persuasive essay classroom activities

Teaching Argumentation and Persuasion: 6 Engaging Activities Beyond the Argumentative Essay

There are many engaging activities to use when teaching argumentation and persuasion beyond the classic essay. While the argumentative essay can certainly be effective, try something new with one of these 6 engaging activities. Your students will be excited and eager to apply argumentation and persuasion in the classroom and beyond.

When it comes to teaching argumentation and persuasion, I’m like a kid on Christmas morning. I’m eager, excited, and full of energy. Yet, over the years, I’ve found that my students don’t always meet me with the same enthusiasm. Instead, they roll their figurative eyes at the thought of writing yet another essay.

I had to do something to save my favorite holiday– I mean unit– of the year.

I’ve spent more hours than I’d like to admit, wracking my brain for activities that would make teaching argumentation and persuasion, dare I say, fun! But the time and effort paid off. When I started implementing activities beyond the argumentative essays, my students were engaged and active participants. It was a win-win.

Lucky for you, I’ve done the work (and put in the time) so you don’t have to. Instead, simply keep reading to uncover some of my secret weapons for teaching argumentation and persuasion. The following activities can be used instead of or in conjunction with the classic argumentative essay. It’s totally up to you and what will best suit your students’ needs. Regardless, you don’t have to spend the hours brainstorming from square one. You can thank me later. In the meantime, read on, my teacher friends!

Laying the Foundation for Teaching Argumentation and Persuasion

Before jumping into one of the activities below, you need to set your students up for success. Therefore, be sure to teach the essential concepts for effective argumentation and persuasion. Afterall, both argumentation and persuasion are cornerstone communication skills in the 21st century.

So, not only do you want to do these topics justice for the sake of your classroom. But, they’re also some of the most transferable skills your students will use in the real world.

Note: if you’re just looking for the activities, no problem! Keep scrolling– I promise they’re there.

Understanding the Difference Between Argumentation and Persuasion

While these two topics are often taught together, it’s important for students to know that they aren’t exactly synonyms. Instead, you could argue (see what I did there) these two concepts act as compliments to one another. In many cases, persuasion can strengthen an argument, and vice versa. But again, they’re not exactly the same when it comes to speaking or writing. (However, I find it useful to remind students of one of the most important aspects they do share: there has to be at least two sides.) You can clarify the major differences between the two by looking at the main goal for each type of writing or speech:

• The goal of argumentative writing is to get the audience to acknowledge your stance on a topic. Moreover, a strong argument shows the reader your viewpoint is valid and deserves consideration. Therefore, argumentative writing is heavily rooted in logic and facts and addressed counterclaims.
• Goal of persuasive writing is to get the audience to agree with you and your stance on a particular topic or viewpoint. While logic most certainly strengthens persuasion, there is also a heavy emphasis on emotional elements as well.

The truth is, the two are often used hand in hand in the real world with everything from marketing and public service campaigns to politics and law. And, in most cases, persuasive writing is more personal and passionate for students. Therefore, I strive to teach the two together to increase student engagement and real word application. Talk about a dream duo for students and teachers alike!

Rhetoric and Rhetorical Appeals

I absolutely love comparing persuasion and argumentation to art. Why? Because it’s a true craft. Do I explain it that way to my students? Abso-freakin-lutely. Why? Because they need to understand that presenting a sound and persuasive argument is a skill. That these writing and speaking skills take time and effort to develop.

Enter: Rhetoric. I always begin this unit by defining argumentation, persuasion, and rhetoric, explaining how the latter literally means the art of persuasion. Then, I introduce the three main rhetorical appeals (shout out Aristotle). Rather than simply giving the students the definitions of ethos, pathos, and logos, I begin by asking questions to help reveal the definitions. Here are some of the questions I use– and that you can most certainly steal for your own classroom:

• To introduce ethos , I ask, “Who would you trust to give advice about toothpaste? Why?”
• To introduce logos , I might ask, “If you wanted to learn how to build a successful business, what is the benefit of a successful entrepreneur giving you step-by-step guidance?”
• To introduce pathos , I ask, “Think about a time where you got emotional during a commercial, song, or movie. What was it that made you so emotional?”

The Power of Words

Once students have an understanding of these essential definitions, it’s time to move on to a more abstract, yet highly significant, concept: the power of words. This is where I introduce the importance (and power) of diction. This is the perfect time to explain how words impact reader/audience experience.

One of the simplest examples to make a case for this claim is asking students to analyze the difference between the terms house and home. I’ve never had a class not come to the conclusion that a house is a structure and place of living, where a home is a place filled with love.

To round out the discussion on why and how words have an impact on the audience, introduce connotation and denotation. Spending a handful of minutes explaining the emotional meaning behind words (connotation) can be a game changer. It reminds students that there is, in fact, emotional power in the words we use. To drive the point home, you can ask them to compare times when they were upset vs. angry vs. furious.

A Fun and Engaging Warm-Up Activity for Teaching Argumentation and Persuasion

What tween or teen doesn’t like arguing with adults? (Trust me. They’re far and few between.) In other words, students will eat this activity up. Rather than focusing on deep and heavy topics that require a great deal of research and unpacking, this activity is a lighthearted warm-up. The goal is to get students to start thinking about what goes into a sound and persuasive argument.

• Arguing with “Adults”

Working independently or in small groups, students will pick a “silly” or lighthearted topic. Encourage them to think of things they’d like to convince their parents, teachers, or other adults. Since these topics are light hearted and often come from a place of passion, students will have no problem coming up with reasons why their curfew should be extended by an hour or two or why homework should be abolished. They’re excited to argue why their parents should buy them a car or why a puppy is a must-have addition to their family.

Next, allow students five minutes to choose a topic and brainstorm their argument. Then, give them 10-20 minutes to write their argument. (The timing of this activity is flexible, so you can adjust it based on the structure of your class.) After they write out their argument, it’s time to share– and let the discussion unfold. As each student (or group) shares their argument, have fun playing devil’s advocate. Challenge them to push their arguments and reasoning further.

While you might want to guide the students through the discussion, let them really come to terms with the idea of what makes a sound and persuasive argument. And if you really want to play up the fun? Challenge the other students to play that role! Have your students in the audience play the role of the adults to whom the argument is targeted. This will challenge students to find holes in the arguments, brainstorming ways to make an argument even stronger. Additionally, it challenges them to think about the importance of audience perspective , looking beyond their own interests, blind spots, and biases. The end result? Develop a list of student generated “check-points” for an argument that is both powerful and persuasive.

Engaging Activities for Teaching Argumentation and Persuasion

Watching TV. Driving down the highway. Scrolling through social media. The art of argumentation and persuasion are everywhere . So, why not bring some of those real-life examples to your classroom? Because the truth is, persuasion and argumentation comes in all shapes and sizes. Therefore, it might be time to look beyond the traditional argumentative essay. And with these activities, you can.

An oldie but a goodie. In fact, discussing teaching argumentation and persuasion wouldn’t feel right without some sort of debate. So, to begin this student-centered activity, select (or have students choose) a topic to argue. This can be a murder or crime– and you can even have fun with historical topics like the Salem witch trials if it’s around Halloween or you’re reading The Crucible . Alternatively, you can root your debate in an ethical dilemma or an essential question. Generally speaking, you can look toward real life events or literature for inspiration. You can even head to your state bar association website for mock trial resources and cases– like these from the state of NH . As long as there is evidence to be found and a case to make, you should be good to go.

Before really diving into the mock trial, spend time reviewing the basics of the justice system and trials. Then, once you choose your topic, divide students into teams of prosecution and defense. Once the teams are determined, students can dive into researching and crafting their arguments. However, be sure to emphasize the need for evidence based claims while also discussing the power of persuasion in the courtroom. (There are plenty of video clips you can show and analyze to see these two elements in action.) Each group, both the prosecution and defense, are responsible for crafting an opening statement, a claim, a rebuttal, and a closing statement. For smaller classes, you can serve as the judge and jury. For larger classes, you can run several trials, letting the other groups act as the jury if they’re not presenting. Either way, students will be far more eager to win the jury over with their evidence than they are to write a paper.

There’s no better way for students to show off their new persuasive skills and knowledge of ethos, logos, and pathos than to craft their own arguments. And a mock trial allows them to do so in a way other than the classic essay. But with a verdict on the line, there’s a lot at stake. Therefore, this activity amps up eager participation.

Mock Trial Teacher Tip. Mock trials make debating more exciting– especially if you really play up the trial theme. (Have an old graduation gown? Use it as the judge’s robe! A wig? Yes please! A gavel? A must.)  So, grab your gavel and give this engaging activity a try!

• Students Do Shark Tank

This activity brings the worlds of business, marketing, and advertisements into the conversation. Talk about real world connection! Most older students will be familiar with this show. However, it’s always fun to show a clip for an episode or two just in case. Plus. Who doesn’t love watching videos in class? (Teachers and students alike.) Shark Tank is all about the pitch. So, have fun replicating this idea in your classroom! And instead of presenting to the likes of Mark Cuban, students will present to you . If you’re able, try getting a few other guest sharks on the “show”.

Before diving into the project, in addition to watching a few clips of the show, take some time to analyze the world of advertising. Encourage students to find connections between argumentative and persuasive writing and real-life commercials, social media campaigns, and print advertisements. Then, put students in small groups and together they will create their own product. Alternatively, you can have them pick an existing product they’re passionate about. Then, the fun begins.

Using their new knowledge of persuasive language techniques and argumentation, students must convince the sharks to invest in their product! For a fun twist that gets everyone involved, let the audience in on the investments. Print out a set amount of “money” for each student. After all the presentations, allow them to “invest” in their favorite products. As for the presentations themselves, I like to require a visual advertisement– like a poster– and a written component– like an elevator pitch. Students can then display their visuals as they give their speech. Later, students can view all of the visuals as they decide where to “invest” their money.

Shark Tank Teacher Tip. Looking to beef up the argumentative writing side of things? You can have students submit a short research-based argumentative paper that supports the need for their product. Regardless of the specifics, students will be eager to dive into this activity with such real world application.

• Speech Remix

From Abraham Lincoln’s  “The Gettysburg Address” and Martin Luther King Jr.’s “I Have a Dream,” history has its fair share of powerful speeches. And they’re great examples of argumentation and persuasion as well. So, begin this activity by analyzing a mentor text as a class. Then, turn it over to the students to showcase their knowledge on their own.

Have students choose a historical speech (you can refer to this bank of speeches here ) to analyze. They can turn in annotations or a short response analyzing the rhetoric of their chosen speech. Here’s the twist. After analyzing the speech, they then use it as a mentor text, implementing its sentence structure, tone and rhetorical techniques as they write their own speech. This is where student choice really kicks up a notch. Allow students to choose a topic, cause, or issue they feel passionate about. However, I always recommend having a list of potential topics on hand for students who need a little more guidance.

Additionally, it might be useful to encourage a backwards design approach. Have students select their topic first, and then find a speech that is a good match. For example, a social justice issue might pair well with Martin Luther King Jr.’s “I Have a Dream” speech. However, be sure students choosing unique and more modern topics are not dissuaded if they can’t find the perfect match. Regardless, in the end, this activity pays homage to great speeches of the past while allowing students to take ownership as they apply the argumentative and persuasive techniques to modern day.

Speech Remix Teacher Tip. Why limit yourself to the four walls of your classroom? This activity is a perfect opportunity for cross-curricular collaboration. Consider reaching out to the history teachers and focus your class study on a speech that lines up with the social studies curriculum. This will allow students to have a more in depth background knowledge, giving them more context for the speaker’s rhetorical approach. Similarly, a speech of this caliber might be less intimidating if they understand the context, allowing them to really focus on the rhetorical approach.

• #Influencer

In the age of social media, companies make a pretty penny using influencer campaigns. And it’s really quite fitting. Afterall, argumentation and persuasion is all about influence . So, to kick off this activity, spend some time looking at social media ads and influencer accounts. Be sure to analyze everything from photos to captions to hashtags.

After looking at real word examples, it’s time for students to take on the role of an “influencer” – they can be themselves or create an influencer persona. The next step is for them to choose which product of service they are “fit” to promote and, ideally, sell. Students should pick something they have experience with or knowledge about, from video games to make-up. Then, have students write a letter to the “company” (aka you) to convince them that they are capable of being an influencer. This is where they really need to tap into ethos. They should clearly explain why they are a reputable source and should be trusted to sell “your” product. If they’ve convinced you, then they can sign a “contract” (aka the assignment requirements) that outlines the agreement.

Here’s where the fun and creativity happens. While you can determine the specific requirements, students should create a portfolio of campaign materials to promote their chosen product. This is where you can determine how in depth or brief you want the assignment to be. The portfolio can include artifacts like a series of social media posts, youtube videos or scripts, an email funnel, or even blog posts– or a portfolio combining various types of artifacts.

#Influencer Teacher Tip. If you’re looking to amp up the requirements and turn this into a unit-long assignment or a full blown summative assessment, you totally can. Consider adjusting the assignment to be a multigenre project of sorts. Present students with a list and overview of various genres they can include as part of their project. Then, let them select the ones they wish to include in their multigenre portfolio.

• PSA – The Passion Project

The name alone screams engagement, right? Even better, this activity is engaging.  Instead of assigning a list of overused (and sometimes outdated) argumentative prompts, let students take the reins by choosing a topic that matters to them . So, after teaching your students about rhetorical appeals, the appropriate use of persuasion, and the basics of argumentative writing, let students showcase their newfound skills with the PSA Passion Project. In this project, rather than simply writing an essay for the sake of getting grades, students are diving into an issue of their choice in hopes of raising awareness.

Begin by having students select a social or environmental issue that is important to them. These can range from animal testing in the beauty industry to the impact of social media on mental health. In other words, there’s a wide variety of topics out there, so your students are bound to find something that matters to them. Then, they must plan, develop, and create a public service announcement campaign around the issue. This is where you can really drive home the idea of call to action with persuasion. The challenge with the PSA assignment is crafting an argument that is applicable and persuasive for a mass audience. Afterall, when it comes to wide-spread change, there is power in numbers. (This activity can serve as its own unit or work in conjunction with the study of classic essays like “On The Duty of Civil Disobedience” by Thoreau or “A Letter From Birmingham County Jail” by MLK Jr..

This activity has plenty of room for creativity and student choice. However, that doesn’t mean you have to give up a writing component. Instead, require students to complete a minimum of two items: a written piece and a visual or media element. The writing pieces can range from a more traditional argumentative essay to back up their media component. Alternatively, they can write a speech, persuasive letter, or educational blog post. Then, for the media components, they can create a poster, a video, a social media post, or an infographic– just to name a few. Now, if you’re really looking to diversify the elements of this project, consider turning the PSA Passion Project into a full blown multigenre project!

PSA Passion Project Teacher Tip. Despite your best efforts, some students will claim they can’t find a topic they’re passionate about. (Teenagers.) That’s why I always come prepared with a list of topics students can choose from. Even students eager to choose their own topic might like to see a list for inspiration. Save yourself some time by giving them ideas from this list of engaging argumentative writing prompts!

A Final Note on the Art of Teaching Argumentation and Persuasion

Remember, I’m not saying traditional essays are bad. But I think it’s worth looking beyond the traditions and asking ourselves, how can we make this better ? Better for the students. More reflective of and applicable to the world we live in. If there’s some fun to be had along the way, so be it! (In fact, I encourage it!)

So, as you go one to try any one (or all!) of these activities in your classroom, feel free to make adjustments as needed. And If you’re still looking for a more traditional essay to be your summative assessment, that’s A-OK too! In fact, the activities above can be shortened and adjusted to serve as a mini-lesson or formative assignments before writing a more traditional argumentative essay.

The bottom line is this…

Ever since I changed my approach to teaching argumentation and persuasion, it’s become something my students and I enjoy together . Imagine that!

1 thought on “Teaching Argumentation and Persuasion: 6 Engaging Activities Beyond the Argumentative Essay”

awesome advice and ideas. My semester just got a lot better!!!

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5 Top Persuasive Writing Lesson Plans for Students and Teachers

The purpose of any persuasive writing text is to persuade the reader of a particular point of view or to take a specific course of action. Persuasive texts come in many different forms, including, but not limited to, essays, editorials, letters, advertisements, and reviews. While persuasive texts come in many shapes and sizes, they all share standard features.

Persuasive texts employ a wide variety of different rhetorical strategies and techniques to achieve their ends. For example, they’ll use emotive language and rhetorical questions. Images are sometimes used to entice or appeal to the reader or viewer. 

Advertising is one key form of persuasive writing . It makes vigorous use of all the tools in the persuasive writing toolbox as it strives to sell goods or services to the reader.

In this article, you’ll learn how to take your students from reluctant salespersons to master marketers in a lightning-fast five days. 

Students will first learn how the various persuasive strategies work before incorporating them into their advertisements. We have comprehensive guides to persuasive writing and advertisements you should explore also.

So, let’s get started!

Persuasive Writing Lesson Plan 1: Identify the Key Features of Adverts

Before your students will be able to produce their own well-written advertisements, they’ll need to be well-versed in all the tricks up the skilful salesperson’s sleeves.

One of the most productive ways for students to do this is through reverse engineering.

Organize your students into small groups or pairs and distribute print advertisements gleaned from various sources such as magazines, newspapers, and posters. You could also show projections of some sample advertisements projected onto the whiteboard to facilitate this exercise.

Now, ask the students to examine the advertisements and answer the following question: 

What techniques do the advertisers use to get our attention?

Challenge the students to go beyond the pretty obvious features of advertisements, e.g. branding, slogans, and testimonials, to also look at more subtle techniques such as the use and interplay of images and various other effects created by language choices and figurative devices. 

When the students have finished their discussions, give them feedback as a whole class and use their responses to compile a master list of the various features they have identified. 

Some features suggested by the class might include:

• Emotive language
• Exaggeration
• Appealing adjectives
• Powerful verbs
• Strong adverbs
• Contact details
• Alliteration
• Rhetorical questions
• Testimonials

Once you have compiled a master list of persuasive strategies and techniques used in advertising, these can handily be turned into checklists that the students can use when producing their own advertisements later.

Persuasive Writing Lesson Plan 2: Analyze an Advert

Now, the students have a solid understanding of the different features of advertisements and a checklist to work from; it’s time for them to analyze an advert in more detail. 

Not only will this prove a valuable exercise to help prepare your students for producing their own advertisements later in the week, but it will also serve as an excellent task to improve your students’ media literacy skills. It may even help to innoculate them from media manipulation in the future.

To get started on their advertisement analysis, they’ll need to source a suitable advertisement to look at in detail. 

Older and higher-ability students may be fit to make their own choices regarding which advertisement to analyze. If this is the case, perhaps they can choose an advert for a product they like or a product or service in a category that interests them greatly. 

Allowing your students some say in the ads they analyze will help fuel their interest and enthusiasm when creating their own advertisements later.

However, it might be best to choose a sample advertisement for younger students and those of lower ability – or at least offer a pre-vetted, limited choice. They will most likely have enough to contend with already!

When students have a suitable advertisement to hand, please encourage them to use their checklist from yesterday’s lesson to explore how the ad works. The students should then write a paragraph identifying the various techniques used in the advertisement and their effect.

Challenge the students to write another paragraph or two, considering what makes the advertisement work – or not, as the case may be. Ask them to consider where the advertisement could be improved. Could the slogan be catchier? How about the logo? Does it convey the brand’s identity appropriately? Are the images used in the advertisement optimal?

When the students have finished their paragraphs, they can display their advert and their analysis and share their thoughts with the class.

Persuasive Writing Lesson Plan 3: Plan an Advertisement

At this stage, your students should have a good understanding of many of the main features of advertisements and had plenty of opportunities to see examples of these in action. Now it’s time for them to begin to plan for writing their own advertisements. Here are some areas for your students to think about when starting the planning process.

The Purpose and Audience

Like any other writing type, students will need to identify both the purpose and the audience for their advertisements bef ore putting pen to paper.

The purpose of any advertisement is to sell goods or services. Precisely what goods or services are being sold is the first question that needs to be answered.

Students might like to focus on the goods or services advertised in the adverts they’ve been exploring over the previous two days. Or, if they prefer, they might like to choose something new entirely.

Once they’ve chosen what they’re selling, students will need to identify who they will sell it to. Scattershot advertisements that attempt to sell to everyone often end up selling to no one.

One effective way to help focus an advert is to define a ‘buyer persona’ first. This is a profile of the hypothetical buyer who the ad will target.

Students can consider the following characteristics to help them develop their buyer’s persona:

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

The Brand Name

The next stage is for the student to decide on a name for their company. This should usually be something relatively short and memorable, and appealing to the target audience.

Generally, the student will need to come up with at least four or five ideas first. They can then choose the best. 

It can be a helpful practice for the student to look at the brand names for companies selling similar goods and services. A little internet research will be beneficial here.

Now it’s time for students to jot down ideas for their brand’s slogan. Slogans are short and punchy phrases that help make brands more memorable for customers. 

Slogans often employ literary devices such as alliteration, puns, or rhyme. They don’t always have to be the most meaningful things in the world; it’s more important that they’re memorable. Think Nike’s Just to Do It or McDonald’s I’m Lovin’ It – not the most meaning-rich phrases in the world but instantly recognizable!

The Body Copy

This part of the advertisement will contain the bulk of the writing. It’s where the students will get to use the various techniques and strategies they’ve explored in the previous activities.

Despite containing most of the ad’s text, advertising copy is usually concise and to the point. Student’s should strive to get the main points across in the fewest words possible. Nothing turns readers off faster than impenetrable walls of text.

To help organize the text, students may use bullet points and subheadings. They should be sure to include any specific information or specifications that they want the reader to know about the product or service. 

The language chosen should also be appropriate for speaking to the audience that they have defined earlier.

The Call to Action

The Call to Action – commonly referred to as the CTA , usually comes at the end of an advertisement.

The CTA typically comprises a few sentences that invite the reader to take a particular course of action. Normally, to buy the advertised goods or service.

However, not all CTAs focus on getting the reader to make an immediate purchase. Some, for example, aim to get the reader to provide their contact details so they can be sold to later. 

Students need to first define what their Call to Action will invite readers to do. They will then need to choose a strong imperative that will call on the reader to take that specific action. Commonly used verbs that urge readers to take action include subscribe, join, buy, etc.

The CTA must be clear and specific; the reader should be in no doubt about what the advertisement is asking them to do. 

Often, the CTA will create a sense of urgency by limiting special offers by time. 

As part of the planning process, students should use some of their time in today’s session to think about and make some notes on options they might like to include in the final drafts of their Call to Action.

Persuasive Writing Lesson Plan 4: Create the Advertisement

Day 4, already! This is the day students will try to bring all the elements together. They’ll work to complete their advertisements by the end of today’s session.

You may like to have the students collaborating to produce their ads or working individually. Either way, reinforce the importance of attention to detail in their work. 

The main focus for persuasive texts of any kind, advertisements included, shouldn’t be length but, instead, it should be on how effectively it persuades the reader to take the desired action.

Students should incorporate their planning from yesterday and refer to their checklists as they create. As precise language is so essential to effective marketing, encourage students to use thesauruses to help them find just the right word for their copy.

When students have had a chance to draft their advertisements, they can then get into small groups and compare their work. This is an opportunity for students to provide each other with constructive criticism. 

They can use their checklists as a basis to provide this criticism. Students can then revise their advertisements in light of the advice they’ve received in their groups.

Persuasive Writing Lesson Plan 5: Further Practice in the Art of Persuasion

In the process of comparing their work with each other, with reference to the criteria they’ve worked on earlier in the week, students will no doubt identify areas they are strong in and other areas where they are weaker.

Day 5’s activities should offer students an opportunity to practice those areas identified as needing further work to bring them up to par.

For example, students can practice their persuasion skills by moving their focus from printed ads to other types of marketing endeavours that utilise the arts of persuasion.

Where students struggled to employ literary devices in their advertising copy, they may benefit from creating a radio jingle or radio ad for their product or service. As this type of ad can contain no visual imagery to support, writing a radio jingle or ad will force the student to pay particular attention to verbal imagery, rhyme, alliteration, etc. 

If the testimonials used in the first advertisement were unconvincing, perhaps the student will benefit from isolating this strategy to focus exclusively on effective testimonial writing. They should spend some time researching testimonials and how to write them effectively. 

For example, testimonials should usually be:

• Short and to the point
• Conversational in tone
• Authentic (use a name, photo, job title, etc.)
• Specific about the benefits
• Directed at overcoming objections.

Once students have a good handle on how these work, they should put their new-found knowledge into practice and get writing as soon as possible.

This research-then-practice model can help the student improve in whatever particular area of persuasion that needs work – as identified in yesterday’s activity.

Getting good at persuasive writing demands our students to develop their knowledge and abilities with a broad range of skills and strategies. 

Advertising copy is a highly concentrated form of persuasive writing and, therefore, an excellent means for our students to gain lots of practice in a short space of time. 

And, as the saying goes, a good start is half the work, so set your class of creative copywriters on the road to marketing mastery today!

ARTICLES RELATED TO PERSUASIVE WRITING LESSON PLANS

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How to Write an Advertisement: A Complete Guide for Students and Teachers

Engaging Strategies for Teaching Persuasion, Argument, and Debate

Year after year, I love teaching persuasion. I love persuading my students that persuasion is a life skill worth learning. (Because isn’t all teaching just persuading kids to listen and learn?!) Luckily, with the right mix of ethos, pathos, and logos, this is usually an easy sell to my audience of adolescents.

After all, teens love to argue…with their peers, their parents, and *gasp* their teachers. They have plenty of practice with real-life persuasion, whether it’s convincing their parents to stay out past their curfew or proposing just one extra day to work on that project. And they’re always dying to debate: which sports team is superior, why they deserve more freedom, and what’s wrong with school, society, and this world! If you’ve ever taught teenagers, you know that they have no shortage of opinions. So suffice it to say: your students are already arguers.

The challenge, of course, is helping students channel their opinions and energy into structured, academic argumentation. To do this, you’ll need high-engagement activities that match your students’ energy… not the ancient 5-paragraph persuasive essay over a subject on that random list of 100 debatable topics you found online. If we want to move students to a more sophisticated level of debate, we need to offer them student-centered, authentic, and relevant tasks to practice their persuasion.

Ready to ditch the 5-paragraph persuasive essay and engage your students in meaningful persuasion? Here are dozen different strategies for your ELA classroom.

MOCK TRIALS

Want to teach students how important it is to support your argument with evidence (and what happens when you don’t)? Ready to watch your class eagerly annotate a text and cite said evidence *without* complaints?

I wasn’t sure my students would ever see citing evidence as more than a chore until I dressed up as “Judge G,” borrowed a gavel, and facilitated my first mock trial!

A mock trial is the perfect way to practice persuasion and argumentation because it’s student-centered, inherently engaging, and 100% authentic. You’ll watch students become intrigued, take ownership, and get competitive real quick! Because students know they’ll be arguing in front of a jury of their peers, the standards become strategy. Citing textual evidence is no longer a chore, but a competition! The stakes are higher than a grade from the teacher because the real prize is bragging rights. 

To structure a mock trial in your ELA classroom, you’ll need a murder, crime, ethical dilemma, or essential question. In other words: literature! From there, you’ll want to divide students into teams of prosecution, defense, and jury. After that, students will get to work within their groups. In my classroom, this is what it looks like:

The prosecution and defense teams prepare evidence-based claims and rebuttals. Each student is responsible for a section, whether that’s the opening, a claim, a rebuttal, or the closing. Meanwhile, the jury works together to create a rubric and anticipate the arguments they may hear during the trial.

You can read more about mock trials HERE or find everything you need to facilitate a virtual or in-person trial HERE.

RHETORICAL BAR GRAPHS

Bar graphs in ELA? Oh yes you can! Getting a gold star from her math cohorts, Ashley Bible at Building Book Love has her students create rhetorical bar graphs to analyze persuasion.

This digital or tactile strategy is simple yet highly effective!  All you do is assign each appeal a color before taking students on a color-coded text hunt.  (In her rhetoric lesson plan , Ashley uses: Pink Pathos, Light Blue Logos, and Emerald Green Ethos). 

Once students have each appeal coded, they arrange the rhetorical devices into a bar graph and analyze which appeal the speaker relies most heavily on and how they could make their argument stronger. This visualization technique always generates important insights about the topic at hand!

From analyzing speeches in Julius Caesar , to recognizing propaganda in Animal Farm , to tackling social justice in Dolly Parton’s America , this strategy is a gift that keeps on giving! Tag her @BuildingBookLove if you give it a try! 

ANALYZING COMMERCIALS & ADVERTISEMENTS

To help students identify persuasive appeals and techniques in action, Shana Ramin from Hello, Teacher Lady suggests deconstructing commercials and advertisements.

When teaching in person, Shana enjoys facilitating this type of analysis with the tried-and-true “chalk talk” approach. After gathering a series of printed advertisements, Shana glues each one in the center of large chart paper and places them at various points around the room. Students rotate through each station with a small group, annotating each ad silently with an eye for purpose, audience, tone, etc. At the end of the activity, students return to their original stations and share out their final observations with the class. 

To mimic this activity in a hybrid or digital environment, Shana recommends using Jamboard, an easy-to-use, digital whiteboard app by Google. The setup process is pretty much the same, but replace the printed ads with image screenshots and the white chart paper with a digital Jamboard slide. Students can then use the sticky note and marker features on Jamboard to annotate the images in breakout rooms. 

Click here to learn more about the collaborative features of Google Jamboard .

ARGUMENT OLYMPICS

The Argument Olympics are Emily Aierstok’s favorite way to teach middle and high school students evidence based writing. Emily, from Read it. Write it. Learn it. , uses an Olympic theme to deconstruct arguments, write outlines, and compete in the “strongest evidence” game complete with gold medals! Kids LOVE it and quickly understand the qualities of strong evidence in their writing. 

To really create an Olympic games feel, Emily creates a very simple (and free!) classroom transformation. She strings red, yellow, and blue streamers around the room, plays the Olympic theme song from YouTube, and prints gold medals to hand out for gold-medal-level deconstructed essays, strongest outlines, and strongest evidence. 

Next, Emily introduces the “Olympic events.” For example, the first Olympic Event she introduces to students is The Strongest Evidence Competition. Students are given two sides of an argument topic and asked to find three pieces of evidence to support each argument. After finding their evidence, students are tasked with identifying the evidence that’s the strongest. Students become so motivated to find the strongest evidence, and they’re practicing essential analysis skills. The quality of evidence students find is amazing. 

You can read more about implementing the Argument Olympics in your classroom here . 

SILENT DISCUSSIONS

Jenna, @DrJennaCopper , loves using silent discussions for students to debate the impact of articles and artifacts. The rules are simple: students are only allowed to write. This type of stipulation helps students really think about their responses since they can’t talk.

Here’s how it works:

• Choose an artifact or article.
• Get a big piece of poster board or a big paper and paste the article or artifact in the center.
• Tell students to read the article and then, discuss with the stipulation that they are only allowed to write. No talking! It helps if students color-code their writing.
• As students “discuss,” walk around the room and comment (in writing, of course!) to generate more debate.
• When the discussion is over, place the posters on the walls and give students a chance to walk around and view.
• Facilitate a talking classroom discussion to discuss insights and observations.

That’s it! Not only will your students be highly engaged, but you’ll also enjoy the few short minutes of precious silence!

As a bonus, this activity works great for a remote lesson as well. Just paste your article or artifact in a Google Doc and share it so they all have editing access. They can complete their silent discussions right in the document. 

STUDYING FAMOUS SPEECHES

Lauralee from the Language Arts Classroom frequently uses famous speeches and commercials to teach persuasion. By bringing in authentic examples to the classroom, this strategy offers history and media lessons, too.

When students realize that they see strategies every day in social media, on their phones, and within stores, they engage and are excited to apply those concepts to their public speaking endeavors.

For instance, students can study the techniques in a Susan B. Anthony speech and then apply those techniques to their own speeches. Teachers can even pair her speech with a narrative speech assignment. Students can then employ sentence structure, tone, and logos into their speeches. Although ELA teachers often use persuasive techniques during public speaking lessons, many of the same activities work well with argumentative writing.

NAILED IT! & SHARK TANK

Staci Lamb from The Engaging Station loves switching up her creative lessons on ethos, logos, and pathos every year. She has had students watch Shark Tank and sell their own products, but last year, she was inspired to try something new by making a connection to the Netflix show Nailed It .

Right before winter break, she went to Walmart to buy graham crackers, icing, candies, and more. Dollar Tree also had a great selection of inexpensive candy. Students had to create a gingerbread masterpiece and then use ethos, logos, and pathos to justify why their house was the best. The kids had a lot of fun, and it was an engaging activity to end the calendar year.

You can see this idea and more with free resources on her blog post Creative Ways to Teach Persuasive Appeals .

REAL WORLD TOPICS + CHOICE

Today, students have access to more information than ever at their fingertips. Tanesha from Tanesha B. Forman leverages real world topics – that students want to debate in the classroom – with argu mentative writing lessons. Choice is the bedrock of Tanesha’s approach to lit eracy and she offers students a choice on a topic (e.g. should college athletes be paid?), and tells them the format (e.g. speech, letter). 

Next, students research their topic. Tanesha always warns students to think about their position, but be open to changing based on what the research from credible sources reveals. Students spend a day or two gathering information for their writing assignment. For students who need support with this, Tanesha has 3-4 sources readily available. Once students have their evidence, they enter the writing process that Tanesha creates mini-lessons aligned to their needs and they present their work. Throughout the year, Tanesha encourages students to share topics they want to “argue” and she repeats the cycle.

THE ELEVATOR PITCH

No matter what you’re reading or learning about, adding a persuasive pitch to “sell” an idea, is a great way to include elements of persuasion beyond a persuasive unit.

For example, if students are creating something to aid a character , rather than just explain it, challenge your students to create a short elevator pitch! It can even be used with literary analysis by asking a question such as: Which character is the most (insert character trait here)?  Staci from Donut Lovin’ Teacher finds that when students have to pitch their ideas, they really begin to reflect on their work and what makes it great, and also where it can grow. 

Staci likes starting with a graphic organizer to get students thinking and then begins layering in mini-lessons that consider the audience, point of view, tone, and rhetorical appeals, depending on how much time you have. Students can then begin crafting their pitch on a guided template and practice saying it aloud. If you’re able to incorporate this multiple times throughout the year, your students will really grow confidence in their speaking skills, too!

MUSICAL DEBATES

Middle and high school students can at times feel intimidated by debate and persuasion. That’s why Melissa from Reading and Writing Haven recommends a mini debate activity that engages all students and makes debate relaxed and approachable.

Musical debates amplify the energy, creativity, and social interaction in the physical classroom and online. By adding a simple twist of music, it lightens the mood and provides natural brain breaks so students have time to collect their thoughts. 

Here are Melissa’s simple steps for using this debate-style discussion strategy in your classroom:

• Give students a thought-provoking or humorous prompt.
• Play music as students think, research, jot notes, and (if possible) walk around the room. 
• Stop the music and have students get into groups of two or three.
• Students quickly choose roles. Two of the students need to take one of the sides (pro / con or for / against). The third person is a neutral judge who can build on what the speakers say, offer a different perspective, or make connections between ideas.
• After a set amount of time, follow up with a question that digs deeper into the topic or provides another angle. Play music, and allow students to brainstorm again, or take some notes.
• Students then pair up again with different peers. 
• After as many rounds as you would like to run, bring the whole class together and use a Jamboard, Mentimeter, or Padlet as a common visual location to share ideas as a whole group.

To make this strategy work online, you can use breakout rooms to group students together randomly. 

Of course, you can run the same type of mini debates without the music. And, that’s fun, too! But, for students, the music adds energy and connectedness. Plus, it reduces the anxiety for students who are more reluctant to engage in debates. 

Musical debates create a warm, relaxed environment conducive to critical thinking and dialogue. And, students have multiple short opportunities to hone their skills and hear a variety of perspectives. Melissa wrote about engaging variations, prompts for musical discussions, and how to prepare students on her blog. Click here to read the post .

PSA PASSION PROJECTS

One way that Christina, The Daring English Teacher , likes to incorporate persuasion, argument, and debate into the classroom is by assigning a PSA Passion Project to students.

After learning about rhetorical appeals and argument writing , Christina assigns her students a PSA Passion Project. Her students select an important social issue and create a public service announcement campaign to raise awareness for their chosen issue.

The public service campaign usually includes a variety of items. To place students in charge of their learning, they choose several products to produce from a list of items: a speech, a persuasive letter, a graphic essay , a poster, an infographic, an informational video, a narrative video, a social media campaign, and more. It is important to make sure that students choose at least two items, and that their combination includes a writing component and a media literacy component.

To make the class project more fun, no two students can choose the same topic. To share their projects with the class, Christina likes to use Padlet.

ANALYZING MUSIC

Amanda from Mud and Ink Teaching likes to head the Disney direction when it comes to learning the ins and outs of argumentation. 

So many great Disney songs offer an argumentative core, and their popularity and familiarity help build engagement with students.  Take “Under the Sea” for example:  Sebastian has quite the task in front of him.  Somehow, he must convince an uninterested Ariel to curb her curiosity about the human world and appreciate her home under ‘de water.  Reversely, Moana sings of the importance of heeding the call to the ocean in “How Far I’ll Go” as she debates within herself how far she is actually willing to go.  Each of these speakers has an important message to impart, and these are things that students are comfortable wrestling with.

Amanda’s favorite song to teach, however, is the well-loved classic “Be Our Guest” from Beauty and the Beast .  In this lesson that she outlines in her blog post and provides a free Google Slide lesson download , Amanda teaches students the importance of understanding the rhetorical situation (the rhetorical triangle) as well as the devices and techniques that the speaker uses to communicate his message.  Through practice and discussion with familiar texts and characters, students begin to embrace the fundamental ideas of argumentation.

I hope this post helps you make persuasion more engaging, authentic, and student-centered! What are your other favorite activities to teach persuasion? Let me know in the comments!

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Persuasion Map

About this Interactive

Related resources.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate. Students begin by determining their goal or thesis. They then identify three reasons to support their argument, and three facts or examples to validate each reason. The map graphic in the upper right-hand corner allows students to move around the map, instead of having to work in a linear fashion. The finished map can be saved, e-mailed, or printed.

• Student Interactives
• Strategy Guides
• Calendar Activities
• Lesson Plans

The Essay Map is an interactive graphic organizer that enables students to organize and outline their ideas for an informational, definitional, or descriptive essay.

This Strategy Guide describes the processes involved in composing and producing audio files that are published online as podcasts.

This strategy guide explains the writing process and offers practical methods for applying it in your classroom to help students become proficient writers.

Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

Students analyze rhetorical strategies in online editorials, building knowledge of strategies and awareness of local and national issues. This lesson teaches students connections between subject, writer, and audience and how rhetorical strategies are used in everyday writing.

Students examine books, selected from the American Library Association Challenged/Banned Books list, and write persuasive pieces expressing their views about what should be done with the books at their school.

Students will research a local issue, and then write letters to two different audiences, asking readers to take a related action or adopt a specific position on the issue.

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10 Steps to Teach Persuasive Writing

Kids are natural-born persuaders. They do it all the time. The trick as a teacher is to take their set of skills and help them use their power for good. And by good, I mean to channel these skills into writing effective persuasive pieces.

So, what exactly do we need to do to teach persuasive writing? I won’t lie to you…it’s not an easy task, but I’ll try to break it down here and simplify the steps to hopefully make this something that you can use in your classroom.

1. Teach Paragraph Writing FIRST

Before I even begin to think about teaching students to create an opinion piece, I make sure that my class has learned the basics of writing a good paragraph. We spend a lot of time with each component, and after they’ve mastered one paragraph, we move on to the five-paragraph essay.

Since I teach 4th/5th, this is one of the standards we need to reach. Once I know that students can write a reasonably good essay, then they can learn an opinion essay a little more easily.

2. Use Mentor Texts to Introduce Opinion Writing

I am a big fan of mentor texts. I just love how picture books easily capture the attention of my “big” kids, while quickly teaching them so many lessons.

When I teach opinion writing, I like to gather several of these persuasive mentor texts and share them with my class. We talk about how the character used persuasive techniques well, or how he/she didn’t.

3. Start With the Big Picture

Before we start to officially write, we talk about what an opinion essay is and isn’t. I like to give students three choices with similar topics and ask them which one is the opinion essay. For example, they might choose between these titles: The Magical Elephant, Elephants and Their Families, and How to Save the Elephants. Next, I have a handout that shows the structure of an opinion essay. Since we’ve written five-paragraph essays before, they have a good handle on the basic essay structure. Then I guide them step by step through each component. We absolutely do not write a single opinion essay until we’ve had the opportunity to have lots of mini-lessons, see many examples, and practice all parts of the essay in a very low-stakes environment.

4. The Introduction Paragraph is First

A. introduce hooks.

Now we spend some time focusing on how to start the essay. We start by using a hook (also called a lead).

I like to describe a writing “hook” using a fishing analogy. The fisherman puts a nice pink, juicy worm on the hook, hoping to attract the attention of the fish. If the fish bites, the fisherman’s happy. If the fish doesn’t bite, that means that it wasn’t interested in the hook, and there won’t be any fish caught.

Our goal as a writer is to get the reader interested by “hooking” them into reading our essay, from the very first sentence.

We go over six different types of hooks and practice these. I also love using opinion writing posters as I introduce each new opinion essay concept. They’re a great reference for students on the wall or printed in miniature for writing notebooks.

B. Review Topic Sentences 

For an opinion essay, the topic sentence is the opinion sentence. It is the author’s viewpoint. We do a lesson reviewing the five types of topic sentences we use for paragraph and essay writing, and I show students how to tweak these into opinion statements.

C. Time to Add the Three Reasons 

The last part of the introduction lists the three reasons for our opinion. I teach students that these can be listed as a single sentence with commas between them, or we can write three separate sentences, one for each reason.

For the first lesson on reasons, I give students a topic (cell phones or vending machines at school or which season is the best, etc.) and then ask students to write three bullet points on their whiteboards. Next to each one, they write a word to describe a reason they like/dislike this idea.

For example, if the topic was school uniforms, the child might write lack of individuality, gets boring, uncomfortable… I can quickly glance at their lists while we discuss a few of them, and then we’re ready to practice with the next topic.

Without writing a whole essay, this is teaching students to think about organization and how reasons help support their opinions. I think this kind of practice is great!

When we transition this activity to a full essay, these reasons would turn into the topic sentences for each body paragraph of a five-paragraph opinion essay! 

Btw.. if you don’t have whiteboards for your class, this is something you’ll really want to consider. They’re great for writing practice and so many things. I actually purchased shower boards at Home Depot for about $15 to make into whiteboards. They cut them into 12 x 12-inch squares for me for free!

5. Review, Review, Review

After we spend some time on each main section of the opinion essay (the introduction, the body paragraphs, and the conclusion), I like to give my students activities to really reinforce what they’ve learned. Besides review worksheets, we do games (like Stump the Expert), sorts, and color coding.

I really like to have students color code already-made paragraphs so they can see examples of quality writing, and they can master the structure of the paragraph . Once we’ve reviewed the introduction, it’s time to move on to the body paragraphs.

6. The Three Body Paragraphs are Next

There are three parts of each body paragraph, and I teach each part separately, one by one. The parts include a topic sentence that starts with a transition, three to five details to describe and explain the author’s reason for his/her viewpoint, and a conclusion sentence.

These three paragraphs are the meat of the essay. This is where students explain why they support or don’t support something.

We spend time doing activities like looking at three sentences and identifying which one is the topic sentence, which one is a detail, and which one is a conclusion sentence.

We look at pre-made topic sentences and related conclusion sentences and rate them as part of a great class discussion and then in pairs or independently. Then, we review with more color coding, games, and sorts.

7. Focus on the Conclusion Paragraph

Conclusions can be a little intimidating for some students. Maybe it’s because they’re tired from the heavy lifting of the other four paragraphs, but with practice, you can help take away some of their apprehension and replace it with confidence!

The conclusion paragraph is a shorter paragraph (in 3rd – 5th grade) than a body paragraph. It has three distinct parts, an opinion sentence that starts with a transition, the three reasons, and a final thought or call to action.

A. The Opinion Sentence Starting with a Transition

The opinion sentence is really a topic sentence. It reinforces the same idea presented in the introduction paragraph but uses synonyms and usually a different type of topic sentence than the introduction to add variety.

We go over specific transitions that can be used for conclusions. While students may not always use a transition for their conclusion later on, I think it gives students structure and helps them break the ice of crafting a strong conclusion paragraph.

B. The Three Reasons (again!)

Just like the introduction paragraph, the conclusion paragraph lists the three reasons, usually in a single sentence with commas. Like always, you’ll want students to reword the sentence using synonyms to add variety.

C. The Conclusion, The Ending, The VERY LAST SENTENCE!

This last sentence is another place students may feel apprehensive to write at first. We go over the difference between a final thought and a call to action and practice by seeing lots of exemplars and then creating our own.

By the time we’re finished, most students understand how to gracefully and effectively add the conclusion sentence to finish the opinion essay.

Just like we usually do, once we finish a section, we review that section carefully using handouts, sorts, color coding, games, and reviews.

8. Share an Opinion Essay Example

It’s one thing to talk about an opinion essay’s components and to even practice them. It’s another thing to see a really good example of an essay and to get to go through it and discuss what makes it work and why.

I have several great examples I’ve saved over the years (and I have two that I wrote and included in my opinion essay unit). We take time to color code the essay and then create a reverse outline for it. They save this essay as an example.

9. Make an Outline and an Essay as a Whole Class (Eeek!)

Okay, here’s where your perseverance has to kick in.

Trying to complete an essay as a whole class will drive even the most saintly of teachers to want to pull their hair out at times, but this hard part is crucial. There, I said it. It is that important that this is a step you shouldn’t miss.

Here’s how I do it. I break it down into two to four days. On the first day, we created an outline together. I have students write this outline in their Writer’s Notebooks as a model to refer to when they need to make their own outline later.

We always do school uniforms, because I find it to be a great topic and one that my students feel strongly about.

I tell them for the sake of continuity, we need to take a stand as a class for the essay, whether they really agree with that stand or not. We take a class vote and then stick with it, whether it’s for or against the uniform idea.

On the second day, when we have the outline in place, I make a deal with the kids…I tell them if they stick with me, stay on task, and participate…I’ll do the writing (this time), and they can just tell me what to write.

If they don’t stay focused, then they’ll have to write it themselves. This works like magic. I’ve never had a class that lost out on this “deal.”

So, using yesterday’s outline, we go step by step and write each paragraph together. Students feed me sentences (I write these on the SmartBoard), which I try to use or gently guide them a bit where needed.

Usually, we do about 2  paragraphs in one day. The attention spans of 8 – 11-year-olds can be a killer, so I find that breaking it into several days helps.

10. Before Students Write – Go over Expectations Using a Rubric

I really like to use rubrics for lots of assignments. It breaks down the activity into its components, and it also serves as a road map for students to know what is expected of them. I think the more we can explain to students exactly what we’re looking for, the more they can meet and sometimes exceed (hallelujah) our expectations.

There’s never a reason to hide what we want from students, in my opinion. So, we go over the rubric together, and it’s a kind of review for all the lessons leading up to this. You can three-hole punch it so they can store it in their binders, or you can print it in a smaller size to fit their Writer’s Notebooks if you wish.

BONUS #11. Practice Writing Opinion Essays…Over and Over and…

Once your students have practiced each part of the opinion essay and are very familiar with its structure, it’s their turn to write independently. I choose several different topics for them over the next few weeks, and we do about an essay a week in class. The students get better as time goes by, and usually, I let them choose a topic for the last essay or two. It’s interesting to see what they come up with.

Whew…such a huge unit and so many skills to fit in, but in my mind, it is an awesome unit. I love teaching it because of the great number of discussions it provides and because I see it as an important set of tools for them to have in their writing toolboxes.

If you’d like some resources for opinion writing , I love this unit I created. It’s a bundle with over 100 printable pages and includes a digital format too. It will take you through the entire process with teaching pages, and detailed teaching notes, student practice pages, activities, and posters for 3rd – 5th grade.

Sarah is a 4th Grade Teacher and uses this unit and process in her classroom. This is what she had to say. 

CLICK HERE TO FIND THE OPINION WRITING BUNDLE ON TPT! 

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Persuasive writing lesson plan and template

Less work and more fun with this persuasive writing lesson plan and template!

This free Persuasive Writing Lesson Plan and Template download includes:

• Step 1: Plan for Success lesson plan – Students brainstorm great arguments for a persuasive text. After you model the technique, students undertake a group activity and an individual activity before sharing their work with other students. This lesson plan uses the Gradual Release Model: I Do, We Do, You Do, and includes relevant links to the Australian Curriculum, plus a learning intention, success criteria and differentiation ideas to assist with planning and assessment.
• Step 1: Plan for Success template – Practise brainstorming ‘for and against’ persuasive writing topics. This editable template is left blank to fill with a topic of your choice. It works for any ‘X is better than Y’ topic, such as ‘Cats are better than dogs’. Show students how to brainstorm ideas for and against a topic before they pick a side.

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Related resources

• Narrative writing lesson plan and template
• Informative writing lesson plan and template
• How to teach persuasive writing
• Persuasive writing examples
• Persuasive writing prompts

Step 2: Sizzling Starts is fun to teach, easy to learn and will have your students cheering for more!