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15 Expert Tips for Giving a Powerful Business Presentation

15 Expert Tips for Giving a Powerful Business Presentation

Written by: Mahnoor Sheikh

business presentation - header wide

A powerful business presentation is much more than just a bunch of nice-looking slides.

Whether you’re presenting to venture capitalists, senior management or potential customers, you need to make a great first impression and stand out from the dozens of other speakers they’ll encounter.

For some people, presenting in front of even a handful of listeners can be a nightmare. And when it's a room full of important business folks, like investors or your boss, things get even worse.

If that sounds like you, don't worry. We have a way to calm your nerves and bring back your confidence.

In this post, you'll find 15 expert tips to help you deliver an unforgettable business presentation.

Ready to create your business presentation? Our presentation maker can help you create a professional slide deck quickly and easily using ready-made templates.

1 Know your material.

Before you can convince anyone else, you need to be completely sold on your idea or product. It’s important that you know the points you are making, inside and out.

When you present before an audience, you’ll likely be using visual aids, notes and/or slides. While these tools can help, make sure they aren’t the sum of your expertise.

These are only tools to aid you in your ability to communicate.

Don't rely on them too much or you’ll come across as unsure and boring. Your knowledge of your subject should be beyond your cue-cards so that you can effectively answer any questions that crop up.

You need to inspire confidence. If you bring up a point that is on your slide, back it up with statistics that you’ve encountered or quotes that relate to your topic.

2 Be enthusiastic.

Believe me, vibes matter.

No one wants to hear you drone on about a subject you don’t care for. If you’re tired and bored of your own presentation, your audience is probably feeling the same way.

Anyone listening to you should know how passionate you are about the subject. This will be very apparent in your body language , like the way you speak, make eye contact and walk around on the stage.

Harvard professor Amy Cuddy studies how body postures can communicate power.

Before her highly successful TED talk, she spent time striding, standing tall and extending her body. These movements got her into the zone of feeling powerful and passionate.

It’s also important that you properly energize yourself before a business presentation.

Do some warm-up exercises, like stretching or vocal exercises.

Check out this video on vocal exercises to practice before an important speech or presentation:

You can also do other things that get you focused and energized. Go through inspirational quotes or listen to music. Make sure you’ve drunk enough water and keep a bottle with you during your presentation.

3 Arrive early to set up.

One of the things that can mess up your business presentation is not being familiar with the space you’ll be speaking in. Make sure you arrive at your venue at least an hour in advance.

Set up anything you’ll need , like a projector, laptop or speakers.

If the venue already has all the equipment set up, make sure everything is compatible and working fine. Transfer any files from your USB or download them off of your email or cloud.

Next, check if there are any impediments to your being heard or seen.

Sit at different locations in the audience area to make sure the stage is visible, and the speaker can be heard at the very back. This will help you assess how loud you should be.

Check to see if the projection is visible in the lighting you have, and adjust the lights accordingly.

Another big advantage of arriving early is that you get to meet and greet some of your audience members. This will help you feel more confident on stage as you’ve already broken some of the ice .

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4 Be comfortable with your own self.

You’ve prepped well, you know your stuff inside-out and your visual aids are ready. The next big questions are: What should you wear? How should you act?

It can be tricky deciding what to wear to give a killer business presentation, but your look will likely depend upon your comfort and who your audience is.

Lauren McGoodwin, founder and CEO of Career Contessa, recommends :

“When dressing for a presentation, it’s important to wear something you’re comfortable in, and something that makes you feel confident.”

She also says that you should wear something that allows you to move and gesture freely.

But regardless of what you wear, it’s important to be your best self.

Many people are nervous speaking in front of an audience, so rehearse beforehand and have a friend, colleague or any objective observer monitor you.

If you come across as jittery—always shifting your weight from one leg to another, moving your hands too much, shaking, etc—it’s a good idea to take a note of all that and work at establishing a firm presence on stage before your big day.

How you act also depends upon your personality.

Adopt your natural position. If you’re comfortable standing in place, don’t force yourself to stride across the stage. If your voice is gentle, no need to yell, just get a microphone.

Keep your everyday demeanor and bring out the best you.

5 Open strong.

We live in an era where audiences have low attention spans and expect to be entertained. Start your business presentation with a bang so as to set the tone for the rest of your presentation.

You could start off with a statistic that shocks the audience into sitting up and taking note or with a quote that instantly makes them listen.

Don’t forget to put them at ease by reassuring them: “I know you may be wondering…”, “…that fact may seem shocking, but research backs it up because…” etc.

You could also start with an interesting image , an attention-grabbing video or a touching personal story.

Remember, first impressions are everything.

You need to convey to your audience that your business presentation will be worth their while and not just a run-of-the-mill lecture where you dispiritedly talk at them.

6 Set goals for your business presentation.

At the very beginning of your presentation, lay out the goals you hope to meet during your time on stage. This tells the audience why they should listen to you and what they have to gain from paying attention.

As these goals are met, both you and your audience will feel a sense of purpose and achievement at effective communication. Here's a customizable presentation slide template in Visme for goals.

business presentation - set goals slide visme template

Ready to create your own business presentation?

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Your audience will be more likely to remain tuned in if they can see the objectives of the presentation being fulfilled and this in turn will make them more likely to deem your talk a ‘success’.

These goals will also help your audience remember crucial points of your business presentation, which will ensure that you have a productive Q&A session.

7 Tell a story.

Stories connect with people much more than statistics, academic points or even quotations do.

A story can be personal, of course, but it can also be the story of a brand or even a story about consumers.

Steve Jobs was a great corporate storyteller and he shone at every Apple product launch presentation. Check out this video of Jobs presenting at the launch of the iPhone in 2007.

Steve Jobs framed his company’s new innovations in terms of stories of revolution. Macintosh “changed the whole computer industry” and the iPod “changed the whole music industry”.

These were stories of change that brought the product, the consumer, and the exciting time they were living in all together—it made the audience go on a journey.

You can work in a similar way by highlighting the problems (the villain) and how your product, business or idea (the hero) will lead your audience closer to a solution. Telling stories can make your business seem like part of a grand narrative that your audience wants to become a part of.

Then, of course, there are personal stories. These usually appear at the beginning, but a good presentation makes effective use of them throughout.

Tell your audience how you got to where you are, and what makes you believe in your business.

Remember to keep it short, but interesting.

The goal is to establish an emotional connection with your audience so your message hits home. Don’t overdo it or deviate from your actual point.

If you’re looking for more storytelling techniques to incorporate into your presentation, check out this Visme video on presentation structures used by top TED speakers:

8 Interact with your audience.

A business presentation can get boring and sleep-inducing real fast if you just talk “at” your audience instead of talking to them.

Turn your presentation into a conversation by involving your audience in the discussion. Ask them questions, take their feedback and connect with them via anecdotes (“I know we’ve all felt this way”.)

You can also get them to sit up and work with you. For example, they could be asked to raise their hands if they agree during certain points of the presentation.

Interacting with your audience during your business presentation will help prevent the dreaded “ death by PowerPoint ” and keep them wide awake and attentive.

9 Use visual aids.

Visuals help people retain information for longer periods of time, so use them generously throughout your presentation to make sure your message hits home.

And no, visual aids don’t necessarily mean boring PowerPoint slides.

Pictures, videos and art are also great mediums to get your points across and intrigue the audience. Visual flowcharts can help summarize complex topics.

And if you really do want to use presentation slides, use a tool like Visme to create ones that look professional and stand out from the rest. Check out these editable business presentation templates .

Use data visualization, like bar graphs, pie charts and more to make numbers look interesting.

Visme lets you create over 15 different types of graphs and tons of data widgets, like progress bars and radials, for your business presentation. You can also tap into the flowchart maker, array maker, map engine and other tools to help you visualize information. Here's a sneak peek at how it works:

As for the slides, make sure you don’t stuff them with text.

If you put bullets up on the screen, make sure they are visible and condensed. No one wants to see entire paragraphs up there when you’re talking to them at the same time.

A quote or two is fine, but don’t overdo it.

10 Add some business-friendly humor.

During long presentations, there is nothing more relaxing than a speaker who can make you laugh.

If you just keep talking in a serious tone, it’ll seem like you’re droning on. A friendly, conversational style and light jokes can make sure that you retain your audience’s attention.

But remember, this is a business presentation. Don’t go overboard with comedy or your audience won’t take you or your presentation seriously.

We recommend using humor only if you’re naturally good at. If not, don’t force it.

11 Make startling statements.

Every once in a while, shock your audience into sitting up and focusing.

Challenge their existing beliefs with solid knowledge and statistics. While a startling fact or statistic can be a great way to begin a presentation, it is also important to use these statements throughout.

Don't overdo it so it loses its appeal, but around thrice during an hour-long presentation should be good.

12 Remember the 10-20-30 rule.

Venture capitalist Guy Kawasaki came up with this handy presentation rule in 2005 .

Here’s an infographic that sums it up:

business presentation - infographic 10 20 30 rule guy kawasaki

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Kawasaki sat through many, many bad presentations and figured out this rule to make sure presentations stop being so repetitive and boring.

10 slides give presenters an ample amount of space to summarize their argument. Any more information and the audience is likely to lose focus and doze off.

20 minutes is how long the average person can pay attention without losing his mind wandering. Kawasaki says that, in an ideal world, the last 40 minutes of the presenter’s hour will be utilized in a Q&A session.

A font size of 30 points means that everyone can read a presentation, even from the back of the room, and the presenter is forced to put minimal text up on the screen.

Keep in mind that Kawasaki is talking about a specific situation, a pitch for a room full of venture capitalists.

While his points can be generalized, a business owner may also find themselves in a situation where they aren’t perfectly applicable. It would be good to revise them slightly in different situations.

13 Make eye contact and smile.

You don’t have to stand there and speak like a machine. Your audience will respond better to the presentation if you personalize your interactions with them.

Make sure you meet the eyes of multiple members of the audience so that they feel like you are paying attention to them individually.

Eye contact can reassure your audience that you value their time and are grateful for their presence and it can also drive home the message that you are confident in your pitch.

Smile at audience members when you meet their eyes! If you’re nervous, locate five or six friendly faces in the crowd and keep coming back to them for encouragement.

14 Be prepared for tough questions.

Don’t underestimate the power of the Q&A session!

Your answers can make or break your business presentation. A good presenter knows their material completely and is ready to face difficult questions.

Here's an editable presentation slide template in Visme for Q&A sessions:

business presentation - question answer qa session slide visme template

Remember, people will trust in you and your business venture if they are sure you know what you’re doing.

If you’ve ended your presentation on an awkward silence, ask some questions yourself and use language that makes it apparent that you know the concerns of your audience.

Start with phrases like “Now, you may be wondering if…”. This sets the crowd at ease and allows them to comfortably voice their concerns.

15 Close on a high.

It is very important to have a closing note after the Q&A session. You shouldn’t need a slide for this part, but you can use one if you want.

The way you conclude your presentation should be powerful and ensure that the audience remembers you. Like your opening, you can end with a personal story or quotation. Or remind them about the goals and summarize the main points quickly.

Make sure the end is euphoric and shows that your ideas can achieve success. This will ensure that your listeners place their confidence in you and leave feeling satisfied and uplifted.

Make Your Business Presentation a Success

The secret to giving a successful business presentation is putting your heart and soul into connecting with your audience and truly showing them the value in your ideas.

This list of professional tips can empower you in small ways, leading to big outcomes.

If you’re already feeling pumped about your next business presentation, create one that doubles your impact using Visme’s presentation maker .

Sign up for a free account today and take it for a test drive!

What do you struggle with the most when it comes to giving business presentations? Let us know your thoughts, questions and feedback in the comments below.

Create beautiful presentations faster with Visme.

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About the Author

Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn .

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Speech Writing

Presentation Speech

Barbara P

Writing A Presentation Speech In English: Tips And Examples

11 min read

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Presentations are a common part of our personal and professional lives. Whether you're a student, an employee, or an entrepreneur, learning the art of presentations is a valuable skill.

A well-crafted presentation speech can inspire, inform, and engage your audience, leaving a lasting impact. 

So how can you craft an engaging presentation speech?

In this guide, we will walk you through the process of creating and delivering a compelling presentation, step by step. From writing your speech to mastering public speaking techniques, we've got you covered.

So, let's dive in! 

Arrow Down

  • 1. What is a Presentation Speech?
  • 2. How to Write a Presentation Speech?
  • 3. Ways to Start a Presentation Speech
  • 4. How to End a Presentation Speech? 
  • 5. Presentation Speech Examples 
  • 6. Tips for Making Your Presentations More Engaging
  • 7. Presentation Speech Topics

What is a Presentation Speech?

A presentation speech is a type of public speaking where the speaker formally delivers information, ideas, or proposals to an audience. This type of speech is typically structured to introduce a topic, convey key points clearly, and engage listeners effectively. 

The goal of a presentation speech is to inform, persuade, or entertain the audience. They often use visual aids, storytelling, and other techniques to improve understanding and retention.

Main Components of a Presentation Speech

The key elements that set a presentation speech apart are its intentionality and structure. Here's a breakdown of these crucial aspects: 

  • Purpose 

Every presentation speech has a clear purpose, which could be:

  • To persuade
  • To entertain
  • To inspire and motivate 

Understanding your purpose is the foundation upon which you build your speech.

A presentation speech typically follows the basic speech format that includes an introduction, body, and conclusion. The introduction lays out the context, the body conveys the main content, and the conclusion reinforces the key points. 

Effective presentation speeches are tailored to the needs and expectations of the audience. Knowing your audience helps you choose the right tone, style, and content.

  • Visual Aids

Presentation speeches often make use of visual aids like slides, props, or multimedia elements to enhance the message and keep the audience engaged.

How to Write a Presentation Speech?

Here's a step-by-step guide to help you effectively write a presentation speech.

Step 1: Determine the Audience

The first step in crafting a presentation speech is to understand your audience. Consider their background, knowledge, interests, and expectations. Are they experts in the subject, or are they new to it? This information will shape the tone and depth of your speech.

Step 2: Choose a Topic

Select a topic that aligns with both your expertise and the interests of your audience. Your topic should be engaging and relevant. It could be a current issue, a problem-solving solution, or a subject of general interest. Make sure your passion for the topic shines through.

Step 3: Research and Gather Information

To build a strong speech, gather credible information from a variety of sources. Use books, articles, online resources, and expert interviews. Keep track of your sources and make note of key statistics, quotes, and examples that support your message.

Step 4: Make an Outline

Creating a structured outline for your presentation speech is essential for keeping your message organized and ensuring that your audience can follow your points easily. 

Here's how to construct a well-organized presentation speech outline:


Write down your main topic

Start with an opening to grab your audience's attention. Briefly highlight your expertise related to the topic. Clearly articulate the objective of your speech and what the audience will gain.

Present your first main point with supporting evidence, examples, and statistics. Transition to your second main point, providing real-world applications or relatable stories. Conclude with your third main point, connecting it with previous points.

Introduce visual aids at appropriate points to enhance your message.

Recap the main takeaways from your presentation. Conclude with a memorable statement, call to action, or thought-provoking question. Express gratitude for their time and attention.

Mention the Q&A session and invite questions from the audience.

Step 5: Review and Revise

After you've written your speech, review it for clarity, coherence, and conciseness. Here are the steps you should take for reviewing your speech:

  • Make sure that each point supports your main message and is easy to understand. 
  • Check for grammar and spelling errors.
  • Practice your speech in front of a mirror or with a friend. Pay attention to your delivery, pacing, and timing. Make necessary revisions based on your practice sessions.

Remember that a well-written presentation speech not only conveys your knowledge but also connects with your audience on a personal level. Your goal is to inform, persuade, or inspire, and the steps outlined here will help you achieve just that.

Ways to Start a Presentation Speech

Now that you’ve written your presentation and its content, the time has come to deliver your speech. If you're thinking how to start a presentation speech that grabs your audience's attention right from the beginning we have that covered for you. 

Here are some simple yet powerful ways to hook your readers from the beginning:

  • Ask a Thought-Provoking Question: Start with a question that makes your audience think about the topic you're going to discuss. 

For example, "Have you ever wondered how technology will shape our future?"

  • Tell a Story or Anecdote: Share a brief story or personal anecdote related to your topic. Stories capture attention and make your speech more relatable. 

For instance, "When I was a child, I once..."

  • Use a Surprising Fact or Statistic: Begin with an interesting fact or statistic that will surprise your audience. 

For example, "Did you know that over 90% of people use their smartphones within 10 minutes of wa king up?"

  • Start with a Relevant Quote: Begin with a quote from a notable person that relates to your topic. Quotes can inspire and set the tone for your speech. 

For instance, "Steve Jobs once said, 'Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.'"

  • Pose a Problem and Offer a Solution: Introduce a problem your audience can relate to, and then hint at the solution you'll discuss. 

For example, "Many of us struggle with time management. Today, I'll share some effective strategies to help you maximize your productivity."

How to End a Presentation Speech? 

Ending your presentation speech effectively is just as important as starting strong. Here’s how to wrap up with impact:

  • Summarize Key Points: Recap the main ideas you've discussed. Remind your audience of the key takeaways to reinforce your message.
  • End with a Memorable Statement: Leave a lasting impression by concluding with a powerful statement, a thought-provoking question, or a call to action related to your topic.
  • Thank Your Audience: Express gratitude for their time and attention. A simple "Thank you for listening" goes a long way in showing appreciation.
  • Invite Questions (if applicable): If there’s time for questions, invite the audience to ask any they may have. This encourages engagement and shows you value their input.
  • Leave Them Thinking: End with something that makes your audience reflect on what they've learned or consider how they might apply your ideas in their own lives or work.

Presentation Speech Examples 

Taking help from good and structured presentation speeches will allow you to write and deliver the address smoothly. Here are some presentation speech samples for students that can help you write a well-structured presentation. 

Award Presentation Speech Example

Product Presentation Speech Example

Thesis Presentation Speech Example

Presentation Speech Script Sample

Presentation Speech Template

Famous Presentation Speeches 

Here are five examples of famous presentation speeches that have made a significant impact:

  • Al Gore - An Inconvenient Truth (2006) : Al Gore's presentation used slides and visuals to raise awareness about climate change, documented in the film "An Inconvenient Truth."
  • Susan Cain - The Power of Introverts (2012) : Susan Cain's TED Talk celebrated introverted personalities and their strengths in a society that often values extroversion.
  • Bill Gates - Innovating to Zero! (2010) : Bill Gates' TED Talk emphasized the urgency of reducing carbon emissions to zero to address climate change, proposing innovative solutions.
  • Sheryl Sandberg - Why We Have Too Few Women Leaders (2010) : Sheryl Sandberg's TED Talk highlighted barriers women face in leadership roles and urged women to pursue their ambitions.
  • Tony Robbins - Why We Do What We Do (TED Talk, 2006)? : Tony Robbins' TED Talk explored the psychology of motivation and behavior, offering insights into personal and professional development.

Tips for Making Your Presentations More Engaging

Here are some additional tips for giving better presentations:

  • Use expressive body language: Gestures and movement can help highlight important points and keep your audience engaged. It shows your enthusiasm and makes your presentation more dynamic.
  • Adjust your voice tone and pace: Varying your voice tone and speaking pace adds emphasis and maintains listener interest. It's like adding melody to your speech to keep things lively and engaging.
  • Manage nervousness with relaxation techniques: Before your presentation, try deep breathing or visualization exercises to calm your nerves. Feeling relaxed helps you speak confidently and connect better with your audience.
  • Add humor or anecdotes: A well-placed joke or personal story can lighten the mood and make your presentation memorable. It also helps to connect with your audience on a more personal level.
  • Use visuals wisely: Visual aids like slides or charts should complement your speech, not replace them. Use them to illustrate key points visually and help reinforce understanding.
  • Maintain eye contact: Look at your audience while speaking. It builds trust and keeps them engaged. It shows you're speaking directly to them, not just reading off slides.
  • Speak naturally, avoid reading: Practice your presentation enough that you can speak comfortably without reading word-for-word from slides or notes. Natural speech is more engaging and shows your expertise.
  • Stay focused and present: Practice mindfulness techniques to stay grounded and focused during your presentation. Being present helps you react to audience cues and adjust your delivery accordingly.

Presentation Speech Topics

Now that you know how to write and deliver an engaging presentation, you may be wondering about a topic to speak on. You need a strong and interesting topic to make your presentation speech impactful. 

Here are some presentation speech ideas to help you out:

  • The Impact of Artificial Intelligence on the Job Market
  • Climate Change and Sustainable Practices
  • The Power of Emotional Intelligence in Leadership
  • The Art of Time Management
  • The Future of Renewable Energy
  • The Psychology of Decision-Making
  • Mental Health Awareness and Reducing Stigma:
  • Innovations in Space Exploration
  • The Art of Negotiation
  • The Role of Music in Society

Need more ideas for your presentation speech? Our informative speech topics blog lists 100+ topics that are sure to inspire your next presentation.

To Conclude, remember, creating a successful presentation speech comes down to careful planning, delivering with enthusiasm, and understanding your audience. Outline your main points clearly, use visuals that grab attention, and practice confident body language to keep everyone engaged.

Need further help in making your presentation speech? No worries! 

MyPerfectWords.com is a professional speech writing service that provides versatile academic help. Whether you have a speech or a research paper to write, come to us. We have a team of experts to help you with all your writing needs. 

Place an order now to buy custom essay online at affordable rates.

Frequently Asked Questions

How to start a presentation speech in class.

FAQ Icon

To start a presentation speech in class, begin with a captivating opening like a question, story, or surprising fact related to your topic. This grabs your classmates' attention and sets the tone for your presentation.

How to introduce yourself in a presentation as a student?

Introduce yourself briefly by stating your name, grade, or class, and any relevant information about your background or interests related to the presentation topic. Keep it concise and focus on how your experience or perspective adds value to your presentation.

What are some effective presentation starting words?

Here are some good presentation starting words:

  • "Have you ever wondered..."
  • "Imagine a world where..."
  • "Today, I'm going to talk about..."
  • "Let's dive into..."
  • "I'd like to begin by..."

How to speak during a presentation?

Speaking during a presentation involves several key techniques:

  • Speak clearly and at a moderate pace to ensure your audience can follow.
  • Use varied tones to emphasize important points and maintain interest.
  • Practice pauses to allow your audience time to digest information.
  • Maintain eye contact to build rapport and keep listeners engaged.
  • Use gestures and body language to enhance your message and express enthusiasm.

What are some 'How to' speech presentation topics?

'How to' speech presentation topics can include practical skills or processes that are informative and engaging:

  • How to effectively manage your time in college
  • How to improve your study habits
  • How to improve your public speaking skills as a student
  • How to conduct meetings in the workplace
  • How to develop strong leadership skills
  • How to create an effective business plan
  • How to create a budget and stick to it
  • How to improve customer service skills in your role
  • How to build a basic website
  • How to negotiate a salary or contract effectively

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

  • Informative
  • Persuasive 
  • Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

  • Team briefings presentation 
  • Annual stakeholder report 
  • Quarterly business reviews
  • Business portfolio presentation
  • Business plan presentation
  • Project presentation

Helpful templates from SlideModel:

  • Business plan PowerPoint template
  • Business review PowerPoint template
  • Project proposal PowerPoint template
  • Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

  • Pitch deck/investor presentations
  • Sales presentation  
  • Business case presentation 
  • Free business proposal presentation
  • Business proposal PowerPoint template
  • Pitch deck PowerPoint template
  • Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

  • Roadmap presentation
  • Project vision presentation 
  • After Action Review presentation 
  • Standard operating procedure (SOP) PowerPoint template 
  • Strategy map PowerPoint template 
  • After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

  • Introductory slide 
  • Agenda/purpose slide
  • Main information or Content slides
  • Key Takeaways slides
  • Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

  • Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
  • Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
  • Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

  • The topic of your presentation — a one-sentence overview is enough. 
  • Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
  • Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

company presentation speech

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

  • Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
  • Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
  • Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

  • “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
  • “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

Business Presentation Example by WeWork

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights.  Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

company presentation speech

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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How to Give a Killer Presentation

  • Chris Anderson

company presentation speech

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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How great leaders inspire action

How to Start a Presentation (+ Useful Phrases)

Avatar for Olga Milicevic

Table of Contents

Knowing how to start a presentation is a crucial skill in today’s professional landscape.

After all, many office workers are called on to prepare a presentation at some point during their careers.

And, of course, many people are looking to share their expertise through workshops and lectures.

With that in mind, we wanted to dedicate an article to learning about the best ways to deliver an impactful presentation opening.

So, whether you’re currently struggling to come up with introductory lines for a presentation, or you have a more passive interest in this subject — you’ve come to the right place.

In this article, we’ll:

  • Share expert tips for preparing the best opening lines for any type of professional presentation ,
  • Offer some valuable examples and specific phrases you can use, and even
  • Analyze the way professional speakers approach their presentations.

But first, let’s talk about why having a good introduction is such a crucial part of any presentation.

how-to-start-a-presentation-cover

Why does having a good introduction to a presentation matter?

If you’ve ever had to prepare an address, you probably understand the importance of having an impactful introduction to a presentation.

If the body of a speech contains most of the information you want to share with the audience and the conclusion allows you to invite the audience to take action — the introduction is how you get them to listen to you in the first place.

In other words, a presentation is a motivated sequence — a method of persuasion with 5 distinct steps:

  • Attention — wherein the speaker introduces the problem the listeners are having in an interesting manner. In the format of a presentation, this step is the introduction .
  • Need — the speaker explains how the problem affects the listeners and backs up their claims. This step corresponds with the body of a presentation , along with the following two.
  • Satisfaction — the speaker offers a solution and shows how it will alleviate the concern they have previously identified.
  • Visualization — the speaker describes precisely what will happen if the listeners choose to implement their solution. Sometimes, they also describe what will happen if their solution is not implemented. This concludes the body of the presentation.
  • Action — the speaker directs the listeners with a call to action, explaining what they can do in response to their presentation. This step represents the conclusion of a presentation.

Even though this framework was developed in the 1930s, it’s still a useful tool for people who want to improve their presenting skills.

A visual representation of a motivated sequence, a 5-step method of persuasion developed by psychologist Alan Monroe

What do professional speakers have to say about the importance of opening a presentation effectively?

For more insight into the importance of starting a presentation with a bang, we turned to professional speakers and communication experts.

We put the question to Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University School of Communication and Information. Here’s what he had to say:

mark-beal

“It is critically important to engage your audience immediately at the start of a presentation in a high-energy manner, or you could lose them to their mobile phone or laptop and you may never get them back.”

Speaker, author, communication skills trainer, and editorial producer at CNN, Nadia Bilchik , added:

nadia bilchik

“The beginning of your presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not.”

So, in addition to capturing the audience’s attention , your introduction also needs to establish your authority .

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Having said that, let’s talk about the specific steps you need to take before you begin presenting to make your presentation opening as memorable as it can be.

How to prepare the best opening for a presentation

Before we tell you how to start a presentation speech, let’s take a moment to consider the best preparation practices .

Naturally, preparing the introductory lines for your presentation should take place well before the speech itself.

Even so, many novice speakers are still unaware of the different factors that should influence and inform their decisions in this regard.

Luckily, we have managed to boil the results of our extensive research down to the following 3 tips:

  • Take note of the way other people start their presentations ,
  • Understand the goals of an introduction , and
  • Know your audience .

Having said that, let’s see what each of those tips entails.

Tip #1: Watch other speakers’ openers

As Napoleon Hill, author of Think and Grow Rich , puts it:

“Experience has taught me that the next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.”

With that in mind, the best thing you can do before drafting your speech is observe the way others have made theirs.

In this case, you’ll want to focus on the way professional speakers introduce themselves and the subjects of their presentations .

The goal of this exercise is to determine:

  • What makes a good opening statement ,
  • Which openers are generally effective with audiences, and
  • What kinds of introductions you resonate with .

Somewhere in the middle of those categories is where you’ll find the opening lines of your presentation.

For their part, the experts we have contacted seem to agree with this tip.

Nadia Bilchik said:

“I have been speaking and training speaking skills for three decades and I still do a tremendous amount of research and customize each and every presentation. If I am speaking […] about the hybrid workplace, I will Google [the] latest statistics. I will also go onto YouTube to see what other speakers and thought leaders are saying about the subject.”

And Mark Beal mirrored her thoughts:

“I am consistently studying presentations in a quest to be a student who is always learning, evolving, transforming, and innovating my approach to presenting. I closely watch all types of presentations, from TEDx Talks to my former students who return to guest lecture in my university courses.”

Tip #2: Understand the goals of an introduction

According to the other authors of Communicating at Work , an introduction has 5 distinct objectives . It should:

  • Capture the listener’s attention (or, as professional speakers might say, “hook” them),
  • Give them a reason to listen (offer a solution to a personal or professional problem they have),
  • Set the proper tone for the topic and setting (let the audience know whether they’re in for an informative, emotional, or humorous speech),
  • Establish your qualifications (explain why the audience should listen to you , specifically), and
  • Introduce your thesis and preview your presentation (so that the audience knows what to expect in advance).

With those goals in mind, Nadia Bilchik would even say that:

“It’s always best to have someone else introduce you and confirm your credibility.”

That puts the onus of explaining why you deserve to be there on the host of the meeting and allows you to skip that part of the introduction.

However, these 5 objectives are not a checklist you have to follow at all costs.

Depending on the circumstances surrounding your presentation, some of them will matter more than others.

Speaking of, there’s one last thing to keep in mind when crafting your presentation opening.

Tip #3: Know your audience

The audience you end up presenting to will affect everything from the way you organize your presentation to your style of delivery — and even the supporting materials you use.

Your presentation’s opening lines are no exception.

In other words, the content and style of your introduction will depend on the size of the group you’re speaking to and its demographic breakdown .

However, perhaps the most important audience attribute you’ll have to keep in mind is its willingness to listen and engage with your message .

In Business Communication: Process & Product , authors Mary Guffey and Dana Loewy have identified 4 types of audiences based on that factor:

  • Friendly — an audience that likes you and cares about your topic,
  • Neutral — an audience that is calm and considers itself objective,
  • Uninterested — an audience full of people with short attention spans (who may or may not be there against their will), and
  • Hostile — an emotional or defensive audience whose goal is to take charge or ridicule the speaker.

Luckily, Guffey and Loewy have also provided some guidance for dealing with each of those kinds of audiences.

AUDIENCE TYPE
– Be warm and pleasant
– Include humor and personal experiences
– Involve the audience
– Try something new


/
– Be confident
– Use subtle gestures
– Use facts, statistics, and expert opinions
– Present both sides of an issue
– Save time for audience questions
– Do anything showy
– Use humor or rely on personal stories
– Show flashy visuals
– Be brief — no more than 3 points
– Be dynamic and entertaining
– Move around and use large gestures
– Fall back on humor, cartoons, colorful visuals, and interesting statistics
– Bore the audience
– Darken the room
– Stand motionless
– Pass out handouts
– Use boring visuals
– Expect audience participation
– Be calm and controlled
– Speak evenly and slowly
– Stick to objective data and expert opinions
– Use personal examples and humor
– Allow Q&A segments without a moderator

How to start a presentation effectively (tips + examples)

It’s the day of your big presentation — time to go big or go home.

Which of the following tips would you incorporate in your presentation opening lines?

  • Exude confidence.
  • Drop the pleasantries.
  • Prove your expertise.
  • Begin with a realistic promise (explain what the audience stands to gain from your presentation).
  • Go for the drama.
  • Fall back on an insightful quote or a pop culture reference.
  • Share an interesting statistic.
  • Ask questions.
  • Relieve tension with a joke or a humorous statement.
  • Use visual tools (like images, videos, or props).

If you haven’t thought about which one of these would help you get your point across effectively — don’t worry.

We’re about to explain each of those tips and provide some illuminating examples and specific phrases you can use when starting a presentation.

Tip #1: Exude confidence

One thing you need to know about starting a presentation is that your work begins the moment you set foot on that stage .

Alternatively, it begins the moment someone passes you the (literal or figurative) mic — if we’re taking into account the presentations that take place on video conferencing platforms.

In any case, you’ll want the audience to see you as someone who knows what they’re talking about . That includes:

  • Making eye contact ,
  • Moving with intention (not fidgeting),
  • Wearing professional attire (or at least appropriate attire for the occasion),
  • Projecting your words , and
  • Showing your confidence through nonverbal cues . 

One of the experts we spoke to, Reesa Woolf , PhD, keynote speaker, bestselling author, and executive speaking coach, would even advise you to rehearse your opener and closer to the point of being able to “deliver them with 100% eye contact.”

For what it’s worth, overpreparing also allows you to appear more confident when presenting , as you’ll be less worried about forgetting parts of your speech.

Then again, a moment of forgetfulness can also be turned into a tool for establishing a commanding presence.

Namely, staying still or being quiet for a moment can make the audience pay closer attention to you.

But, if that’s something you’d like to try, make sure the technique doesn’t clash with the type of audience you’re presenting to .

Tip #2: Drop the pleasantries

Have you ever heard a professional public speaker use one of these phrases?

  • “It’s a pleasure to be here.”
  • “I’m honored to be asked to speak about…”
  • “Today, I’m going to talk about…”

The chances of a professional using these phrases are pretty slim — so why would you?

Well, there’s nothing wrong with following a traditional format to introduce yourself . 

However, you’ll have to admit that the sentences we have listed above don’t pack the same punch as some of the other presentation opening lines we have included in this article.

Keynote speaker, Forbes contributor, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , recommends avoiding greetings altogether .

Joseph-Liu

“While I do say hello, rather than starting with drawn-out greetings, I recommend diving right into the presentation with a hook so your audience immediately switches on to the content you’re about to present.”

Speaker, bestselling author, and award-winning accountant, Tatiana Tsoir , notes:

tatiana tsoir

“People’s attention span is 20 minutes max, which is why TEDx is capped at 18 min. Also, people generally remember the beginning and the end, so make sure those are strong [and] get to the point fast.”

So, instead of wasting time on small talk, use an opener that will get your audience’s attention as quickly as possible.

💡 Pumble pro tip

Even though the examples we have listed would be considered a weak way to start a speech, some of them are ideal for starting a business meeting. If you want to know some other expressions that might come in handy in that kind of setting, check out this article:

  • 120 Useful English phrases for business meetings

Tip #3: Prove your expertise

As we have established, starting a presentation with a traditional introduction may not be the best way to get the audience’s attention.

Still, you’ll have to establish your credibility at some point — so we might as well illustrate how to do so properly.

Of course, if you’re a teacher or an educator in broader terms, you probably won’t have to prove your expertise to your audience.

However, if you’re tasked with presenting in front of neutral or hostile audiences, you’ll want to establish your qualifications as soon as possible.

If you can’t get someone else to introduce you and establish your credibility before you start your presentation, we suggest hooking the audience first and then introducing yourself right before you head into the main part of the speech.

Phrases you can use to establish your credibility

We have come up with 3 imaginary presentation scenarios to help illustrate our points throughout this guide.

Here’s how our speakers might introduce themselves:

“Hello, everyone. For those of you who don’t know me, I’m Nick Mulder, the head of the security department. I’m here to talk to you about phishing.”
“My name is Joan Miller. As someone with over four decades of experience in marketing, I’m uniquely qualified to talk to you about how artificial intelligence is changing the future of the industry.”
“I’m Milo Green — you probably know me as being the founder of Green & Co. As someone who’s had a hand in running a successful business for over two decades, I’m here to explain how my company’s employee retention rate has never fallen below 85% in a single year.”
If these speakers started with a hook rather than an introduction, the sentences introducing the subject of their presentations would be excessive.

Tip #4: Begin with a realistic promise

So far, there’s been a lot of discussion about “hooks” in this article and not many specific examples of phrases that might hook an audience — let’s change that.

The first type of hook you might want to master, especially for professional presentations, is the “promise.”

One of the experts we have spoken to, Reesa Wolf, uses that very method:

Reesa Woolf PhD

“Begin with a brief statement about the benefits of listening to [your] message. You can give an example of a company or person like them that had the issue they have and how these ideas solved it, but it still must be brief.”

In other words, start by giving them a preview of the knowledge they’ll have by the time you finish your presentation.

This method of starting a presentation is a great way to:

  • Show that you’re in tune with the listeners’ needs, concerns, and interests ,
  • Offer a solution to a problem the audience might have , or
  • Keep the audience interested throughout your presentation .

Ultimately, audiences are self-interested — they will listen to you if you explain what’s in it for them.

Usually, that will require you to point out a problem they are having or an opportunity they’re not taking advantage of.

Phrases you can use to offer a realistic promise

To put this tip in perspective, let’s hear from our imaginary presenters:

“By the end of my talk, you’ll be able to spot phishing emails and understand the steps you need to take when you do.”
“My presentation will alleviate any worries you might have about the ways the marketing sector will need to adapt to the AI revolution.”
“During this talk, you’ll learn how your company can improve its relationship with its employees and boost its retention rate.”

Tip #5: Go for the drama

One thing you should note as you are writing your presentation opening is that the first words you say will set the tone for the rest of your speech .

If offering a realistic promise to your audience suits your presentation subject — by all means, do so.

However, if you’d like to induce excitement and keep your audience’s mood elevated throughout your presentation, you might want to go for a more dramatic entrance instead.

Namely, you could start with:

  • A fun fact,
  • A startling statement, or
  • An emotionally moving story.

Many speakers rely on these kinds of openers to establish the central theme of their presentation naturally .

After all, this method can make the speaker look more approachable and relatable , particularly if their opening line references other people (e.g. “the other day, I met someone/a coworker told me…” ).

One example of this technique comes from author, entrepreneur, and certified fraud examiner, Pamela Meyer, who famously started her TED Talk by pointing to an audience member and saying:

“Okay, now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar! Also, the person sitting in your very seat is a liar.”

The combination of starting her speech with such a shocking statement and pointing out a specific audience member makes Meyer’s TED Talk an iconic one in our books!

Phrases you can use for a dramatic opening

Now, let’s see how our imaginary speakers would apply this tip:

“1,270,883! What do you think that number signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you’d be right! We have the Anti-Phishing Working Group to thank for that disturbing piece of trivia.”
“Artificial intelligence is coming for our jobs! At least, according to Chat GPT and Business Insider , people working in tech, media, law, and many other industries might want to look elsewhere for employment in the coming years.”
“When I first started my company, I did it with about 20 of my most trusted friends and advisers. I’m happy to report that all but two are still working for Green & Co. — and those two are only absent because they’ve started their own successful ventures! In any case, my wish to surround myself with high-quality people has manifested itself in the company’s high employee retention rates. Today, I’m going to tell you about how I created an environment that makes employees want to stick around.”

Tip #6: Fall back on a quote or a pop culture reference

When in doubt, you could always start the introduction to your presentation with a quote.

As long as you don’t overuse other peoples’ words in your speeches, quotations are a completely legitimate and convenient tool for introducing the topic you’ll be discussing.

Aside from being a tried and true method of getting people’s attention without having to string together a perfect sentence on your own, quoting a particularly impressive individual is a good way to “borrow” their authority .

However, that can also be a double-edged sword , since it can also give you the individual’s notoriety. So, make sure you know whose words you’re echoing.

Of course, some people would advise you to avoid quotes altogether.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , cautions against starting your presentation “with quotes or long personal stories.”

Doing so might bore the audience.

Then again, Dr. Pierce also enjoys using pop culture references as openers, saying:

lee m pierce

“By choosing a pop culture reference that most of your audience gets, you build instant rapport and have something you can use to ease them into your presentation material.”

So, perhaps there’s still a way to work a quote into your presentation, as long as it fits the mood you’re trying to establish.

If your presentation happens to be about team communication or collaboration, you may find the perfect quote to use in your introduction in one of these articles:

  • 45+ Best team communication quotes  
  • 80+ Best teamwork quotes that will inspire team collaboration

Phrases you can use when you’re opening with a quote

So, how would our three fictional speakers incorporate quotations in their opening lines? Let’s find out.

“According to Harper Reed, entrepreneur and Chief Technology Officer for Barack Obama’s re-election campaign, ‘Very smart people are often tricked by hackers, by phishing.’ So it’s not about being smart. It’s about being smarter than a hacker.’ And I’m here to help you get there.”
“Stephen Hawking once said that ‘Success in creating AI would be the biggest event in human history. Unfortunately,’ he said, ‘it might also be the last, unless we know how to avoid the risks.’ I’m here to alleviate your concerns about those risks.”
“When I was developing my management style, I often referred back to one particular quote by Max DePree, founder of Herman Miller. He said, ‘The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.’ That sentiment clarified my function for me — even though I was the CEO of my company, I was primarily there to help my employees.”

If you want to make sure your audience understands what you’re talking about, you could also show the quote on the first slide of your presentation.

Tip #7: Share an interesting statistic

Using relevant, interesting statistics is another great way to introduce the topic of your presentation.

This tip could also be an excellent tool for establishing your qualifications, if you decide to share a statistic that proves the efficacy of the solution you’re presenting.

Just keep in mind that people tend to trust third-party sources more than a potentially unverifiable statistic coming from your organization’s internal research.

Phrases you can use to introduce your presentation with a statistic

Let’s see how our three presenters might incorporate this tip.

“According to APWG, the number of wire transfer Business Email Compromise (BEC) attacks increased by 59% in the third quarter of 2022.”
“Netflix took 3.5 years to reach a million users. Facebook took 10 months. ChatGPT, which has been dubbed the best AI chatbot ever released by New York Times, reached its first million users in only 5 days. By January 2023, over 100 million people had used the service.”
“According to the 2022 Workplace Learning Report from LinkedIn Learning, companies that enable their employees to advance internally retain employees for an average of 5.4 years. That’s nearly twice as long as companies that struggle to provide opportunities for internal mobility, where the average retention span is 2.9 years.”

And, if you wanted to go the extra mile, you could also represent the statistics you’re talking about with a visual element.

A presentation slide with a visual breakdown of the second example

Tip #8: Ask questions

Once you start researching public speakers, you’ll find that many of them engage their audience by asking questions .

It goes back to the concept of “hooking” your audience. According to Joseph Liu:

“The best way to start a presentation is with a hook. For example, ask a question. Invite people to do something. Have your audience imagine a situation. Or, surprise them with an interesting fact.”

Indeed, most of the experts we have spoken to would confirm that questions are the best tool for increasing audience participation . As Nadia Bilchik would say:

“ I like to ask my audience a question. […] the key is to invite participation from the start. ”

With that in mind, there are 2 types of questions you can use, depending on the situation:

  • Direct questions require answers from the audience. Speakers might ask for a show of hands or use a polling tool that allows people to stay anonymous while also showing the results for everyone to see.
  • Rhetorical questions are about asking the audience to envision a scenario that allows you to introduce the topic of the presentation. These sometimes have a “What if” construction.

Either way, the questions should prompt the audience to start thinking about the subject of your lecture. 

Questions you might use to open a presentation

Our resident phishing expert might ask his audience one of the following questions:

“How do you protect your company from phishing attacks?”
“Let’s see a show of hands — how many of you know what phishing is?”
“Has anyone here fallen prey to a phishing attack?”

Joan Miller, the digital marketer we have envisioned, might ask:

“Who here is already using AI to conduct their business?”
“Will your company survive the AI revolution?”
“Would you rather incorporate AI into your marketing strategy or continue doing business as usual? Think carefully about this question — and use the link I’m about to send you to tell me your answers. By the end of my presentation, I’ll run this question by you again, and we’ll see how the results of the poll have changed.”

Joan Miller sent an anonymous poll link on Pumble, the business messaging app

Lastly, our imaginary CEO might ask his audience:

“Does your company’s employee retention rate matter?”
“How are you making your company a desirable place to work?”
”Can anyone here tell me their company’s employee retention rate?”

Tip #9: Relieve tension with a humorous statement

If you sense that your audience isn’t in the mood to take in the kind of presentation you have prepared, you can prime them for it with humor.

Cracking a joke at the top of your presentation sets the scene for a lighthearted conversation and makes you appear confident (even if you’re not). Additionally, a well-placed joke can:

  • Get the audience interested ,
  • Make a point about the topic of your presentation , and
  • Increase your likeability .

But, humor is an art form — and not everyone has the talent and skill to execute this tip effectively. If it doesn’t come naturally, there’s no need to force it.

When in doubt, take a page out of the comedian’s playbook and run your opening joke by a friend or, better yet, a more neutral acquaintance.

Of course, even if your joke works on them, you can’t always account for cultural or even professional differences that might prevent some people in the audience from getting it.

Jokes for opening a presentation

The 3 speakers we have imagined might use the following jokes to kick off their presentations:

“Can anyone tell me a hacker’s favorite season? Phishing season, of course! Unfortunately, in real life, phishing season is more of a year-round kind of thing.”
“Why are people so nice to AI? Because it’s self-conscious! Just kidding. For now… Actually, I have good news and bad news. The bad news is that AI does seem to be gaining traction, particularly in the marketing industry. But, the good news is that I’m here to tell you how to navigate that situation.”
“Did you know that staff retention is more likely to be improved by offering better working conditions than by chaining employees to their desks? Much to think about!”

A presentation slide using a stock photo to illustrate the speaker’s joke

Most of these examples would pair wonderfully with a visual element — which brings us to our final tip!

Tip #10: Use visual tools

Different speakers have different approaches when it comes to the visual aspects of their presentations.

Some rely on their speech to get most of the information across. Yet, others prefer to make their presentation slides a more integral part of their presentation.

We imagine Joseph Liu would sort himself into the latter group:

“I tend to keep my presentations as visual as possible, relying less on quotes and more on imagery.”

If you decide to let visuals do some of the heavy lifting for your presentation, there are several ways to incorporate them. Namely, you could:

  • Use images in your presentation slides,
  • Invite the audience to watch a video before the presentation,
  • Hand out printed materials ,
  • Show data charts , and
  • Bring out a physical prop .

The type of visuals you end up using will depend on the type of presentation you’re giving.

Either way, you’ll want to become familiar with different elements of visual communication (such as colors, shapes, fonts, and layouts) if you want to make your presentation truly memorable.

Visual communication is one of 4 types of communication. If you’re curious about what the other 3 types of communication are and how we use them in our everyday lives, check out the following article:

  • Types of communication

Examples of visual tools opening a presentation

Going back to our 3 speakers, let’s see how they might incorporate visual elements into their presentation introductions.

“According to APWG, these are the most targeted industries for phishing scams in the third quarter of 2022.”

A presentation slide showcasing phishing statistics in the form of a pie chart

“The following demonstration of AI’s capabilities might change some of your outlooks on the future of marketing. I have shared my computer screen with you all, so let’s take a moment to see where this tech is at right now through a demonstration of the existing software.”
“Before I start my presentation, let’s look at a video showcasing the importance of having a high employee retention rate.”

You could also combine this tip with the others on our list , by saying something like:

  • “Can anyone tell me what’s wrong with this picture?” thus, combining a visual opener with a question, or
  • “What do you think the number on the screen behind me signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you must be psychic!” as a spin on an example we used to illustrate tip #5.

Putting the tips into practice

Having concluded our list of tips, we wanted to see how the experts we have spoken to have put them into practice.

So, let’s start with the way they conceptualize and write their presentation starting lines.

Step #1: Draft your speech

Every memorable presentation starts with a written copy of everything you want to say.

According to Tatiana Tsoir:

“Developing a speech is a craft. I generally work first on who the audience is , then my core message I want them to walk away with, then the outline of the speech : how and when I introduce the main idea, and how I make a case for it and reiterate it throughout.”

Ultimately, the best time to write your presentation introduction would be once you have a clear idea of everything you want to say in the body and conclusion of your speech.

Even so, sticking to this advice won’t make you a better speaker immediately.

Instead, our experts have stressed that the only way to get better at presenting is through practice and repetition .

Take it from Tatiana:

“With public impactful speaking you don’t rise to the occasion, you fall back on training and practice.”

Step #2: Get right to the point

As you are drafting your presentation introduction, keep in mind that the audience is already waiting for you to get to the point.

When in doubt, follow Reesa Woolf’s formula for starting a presentation:

“Open with the attention-catching statement/story/quotation. Once they look at you, say your name and the parts of your experience and credentials that THEY would be most impressed by, at most 3 things about you.”

After delivering your opener and introducing yourself, you’ll want to quickly transition into the main part of your presentation.

Step #3: Invite audience participation

As we have previously mentioned, many of the experts we have contacted stressed the importance of increasing audience engagement.

Knowing your audience is a big part of that equation, as Dr. Lee M. Pierce would testify:

“Presentations should take advantage of what makes them unique — having an audience. Engage them, [and] introduce yourself. Just don’t start with a question right away — that’s asking too much too soon.”

Then again, many of the experts we have spoken to have said that asking questions is a good way to invite audience participation.

For example, Nadia Bilchik would even engage her audiences on a more physical level:

“I like to ask my audience a thought-provoking question. This gets them from passive to active mode. I also always get my audience to stand up and do a breathing exercise.”

Nadia also provided us with an example of an audience interaction she might use in the introduction of her speaking engagements. For example, she might ask the audience:

“ How do you rate your ability to present information in a concise, clear, and confident manner? High, medium, or low?”

After receiving her answers by a show of hands or even an online poll, she connects the response to the topic of her presentation by stating:

“Wherever you are on the spectrum, in the next X minutes, I will share tips and techniques to ensure you have a greater impact every time you communicate to an audience of one or 100!”

That’s a textbook opener you can use to introduce the topics of your own presentation, too!

Step #4: Put it all together

Remember, nothing is stopping you from combining the tips we have mentioned throughout this guide to create a presentation introduction that is wholly unique to you.

If you’re unsure how to do that, let’s analyze a professional speaker’s technique.

Mark Beal told us about a presentation opening he’s created for his lectures:

“I start each of my Gen Z keynote presentations by physically walking off the stage and into the audience and asking a series of Gen Z trivia questions. 

For those who answer the questions directly, I reward them with a copy of my latest Gen Z book. By taking this proactive approach, I physically engage the audience immediately not from the podium but in their seats. 

My presentation instantly transforms from a one-way monologue into a two-way conversation and the audience begins to learn about my topic, Gen Z, in a fun and informative way.”

Can you connect the strategies Mark has used with the tips we have discussed? Let’s list them:

  • Walking off the stage adds an element of drama and establishes a commanding presence,
  • Asking questions engages the audience right off the bat,
  • Rewarding the audience with a book promotes engagement throughout the presentation, and
  • The books themselves are both an interesting prop and proof of Beal’s qualifications.

When you start researching famous speakers to prepare for your presentation, try dissecting the strategies they’re using.

Start your presentations right — With Pumble!

As you have seen above, it is crucial to conceptualize and think of your presentation’s starting lines. 

To check if everything is fine, you can reach out to your colleagues via direct messages or dedicated channels and ask them for their opinions. 

Direct messages on Pumble are great for sharing positive feedback with employees

Your colleagues might provide some useful tips that will help you further improve your presentation in threads , just below your message or post. 

company presentation speech

As Dr Lee M. Pearce pinpoints, having the right audience for the presentation is important. Hence, we recommend scheduling a video call so your closest colleagues and invited guests can see your new presentation and its opening lines, and provide suggestions, if necessary. 

Video conferencing in Pumble

Of course, Pumble also comes in handy when it comes to holding presentations — thanks to its screen sharing feature that allows you to present to the entire meeting. 

Finally, Pumble has an unlimited message history , so every message or file you have sent will forever stay in your message history. That might come in handy if you ever have to work on a similar presentation in the future. 

Secure, real-time communication for professionals.

OlgaMilicevic

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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Updated for 2024 | 30 useful phrases for presentations in English

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For non-native speakers giving a presentation in English can be quite a challenge. There are just so many aspects to consider.  

Firstly, the audience. Do you know them well? If so, more informal language can be used. Or are they unfamiliar to you? If this is the case, then more formal expressions should be adopted. Whether you use more formal or informal language, it is important to engage the audience through positive body language and a warm welcome. Your tone of voice and changes in intonation are additional useful tools and you might consider asking them relevant questions (real or  rhetorical ). 

The  audience  also needs to see a clear and logical structure to follow you effortlessly. Useful linking expressions, when delivered well, provide  effective  ‘bridges’ guiding the audience from one point to the next.

Here are 30 useful phrases for presentations in English for effective  structure and linking.  

Introduction

  • Good morning/afternoon everyone and welcome to my presentation. First of all, let me thank you all for coming here today.
  • Let me start by saying a few words about my own background.
  • As you can see on the screen, our topic today is......
  • My talk is particularly relevant to those of you who....
  • This talk is designed to act as a springboard for discussion.
  • This morning/ afternoon I’m going to take a look at the recent developments in.....

Presentation structure

  • In my presentation I’ll focus on three major issues.
  • This presentation is structured as follows....
  • The subject can be looked at under the following headings.....
  • We can break this area down into the following fields....
  •  It will take about X minutes to cover these issues.
  • Does everybody have a  handout  / copy of my report?
  • I’ll be handing out copies of the slides at the end of my talk.
  • I can email the PowerPoint presentation to anyone who would like it.  
  • Don’t worry about taking notes, I’ve put all the relevant statistics on a  handout  for you
  • If you have any questions, I am happy to answer them
  • If you don’t mind, I'd like to leave questions until the end of my talk /there will be time for a  Q&A  session at the end...

Sequencing phrases

  • My first point concerns...
  • First of all, I’d like to give you an overview of....
  • Next, I’ll focus on.....and then we’ll consider....
  • Then I’ll go on to highlight what I see as the main points of....
  • Finally, I’d like to address the problem of.....
  • Finally, I’d like to raise briefly the issue of....

Highlighting information

  • I’d like to put the situation into some kind of perspective
  • I’d like to discuss in more depth the implications of....
  • I’d like to make more detailed recommendations regarding....
  • I’d like you to think about the significance of this figure here
  • Whichever way you look at it, the underlying trend is clear
  • I’d just like to finish with the words of a famous scientist/ politician/ author.......
  • Now let’s go out and create opportunities for...! 

Improve your confidence in spoken English with our General English course or  Individual English training   in our centre in London or online.

Hopefully, these phrases help you to vary your vocabulary for clear, well-structured presentations with a logical joined-up flow. The most important thing, of course, is that you are comfortable and confident in your delivery, which helps the audience feels relaxed and ready to be engaged by your subject matter. Good luck! 

Glossary 

Rhetorical  -  (of a question) asked in order to produce an effect or to make a statement rather than to elicit information 

Audience  -  spectators or listeners at a public event such as a play, film, concert, or meeting 

Effectiv e -  successful in producing a desired or intended result 

Springboard -  springboard is also something that provides an opportunity to achieve something  

Handout - a document given to students or reporters that contains information about a particular subject 

Q&A  – an abbreviation for ‘question and answer’ 

Related blog posts 

  • Business English Work and Careers: 50 words you need to know
  • Email writing: how to start and end an email in English  
  • 5 Tips for Polite and Diplomatic Language  

Recommended courses: 

Find out more about our  Business and Professional 25+ courses  in Canterbury and London. You can also take our  English for Work & Careers .  If you need to learn online, we offer  Online English Courses  and  Skype English lessons . 

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Posted: 13 February 2020

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

FPPT

12+ Opening Speech Examples for Presentations & Quick Tips

Last updated on June 7th, 2024

Opening Speech Samples for Presentations

These days, most of the audience prefers an informal approach in presentations, but at the same time, it must sound professional. When people prepare for any type of presentation, they often face this dilemma: how to start a presentation? What should be the opening speech? How much time should we take for the introduction part?

The first three minutes of your presentations are crucial to get to your audience with an engaging message and make the overall presentation effective. With the proper opening speech for your presentation, you can hook your audience, win the audience’s attention and get them audience interested in what you have to say. Check out some speech introduction examples to get familiar with this topic. Undoubtedly, if the beginning of your presentation is solid and exciting, the chances of success of your presentation increase. Opening your persuasive speech entirely depends upon your style and choice because when you are giving a presentation, you are required to be yourself and avoid putting artistic elements. So, choose something with which you are entirely comfortable.

If you are looking on how to start a speech then this article can help you to get some ideas. Here is a list of opening speech examples that you can use to prepare your presentations with a persuasive speech that convinces the audience. Find useful starting lines of speech, phrases and strategies to make your presentation a success:

1. Opening Speech with Greetings

This is the very basic, common and important step in which you need to greet your audience by wish them good morning/afternoon or evening (as per the time of session in which you are giving presentation). How to start a speech? Check out some of the examples below including a simple but effective speech introduction greeting example.

Example of Opening Greetings

Hello, everyone. I’d like, first of all, to thank the organizers of this meeting for inviting me here today.

Another example of opening Greeting speech.

Good morning, ladies and gentlemen. I am honored to have the opportunity to address such a distinguished audience.

2. Open the Speech by Giving Compliment & Show Gratitude towards your Audience

Secondly, just after wishing greeting to your audience give them compliment and choose some words which show that you are delighted to see them there.

Example: 

It’s great to see you all, Thank you for coming here today.

3. Give your introduction: Introduce Yourself

How you introduce yourself during a presentation is important. There are many ways to introduce yourself. Here we will see some examples on how to introduce yourself in a presentation. First of all, give your introduction start from telling your name. You can show some casual attitude by telling your short name or nick name, and then tell the audience more about your background and what you do.

For example, a good way to start introducing yourself could be:

My name is Louis Taylor, friends call me Lee sometimes.

Then introduce yourself professionally and give quite information about what you do and why are here today. For Example:

I am a software engineer by profession and working in ABC Corp. Today, I am here to provide you some exciting information about new technology, which is going to be very beneficial for you in future.

Another example of self-introduction speech:

For those of you who don’t know me already, my name is Louis Taylor, and I’m responsible for the software department at ABC Corp.

Using a self-introduction template and slide in your presentation, you can support your speech while presenting the information about you in the projection. You can also visit self introduction speech examples to find out some examples on how to introduce yourself and download self-introduction templates for PowerPoint & Google Slides.

4. Opening with the Topic of the Speech

Next is the part where you introduce the topic of your presentation or speech. Here are some examples of good opening speech for presentations examples on a specific topic.

What I’d like to present to you today is…

Or here is a simplified example of a good introduction for presentation in which we try to get the audience’s attention over the screen where you are presenting the content of your PowerPoint or Google Slides presentation.

As you can see on the screen, our topic today is…

5. Signpost

Put all your information in front of them and then put your proposal and its related information and key point by which you can implement and utilize that idea effectively. Now let collect these points to make a summary and concise illustration. Here is an example of presentation starting speech that you can use:

“Good afternoon every one, it’s great to see you all here, thank you for coming. My name is Louis Taylor, friends call me Lee sometimes. I am a software engineer by profession and working with ABC Ltd. Today we are here to know about new software so that we can take most of it. Firstly, we will look how it work, next we will discuss where can we use it, then we will learn what are its advantages and finally we will discuss what precautions are required to kept in mind while implementing it.”

6. Creating an Emotional Connection in Your Opening Speech

An effective opening speech is not just about presenting information or stating facts; it’s about forging an emotional connection with your audience. Building this connection can make your presentation more engaging, relatable, and memorable. Here are some strategies to achieve this:

Storytelling: One of the most powerful ways to establish an emotional connection is through storytelling. Sharing a personal anecdote or a relevant story can evoke emotions and draw your audience into your presentation. Make sure your story aligns with the overall theme of your presentation and adds value to your message.

Example of speech opening:

“Good morning, everyone. When I was a little boy, I used to watch my grandfather work tirelessly on his old typewriter. The clacking of the keys was a lullaby that lulled me into dreams of creating something impactful. Today, I am here to talk about the evolution of technology and its effect on communication, from typewriters of old to the smartphones of today.”

Relatability: Find common ground with your audience. This could be based on shared experiences, values, or aspirations. Doing so helps to humanize you, making it easier for your audience to relate to your message.

“Like many of you, I too struggle with maintaining a work-life balance in this fast-paced digital world. Today, I’ll share some strategies I’ve discovered that have significantly improved my quality of life.”

Utilizing Emotions: Use emotions like humor, surprise, curiosity, or inspiration to engage your audience. Different emotions can be used depending on the tone and purpose of your presentation.

“Did you know that the average person spends two weeks of their life waiting for traffic lights to change? That certainly puts our daily commute in a new light, doesn’t it?”

Remember, authenticity is crucial in building an emotional connection. Be yourself, share your experiences, and speak from the heart. This helps to gain your audience’s trust and keeps them engaged throughout your presentation.

7. Harnessing the Power of Visual Aids in Your Opening Speech

Visual aids are a potent tool in any presentation, particularly in your opening speech. They can grab your audience’s attention with a visually appealing cover slide, support your message, and make a lasting impression. Here are some ways you can utilize visual aids in your opening speech.

Images: An image is worth a thousand words, they say, and it’s true. An impactful or relevant image can pique the curiosity of your audience and set the tone for your presentation. Ensure the image aligns with your topic and contributes to your overall message.

“As you can see on the screen, this is an image of a barren desert. It may surprise you to learn that this was once a thriving forest. Today, I’ll be talking about climate change and its irreversible effects.”

Short Videos: A short video can be a great way to engage your audience. This could be a brief clip that illustrates your topic, a short animation, or even a quick introductory video about you or your organization.

Example of a presentation opening statement:

“Before we start, let’s watch this brief video about the incredible journey of a raindrop.”

Infographics and Charts: If you are sharing statistical data or complex information, infographic slides or charts can simplify and clarify your message. They are visually engaging and can help your audience understand and remember the information.

“Take a look at this chart. It shows the exponential increase in cybercrime over the last five years, a topic that we will delve into further today.”

Slides: A well-designed slide can provide a visual structure for your opening speech. It should be clean, easy to read, and should not distract from your speech. Avoid cluttering your slides with too much text or complex graphics.

“According to the infographic on the screen, we can see the three core areas we’ll be focusing on in today’s presentation.”

Remember, the goal of using visual slides is to enhance your message, not overshadow it. They should complement your speech and provide visual interest for your audience. Always test your visual aids beforehand to ensure they work properly during your presentation.

8. Engaging Your Audience with Rhetorical Questions

A rhetorical question is a powerful tool you can use in your opening speech to provoke thought and engage your audience. By posing a question that doesn’t require an answer, you can pique your audience’s interest, make them think, and steer their focus towards your presentation’s key points. Here’s how to use rhetorical questions effectively in your opening speech:

Spark Curiosity: Use a rhetorical question to spark curiosity about your topic. This question should be thought-provoking and relevant to your presentation.

“Have you ever stopped to wonder how much of your life is influenced by social media?”

Highlight Key Issues: A rhetorical question can help highlight the key issues or problems that your presentation aims to address. This will help your audience understand the importance of your topic.

“What would happen if our natural resources were to run out tomorrow?”

Encourage Reflection: Encourage your audience to reflect on their personal experiences or beliefs. This will make your presentation more relatable and engaging.

“How many of us truly understand the value of our mental health?”

Set the Tone: You can also use a rhetorical question to set the tone of your presentation, whether it’s serious, humorous, or contemplative.

“Is there anyone here who doesn’t love pizza?”

Remember, rhetorical questions are meant to stimulate thought, not to put anyone on the spot. Make sure your questions are relevant to your topic and are appropriate for your audience. With the right questions, you can grab your audience’s attention, keep them engaged, and guide their thinking throughout your presentation.

9. Leveraging Statistical Data in Your Opening Speech

Using statistical data in your opening speech is a powerful way to capture the audience’s attention and lend credibility to your message. Surprising or impactful statistics related to your presentation’s topic can instantly make your audience sit up and take notice. Here’s how you can incorporate statistical data effectively in your opening speech:

Relevant and Interesting Data: Choose statistics that are directly relevant to your topic and are likely to pique your audience’s interest. This data should enhance your message and provide valuable context for your presentation.

“Do you know that according to the World Health Organization, depression is the leading cause of disability worldwide, affecting over 264 million people?”

Simplify Complex Data: If you’re presenting complex or dense data, make sure to simplify it for your audience. Use percentages, comparisons, or visual aids like infographics or charts to make the data easily understandable.

“Look at this chart. It represents the staggering 80% increase in cybercrime incidents over the past five years.”

Credible Sources: Always ensure your data comes from credible and reputable sources. This not only adds legitimacy to your presentation, but it also boosts your credibility as a speaker.

“According to a recent study published in the Journal of Environmental Science, air pollution contributes to 1 in 8 deaths worldwide.”

Shocking or Surprising Data: If you have statistics that are surprising or counter-intuitive, they can be an excellent way to grab your audience’s attention and spark curiosity about your presentation.

“Can you believe that, according to the United Nations, we waste approximately 1.3 billion tons of food every year, while one in nine people worldwide go hungry?”

Using statistical data in your opening speech can help to highlight the significance of your topic, draw your audience in, and lay a solid foundation for the rest of your presentation. Remember to present your data in a clear, accessible way, and always cite your sources to maintain credibility.

10. Creating a Powerful Hook with Anecdotes and Quotations

Anecdotes and quotations can be a powerful tool in your opening speech, serving as hooks that draw your audience into your presentation. They can provide a human element to your topic, connect with your audience on an emotional level, and add depth to your message. Here’s how you can effectively incorporate anecdotes and quotations in your opening speech:

Relevant Anecdotes: Sharing a relevant anecdote, whether personal or related to your topic, can make your presentation more relatable and engaging. Your anecdote should be brief, interesting, and serve to illustrate a point related to your topic.

“When I was a teenager, my family’s home was destroyed by a fire. That experience ignited in me a passion for safety measures and awareness, which brings us to today’s topic: fire safety in residential areas.”

Inspiring Quotations: A well-chosen quote can add depth and perspective to your topic. It can inspire, provoke thought, or set the tone for your presentation. Presenting it with a visually appealing quote slide increases the chances to make a lasting impression. Make sure the quote is relevant to your topic and from a credible source.

“Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ This leads us into our discussion today on the importance of mindset in personal development.”

Humorous Anecdotes or Quotations: Depending on the formality of the setting and the topic of your presentation, a funny anecdote or quote can help to relax the audience, making them more receptive to your message.

“Mark Twain once said, ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ As a fellow writer, I can relate to this sentiment, which brings us to our topic today: the art of concise writing.”

Remember, your anecdote or quote should serve to enhance your message, not distract from it. It should be interesting, relevant, and appropriately timed. With the right anecdote or quote, you can create a powerful hook that engages your audience from the outset.

11. Integrating Storytelling in your Opening Speech

Storytelling is a compelling method to make your opening speech memorable and engaging. A well-told story can create a strong emotional connection with your audience, making your presentation more impactful. Here’s how to effectively weave storytelling into your opening speech:

Choosing the Right Story: The story you tell should be relevant to your topic and capable of illustrating the point you’re trying to make. It could be a personal experience, a case study, or a historical event.

“Years ago, I worked on a project that, at the outset, seemed destined for success. But due to a lack of clear communication within the team, the project failed. Today, we will be discussing the importance of effective communication within teams.”

Creating Suspense: Build suspense in your story to hold your audience’s attention. You can do this by posing a problem or a conflict at the beginning of your story, which gets resolved by the end of your presentation.

“One day, as I was walking through a remote village in Africa, I came across a scene that profoundly changed my perspective. But before I reveal what it was, let’s discuss the issue of clean drinking water in underdeveloped countries.”

Showing, Not Telling: Make your story more vivid and engaging by showing, not telling. Use descriptive language and paint a picture with your words to make your audience feel like they’re part of the story.

“As the sun rose over the bustling city of Tokyo, I found myself in a small sushi shop tucked away in a quiet alley, experiencing what would become a pivotal moment in my culinary journey.”

Relatable Characters: If your story involves characters, make them relatable. Your audience should be able to see themselves in your characters, or at least understand their motivations and challenges.

“Meet Sarah, a single mother of two, working two jobs just to make ends meet. Her struggle is the reason we’re here today, to discuss the issue of minimum wage in our country.”

Storytelling is a powerful tool that can bring your presentation to life. A well-told story can captivate your audience, making your message more memorable and impactful. Be sure to select a story that aligns with your overall message and is appropriate for your audience.

12. Incorporating Interactive Elements in Your Opening Speech

Involving your audience from the get-go can make your presentation more engaging and memorable. By integrating interactive elements into your opening speech, you can foster a sense of participation and connection among your listeners. Here’s how you can do it:

Audience Polling: Modern presentation software often includes real-time polling features. You can ask your audience a question related to your topic and display the results instantly.

“To start, I’d like to ask you all a question. (Show poll on screen) How many of you think that Artificial Intelligence will significantly change our lives in the next ten years?”

Questions for Thought: Pose a thought-provoking question to your audience at the beginning of your speech. It can stimulate curiosity and get your listeners thinking about your topic.

“Before we delve into today’s topic, I want you to ponder this: what would you do if you had only 24 hours left to live? Keep that in mind as we discuss the importance of time management.”

Physical Engagement: Depending on the formality and size of your audience, you can incorporate physical engagement. This can range from a simple show of hands to engaging activities.

“By a show of hands, how many of you have ever felt overwhelmed by the amount of information available on the internet? That’s what we’ll be discussing today: information overload in the digital age.”

Interactive Quizzes: Quizzes can be a fun and interactive way to engage your audience and test their knowledge on your topic. It can also serve as a hook to introduce your topic. You can use a free Quiz PowerPoint template to ease the job of creating a quiz for your presentation.

“I have a quick quiz for you all (show quiz on screen). Let’s see who can guess the most common fear among adults. The answer will lead us into our topic of discussion today: overcoming fear.”

Remember, the goal of incorporating interactive elements is to engage your audience, so it should be relevant and add value to your presentation. Tailor your interactive elements to suit the needs and preferences of your audience, and you’ll have a winning opening speech.

What are the Objectives of Preparing a Good Introduction and Opening Speech?

As we mentioned earlier, the first minutes of your presentation are crucial to hook the audience and let them pay attention to the message you want to convey. This will depend on the type of presentation (if it is persuasive presentation, informative presentation or a presentation for entertaining the audience), but in general terms, when presenting we need to:

  • Capture the audience’s attention
  • Present information, opinions, ideas to the audience.
  • Present important details about a specific topic.
  • Sell an idea.
  • Make the information memorable so it can persist over the time.
  • Get your audience to take action, a Call to Action. E.g. purchase a product, enroll to something, fundraise, etc.

Real-Life Examples of Effective Opening Speeches

Barack Obama started his speech in the White House Correspondents’ Dinner saying: “You can’t say it, but you know it’s true.”

In same cases, humour can be a great companion for your speech. If you can use humour in a positive way, then getting a laugh in the first seconds of a presentation can get your audience hooked. It is a great way to open your speech.

Final Thoughts

Try to make habit of starting your presentation this way, it will sound great. You may come across several more opening speech examples for presentation but, once you implement this you yourself will realize that this is the best one. Alternatively you can learn more on quotes for presentations & speech topics  to use during your presentation in PowerPoint, learn how to close your presentation , or find other relevant speech introduction greeting examples.

49 comments on “ 12+ Opening Speech Examples for Presentations & Quick Tips ”

thank you very much

Hi Kavishki, we hope the article was useful for you. Will be great to learn more about how you have used the speech examples. If you need more speech ideas, I’d recommend you free Persuasive Speech topics .

hi,good morning all of you.i’m shadi.now i’m going to do a panel discussion.we want some informations from you we believe all will support us.

Hi Kavishki, good morning. Can please provide more information about the Panel Discussion needs and if it involves a PowerPoint presentation? We’d be happy to be of help!

This was very useful to me! But i need more speech ideas!

Being a content person myself,i’ve gotta be honest.Now this was assisting,you bet…great stuffow.

Thank you so much. It’s very helpful. Keep it up.. Good luck <3

plesae i would like u my pleasure to help me with some opening celebration word,s specially greeting to the audience

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Thank you for the information about the introduction during pesentation.Truely,i really need to study lot about how to start my presentation so that the audience are interesting to hear what i want to talk about and do not feel bored.

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Thanks for the useful information. Can I ask how can I improve my self-confidence so as not to be embarrassed when presenting? Any idea? Thank you.

thank you..i’ll try to use those information for my presentation so i’ll be the best presenter in my class

this information very nice and useful to me.i get many new thing and tips after i read this article.this information can help me to make a good and better presentation later.thank you for useful information and meaningful for me

first of all, thank you for the help. there are a lot of great idea for me to use for my next presentation

Hi please i would like you to help me write an introduction for a speech about myself to my teacher

It’s help my presentation

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please i really love your speech but can you please throw more light on the introduction

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I need good presentation.

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company presentation speech

Status.net

How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

  • 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
  • 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
  • 3. “I’m excited to have the opportunity to present to you all about…”
  • 4. “Thank you all for coming. Today, we’re going to explore…”
  • 5. “Let’s begin by looking at the most important question: Why are we here today?”
  • 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
  • 7. “Before we get started, I want to express my gratitude for your presence here today.”
  • 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
  • 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
  • 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
  • 11. “Let’s embark on a journey through our discussion on…”
  • 12. “I’m delighted to have the chance to share my insights on…”
  • 13. “Thank you for the opportunity to present to such an esteemed audience on…”
  • 14. “Let’s set the stage for an engaging discussion about…”
  • 15. “As we begin, I’d like you to consider this:…”
  • 16. “Today marks an important discussion on a subject that affects us all:…”
  • 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
  • 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
  • 19. “I’m honored to present to you this comprehensive look into…”
  • 20. “Without further ado, let’s get started on a journey through…”
  • 21. “Thank you for carving time out of your day to join me for this presentation on…”
  • 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
  • 23. “I invite you to join me as we unpack the complexities of…”
  • 24. “Today’s presentation will take us through some groundbreaking ideas about…”
  • 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
  • 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
  • 27. “Let’s ignite our curiosity as we begin to explore…”
  • 28. “Thank you for your interest and attention as we dive into the heart of…”
  • 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
  • 30. “I’m eager to share with you some fascinating insights on…”
  • 31. “Welcome to what I believe will be a transformative discussion on…”
  • 32. “This morning/afternoon, we’ll be venturing into the world of…”
  • 33. “Thank you for joining me on this exploration of…”
  • 34. “I’m delighted by the turnout today as we embark on this exploration of…”
  • 35. “Together, let’s navigate the intricacies of…”
  • 36. “I’m looking forward to engaging with you all on the subject of…”
  • 37. “Let’s kick things off with a critical look at…”
  • 38. “Thank you for your presence today as we shine a light on…”
  • 39. “Welcome to a comprehensive overview of…”
  • 40. “It’s a privilege to discuss with you the impact of…”
  • 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
  • 42. “Today, we’re going to break down the concept of…”
  • 43. “As we get started, let’s consider the significance of our topic:…”
  • 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
  • 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

  • “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
  • “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
  • “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
  • “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
  • “I’m thrilled to discuss this breakthrough that could revolutionize…”
  • “This project has been a labor of love, and I’m eager to walk you through…”
  • “When I first encountered this challenge, I was captivated by the possibilities it presented…”
  • “I can’t wait to dive into the details of this innovative approach with you today…”
  • “It’s genuinely exhilarating to be at the edge of what’s possible in…”
  • “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
  • “Nothing excites me more than talking about the future of…”
  • “Seeing your faces, I know we’re going to have a lively discussion about…”
  • “The potential here is incredible, and I’m looking forward to discussing it with you…”
  • “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
  • “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

  • “With a decade of experience in this field, I’ve come to understand the intricacies of…”
  • “Having led multiple successful projects, I’m excited to share my insights on…”
  • “Over the years, working closely with industry experts, I’ve gleaned…”
  • “I hold a degree in [your field], which has equipped me with a foundation for…”
  • “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
  • “Having published research on this topic, my perspective is grounded in…”
  • “I’ve been a keynote speaker at several conferences, discussing…”
  • “Throughout my career, I’ve contributed to groundbreaking work in…”
  • “My experience as a [your previous role] has given me a unique outlook on…”
  • “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
  • “The program I developed was recognized by [award], highlighting its impact in…”
  • “I’ve trained professionals nationwide on this subject and witnessed…”
  • “Collaborating with renowned teams, we’ve tackled challenges like…”
  • “I’ve been at the forefront of this industry, navigating through…”
  • “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

  • “I stand before you today with a deep understanding of…”
  • “You can rely on the information I’m about to share, backed by thorough research and analysis…”
  • “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
  • “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
  • “I’m fully confident in the recommendations I’m providing today due to…”
  • “The results speak for themselves, and I’m here to outline them clearly for you…”
  • “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
  • “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
  • “I assure you, the journey we’ll take during this presentation will be enlightening because…”
  • “Your success is important to me, which is why I’ve prepared diligently for our time together…”
  • “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
  • “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
  • “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
  • “You’ll leave here equipped with practical, proven solutions that you can trust because…”
  • “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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Business Presentation: 21 Tips For A Persuasive Business Speech

When it comes to having a persuasive and convincing business presentation, it goes way beyond just having a bunch of colorful slides. 

In this article, we shall be guiding you through a handful of 21 expert tips to help you ace your business presentation with a persuasive speech that is sure to convert your audience.

But before we start, we need to understand this concept;

What is a Business Presentation?

Business presentation is usually carried out with the aid of some presentation tools. Such tools include projectors, statistical documents, flip charts, video, audio presentation materials, etc. 

9 Basic Elements of a Great Persuasive Speech

The question is, ‘How do you structure a business presentation to get the best result’? Let’s look at these insights.

7 Insights on How to Prepare and Structure a Business Presentation

Here’s an interesting video on seven different ways to structure your presentation. High energy, simple explanation and packed with examples.

Presentation Skills: 7 Presentation Structures Used by the Best TED Talks

In structuring your presentation, the first thing to do while preparing your draft is to decide which form you want your presentation to take. 

This could be informative, entertaining, persuasive, or inspiring. So, whichever form you would like your presentation to take, here are some useful tips on how to structure your presentation.

In order to get your audience’s attention and keep them longing for more, it is best to start your presentation with facts about the current situation.

Related Article: 8 Key Things to Know for Better Storytelling

After establishing the fact and backing it with a story initially, the next thing in line is to elaborate on the fact you have laid down. With this, your audience can have a clearer understanding of what you are talking about.

So, this is where your idea and solutions come in, and at this point, you have to pitch how your ideas and proposals will help your audience solve the impending problems along with the road map.

Objections and challenges to your proposed idea from an audience are very common and to be expected in any business presentation. 

Also, to show your audience that you have prepared enough for the presentation, you can convince them more by using some facts, figures, and well-crafted stories to seal your answers.

6.     Restate the main ideas or message in your presentation 

That will also serve as a reminder that creates ripples of your message in their head even after your presentation.

Your closing story could be the completing part of the story you shared before starting your presentation. Alternatively, it could be another story that will resonate with the main message or ideas in your presentation within your audience.

After preparing and structuring your presentation, there’s another task to do; to deliver your message. But how do you deliver a business presentation ? Let’s get started with these insights.

7 Insights on How to Deliver a Business Presentation

For this reason, your mission will be to engage your audience throughout the presentation and create insightful memories in their minds long after you are done with your business presentation.

For instance, you may start with a famous quote or some shocking statistics that awaken their consciousness of paying rapt attention to your presentation’s content.

Alternatively, you can also have a good kick off with an attention-grabbing image, an interesting video, or even a touching story about something familiar to your audience (or related to their services, products, and customers).

Talking “at” your audience instead of talking and having a conversation with them is one of the death traps to making your business presentation sleep-inducing and super boring.

To make your business presentation more practical and engaging, you can politely request your audience to signify by raising their hands if they agree to a point or argument in your presentation.

By so doing, you are most likely to avoid the most dreaded “ death by PowerPoint ” and having your audience flow with you throughout your presentation.

Nevertheless, when using visual aids, they should be kept simple and short so that they won’t defeat the purpose of getting your audience’s attention and help them get your points better. 

Instead, mount the stage with an intent and a purpose. Be determined that your presentation’s purpose won’t be defeated by the faces that make up your audience. 

Also, create charts, images, drawings, and bullet points to present your idea, and don’t stick to a globe of words all over your slides.

Personalizing your presentation and interaction with your audience is an excellent way to have them respond to your presentation instead of standing up to speak to them like a robot.

Maintaining some level of contact with your audience is a good way to tell your audience that you are confident in your ideas. It can also mean that you value the time your audience has spared to listen to your presentation.

And spotting a few friendly faces within your audience to whom you can smile at once in a while is also another great way to regain your confidence, especially when you are feeling nervous.

5 Vocal Warm Up Exercises Before Meetings, Speeches and Presentations

The reasoning is quite simple. At the slightest time when you begin to express some cues of tiredness and boredom about your presentation, your audience will feel the same and even more.

You can adopt some preparatory strategies such as vocal exercises, stretching, listening to songs, or even reading some inspirational quotes to boost your enthusiasm about your business presentation. 

7.     Be authentic and original in your delivery

By being original with your audience, you should be able to relate with them and make your presentation take the form of a conversation with a close friend rather than look like a king to his subjects.

 7 Ways to Make a Memorable Business Presentation

Preparing for a business presentation and coming on stage to deliver and making it memorable are two different things. 

No doubt, a persuasive presentation can turn out to be one of the most challenging types of presentation for most professionals or even entrepreneurs.

Well, with the right insight and tips, you can make your business presentation very memorable and persuasive.

One way to make your business presentation memorable and persuasive is to research the topic or subject matter extensively. 

With such research carried out before, you can confidently show your audience that you are in the best position to speak to them on the subject matter. 

By so doing, you are giving your audience a sense of individuality since they will be convinced that the presentation was specially prepared for them.

2.     Exhibit some level of doggedness

With this, you can build on objections raised during the first encounter to make the second presentation more persuading and memorable.

In some cases, your key ideas in a presentation may be opposed or faced with some potential obstacles. 

In most cases, emotional cues help create and establish your decision-making process, and this can work wonders even where facts and figures cannot work.  

5.     Incorporate a story or two into your business presentation

With this, you can boost your audience’s interest in your presentation, and even help them to understand your points better.

One reason why conviction in your expression is crucial is that any iota of hesitation from you is enough to stir your audience into doubt about the ideas you share with them. Remember, doubt is very insidious!

Also, memorizing a large portion of your presentation will show your audience that you know your onions about what you are presenting to them. To do this effectively, you may be considering having these parts in your presentation on your fingertips;

Having social proof about others has a bandwagon effect that can quickly help you to sway your audience towards your ideas. 

VisualHackers. 13 Tips for a Powerful Business Presentation .

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How to Start a Presentation [+ Examples]

Tolu Alabi

Updated: July 23, 2024

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

how to start a presentation where a person holds mic

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

company presentation speech

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

company presentation speech

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

company presentation speech

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

company presentation speech

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

company presentation speech

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

company presentation speech

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

company presentation speech

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

company presentation speech

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

company presentation speech

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

company presentation speech

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Examples

Presentation Speech

Presentation speech generator.

company presentation speech

A speech template typically varies in context. This would depend on the purpose of the speech and how a speaker wishes to deliver it. It consists of key points that must be elaborated during the discussion. For any speaker, the goal is to covey a message in a clear and compelling manner.

However, public speaking is definitely not for everybody. There are several factors that must be considered when delivering a speech in word . With this in mind, it’s important for a speaker to present a speech that is sure to captivate an audience.

Retirement Presentation

Retirement Presentation

Size: 164 KB

Award Presentation Speech

Award Presentation Speech1

Size: 19 KB

Graduation Presentation

Graduation Presentation

What Is a Presentation Speech?

A presentation speech typically consists of a presenter, an audience, and a message. It is a means of communication that is used to get a point across. This is usually given during group discussions, such as company meetings and the like.

How to Prepare a Speech Presentation

A speech presentation requires enough preparation for it to be effective. This would mean that the speaker must prepare an informative speech along with its supporting visual aids. But first, you must think about the purpose of the speech and the type of audience the speech will be delivered to.

With this, you will be able to gather enough materials that will be used for your speech presentation. This would include intensive research through journals, articles, interviews, and testimonies. By doing this, you may create a concise statement that states your purpose.

Constructing an outline will also create a good foundation for your speech outline . This will help you focus on key points that need to be emphasized in your speech.

Finally, you need to finalize it. Check for any mistakes in wording and transitions and make the necessary changes.

Sample Presentation Speech

Sample Presentation Speech1

Financial Results Presentation

Financial Results Presentation

Tips for Effective Presentations

  • Connect with your audience. Interact with your listeners and make them feel as if they are a part of the conversation. A passionate speaker is sure to attract an audience.
  • Concentrate on your central message. Focus on the message you want to relay to your audience by providing key points.
  • Use visuals. Providing supporting visuals will allow your audience to further understand your message. You can use images, charts, graphs, and the like.
  • Maintain eye contact. Eye contact is essential for face-to-face communication. This is sure to attract attentive listeners.
  • Start out strongly. For any speech, such as a valedictorian speech , you’ll want to give a good first impression. A few minutes into your speech, you should be able to build a strong connection with your audience.
  • Tell stories. Creating mental scenarios for your audience will help them pay attention. This speech in pdf will allow them to understand the point of your presentation and the morals that must be remembered.
  • Move around. If possible, do not limit yourself to one position. Walk around and use hand gestures to emphasize your points. Allow your listeners to feel your passion for the subject.
  • Come prepared. Have your materials ready and be sure to practice beforehand. You don’t want to be left stuttering during your presentation. This will only make your audience doubt your credibility.

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Graphical User Interface module can be used with all simulation modules: black oil, compositional and thermal. Preprocessing, run monitoring, and the simulation result post processing are done using a single multi-window graphical interface.

Geology Designer allows you to build static model from scratch.

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tNavigator at EGYPS 2017

tNavigator Simulation Technology Day Cairo 2017

TechnoPetroleum is the partner of Rock Flow Dynamics (RFD) in the North Africa Region, we work together to bring tNavigator, the next generation of reservoir simulation software, to the North Africa Region. tNavigator is the first and only product on the market which dynamically combines a fully interactive 3D graphical user interface and a record breaking parallel supercomputing engine. The core algorithms are based on the latest scientific developments in the field and provide the most efficient use of modern computing platforms. As a result, tNavigator provides superior performance and unparalleled user efficiency for reservoir engineers at the corporate reservoir simulation centers and in the field. We offer a very wide array of services from support, training, consulting, analysis and project development in strategic domains of the oil field such as geophysics, geology, petrophysics, reservoirs and production. We develop integrated studies projects of oil and gas reservoirs, identifying and generating exploitation plans with the highest technical and economical added value for our clients.

Techno Petroleum & Rock Flow Dynamics organized the tNavigator Simulation Technology Day on Wednesday 1st of March 2017, that was held at Four Seasons Nile Plaza - Garden City.

The tNavigator Simulation Technology Day is a knowledge-sharing event for oil and gas executives and professionals working on reservoir modelling and simulation challenges. This event provides a unique opportunity to meet with peers and experience the latest solutions from Rock Flow Dynamics.

- Mrs. Laila Coutry, CEO TechnoPetroleum gave the welcome speech on behalf of TechnoPetroleum & Rock Flow Dynamics.

- Mr. Scott Harisson, Business Manager Europe at Rock Flow Dynamics gave an Introductory presentation on tNavigator.

- Dr. Dmitry Eydinov, Global Business Development Director from the Moscow Development Center at Rock Flow Dynamics gave a talk on Simulation platforms and performance and another talk on Surface Network and integrated modelling.

- Eng. Ahmed El Maraghi, Petroleum Engineer in Qarun Petroleum Company gave a talk on Field Development De-risking and Optimization with a Case Study: Greatest Water Flooding Project in North Africa.

- Dr. Olga Bradulina, Senior Resevoir Engineer at Rock Flow Dynamics London gave a talk on Assisted history matching, uncertainty quantification and optimisation analysis.

- Eng. Hamada Shaqlouf, Senior Reservoir Engineer and Technical Manager at TechnoPetroleum gave a talk on Advanced Techniques in Field Development Planning including water flooding and hydraulic fracturing.

- Eng. Mohamed Mamdouh, Senior Reservoir Engineer at Rock Flow Dynamics MEA gave a talk on Geological modelling and PVT modelling optimization.

- Closing remarks Dr. Dmitry Eydinov and Laila Coutry.

EGPC, EGAS, Ganope, Rashpetco, Khalda, Qarun, GPC, Shell, DEA, PetroAmir, Norpetco, HBSI, Apache, Scimitar, Petroshahd, Petrosilah, Agiba, East Zeit, PetroGulf, Petroshahd, Fanpetco, Sipetrol, Dana Petroleum, DanaGas, etc..

2018 TechnoPetroleum. All rights reserved.

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Transcript: President Obama's Final State Of The Union Address

Below is President Obama's final State of the Union address as prepared for delivery.

Mr. Speaker, Mr. Vice President, Members of Congress, my fellow Americans:

Tonight marks the eighth year I've come here to report on the State of the Union. And for this final one, I'm going to try to make it shorter. I know some of you are antsy to get back to Iowa.

I also understand that because it's an election season, expectations for what we'll achieve this year are low. Still, Mr. Speaker, I appreciate the constructive approach you and the other leaders took at the end of last year to pass a budget and make tax cuts permanent for working families. So I hope we can work together this year on bipartisan priorities like criminal justice reform, and helping people who are battling prescription drug abuse. We just might surprise the cynics again.

But tonight, I want to go easy on the traditional list of proposals for the year ahead. Don't worry, I've got plenty, from helping students learn to write computer code to personalizing medical treatments for patients. And I'll keep pushing for progress on the work that still needs doing. Fixing a broken immigration system. Protecting our kids from gun violence. Equal pay for equal work, paid leave, raising the minimum wage. All these things still matter to hardworking families; they are still the right thing to do; and I will not let up until they get done.

But for my final address to this chamber, I don't want to talk just about the next year. I want to focus on the next five years, ten years, and beyond.

I want to focus on our future.

We live in a time of extraordinary change – change that's reshaping the way we live, the way we work, our planet and our place in the world. It's change that promises amazing medical breakthroughs, but also economic disruptions that strain working families. It promises education for girls in the most remote villages, but also connects terrorists plotting an ocean away. It's change that can broaden opportunity, or widen inequality. And whether we like it or not, the pace of this change will only accelerate.

America has been through big changes before – wars and depression, the influx of immigrants, workers fighting for a fair deal, and movements to expand civil rights. Each time, there have been those who told us to fear the future; who claimed we could slam the brakes on change, promising to restore past glory if we just got some group or idea that was threatening America under control. And each time, we overcame those fears. We did not, in the words of Lincoln, adhere to the "dogmas of the quiet past." Instead we thought anew, and acted anew. We made change work for us, always extending America's promise outward, to the next frontier, to more and more people. And because we did – because we saw opportunity where others saw only peril – we emerged stronger and better than before.

What was true then can be true now. Our unique strengths as a nation – our optimism and work ethic, our spirit of discovery and innovation, our diversity and commitment to the rule of law – these things give us everything we need to ensure prosperity and security for generations to come.

In fact, it's that spirit that made the progress of these past seven years possible. It's how we recovered from the worst economic crisis in generations. It's how we reformed our health care system, and reinvented our energy sector; how we delivered more care and benefits to our troops and veterans, and how we secured the freedom in every state to marry the person we love.

But such progress is not inevitable. It is the result of choices we make together. And we face such choices right now. Will we respond to the changes of our time with fear, turning inward as a nation, and turning against each other as a people? Or will we face the future with confidence in who we are, what we stand for, and the incredible things we can do together?

So let's talk about the future, and four big questions that we as a country have to answer – regardless of who the next President is, or who controls the next Congress.

First, how do we give everyone a fair shot at opportunity and security in this new economy?

Second, how do we make technology work for us, and not against us – especially when it comes to solving urgent challenges like climate change?

Third, how do we keep America safe and lead the world without becoming its policeman?

And finally, how can we make our politics reflect what's best in us, and not what's worst?

Let me start with the economy, and a basic fact: the United States of America, right now, has the strongest, most durable economy in the world. We're in the middle of the longest streak of private-sector job creation in history. More than 14 million new jobs; the strongest two years of job growth since the '90s; an unemployment rate cut in half. Our auto industry just had its best year ever. Manufacturing has created nearly 900,000 new jobs in the past six years. And we've done all this while cutting our deficits by almost three-quarters.

Anyone claiming that America's economy is in decline is peddling fiction. What is true – and the reason that a lot of Americans feel anxious – is that the economy has been changing in profound ways, changes that started long before the Great Recession hit and haven't let up. Today, technology doesn't just replace jobs on the assembly line, but any job where work can be automated. Companies in a global economy can locate anywhere, and face tougher competition. As a result, workers have less leverage for a raise. Companies have less loyalty to their communities. And more and more wealth and income is concentrated at the very top.

All these trends have squeezed workers, even when they have jobs; even when the economy is growing. It's made it harder for a hardworking family to pull itself out of poverty, harder for young people to start on their careers, and tougher for workers to retire when they want to. And although none of these trends are unique to America, they do offend our uniquely American belief that everybody who works hard should get a fair shot.

For the past seven years, our goal has been a growing economy that works better for everybody. We've made progress. But we need to make more. And despite all the political arguments we've had these past few years, there are some areas where Americans broadly agree.

We agree that real opportunity requires every American to get the education and training they need to land a good-paying job. The bipartisan reform of No Child Left Behind was an important start, and together, we've increased early childhood education, lifted high school graduation rates to new highs, and boosted graduates in fields like engineering. In the coming years, we should build on that progress, by providing Pre-K for all, offering every student the hands-on computer science and math classes that make them job-ready on day one, and we should recruit and support more great teachers for our kids.

And we have to make college affordable for every American. Because no hardworking student should be stuck in the red. We've already reduced student loan payments to ten percent of a borrower's income. Now, we've actually got to cut the cost of college. Providing two years of community college at no cost for every responsible student is one of the best ways to do that, and I'm going to keep fighting to get that started this year.

Of course, a great education isn't all we need in this new economy. We also need benefits and protections that provide a basic measure of security. After all, it's not much of a stretch to say that some of the only people in America who are going to work the same job, in the same place, with a health and retirement package, for 30 years, are sitting in this chamber. For everyone else, especially folks in their forties and fifties, saving for retirement or bouncing back from job loss has gotten a lot tougher. Americans understand that at some point in their careers, they may have to retool and retrain. But they shouldn't lose what they've already worked so hard to build.

That's why Social Security and Medicare are more important than ever; we shouldn't weaken them, we should strengthen them. And for Americans short of retirement, basic benefits should be just as mobile as everything else is today. That's what the Affordable Care Act is all about. It's about filling the gaps in employer-based care so that when we lose a job, or go back to school, or start that new business, we'll still have coverage. Nearly eighteen million have gained coverage so far. Health care inflation has slowed. And our businesses have created jobs every single month since it became law.

Now, I'm guessing we won't agree on health care anytime soon. But there should be other ways both parties can improve economic security. Say a hardworking American loses his job – we shouldn't just make sure he can get unemployment insurance; we should make sure that program encourages him to retrain for a business that's ready to hire him. If that new job doesn't pay as much, there should be a system of wage insurance in place so that he can still pay his bills. And even if he's going from job to job, he should still be able to save for retirement and take his savings with him. That's the way we make the new economy work better for everyone.

I also know Speaker Ryan has talked about his interest in tackling poverty. America is about giving everybody willing to work a hand up, and I'd welcome a serious discussion about strategies we can all support, like expanding tax cuts for low-income workers without kids.

But there are other areas where it's been more difficult to find agreement over the last seven years – namely what role the government should play in making sure the system's not rigged in favor of the wealthiest and biggest corporations. And here, the American people have a choice to make.

I believe a thriving private sector is the lifeblood of our economy. I think there are outdated regulations that need to be changed, and there's red tape that needs to be cut. But after years of record corporate profits, working families won't get more opportunity or bigger paychecks by letting big banks or big oil or hedge funds make their own rules at the expense of everyone else; or by allowing attacks on collective bargaining to go unanswered. Food Stamp recipients didn't cause the financial crisis; recklessness on Wall Street did. Immigrants aren't the reason wages haven't gone up enough; those decisions are made in the boardrooms that too often put quarterly earnings over long-term returns. It's sure not the average family watching tonight that avoids paying taxes through offshore accounts. In this new economy, workers and start-ups and small businesses need more of a voice, not less. The rules should work for them. And this year I plan to lift up the many businesses who've figured out that doing right by their workers ends up being good for their shareholders, their customers, and their communities, so that we can spread those best practices across America.

In fact, many of our best corporate citizens are also our most creative. This brings me to the second big question we have to answer as a country: how do we reignite that spirit of innovation to meet our biggest challenges?

Sixty years ago, when the Russians beat us into space, we didn't deny Sputnik was up there. We didn't argue about the science, or shrink our research and development budget. We built a space program almost overnight, and twelve years later, we were walking on the moon.

That spirit of discovery is in our DNA. We're Thomas Edison and the Wright Brothers and George Washington Carver. We're Grace Hopper and Katherine Johnson and Sally Ride. We're every immigrant and entrepreneur from Boston to Austin to Silicon Valley racing to shape a better world. And over the past seven years, we've nurtured that spirit.

We've protected an open internet, and taken bold new steps to get more students and low-income Americans online. We've launched next-generation manufacturing hubs, and online tools that give an entrepreneur everything he or she needs to start a business in a single day.

But we can do so much more. Last year, Vice President Biden said that with a new moonshot, America can cure cancer. Last month, he worked with this Congress to give scientists at the National Institutes of Health the strongest resources they've had in over a decade. Tonight, I'm announcing a new national effort to get it done. And because he's gone to the mat for all of us, on so many issues over the past forty years, I'm putting Joe in charge of Mission Control. For the loved ones we've all lost, for the family we can still save, let's make America the country that cures cancer once and for all.

Medical research is critical. We need the same level of commitment when it comes to developing clean energy sources.

Look, if anybody still wants to dispute the science around climate change, have at it. You'll be pretty lonely, because you'll be debating our military, most of America's business leaders, the majority of the American people, almost the entire scientific community, and 200 nations around the world who agree it's a problem and intend to solve it.

But even if the planet wasn't at stake; even if 2014 wasn't the warmest year on record – until 2015 turned out even hotter – why would we want to pass up the chance for American businesses to produce and sell the energy of the future?

Seven years ago, we made the single biggest investment in clean energy in our history. Here are the results. In fields from Iowa to Texas, wind power is now cheaper than dirtier, conventional power. On rooftops from Arizona to New York, solar is saving Americans tens of millions of dollars a year on their energy bills, and employs more Americans than coal – in jobs that pay better than average. We're taking steps to give homeowners the freedom to generate and store their own energy – something environmentalists and Tea Partiers have teamed up to support. Meanwhile, we've cut our imports of foreign oil by nearly sixty percent, and cut carbon pollution more than any other country on Earth.

Gas under two bucks a gallon ain't bad, either.

Now we've got to accelerate the transition away from dirty energy. Rather than subsidize the past, we should invest in the future – especially in communities that rely on fossil fuels. That's why I'm going to push to change the way we manage our oil and coal resources, so that they better reflect the costs they impose on taxpayers and our planet. That way, we put money back into those communities and put tens of thousands of Americans to work building a 21 st century transportation system.

None of this will happen overnight, and yes, there are plenty of entrenched interests who want to protect the status quo. But the jobs we'll create, the money we'll save, and the planet we'll preserve – that's the kind of future our kids and grandkids deserve.

Climate change is just one of many issues where our security is linked to the rest of the world. And that's why the third big question we have to answer is how to keep America safe and strong without either isolating ourselves or trying to nation-build everywhere there's a problem.

I told you earlier all the talk of America's economic decline is political hot air. Well, so is all the rhetoric you hear about our enemies getting stronger and America getting weaker. The United States of America is the most powerful nation on Earth. Period. It's not even close. We spend more on our military than the next eight nations combined. Our troops are the finest fighting force in the history of the world. No nation dares to attack us or our allies because they know that's the path to ruin. Surveys show our standing around the world is higher than when I was elected to this office, and when it comes to every important international issue, people of the world do not look to Beijing or Moscow to lead – they call us.

As someone who begins every day with an intelligence briefing, I know this is a dangerous time. But that's not because of diminished American strength or some looming superpower. In today's world, we're threatened less by evil empires and more by failing states. The Middle East is going through a transformation that will play out for a generation, rooted in conflicts that date back millennia. Economic headwinds blow from a Chinese economy in transition. Even as their economy contracts, Russia is pouring resources to prop up Ukraine and Syria – states they see slipping away from their orbit. And the international system we built after World War II is now struggling to keep pace with this new reality.

It's up to us to help remake that system. And that means we have to set priorities.

Priority number one is protecting the American people and going after terrorist networks. Both al Qaeda and now ISIL pose a direct threat to our people, because in today's world, even a handful of terrorists who place no value on human life, including their own, can do a lot of damage. They use the Internet to poison the minds of individuals inside our country; they undermine our allies.

But as we focus on destroying ISIL, over-the-top claims that this is World War III just play into their hands. Masses of fighters on the back of pickup trucks and twisted souls plotting in apartments or garages pose an enormous danger to civilians and must be stopped. But they do not threaten our national existence. That's the story ISIL wants to tell; that's the kind of propaganda they use to recruit. We don't need to build them up to show that we're serious, nor do we need to push away vital allies in this fight by echoing the lie that ISIL is representative of one of the world's largest religions. We just need to call them what they are – killers and fanatics who have to be rooted out, hunted down, and destroyed.

That's exactly what we are doing. For more than a year, America has led a coalition of more than 60 countries to cut off ISIL's financing, disrupt their plots, stop the flow of terrorist fighters, and stamp out their vicious ideology. With nearly 10,000 air strikes, we are taking out their leadership, their oil, their training camps, and their weapons. We are training, arming, and supporting forces who are steadily reclaiming territory in Iraq and Syria.

If this Congress is serious about winning this war, and wants to send a message to our troops and the world, you should finally authorize the use of military force against ISIL. Take a vote. But the American people should know that with or without Congressional action, ISIL will learn the same lessons as terrorists before them. If you doubt America's commitment – or mine – to see that justice is done, ask Osama bin Laden. Ask the leader of al Qaeda in Yemen, who was taken out last year, or the perpetrator of the Benghazi attacks, who sits in a prison cell. When you come after Americans, we go after you. It may take time, but we have long memories, and our reach has no limit.

Our foreign policy must be focused on the threat from ISIL and al Qaeda, but it can't stop there. For even without ISIL, instability will continue for decades in many parts of the world – in the Middle East, in Afghanistan and Pakistan, in parts of Central America, Africa and Asia. Some of these places may become safe havens for new terrorist networks; others will fall victim to ethnic conflict, or famine, feeding the next wave of refugees. The world will look to us to help solve these problems, and our answer needs to be more than tough talk or calls to carpet bomb civilians. That may work as a TV sound bite, but it doesn't pass muster on the world stage.

We also can't try to take over and rebuild every country that falls into crisis. That's not leadership; that's a recipe for quagmire, spilling American blood and treasure that ultimately weakens us. It's the lesson of Vietnam, of Iraq – and we should have learned it by now.

Fortunately, there's a smarter approach, a patient and disciplined strategy that uses every element of our national power. It says America will always act, alone if necessary, to protect our people and our allies; but on issues of global concern, we will mobilize the world to work with us, and make sure other countries pull their own weight.

That's our approach to conflicts like Syria, where we're partnering with local forces and leading international efforts to help that broken society pursue a lasting peace.

That's why we built a global coalition, with sanctions and principled diplomacy, to prevent a nuclear-armed Iran. As we speak, Iran has rolled back its nuclear program, shipped out its uranium stockpile, and the world has avoided another war.

That's how we stopped the spread of Ebola in West Africa. Our military, our doctors, and our development workers set up the platform that allowed other countries to join us in stamping out that epidemic.

That's how we forged a Trans-Pacific Partnership to open markets, protect workers and the environment, and advance American leadership in Asia. It cuts 18,000 taxes on products Made in America, and supports more good jobs. With TPP, China doesn't set the rules in that region, we do. You want to show our strength in this century? Approve this agreement. Give us the tools to enforce it.

Fifty years of isolating Cuba had failed to promote democracy, setting us back in Latin America. That's why we restored diplomatic relations, opened the door to travel and commerce, and positioned ourselves to improve the lives of the Cuban people. You want to consolidate our leadership and credibility in the hemisphere? Recognize that the Cold War is over. Lift the embargo.

American leadership in the 21 st century is not a choice between ignoring the rest of the world – except when we kill terrorists; or occupying and rebuilding whatever society is unraveling. Leadership means a wise application of military power, and rallying the world behind causes that are right. It means seeing our foreign assistance as part of our national security, not charity. When we lead nearly 200 nations to the most ambitious agreement in history to fight climate change – that helps vulnerable countries, but it also protects our children. When we help Ukraine defend its democracy, or Colombia resolve a decades-long war, that strengthens the international order we depend upon. When we help African countries feed their people and care for the sick, that prevents the next pandemic from reaching our shores. Right now, we are on track to end the scourge of HIV/AIDS, and we have the capacity to accomplish the same thing with malaria – something I'll be pushing this Congress to fund this year.

That's strength. That's leadership. And that kind of leadership depends on the power of our example. That is why I will keep working to shut down the prison at Guantanamo: it's expensive, it's unnecessary, and it only serves as a recruitment brochure for our enemies.

That's why we need to reject any politics that targets people because of race or religion. This isn't a matter of political correctness. It's a matter of understanding what makes us strong. The world respects us not just for our arsenal; it respects us for our diversity and our openness and the way we respect every faith. His Holiness, Pope Francis, told this body from the very spot I stand tonight that "to imitate the hatred and violence of tyrants and murderers is the best way to take their place." When politicians insult Muslims, when a mosque is vandalized, or a kid bullied, that doesn't make us safer. That's not telling it like it is. It's just wrong. It diminishes us in the eyes of the world. It makes it harder to achieve our goals. And it betrays who we are as a country.

"We the People." Our Constitution begins with those three simple words, words we've come to recognize mean all the people, not just some; words that insist we rise and fall together. That brings me to the fourth, and maybe the most important thing I want to say tonight.

The future we want – opportunity and security for our families; a rising standard of living and a sustainable, peaceful planet for our kids – all that is within our reach. But it will only happen if we work together. It will only happen if we can have rational, constructive debates.

It will only happen if we fix our politics.

A better politics doesn't mean we have to agree on everything. This is a big country, with different regions and attitudes and interests. That's one of our strengths, too. Our Founders distributed power between states and branches of government, and expected us to argue, just as they did, over the size and shape of government, over commerce and foreign relations, over the meaning of liberty and the imperatives of security.

But democracy does require basic bonds of trust between its citizens. It doesn't work if we think the people who disagree with us are all motivated by malice, or that our political opponents are unpatriotic. Democracy grinds to a halt without a willingness to compromise; or when even basic facts are contested, and we listen only to those who agree with us. Our public life withers when only the most extreme voices get attention. Most of all, democracy breaks down when the average person feels their voice doesn't matter; that the system is rigged in favor of the rich or the powerful or some narrow interest.

Too many Americans feel that way right now. It's one of the few regrets of my presidency – that the rancor and suspicion between the parties has gotten worse instead of better. There's no doubt a president with the gifts of Lincoln or Roosevelt might have better bridged the divide, and I guarantee I'll keep trying to be better so long as I hold this office.

But, my fellow Americans, this cannot be my task – or any President's – alone. There are a whole lot of folks in this chamber who would like to see more cooperation, a more elevated debate in Washington, but feel trapped by the demands of getting elected. I know; you've told me. And if we want a better politics, it's not enough to just change a Congressman or a Senator or even a President; we have to change the system to reflect our better selves.

We have to end the practice of drawing our congressional districts so that politicians can pick their voters, and not the other way around. We have to reduce the influence of money in our politics, so that a handful of families and hidden interests can't bankroll our elections – and if our existing approach to campaign finance can't pass muster in the courts, we need to work together to find a real solution. We've got to make voting easier, not harder, and modernize it for the way we live now. And over the course of this year, I intend to travel the country to push for reforms that do.

But I can't do these things on my own. Changes in our political process – in not just who gets elected but how they get elected – that will only happen when the American people demand it. It will depend on you. That's what's meant by a government of, by, and for the people.

What I'm asking for is hard. It's easier to be cynical; to accept that change isn't possible, and politics is hopeless, and to believe that our voices and actions don't matter. But if we give up now, then we forsake a better future. Those with money and power will gain greater control over the decisions that could send a young soldier to war, or allow another economic disaster, or roll back the equal rights and voting rights that generations of Americans have fought, even died, to secure. As frustration grows, there will be voices urging us to fall back into tribes, to scapegoat fellow citizens who don't look like us, or pray like us, or vote like we do, or share the same background.

We can't afford to go down that path. It won't deliver the economy we want, or the security we want, but most of all, it contradicts everything that makes us the envy of the world.

So, my fellow Americans, whatever you may believe, whether you prefer one party or no party, our collective future depends on your willingness to uphold your obligations as a citizen. To vote. To speak out. To stand up for others, especially the weak, especially the vulnerable, knowing that each of us is only here because somebody, somewhere, stood up for us. To stay active in our public life so it reflects the goodness and decency and optimism that I see in the American people every single day.

It won't be easy. Our brand of democracy is hard. But I can promise that a year from now, when I no longer hold this office, I'll be right there with you as a citizen – inspired by those voices of fairness and vision, of grit and good humor and kindness that have helped America travel so far. Voices that help us see ourselves not first and foremost as black or white or Asian or Latino, not as gay or straight, immigrant or native born; not as Democrats or Republicans, but as Americans first, bound by a common creed. Voices Dr. King believed would have the final word – voices of unarmed truth and unconditional love.

They're out there, those voices. They don't get a lot of attention, nor do they seek it, but they are busy doing the work this country needs doing.

I see them everywhere I travel in this incredible country of ours. I see you. I know you're there. You're the reason why I have such incredible confidence in our future. Because I see your quiet, sturdy citizenship all the time.

I see it in the worker on the assembly line who clocked extra shifts to keep his company open, and the boss who pays him higher wages to keep him on board.

I see it in the Dreamer who stays up late to finish her science project, and the teacher who comes in early because he knows she might someday cure a disease.

I see it in the American who served his time, and dreams of starting over – and the business owner who gives him that second chance. The protester determined to prove that justice matters, and the young cop walking the beat, treating everybody with respect, doing the brave, quiet work of keeping us safe.

I see it in the soldier who gives almost everything to save his brothers, the nurse who tends to him 'til he can run a marathon, and the community that lines up to cheer him on.

It's the son who finds the courage to come out as who he is, and the father whose love for that son overrides everything he's been taught.

I see it in the elderly woman who will wait in line to cast her vote as long as she has to; the new citizen who casts his for the first time; the volunteers at the polls who believe every vote should count, because each of them in different ways know how much that precious right is worth.

That's the America I know. That's the country we love. Clear-eyed. Big-hearted. Optimistic that unarmed truth and unconditional love will have the final word. That's what makes me so hopeful about our future. Because of you. I believe in you. That's why I stand here confident that the State of our Union is strong.

Thank you, God bless you, and God bless the United States of America.

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J. V. Stalin

Speech at Celebration Meeting of the Moscow Soviet of Working People’s Deputies and Moscow Party and Public Organizations

November 6, 1942.

COMRADES! To-day we are celebrating the twenty-fifth anniversary of the victory of the Soviet Revolution in our country. Twenty-five years have elapsed since the Soviet system was established in our country. We are now on the threshold of the next, the twenty-sixth year, of the existence of the Soviet regime.

At meetings in celebration of anniversaries of the October Soviet Revolution it is customary to pass in review the results of the work of the Government and Party organs for the past year. It is on these results for the past year, from November of last year to November of the current year, that I have been authorized to make a summary report to you.

The activities of our Government and Party organs during the past period proceeded in two directions: in the direction of peaceful construction and the organization of a strong rear for our front, on the one hand, and in the direction of carrying out defensive and offensive operations by the Red Army, on the other.

I. Organizational Work in the Rear

The peaceful, constructive work of our directing organs in this period consisted in shifting the base of our industry, both war and civilian, to the Eastern regions of our country; in the evacuation and establishment in their new places of the industrial workers and the equipment of the plants; in extending the sown areas and increasing the winter crop area in the east; and lastly in radically improving the work of our industries producing for the front and strengthening labour discipline in the rear, both in the factories and on the collective and state farms. It should be said that this was a most difficult and complex work of organization on a large scale on the part of all our economic and administrative People’s Commissariats, including our railways. However, we managed to overcome the difficulties. And now our factories, collective farms and state farms are indisputably, in spite of all the difficulties of war-time, working satisfactorily. Our war factories and allied enterprises are conscientiously and punctually supplying the Red Army with guns, mortars, aircraft, tanks, machineguns, rifles and ammunition. Our collective farms and State farms are likewise conscientiously and punctually supplying the population and the Red Army with foodstuffs and our industries with raw materials. It must be admitted that never before has our country had such a strong and well-organized rear.

As the result of all this complex organizational and constructional work not only our country but also the people themselves in the rear have been transformed. They have become more efficient, less slipshod, more disciplined; they have learned to work in war-time fashion and have come to realize their duty to the Motherland and her defenders at the front—the Red Army. Bunglers and slackers with no sense of civic duty are growing fewer and fewer in the rear. Organized and disciplined people, imbued with the sense of civic duty, are becoming more and more numerous.

But, as I have said, the past year was not only one of peaceful construction. It was at the same time a year of patriotic war against the German invaders who vilely and treacherously attacked our peaceful country.

II. Military Operations on the Soviet-German Front

As regards the military activities of our directing organs in the past year, these consisted in providing for offensive and defensive operations by the Red Army against the German-fascist troops. The military operations on the Soviet-German front in the past year may be divided into two periods: The first period was chiefly the winter period, when the Red Army, having beaten off the Germans’ attack on Moscow, took the initiative into its own hands, passed to the offensive, drove back the German troops and in the space of four months advanced, in places, over 400 kilometres (250 miles); and the second period was the summer period, when the German-fascist troops, taking advantage of the absence of a second front in Europe, mustered all their available reserves, pierced the front in the south-westerly direction and, taking the initiative into their own hands, in the space of five months advanced in places as much as 500 kilometres (300 miles).

Military operations in the first period, especially the successful operations of the Red Army in the Rostov, Tula and Kaluga areas, at Moscow and at Tikhvin and Leningrad, disclosed two significant facts. They showed, first, that the Red Army and its fighting cadres have grown into an effective force capable not only of withstanding the onslaught of the German-fascist troops, but also of defeating them in open battle and driving them back. They showed, secondly, that for all their staunchness, the German-fascist troops have such serious organic defects that, given certain favourable conditions for the Red Army, these may lead to the defeat of the German troops. It cannot be regarded as mere chance that the German troops, having marched in triumph through all Europe, and having smashed at one blow the French troops which had been considered first-class troops, met with effective military resistance only in our own country, and not only met with resistance, but were compelled, under the blows of the Red Army, to retreat more than 400 kilometres (250 miles) from the positions they had occupied, abandoning on their road of retreat an immense quantity of guns, machines and ammunition. This fact cannot be explained by winter conditions of warfare alone.

The second period of military operations on the Soviet-German front was marked by a change in favour of the Germans, by the passing of the initiative into the hands of the Germans, by the piercing of our front in the south-western direction, by the advance of the German troops and their reaching the areas of Voronezh, Stalingrad, Novorossisk, Pyatigorsk and Mozdok. Taking advantage of the absence of a second front in Europe, the Germans and their allies hurled all their available reserves to the front and, massing them in one direction—the south-western direction—created a largo superiority of forces and achieved a substantial tactical success.

Apparently the Germans are no longer strong enough to conduct an offensive simultaneously in all three directions, in the south, north and centre, as was the case in the early months of the German offensive in the summer of last year. But they are still strong enough to organize a serious offensive in one direction.

What was the principal objective of the German-fascist strategists when they started their summer offensive on our front? To judge by the comments of the foreign Press, including the German, one might think that the principal objective of the offensive was to capture the oil districts of Grozny and Baku. But the facts decisively refute this assumption. The facts show that the Germans’ advance on the oil districts of the U.S.S.R. is not their main aim but an auxiliary one.

What then was the principal objective of the German offensive? It was to outflank Moscow from the east, to cut it off from our rear in the Volga and Urals areas and then to strike at Moscow. The advance of the Germans southward towards the oil districts had an auxiliary purpose which was not only and not so much to capture the oil districts, as to divert our main reserves to the south and to weaken the Moscow front, so as to make it easier to achieve success when striking at Moscow. This, in fact, explains why the main grouping of German troops is now to be found not in the south but in the Orel and Stalingrad areas.

Recently an officer of the German General Staff fell into the hands of our men. A map was found on this officer showing the plan and time-table of the advance of the German troops. From this document it transpires that the Germans intended to be in Borisoglebsk on July 10 of this year, in Stalingrad on July 25, in Saratov on August 10, in Kuibyshev on August 15, in Arzamas on September 10 and in Baku on September 25.

This document completely confirms our information to the effect that the principal aim of the Germans’ summer offensive was to outflank Moscow from the east and to strike at Moscow, while the purpose of the advance to the south was, apart from everything else, to divert our reserves as far as possible from Moscow and to weaken the Moscow front so as to make it easier to strike at Moscow.

In short, the main aim of the Germans’ summer offensive was to surround Moscow and end the war this year.

In November of last year the Germans reckoned on capturing Moscow by a frontal attack, compelling the Red Army to capitulate, and thus achieving the termination of the war in the east. They fed their soldiers with these illusions. But, as we know, these calculations of the Germans miscarried. Having burnt their fingers last year in attempting a frontal blow at Moscow, the Germans conceived the intention of capturing Moscow this year, this time by an outflanking movement, and thus ending the war in the east. It is with these illusions that they are now feeding their duped soldiers. As is known, these calculations of the Germans also miscarried. As the result of chasing two hares—both oil and the encirclement of Moscow—the German-fascist strategists found themselves in a difficult situation.

Thus the tactical successes of the Germans’ summer offensive were not consummated owing to the obvious unreality of their strategic plans.

III. The Question of the Second Front in Europe

How are we to explain the fact that the Germans this year were still able to take the initiative of military operations into their hands and achieve substantial tactical successes on our front?

It is to be explained by the fact that the Germans and their allies succeeded in mustering all their available reserves, hurling them on to the eastern front and creating a large superiority of forces in one of the directions. There can be no doubt that but for these measures the Germans could not have achieved any success on our front.

But why were they able to muster all their reserves and hurl them on the eastern front? Because the absence of a second front in Europe enabled them to carry out this operation without any risk to themselves.

Hence the chief reason for the tactical successes of the Germans on our front this year is that the absence of a second front in Europe enabled them to hurl on to our front all their available reserves and to create a large superiority of forces in the south-western direction.

Let us assume that a second front existed in Europe, as it existed in the first World War, and that a second front diverted, let us say, sixty German divisions and twenty divisions of Germany’s allies. What would have been the position of the German troops on our front then? It is not difficult to guess that their position would have been deplorable. More than that, it would have been the beginning of the end of the German-fascist troops, for in that case the Red Army would not be where it is now, but somewhere near Pskov, Minsk, Zhitomir and Odessa. That means that in the summer of this year the German-fascist army would already have been on the verge of disaster. If that has not occurred, it is because the Germans were saved by the absence of a second front in Europe.

Let us examine the question of a second front in Europe in its historical aspect.

In the first World War Germany had to fight on two fronts in the west, chiefly against Great Britain and France, and in the east against the Russian troops. Thus in the first World War there existed a second front against Germany. Of the 220 divisions which Germany had then, not more than 85 German divisions were stationed on the Russian front. If to this we add the troops of Germany’s allies then facing the Russian front—namely, 37 Austro-Hungarian divisions, 2 Bulgarian divisions and 3 Turkish divisions—we get a total of 127 divisions facing the Russian troops. The rest of the divisions of Germany and her allies mainly held the front against the Anglo-French troops, while part of them performed garrison service in occupied territories of Europe.

Such was the position in the first World War.

What is the position now, in the second World War, in September of this year, let us say?

According to authenticated information which is beyond all doubt, of the 256 divisions which Germany now has, not less than 179 German divisions are on our front. If to this we add 22 Rumanian divisions, 14 Finnish divisions, 10 Italian divisions, 13 Hungarian divisions, 1 Slovak and 1 Spanish division, we get a total of 240 divisions which are now fighting on our front. The remaining divisions of Germany and her allies are performing garrison service in the occupied countries (France, Belgium, Norway, Holland, Yugoslavia, Poland, Czechoslovakia, etc.), while part of them are fighting in Libya for Egypt against Great Britain, the Libyan front diverting in all 4 German divisions and 11 Italian divisions.

Hence, instead of the 127 divisions as in the first World War, we are now facing on our front no less than 240 divisions, and, instead of 85 German divisions, we now have 179 German divisions fighting the Red Army.

There you have the chief reason and foundation for the tactical success of the German-fascist troops on our front in the summer of this year.

The German invasion of our country is often compared to Napoleon’s invasion of Russia. But this comparison will not bear criticism. Of the 600,000 troops which began the campaign against Russia, Napoleon scarcely brought 130,000 or 140,000 as far as Borodino.

That was all he had at his disposal at Moscow. Well, we now have over 3,000,000 troops facing the front of the Red Army and armed with all the implements of modern warfare. What comparison can there be here?

The German invasion of our country is also sometimes compared to the German invasion of Russia at the time of the first World War. But neither will this comparison bear criticism. First, in the first World War there was a second front in Europe which rendered the Germans’ position very difficult, whereas in this war there is no second front in Europe. Secondly, in this war, twice as many troops are facing our front as in the first World War. Obviously the comparison is not appropriate.

You can now conceive how serious and extraordinary are the difficulties confronting the Red Army, and how great is the heroism displayed by the Red Army in its war of liberation against the German-fascist troops.

I think that no other country and no other army could have withstood such an onslaught of the bestial bands of the German-fascist brigands and their allies. Only our Soviet country and only our Red Army are capable of withstanding such an onslaught. ( Loud applause .) And not only withstanding it but also overpowering it.

It is often asked: But will there be a second front in Europe after all? Yes, there will be; sooner or later, there will be one. And it will be not only because we need it, but above all because our Allies need it no less than we do. Our Allies cannot fail to realize that since France has been put out of action, the absence of a second front against fascist Germany may end badly for all freedom-loving countries, including the Allies themselves.

IV. Fighting Alliance of the U.S.S.R., Great Britain and the U.S.A. Against Hitlerite Germany and her Allies in Europe

It may now be considered indisputable that, in the course of the war imposed upon the nations by Hitlerite Germany, a radical demarcation of forces and the formation of two opposite camps have taken place: the camp of the Italo-German coalition and the camp of the Anglo-Soviet-American coalition.

It is equally indisputable that these two opposite coalitions are guided by two different and opposite programmes of action.

The programme of action of the Italo-German coalition may be described by the following points: racial hatred; domination of “chosen” nations; subjugation of other nations and seizure of their territories; economic enslavement of subjugated nations and plunder of their national wealth; destruction of democratic liberties; the institution of the Hitlerite regime everywhere.

The programme of action of the Anglo-Soviet-American coalition is: the abolition of racial exclusiveness; the equality of nations and the inviolability of their territories; the liberation of the enslaved nations and the restoration of their sovereign rights; the right of every nation to arrange its affairs as it wishes; economic aid to the nations that have suffered and assistance to them in achieving their material welfare; the restoration of democratic liberties; the destruction of the Hitlerite regime.

The effect of the programme of action of the Italo-German coalition has been that all the occupied countries of Europe—Norway, Denmark, Belgium, Holland, France, Poland, Czechoslovakia, Yugoslavia, Greece and the occupied regions of the U.S.S.R.—are burning with hatred for the Italo-German tyranny, are doing all the damage they can to the Germans and their allies and are waiting for a favourable opportunity to take revenge on their enslavers for the humiliations and outrages which they are suffering.

In this connection, one of the characteristic features of the present moment is the progressively growing isolation of the Italo-German coalition and the depletion of its moral and political reserves in Europe, its growing weakness and disintegration.

The effect of the programme of action of the Anglo-Soviet-American coalition has been that all the occupied countries in Europe are full of sympathy for the members of this coalition and are prepared to render them all the help of which they are capable.

In this connection, another characteristic feature of the present moment is that the moral and political reserves of this coalition are growing from day to day in Europe—and not only in Europe—and that this coalition is progressively winning millions of sympathizers ready to join in the fighting against the Hitlerite tyranny.

If the relative strength of these two coalitions is examined from the standpoint of human and material resources, one cannot help reaching the conclusion that the Anglo-Soviet-American coalition has an indisputable advantage.

The question is: is this advantage alone sufficient for victory? There are occasions, as we know, when resources are abundant, but are expended so unwisely that the advantage is nullified. Obviously, what is needed in addition to resources is the capacity to mobilize these resources and the ability to make the correct use of them. Is there any reason for doubting the existence of such ability and such capacity on the part of the men of the Anglo-Soviet-American coalition? There are people who doubt this. But what grounds have they for their doubts? In the past the men of this coalition displayed their ability and capacity to mobilize the resources of their countries and to use them correctly for purposes of economic, cultural and political development. One asks: what grounds are there for doubting that men who have displayed capacity and ability in mobilizing and distributing resources for economic, cultural and political purposes will prove incapable of doing the same thing for purposes of war? I think there are no such grounds.

It is said that the Anglo-Soviet-American coalition has every chance of winning and would certainly win, if it did not have one organic defect which is capable of weakening and disintegrating it. This defect, in the opinion of these people is that this coalition consists of heterogeneous elements with different ideologies and that this circumstance will prevent their organizing joint action against the common enemy.

I think that this assertion is incorrect.

It would be ridiculous to deny the difference in the ideologies and social systems of the countries composing the Anglo-Soviet-American coalition. But does this preclude the possibility and expediency of joint action on the part of the members of this coalition against the common enemy who holds out the threat of enslavement for them? It certainly does not preclude it. More than that, the existence of this threat imperatively imposes the necessity of joint action upon the members of the coalition in order to save mankind from reverting to savagery and mediæval brutality. Is not the programme of action of the Anglo-Soviet-American coalition a sufficient basis for the organization of the joint struggle against Hitlerite tyranny and for the achievement of victory over it? I think that it is quite sufficient.

The assumption of these people is incorrect also because of the fact that it is completely refuted by the events of the past year. Indeed, f these people were right we should be observing a progressive mutual alienation of the members of the Anglo-Soviet-American coalition. Yet, far from observing this, we have facts and events indicative of progressive rapprochement between the members of the Anglo-Soviet-American coalition and their uniting into a single fighting alliance. The events of the past year supply direct proof of this. In July, 1941, several weeks after Germany attacked the U.S.S.R., Great Britain concluded with us an Agreement on “Joint action in the war against Germany.” At that time we had not yet any Agreement with the United States of America on this subject. Ten months later, on May 26, 1942, during Comrade Molotov’s visit to Great Britain, the latter concluded with us a “Treaty of Alliance in the war against Hitlerite Germany and her associates in Europe and of collaboration and mutual assistance after the war.” This Treaty was concluded for a period of twenty years. It marks an historic turning-point in the relations between our country and Great Britain. In June, 1942, during Comrade Molotov’s visit to the United States, the United States of America concluded with us an “Agreement on the principles applying to mutual aid in the prosecution of the war against aggression,” an Agreement representing an important step forward in the relations between the U.S.S.R. and the United States. Finally, one should mention so important a fact as the visit to Moscow of the Prime Minister of Great Britain, Mr. Churchill, which established complete mutual understanding between the leaders of the two countries. There can be no doubt that all these facts point to a progressive rapprochement between the U.S.S.R., Great Britain and the United States of America, and to their uniting in a fighting alliance against the Italo-German coalition.

It follows that the logic of things is stronger than any other logic. There can be only one conclusion, namely that the Anglo-Soviet-American coalition has every chance of vanquishing the Italo-German coalition and undoubtedly will vanquish it.

V. Our Tasks

The war has torn aside all veils and laid bare all relationships. The situation has become so clear that nothing is easier than to define our tasks in this war.

In an interview with the Turkish general, Erkilet, published in the Turkish newspaper Cumhuriet , that cannibal Hitler said: “We shall destroy Russia so that she will never be able to rise again.” This seems clear, although rather ridiculous. ( Laughter ). We have no such aim as to destroy Germany, for it is impossible to destroy Germany, just as it is impossible to destroy Russia. But the Hitlerite State can and must be destroyed. ( Loud applause .)

Our first task, in fact, is to destroy the Hitlerite State and its inspirers. ( Loud applause .)

In the same interview with the same general, that cannibal Hitler went on to say: “We shall continue the war until there is no organized military force left in Russia.” This seems clear, though illiterate. ( Laughter ) It is not our aim to destroy all organized military force in Germany, for every literate person will understand that this is not only impossible in regard to Germany, as it is in regard to Russia, but it is also inexpedient from the point of view of the victor. But Hitler’s army can and must be destroyed. ( Loud applause .)

Our second task, in fact, is to destroy Hitler’s army and its leaders. ( Loud applause .)

The Hitlerite blackguards have made it a rule to torture Soviet prisoners of war, to kill them by the hundred and to condemn thousands of them to death by starvation. They outrage and murder the civilian population of the occupied territories of our country: men and women, children and old folk, our brothers and sisters. They have made it their aim to enslave and exterminate the population of the Ukraine, Byelorussia, the Baltic Republics, Moldavia, the Crimea and the Caucasus. Only villains and blackguards, devoid of all honour and fallen to the level of beasts, can permit themselves such outrages against innocent, unarmed people. But this is not all. They have covered Europe with gallows and concentration camps. They have introduced the vile system of “hostages”; they shoot and hang absolutely innocent citizens taken as “hostages” because some German beast was prevented from violating women or robbing ordinary people; they have turned Europe into a prison of nations, and this they call the “New Order in Europe.” We know who are be men guilty of these outrages, the builders of the “New Order in Europe”—all those newly baked governor-generals or just ordinary governors, commandants and sub-commandants. Their names are known to tens of thousands of tormented people. Let these butchers know that they will not escape responsibility for their crimes or elude the avenging hand of the tormented nations.

Our third task is to destroy the hated “New Order in Europe” and to punish its builders.

Such are our tasks. ( Loud applause .)

Comrades, we are waging a great war of liberation. We are not waging it alone, but in conjunction with our allies. It will bring us victory over the vile enemies of mankind, over the German-fascist imperialists. On its banner is inscribed:

Long live the victory of the Anglo-Soviet-American fighting alliance! ( Applause .)

Long live the liberation of the peoples of Europe from. Hitler’s tyranny! ( Applause .)

Long live the liberty and independence of our glorious Soviet Motherland! ( Applause .)

Execration and death to the German-fascist invaders, their State, their army, their “New Order in Europe”! ( Applause .)

Glory to our Red Army. ( Loud applause .)

Glory to our Navy. ( Loud applause .)

Glory to our men and women guerillas! ( Loud and prolonged applause. All rise. )

Stalin Archive | War Speeches Index

COMMENTS

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