” may be fine in some circumstances but use discretion regarding the company, culture or familiarity with the person being addressed.

What comes next — “Dear < who >”?

A job applicant’s cover letter should always be addressed to a specific person if the recipient’s name can be determined. However, unless it’s someone you know personally or well enough to address on a first-name basis, the correct form of greeting is “Dear Mr. Black” or “Dear Ms. Blanco.”

Most Sales representatives have likely heard different versions of this customer service advice hundreds of times, as author and speaker Jeff Mowatt puts it: “If you deal with customers, the two most important words are not please or thank you, but are your customer’s first and last names.“

The same evidence-based psychological principle — from infancy, our brain is hardwired to respond positively to the sound of our own name — applies to cover letter greetings. The proper business communication form is “Dear Mr. or Ms. Surname.”

If you are unsure or have no idea who your cover letter should be addressed to, make every reasonable effort to find out. First check the job listing to see if any contact information is provided for the hiring manager (or other cover letter recipient). Failing that, check the company’s website and other online sources such as LinkedIn or industry-related sites.

As a last resort, these workarounds are preferable to the generic cover letter examples of “To Whom It May Concern.” Even if you can’t come up with anyone’s name, a greeting along these lines at least indicates your cover letter is targeting a specific employer and/or position: “Dear Company Name Hiring Manager,” “Dear Department Name Recruitment Officer” or “Dear Job Title Hiring Team.”

Aim of the cover letter greeting / salutation: Addressing the hiring manager (or other recipient) by name is professionally appropriate while also creating a personal connection with the employer.

Next up is a cover letter introduction designed to resonate right away. When it comes to sales introductions, you’ve learned how to hit the mark every time with a customer-winning first impression. How can your cover letter introduction win the chance to show and tell that to your next employer? Consider how this cover letter sample intro immediately shows you understand the employer’s needs and priorities:

You probably learned from some top-notch trainers and read all the right books on rapport-triggering sales openers. Maybe you could write a book or two yourself on how to gain sustained attention from customers within minutes of an introductory greeting that is equal parts personable and professional. But you only have a few carefully worded opening lines in a cover letter to catch and hold the hiring manager’s interest for longer than the few seconds spent skimming on average.

Awaken this hiring manager’s interest in you as an interview-worthy applicant.
Why do you want this sales opportunity? What motivates you to make this your next career move?
Why would you be perfect for this job? What blend of talent, personality, experience and work ethic do you bring to the table
Shift perspectives:“what’s in it for this employer?”
Provoke enough curiosity in the recruiting manager to keep reading more. Make it all about “what’s in it for you (sales representative job applicant)?”
Waste your breath stating the obvious: “I am applying for the administrative officer position at ABC Inc., as advertised on DEF.”
Make it all about “what’s in it for you (Sales Representative job applicant)?”
The person reading your cover letter already knows that, and is also quite aware of your motives in expressing an interest in this job: you want an interview!
Squeeze too much information that discloses too much of your story in the cover letter introduction.

Aim of the cover letter introduction: Grab the recruiter’s attention by focusing your strongest selling suit on what the job and the employer require.

Just as an effective sales presentation gains traction in the middle section, the cover letter body carries on with highlights of your compelling success story. You’ve got this! That is, as long as keep the focus where it belongs: not on yourself but on your audience. Normally that would be the customer, but here it’s the employer you are trying to convince. What does this employer need and what advantage do you offer over other Sales Representatives whose resumes might appear to measure up just as well? Check out how our cover letter example quickly emphasized facts and figures to prove the candidate’s record in the cover letter middle paragraph: In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

Pull substance from your resume but never in such a way that replicates or rehashes the content. Your cover letter is the place to add meaningful context and interpretation. Obviously, your sales track record holds the center-stage spotlight from various angles. Financial profits and market share growth are easy to quantify in dollar amounts. But flesh in this section of your cover letter with anecdotes for added color and shade. Showcase your special talents and interests. Let your personality shine through — especially your passion for the products or services you believe in wholeheartedly and the people you interact with on all sides of the selling process.

Drawn from interviews with a cross-section of leading business experts, Business News Daily compiled this list of 14 traits that most successful salespeople have in common .

These sales professionals:

care about the customer's interests
are confident
are always on
are resilient
are extroverted
are good listeners
are multi-taskers
provide insight
are persistent
are focused
are optimistic and upbeat
have a broad worldview and cultural understanding

Aim of the cover letter body: Illustrate how this employer would benefit from your contributions as a seasoned sales representative with an outstanding track record.

Perhaps the tightest parallel between a sales presentation and a Sales Representative cover letter lies in the closing. The purpose in each case is to provide an ending that actually aims to secure, rather than conclude, the relationship. The tone of both is persuasive, confident and upbeat, with the door left open for further interaction and follow-up.

However, that does not mean the fate of your job application should be left up in the air by a cover letter conclusion that is too open-ended. If the hiring manager is still reading at this point, your cover letter has already scored some big wins towards the desired outcome: an interview. So what happens now? How do you want the recruiter to feel, think and respond as you wrap up the closing?

Let’s go back and see how we closed our cover letter sample:

What every cover letter requires in the final paragraph, just like every effective sales pitch, is a call to action. Before signing off, you need to gently but firmly nudge the employer in the direction of inviting you for an interview. And that’s it! You can now sign off with a simple closing salutation like “Sincerely,” above your name. “Best regards” or even “Best,” are fine also.

Aim of the cover letter closing: End on an enthusiastic note that implies you anticipate the hiring manager will be in touch soon.

Writing and selling psychology

This guide has drawn comparisons between a winning sales presentation and an effective cover letter. In both instances, the perspective and needs of the target audience — customer and employer, respectively — should take precedence.

Listening skills are the key to making that connection, Timothy Tolan, Tolan Group CEO and managing partner, told a Business News Daily interviewer, “Great salespeople sell solutions to problems, and they do that by understanding and listening to the customer."

In the same article, Mark Stevens, CEO of Almost Science , spoke about subtlety as a selling trait: "Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them."

Infusing personality into a sales pitch or cover letter can enhance their effectiveness as communication tools.

Renowned personal and professional development leader Brian Tracy contends,“Your personality is more important than your product knowledge and your selling skills. So focus on continuous improvement, and become a well-read professional.”

Psychological insights into storytelling as a selling technique are also interesting and potentially helpful when writing a persuasive cover letter.

Matt Sunshine at hubspot.com explains: “The power of storytelling stems from our ability to empathize with characters who face familiar challenges, persevere, and overcome. In a salesperson’s case, you’re trying to sell a product or service through that same medium. Storytelling humanizes your pitch and process, and it creates lasting connections with prospective customers.”

Key takeaways

Sales presentations and Sales Representative cover letters have common ground, notably the persuasive goals, target audience angle and opportunity to let elements of personality shine through.
The need to establish an immediate direct connection with the hiring manager in your cover letter by addressing the employer’s needs is crucial.
Taking the employer’s perspective gives job applicants an edge over candidates whose approach is relatively impersonal and generic.
Like an effective sales closing, every cover letter should conclude with a call to action encouraging the recruiter to respond with an interview invitation.
Use our sales cover letter examples .

Free professionally designed templates

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Salesman Cover Letter Samples & Examples That Worked in 2024

The best way to pitch yourself to your potential employees is through an impressive salesman cover letter . In this comprehensive guide, we've gathered valuable tips, templates, examples, and cover letter samples that will make the process of writing yours as easy as can be.

Outbound Sales Development Representative at ChowNow Cover Letter Sample

Keep reading to learn all about:

How to create a salesman cover letter header and headline
The importance of including a personalized greeting on your cover letter
What to say to hook employers’ attention in your cover letter introduction
Ways to highlight your professional value as a salesman in a cover letter
How to effectively conclude your salesman cover letter
Accessing top resources for job-seeking salesmen

1. How to create a salesman cover letter header and headline

Writing an effective cover letter as a salesman starts with creating a good-looking header and headline.

A header and headline serve two key purposes on your cover letter:

To give the letter visual structure
To provide the employer with all the necessary introductory information

You will craft your cover letter header first , including key details such as your name, your professional title, your professional contact information, and the name of the company you are applying to.

Here is an example of a well-formatted salesman header

Jonathan Star , Professional Salesman (123) 456-7890 | [email protected] | linkedin.com/in/jo-star

To: Reefer Boating Supplies Sales Department 1234 Street Address Honolulu, HI 96795

Once your header is in place, you can then write your headline. Think of it as if your cover letter is a story and your headline is the title — what key information should you include in your title to capture the employer’s attention and compel them to continue reading?

Here is an example of a great headline from a salesman's cover letter

My 3 Best Success Stories as a Salesman & How I Can Achieve Similar Success at Your Business

Let your cover letter write itself — with AI!

2. how to include a personalized greeting on your salesman cover letter.

Following your header and headline is the greeting of your cover letter.

You have one of two options when writing your greeting — to use a generalized greeting , such as “To Whom It May Concern,” or to use a personalized greeting that addresses a specific person by name. This specific person should be the staff member most likely to review your application, such as a hiring manager.

In almost every instance, your best choice is to opt for a personalized greeting. By doing so, you make your letter feel more exclusive to one employer , making it more likely that they will continue reading and remain engaged with the content.

Here are 3 examples of personalized salesman cover letter greetings

Dear Hiring Manager Sarah Smith,

Dear Mrs. Sarah Smith,
Dear Manager Sarah Smith & the Sales Team,

3. How to craft an eye-catching salesman cover letter introduction

When you are attempting to land a sale, one of the most important first steps you can take is to introduce the product you are offering to the customer in a way that hooks their attention.

The same is true when writing a cover letter — your introduction should compel the employer to want to know more . Plus, a well-written, compelling introduction can create a great first impression by demonstrating in real time how great of a salesman you are.

Your introduction should always include:

A brief overview of your professional history
A statement on why you are enthusiastic about applying to this company
Any specialized areas of expertise you possess

Here is an example of a compelling and effective salesman cover letter introduction

I write to you today with great excitement about the opportunity to join your renowned sales team. As a salesman with more than 4 years of experience working in the energy drink industry, I know I have the expertise your team needs to land major deals with big-name brands. Along with a long history in sales, I also have experience as a promotional manager, which has allowed me to develop a deep understanding of the customer sales cycle as it relates to current trends.

Find out your resume score!

4. How to highlight your professional value as a salesman in a cover letter

Once you have hooked the employer’s attention with your introduction, you can begin to offer more in-depth insights into what makes you a valuable employee and member of a sales team.

As you describe your top skills, accomplishments, and other qualifications , always consider how you can relate this information back to the specific needs of the employer. For instance, if you have consistently exceeded your sales targets in a previous position, explain how you can accomplish similar success for the employer’s company or brand.

Here are 6 skills to describe in a salesman cover letter

Excellent verbal communication
Product promotion tactics
Inventory management
Setting sales goals
Negotiation
Conflict management and problem-solving

Here is an example of how to describe an accomplishment in a cover letter

As a door-to-door salesman for [Former Employer], I spoke and negotiated with more than 80 customers daily. In my time in this position, I exceeded my sales goals by 15% per month on average, as well as achieved 30% higher total overall sales compared to my peers.

5. How to effectively conclude your salesman cover letter

The final step to writing a great salesman cover letter is to craft an effective conclusion .

To do so, you must include:

An enthusiastic sentence saying you are looking forward to hearing from them
Clear instructions on how and when to contact you
A statement on when you plan to follow up (letting the employer know you will follow up can often encourage them to contact you more promptly)
A formal sign-off

Here is an example of an effective conclusion from a salesman's cover letter

My deepest thanks for taking the time out of your busy schedule to read my cover letter and review my application. As the newest member of your team, I am confident I can provide the quality service and care your customers deserve. Please contact me at your earliest convenience at (123) 456-7890 on any weekday between the hours of 8 a.m. to 5 p.m. I plan to reach back out next Friday afternoon to touch base if I have not heard back!

With Appreciation,

[Applicant Name]

6. Top resources for job-seeking salesmen

To look for a job as a salesperson can be incredibly intimidating. But at the end of the day, it all boils down to a combination of perseverance, determination, and patience. If you need advice on where to look for suitable job opportunities, you can start by looking into some of these resources:

Industry-specific job boards: Explore platforms like SalesHeads and SalesTargetJobs for job listings in your field worldwide.
Professional associations: Join organizations such as the National Association of Sales Professionals (NASP), the Institute of Sales Management (ISM UK), or the Sales Management Association (SMA) for access to job boards, training resources, and networking events.
LinkedIn Sales Navigator : Use this tool to identify job opportunities, connect with hiring managers, and stay updated on industry trends and news.
Sales training courses: Apart from the training provided by professional associations, you can also enroll in sales training programs offered by institutions like Dale Carnegie , Rains Sales Training , or Sandler Training to enhance your sales skills, techniques, and strategies.
Online sales communities: Join online communities and forums like Sales Gravy or SalesLoft to engage with fellow sales professionals, share insights, and discover job leads.
Sales recruitment agencies: Partner with sales-focused recruitment agencies such as Sales Talent Agency , Hays Sales or Michael Page to access exclusive job openings and receive personalized job search assistance.

When it comes to landing a job, so much of it depends on factors you can't control. But what you can control is the quality and execution of your resume and cover letter. So, without further ado, go for it!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Salesman Cover Letter FAQ

What's the best way to showcase my sales skills in a cover letter.

Focus on specific examples of your sales achievements and successes, highlighting metrics such as revenue generated, sales targets exceeded, or new clients acquired. Use concrete examples to demonstrate your sales prowess and the value you can bring to the company.

How can I stand out from the competition in my salesman cover letter?

Tailor your cover letter to the specific job and company, demonstrating your understanding of their needs and how you can address them. Highlight unique experiences, skills, or accomplishments that set you apart from other candidates, and showcase your enthusiasm for the role.

How long should my salesman cover letter be?

Aim for a concise and focused cover letter that is no longer than one page. Keep your cover letter succinct, focusing on the most relevant information and avoiding unnecessary details or repetition.

How can I convey my passion for sales in my cover letter?

Use your cover letter to convey your passion for sales by sharing anecdotes or stories that illustrate your enthusiasm, drive, and commitment to the profession. Express genuine excitement about the opportunity and showcase your eagerness to contribute to the company's success through your sales expertise.

Should I mention referrals or connections in my salesman cover letter?

If you have a mutual connection or were referred to the position by someone within the company, it can be beneficial to mention this in your cover letter. Briefly mention the referral in the opening paragraph or closing statement to emphasize your connection and establish credibility with the hiring manager.

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Professional Marketing And Sales Cover Letter Examples for 2024

Your marketing and sales cover letter must immediately highlight your understanding of target audiences. Demonstrate your ability to communicate value propositions effectively. In the second paragraph, provide evidence of your track record in driving revenue growth. Remember, your persuasive skills need to shine through every line.

Cover Letter Guide

Marketing And Sales Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Marketing And Sales Cover Letter

Key Takeaways

Crafting the perfect marketing and sales cover letter can feel like a daunting task, especially if you're deep in the job hunt and realize it's a pivotal piece of your application. It's not about echoing your resume; it’s your chance to shine by weaving the narrative of your proudest professional moment. Keep it crisp and free from tired phrases, striking a balance between formality and personality, all while ensuring it fits neatly on one page. Let's tackle this challenge together.

Some inspiration from other professionals' job-winning cover letters;
The best structure and format for your marketing and sales cover letter;
Insights on how to write about your best achievement to stand out;
A creative twist on your marketing and sales cover letter intro.

Upload your marketing and sales resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the marketing and sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Marketing And Sales cover letter example

LEAH TORRES

Fort Worth, Texas

+1-(234)-555-1234

[email protected]

Opening with a strong statement about intent and experience helps set a confident tone and directly aligns the candidate with the company’s needs.
Specific statistics, like achieving a 25% growth in marketing reach and a 30% increase in sales productivity, provide concrete evidence of past success and the ability to deliver measurable results.
Emphasizing leadership in strategic initiatives showcases the capacity for high-level thinking and the ability to manage significant projects that impact global markets.
Mentioning a data analytics framework indicates proficiency with modern data tools, which reinforces the candidate’s analytical skills and their commitment to data-driven decision-making.

Standard formatting for your marketing and sales cover letter

Structure your marketing and sales cover letter, following industry-leading advice, to include:

Header - with your name, the role you're applying for, the date, and contact details;
Greeting - make sure it's personalized to the organization;
Introduction paragraph - no more than two sentences;
Body paragraph - answering why you're the best candidate for the role;
Closing paragraph - ending with a promise or a call to action;
Signature - now that's optional.

Set up your marketing and sales cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your marketing and sales cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your marketing and sales cover letter in the best format out there: that is, PDF (this format keeps your information intact).

The top sections on a marketing and sales cover letter

Header: Includes your contact information, the date, and the employer’s contact information, presenting a professional layout and making it easy for the recruiter to know who you are and how to reach you.
Opening Greeting: Addresses the hiring manager by name if possible, indicating that you've done your research and are personally invested in engaging with the company.
Introduction: Clearly states the position you're applying for, your current role, and the value you can provide in marketing and sales, catching the recruiter's interest right away.
Body of the Letter: Divided into 1-2 paragraphs, highlights your previous sales achievements, understanding of marketing strategies, and how your skills can benefit the company's bottom line, showing specific relevance to the job requirements.
Closing and Call to Action: Concludes the letter by summarizing your value proposition, expressing enthusiasm for the opportunity, and inviting the recruiter to contact you for an interview to further discuss your qualifications.

Key qualities recruiters search for in a candidate’s cover letter

Proven sales track record: Demonstrates the ability to close deals and meet or exceed sales targets, which is the core function of the role.
Strong communication skills: Essential for effectively conveying product benefits to customers and negotiating terms.
Customer relationship management: Indicates the ability to nurture long-term relationships that lead to repeat business and referrals.
Results-driven attitude: Shows a focus on achieving sales goals and a commitment to continuous improvement and results measurement.
Industry knowledge: Understanding of the specific market, competition, and product trends, enabling tailored strategy development and execution.
Marketing acumen: Experience with marketing strategies and tools that support sales, such as lead generation, content marketing, and digital marketing.

Personalizing your marketing and sales cover letter salutation

Always aim to address the recruiter from the get-go of your marketing and sales cover letter.

the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.

List of salutations you can use

Dear Hiring Manager,
Dear [Company Name] Team,
Dear [Department] Team,
Dear Mr./Ms. [Last Name],
Dear [First Name] [Last Name],

Your marketing and sales cover letter intro: showing your interest in the role

On to the actual content of your marketing and sales cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your marketing and sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

Company culture;
Growth opportunities;
Projects and awards the team worked on/won in the past year;
Specific technologies the department uses.

When writing your marketing and sales cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the body of your marketing and sales cover letter

Now that you've got your intro covered, here comes the heart and soul of your marketing and sales cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your marketing and sales resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

covers job-crucial skills;
can be measured with tangible metrics;
shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Closing remarks to end your marketing and sales cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your marketing and sales cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your marketing and sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

No experience marketing and sales cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their marketing and sales cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your marketing and sales cover letter:

Always make sure your marketing and sales cover letter is tailored to the role you're applying for to make a good impression on recruiters;
In your marketing and sales cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
Focus your marketing and sales cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
Ensure your marketing and sales cover letter closing statement isn't generic and includes either a call to action or a promise;
If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

Cover letter examples by industry

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Retail Associate Cover Letter: How to Craft a Winning Application

Career Advice

Posted On: 2024-09-03
Posted By: Shacara

1. Understand the Role

2. structure your cover letter.

Introduction: Briefly introduce yourself and state the position you’re applying for.
Body: Highlight your relevant skills, experience, and achievements that make you a strong candidate for the role.
Closing: End with a strong closing statement that reiterates your interest in the position and includes a call to action.

3. What to Include in Your Cover Letter

Customer Service Experience: Showcase your experience in providing excellent customer service.
Product Knowledge: Mention any experience you have with the products or services offered by the employer.
Teamwork and Communication: Highlight your ability to work well with others and communicate effectively.
Flexibility and Availability: Emphasize your willingness to work flexible hours, including weekends and holidays.

4. Sample Retail Associate Cover Letters

Example 1: entry-level retail associate, example 2: experienced retail associate, example 3: retail associate with a focus on fashion, example 4: retail associate with a focus on technology, example 5: retail associate with management aspirations, get ahead of the competition.

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Sales Cover Letter Example and Template for 2024
Using numerical data in your cover letter can show a hiring manager evidence of your skills. When you describe your previous sales experience, include data that shows your success in the role. This data can emphasize the value you might bring to the organization. 2. Relate your skills to the position and company values.
Sales Representative Cover Letter Example and Template for 2024
2. Introduce yourself. In the first paragraph of your cover letter, introduce yourself and state the sales position for which you're applying. Express enthusiasm to show employers your interest in the role. For example, you may write that you're excited to apply for the company's open sales representative position.
Sales Cover Letter Example & Tips
4. Sales cover letter template. Finally, here's a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs: Today's Date. Hiring Manager's Name. 123 Company Address. Company's City, State, Zip Code. (xxx) xxx-xxxx. [email protected].
Sales Cover Letter Examples, Templates and Writing Tips
Let's check out two salesperson cover letter examples to start things off: 1. Sales Cover Letter Examples. Let's have a look at Melvin. Melvin's the oldest of the Rios siblings, 5-foot-9, and an expectant father. But—the lead-in to capture the director of sales' attention needs more.
Persuasive Sales Cover Letter Examples & Templates
Here's a sales cover letter example from an account executive applicant: Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
15 Sales Cover Letter Examples for Different Roles
10 Short sales cover letter examples. 1. Sales cover letter example for cold prospecting. 2. Sales cover letter example for referral mention. 3. Sales cover letter example for job posting response. 4. Sales cover letter example for expressing industry knowledge.
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
Maybe you're not sure who will be reading your cover letter — but don't write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager's name. Let's say you're applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager ...
Sales Cover Letter Example for 2024 (w/ Templates!)
Top ↑ Sales Cover Letter Example 5 Steps for the Perfect Sales Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.
17 Professional Sales Cover Letter Examples for 2024
17 Professional Sales Cover Letter... Your sales cover letter must immediately highlight your top sales achievements. Make sure these feats stand out to catch the hiring manager's eye. Relate your experience directly to the job requirements. Demonstrate how your skills will translate into success for their company.
How to Write a Sales Cover Letter (Examples & Templates) for All Sales
Here are a few excellent samples: Outside Sales Rep Cover Letter 1; Outside Sales Rep Cover Letter 2; Outside Sales Rep Cover Letter 3; Sales Manager Cover letter. Whether you're already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff.
Sales Cover Letter: Example & Tips for Sales Positions
a closing paragraph, sign-off statement and your name, a postscript (P.S.). That's our recommendation on what to put in the perfect sales cover letter. It's kind of like the BANT framework, but to get the sales job. Make sure the related resume for sales positions is in tip-top shape, as well: Sales Associate Resume.
Sales Cover Letter Examples and Templates for 2024
The following advice and examples show what to include in your cover letter so it's optimized for each job application. 1. Heading. At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title "Sales Professional" to your contact header.
Sales Cover Letter Samples & Examples 2024
Here are 3 examples of personalized sales cover letter greetings. Dear Ms. Jane Doe, Dear Head of Sales Jane Doe, Dear Ms. Jane Doe & the Sales Team, Should your detective skills fall short and the hiring manager's name elude you on LinkedIn, the company website, or any other sources, fret not.
Sales Representative Cover Letter Example & Writing Guide
Use this Sales Representative cover letter example to finish your application and get hired fast - no frustration, no guesswork. This cover letter example is specifically designed for Sales Representative positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.
Professional Sales Cover Letter Examples for 2024
Outside Sales Representative Cover Letter. Part Time Associate Cover Letter. Parts Manager Cover Letter. Regional Manager Cover Letter. Retail District Manager Cover Letter. Account Executive Cover Letter. Administrator Cover Letter. Sales Marketing Coordinator Cover Letter. Consultant Cover Letter.
Salesperson Cover Letter Samples [Writing Tips & Guide]
Visit the company's directory to research the hiring manager and contact info. Add the date of writing, followed by the manager's name, job title, and professional mailing address. Greeting: Begin the letter with a professional salutation. We prefer the following formal greetings: "Dear Mr./Ms. Last Name," "Hello, Mr./Ms.
Salesman Cover Letter Samples & Examples 2024
Here is an example of an effective conclusion from a salesman's cover letter. My deepest thanks for taking the time out of your busy schedule to read my cover letter and review my application. As the newest member of your team, I am confident I can provide the quality service and care your customers deserve.
Sales Cover Letter: Sample and Complete Guide [20+ Examples]
Ending strongly on a cover letter for retail sales positions is just as critical as an attention-grabbing start, like the perfect value proposition. Read this for more tips and examples: How to End a Cover Letter: Sample & Complete Guide [+20 Examples] 6. A Postscript to Seal the Deal. Wait, you said we were done!
Sales Associate Cover Letter Example and Template for 2024
Upload a resume file or build an Indeed Resume to support your cover letter and complete the application process. Melody Wilkins. 771-555-0199. [email protected]. New York City, New York May 3, 2023 Dear hiring manager, I'm writing to express interest in the Sales Associate position at Leapfrog Boutique. My experience in the retail, customer ...
Professional Marketing And Sales Cover Letter Examples for 2024
Dear Hiring Manager, I write to express my keen interest in contributing to your esteemed company, drawing from my extensive experience in enhancing marketing efficiency and cultivating sales operations that resonate with global market demands. While at TechSolutions Inc., I spearheaded a strategic initiative that integrated marketing platforms ...
Best Salesperson Cover Letter Examples
City, State, Zip Code. Cell: 000-000-0000. [email protected]. Dear Ms. Harris, I would love to fill the open salesperson position at American Furniture Factory that I read about in today's classifieds. I have seven years of sales experience under my belt working in car sales and would like to bring my skills to the furniture industry.
How to Write a Sales Cover Letter (With Examples)
Example 1. This sales cover letter sample provides a potential template for you to use: Dear Ms Tailor, I am writing to you regarding the position of senior sales representative at Loughty Retail. I saw the job advertisement on the Indeed website, and I am very excited to submit my application.
Sales Executive Cover Letter Examples
Your Sales Executive Job Application. Strengthen your sales executive application with a dynamic combination of documents designed for maximum impact. Your ATS-friendly CV showcases your impressive sales achievements and career milestones, while a compelling cover letter highlights your personality and highlights your strongest sales skills.
Sales Manager Cover Letter Example and Template for 2024
Here are the steps you can take to write an effective sales manager cover letter: 1. Share your contact information. Create a heading with your contact information to introduce yourself to the hiring manager and provide them with information to contact you. The information can be on a new line underneath your full name, with your phone number ...
Retail Associate Cover Letter: How to Craft a Winning Application
Sample Retail Associate Cover Letters. Here are five sample cover letters tailored to different retail associate positions: Example 1: Entry-Level Retail Associate. Introduction: "Dear [Hiring Manager's Name], I am writing to apply for the Retail Associate position at [Company Name].

Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

Why do sales cover letters matter?

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What do sales managers look for in an ideal sales candidate?

Highlighting superstar traits in a sales cover letter

Sales cover letter examples: How to stand out

Top of the cover letter

Middle of the cover letter

Bottom of the sales cover letter

The complete cover letter for sales associate

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Table of Contents

How to write a sales cover letter

5 Detailed sales cover letter examples for inspiration

1. Sales cover letter example for entry-level sales position

1. Sales cover letter example for cold prospecting

10 Most Sought-After Customer Service Skills for Your Resume

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Sales Cover Letter Tips

Use a professional font.

Avoid flowery language without sacrificing flow.

Highlight relevant skills.

Reference quantifiable achievements.

How to Write a Sales Cover Letter

First Body Paragraph

Second Body Paragraph

Third Body Paragraph

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Sales Cover Letter Example for 2024 (w/ Templates!)

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

#1. Put Contact Information in the Header

#2. Address the Hiring Manager

#3. Write an Eye-Catching Opening Statement

#4. Use the Cover Letter Body for the Details

#5. Wrap It Up and Sign It

3 Essential Business Cover Letter Tips

#1. Match Your Resume

Or Use A Cover Letter Template Instead

#2. Mention Qualifications

#3. Add Any Relevant Links

Key Takeaways

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

Why is a Sales Cover Letter Important?

5 Cover Letter Tips for Today’s Sales Professionals

Be Clear And Concise

Make it Easy to Read

Highlight Your Skills

Showcase Relevant Achievements

5 Steps To Writing A Sales Representative Cover Letter

1. The Header

2. How To Greet the Employer

3. The Introduction

4. The Body

5. The Conclusion

Cover Letter Examples

Sales Associate Cover Letter