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Multi-Level Marketing Presentation Template and Theme

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Now, you can create a powerful presentation for company or business meetings effortlessly with this template. Engage and impress your audience with this professional, minimalist PowerPoint or Google Slides template for your Marketing presentation. Its triangular design sets a modern and professional look to your presentation slides. Graphs and charts are provided to help you create a concise presentation. It is fully editable, so you can customize it to what works best for your audience!

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Multi-Level Marketing (MLM)

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Leverage our Multi-Level Marketing (MLM) MS PowerPoint and Google Slides presentation template to describe the business model where participants earn commissions not only for the sales they generate but also for the sales made by other people they recruit into the company.

Sales managers and marketing experts can leverage this deck to explain to the target audience how multi-level marketing (MLM) works. You can shed light on the workflow of tasks and operations in the MLM approach. You can illustrate how MLM differs from traditional marketing and pyramid schemes. You can also depict the advantages of the MLM and how it allows the participants to earn income through direct sales and by building and managing their own sales teams.

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• What Is Multilevel Marketing?
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What Is MLM? How Multilevel Marketing Works

What Is Multilevel Marketing (MLM)?

Multilevel marketing (MLM) refers to a strategy used by some direct- sales companies to sell products and services. MLM encourages existing members to promote and sell their offerings to other individuals and bring new recruits into the business.

Distributors are paid a percentage of their recruits’ sales. New recruits become the distributor’s network or downline and are, in turn, encouraged to make sales to earn money.

Many MLM schemes are legal, but there also are illegal operations run as pyramid schemes . This has cast some negative light on legitimate MLM businesses.

Key Takeaways

• Multilevel marketing is a legitimate business strategy used by some direct-sales companies to sell products and services.
• Existing members are encouraged to promote and sell their offerings to other individuals and bring on new recruits into the business.
• Participants are paid a percentage of their recruits’ sales.
• Members at all levels receive some form of commission, which means the more layers there are, the more money people can earn.
• The Federal Trade Commission (FTC) investigates MLM programs to ensure they don’t operate as pyramid schemes, which are illegal.

Alex Dos Diaz / Investopedia

Understanding Multilevel Marketing (MLM)

Multilevel marketing is a legitimate business strategy commonly used by businesses that rely heavily on sales to generate revenue . Unlike traditional sales channels, multilevel marketing programs use networks for sales and to recruit new participants. As such, they’re often referred to as network marketing.

Here’s how it works: Individuals are brought into the business as contractors, independent business owners, distributors, or direct salespeople. These people are then tasked with selling the company’s products and/or services to others, including family and friends. Sales can be done in person or online. They are given a commission for every sale they make.

Participants also are encouraged to recruit others into the program as participants. While they may not be pressured to do so, signing up new contractors provides a financial incentive for participants, who receive a percentage of the sales of their recruits, and their recruits, and so on.

There can be hundreds—even thousands—of participants, depending on the size of a company. Members at all levels receive some form of commission, as long as the chain keeps going. The more layers there are, the more money people can make.

Think of it as a pyramid. The person or people at the top earn the most, while those who sit toward the bottom earn fewer commission dollars. Relatively few, though, generally earn any meaningful income from their efforts.

Is MLM Right for You?

Because multilevel marketing plans are commission-based, the participants do not receive salaries. This means that MLM businesses are often best suited for people with an entrepreneurial spirit, who can set their own goals and schedules, who are good at sales, and who can effectively network with others not only to sell products but also to recruit new marketers.

Although it is legal, multilevel marketing often is controversial. One problem is pyramid schemes that use money from new recruits to pay people at the top rather than those who perform the work. These schemes (and the people behind them) take advantage of others by pretending to be engaged in legitimate multilevel or network marketing . You can spot pyramid schemes by their greater focus on recruitment than on product sales.

An issue in determining the legitimacy of a multilevel marketing company is whether it sells its products primarily to consumers or to its members who must recruit new members to buy their products. If it is the former, the company is likely a legitimate multilevel marketer. If it is the latter, it could be an illegal pyramid scheme.

Since relatively few earn meaningful income from their efforts, this reflects the characteristics of a pyramid scheme to some observers.

You can often spot pyramid schemes by their far greater focus on recruitment than on product sales.

Real-World Examples of Multilevel Marketing

There are a lot of examples of multilevel marketing in the corporate world. The following are just two of the most popular and well-known companies that operate in this sphere.

Amway is a well-known direct-sales company that uses MLM to generate revenue. The company, which sells health, beauty, and home care products in more than 100 countries, regularly reports billions of dollars in sales conducted by its independent business owners. This makes it the largest MLM business in the world, by revenue.

Herbalife Nutrition

Herbalife Nutrition is a high-profile MLM company that manufactures and distributes weight-loss and nutritional products. The company argues that most of its revenue is from product sales—not recruitment. It also says it offers members many protections, such as a money-back guarantee, so they will not be stuck with products they could not sell.

There have been multiple lawsuits against Herbalife accusing it of misrepresenting its sales practices, including a settlement reached with the Federal Trade Commission (FTC) in 2016, under which it had to restructure its business.

Activist investor William Ackman also shed a national spotlight on the company by shorting $1 billion of the company’s stock in 2012. Ackman accused the company of operating a pyramid scheme, backing up his allegations with a bet that the stock price would fall under the weight of the scam. He gave up on that bet in 2018.

What Is MLM, and Is It Legal?

Broadly speaking, multilevel marketing (MLM) is a sales structure where members of a company are encouraged to recruit new members. New recruits become the distributor’s network or downline, and the recruiter receives a cut of their sales. At the same time, each salesperson profits from the sale of a given product. MLMs are often legal, legitimate businesses whose distributors earn money from the sale of actual products and from commissions on products sold by distributors who they recruit.

Is Multilevel Marketing a Pyramid Scheme?

Multilevel marketing is controversial and often compared to pyramid schemes. While some multilevel marketing operations are legal, others have come under investigation. This typically occurs when the majority of the operation’s profits funnel up to the top, leaving little for the rest of its members.

When an organization focuses primarily on recruitment, rather than selling products, this may also signal that it is operating under a pyramid scheme. Sometimes, members of these schemes will number in the hundreds or even thousands.

Image by Julie Bang © Investopedia 2019

What Are Some Red Flags To Look Out for an Illegal MLM Pyramid Scheme?

The Federal Trade Commission (FTC) warns people to take note of, and avoid, MLM promoters who:

• Make extraordinary claims of enormous earning potential
• Try to persuade people that recruiting others is where the real money lies
• Pressure people to get involved without learning more about the company
• Make it clear that an opportunity will be lost unless people get in immediately

Another warning sign is seeing existing distributors who continue to buy products that they can never sell so that they can qualify for some kind of reward.

What Is an Example of Multilevel Marketing?

Avon is an example of multilevel marketing. The company operates under a model where sales are driven through a network of salespeople, through presentations, or one-on-one settings in homes or businesses.

Like a number of other multilevel marketing businesses, Avon typically does not operate a fixed retail location. The parent company instead provides the tools and resources to entrepreneurs to conduct their business at various locations. This type of business model is also referred to as a direct-sales model.

Other examples of MLM businesses include Tupperware, Rodan + Fields, Natura & Co., Vorwerk, Nu Skin, and PM-International, among many others.

Multilevel marketing is a legitimate approach to sales, but it does share some characteristics with illegal pyramid schemes. The key difference between MLM and a pyramid scheme is that MLM keeps the focus on sales, while pyramid schemes generally focus on recruitment. Even though MLM focuses on sales, earning money is difficult without also being successful at recruiting additional salespeople and thus increasing commissions.

Federal Trade Commission, Consumer Advice. “ Multi-Level Marketing Businesses and Pyramid Schemes .”

South Dakota Consumer Protection, Office of Attorney General. “ Multi-Level Marketing vs. Pyramid Schemes .”

Amway. “ About Amway .”

Direct Selling News. “ Top Direct Selling Companies in the World .”

Federal Trade Commission. “ Herbalife Will Restructure Its Multi-level Marketing Operations and Pay $200 Million for Consumer Redress To Settle FTC Charges .”

Yahoo Finance. " Why William Ackman of Pershing Square Failed To Crush Herbalife ."

CNBC. “ Five Years After Brawl With Icahn, Ackman Exits Losing Bet Against Herbalife .”

Global MLM Software. " Avon Company Overview ."

Epixel. " Top 100 MLM Companies by Growth for 2024! "

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Multi Level Marketing (MLM) PowerPoint and Google Slides Template

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Affiliate Marketing Vs MLM PowerPoint and Google Slides Template

Our Multi-level Marketing PowerPoint template will allow you to explain how this strategy works almost as an ideal marketing strategy. It is a strategy allowing anyone and everyone to start a business. One that poses no limits to their success, even when no resources are available. The set will help you focus on all the important aspects that one might need to know. Be it for educational purposes, or to have a better know how before implementing the strategy.

A complete outline

This set is nothing less than a complete outline of the MLM. It will allow you to deliver complete insight into the multi-level marketing strategy, its different features, how it works and its advantages. All that you need to know put into one presentation, concisely. It will let you talk about the features of the strategy individually, to appreciate the strategy and its outcomes better. But that’s not all. It will also allow you to view it in comparison to other strategies. This will give your audience greater clarity. The template will provide a basis of learning that is not only inclusive but also engaging. This ensures the complete attention of the audience for a better outcome.

Illustrative & professional

This template, like all of our others, is designed by professionals, who understand well how to get the most out of a presentation. It is therefore optimized, not only to provide a better learning experience, but also a teaching one. The set, hence, allows you to construct on a presentation that is illustrative and engages the maximum attention from the audience. Being vector based, it allows you to move around the elements as you wish and edit all text. When it comes to visuals and aesthetics, the set is also available in two color schemes! Furthermore, the template is perfectly compatible with the three most famous platforms Microsoft PowerPoint, Google Slides and Apple Keynote.

Who can use this presentation template?

Any sales and marketing professional who would like to educate their audience on this concept can use this readily available set.

Create compelling presentations in less time

Home Blog Business MLM: Quick Guide to Understanding Multi-Level Marketing

MLM: Quick Guide to Understanding Multi-Level Marketing

Perhaps many have thought about the idea of receiving a passive income or starting a business; but have no capital to start. The idea of becoming an entrepreneur is intrinsic to human beings and moves many hearts with a passion for making money. However, the challenge of running or starting an enterprise might seem like a daunting task from the get-go. 

MLM, or multi level marketing, since the early 1900s, became an exciting option for many who were looking to have an income revenue stream. The ones who started being attracted to this direct sales strategy liked the flexibility of running a business from home or on the move.

In current times, and with the popularity of alternate work models, it’s relevant to analyze how MLM can be a legitimate way of making a living. This article intends to answer the pressing questions around this term and demystify taboos to make informed decisions. 

What does MLM stand for?

You will find excellent and profound articles on the subject online, so we will briefly share a definition to understand what is a MLM company. Nevertheless, it is important to frame this method as a direct sales format that can provide many interesting options. 

Multi Level Marketing, as the US Federal Trade Commission describes it, is person-to-person sales. This definition might sound simplistic, but there is a whole interesting analysis to it. As it is common knowledge, currently, whoever wants to transaction retail goods must work with logistics and distribution models. This tends to be costly and complicated, requiring a vast workforce to fulfill orders as per demand. 

On the other hand, if your interest is to transact services, it can be tricky and require a multifaceted array of non-tangible needs to be mapped. By itself, this task of designing services and creating sales presentations is hugely challenging and might not be for everyone. 

This is where MLM becomes applicable: a corporation has already created a catalog of goods or services that can be provided to others. As an additional feature, there is already a logistics process that will guarantee prompt delivery to final users. The multi-level affiliate’s job is to be a middle person and provide great customer service and reduce response times.  

Up to here, it seems pretty straightforward, so let’s start going deeper into the more complicated part. For a company to manage a multi level marketing or network marketing format, one of 2 things happens: products are sold or people are recruited. By this point, you might also be thinking about pyramid schemes, which are in many places illegal; in that model, people are recruited to sell something that has no proof of existence or seems too great to be true. In the next sections of this article, we will discuss this and how to spot the differences. 

A legitimate MLM company will have valuable products to transact . Some famous examples of companies with successfully established multi-level marketing models are Avon, Mary Kay or Amway. These corporations have positioned themselves as household names, loved and bought by millions every month. 

Companies like the ones mentioned above have temporary catalogs with appealing and practical products for users like cosmetics, kitchen wearables, cleaning supplies, and even kids’ toys. Instead of traditional supply chain distribution, they work with armies of people offering the brand’s products on social activities, workplaces, parties, and now of course, social networks. Some other MLM companies are structured with an affiliate program style.

Understanding MLM marketing

We got the first part straight; now that we’ve cleared the definition of the way, let’s deepen our conversation. If someone wants to become successful at MLM, it’s important to remember the most fundamental component: sales. Selling is the critical activity here; having great strategies for persuading others to purchase is imminent. 

It’s crucial here to recognize what will be some relevant activities in the process of understanding MLM. 

1. Becoming a seller. 

Being great at sales is not an easy task. It has to do with understanding human needs and catering to them. Anyone willing to take on this challenge must have an appetite for learning what the product is all about and why someone should buy it. It’s necessary to become trained in presentations and selling; luckily most companies already have materials and boot camps for new recruits.

2. Choosing the goods to sell.

The options are endless. You can sell everything from kitchenware to children’s clothing, superb makeup or even fancy jewelry. The ideal situation is to work with a brand you can connect to and products you can relate to. Also, it’s a great idea to think about potential buyers’ likeliness to obtain. 

3. Creating a reliable sales method

Selling is both a matter of persistence and strategy; therefore, having a balanced combination of both is a good start. From there on, it’s necessary to diligently build a sales pitch to use during your visits, phone calls, emails, social media posts, etc. This is always work in process, and sales strategies must be continuously optimized. 

4. The magic component: Networking

For MLM business, this is the most crucial step: presentations. Every person who works in this area knows that networking and showing others your worth is vital to find new buyers frequently or recruit others on board. One of the ways you make money in MLM is earning commissions on other affiliates selling through affiliate marketing strategies. One thing must be clear though; every affiliate must recruit others to achieve this commission. Often this is what generates confusion with other schemes, which might be a scam.

5. Learning about the organization 

Researching the corporation is also a significant step in understanding who the sales will be benefiting. It takes some minutes to google a company and find relevant information: legal, social, or even HR. Don’t be shy in asking questions, any legitimate company will not be afraid of validating its existence. 

Compensation and network

As mentioned before, multi-level marketing or network marketing can bring revenue and help many make a living. However, it’s also imperative to understand the two main ways this happens and what is required for the system to work. According to a recent study , 50% of recruits leave MLM companies in the first year. 

Setting correct expectations is an essential first step, this way it’s easier to move forward with the brand eventually. Anyone can learn how to do person-to-person sales; yet, it might be an extenuating amount of energy spent if not done right. 

The first way to make money is by creating sales; every product will generate a markup, which will allow the seller to earn a percentage. Under the usual assumption, we can say that whoever sells the most earns the most. One appealing thing about this model is that profits not only depend on the primary affiliate’s sales but also on the people they bring on board. Each person’s overall deals will generate a commission to whoever signed them into the company. 

The game’s name then becomes more appealing for those who don’t like direct sales because by recruiting and training several good salespeople, they can also make a living. By no means should this be understood as less work; on the contrary, this requires constant maintenance, training, and optimizing process from the top associate. All recruits must feel support and receive information to perform better continuously. 

To have a good earning strategy, then one who is into MLM or network marketing, must remember that to earn, they must follow through: 

• Plans reliant on others: who is your team and how do you support them, or in whose team are you and how do they help you. 
• Plans conditioned on your sales: what are the KPIs you will be applying to your sales, including overall earning goals. 
• Timelines of earnings: relevant dates for transactions, timely plans, and decisions.

Risks and why many stay away

One of the biggest taboos around this way of selling products or services is the feared pyramid schemes. Generally, these models are easy to recognize because they offer something too good to be true: an evergreen flow of escalating revenue based on your network’s efforts. 

Here, it’s important to mention as well what is commonly known as a Ponzi scheme , a method that promises unrealistically high investment returns not available from regular investment action. In a nutshell, both schemes recruit victims, take their money without compassion, and reach the top of a pyramid .

To illustrate this, imagine your friend Joe asks you to invest some money, but to make a profit, you must ask your friends Rick, Thomas, and Rose to invest some money as well. You must then convince them to have their friends and family also invest in an ongoing recruiting process that sees no return. 

Joe knows that to make money, he must have a team of effective recruiters who convince others to invest and bring him a more significant profit. At the end of the pyramid, the problem lies with no one left to recruit, and the plan collapses on it’s own. 

Regardless of whether it’s a diet system that will work quicker and with less effort than real life, or a service that might seem to make you money for nothing, it’s important to research to understand what the brand does. This an excellent time to put into place your risk-adversity sensors and ask yourself some valuable questions: 

• Is there a real product of value to sell? 
• Are the services being transaction-proven? Are there real testimonials or users that can testify of the results? 
• How do I get my return on investment? When does it happen?
• Who will you be working with? What do you know of them as serious business people? 

One way of knowing you are joining with a verifiable product is to make sure that selling a product or service is the primary way of earning money. Contrary to this, a company that provides you profits only by recruiting others with a promise of money is a pyramid scheme. 

An obvious sign of a legit company versus a scam is the first to make money through work and effort; the latter promises wealth with little to no effort. Often people are lured into pyramid schemes with the offer to become millionaires quickly. This story is embellished by the testimonials of people presenting unrealistic lifestyles, lavish lifestyles, amazing sports cars or unbelievable trips. The warning signs are the false promises that can be seen miles away: building an empire takes time and work. 

Final Thoughts

Whoever is a natural salesperson will find themselves very comfortable making a living through transaction products or services. Learning marketing and sales tactics will come naturally and represent an exciting challenge. Also, if you want a corporation’s support and avoid the complexities of building a supply chain, MLM might be for you. 

The most relevant analysis here is never to forget that no matter if you choose to participate in a multilevel marketing or networking company, it’s always better to be bound to a genuine operation. The steps taken towards success will be proven over time, hard work and diligent commitment. 

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Comprehensive Guide For Multi Level Marketing Techniques Ppt PowerPoint Presentation Complete Deck With Slides

Take advantage of this well-researched and professionally-designed Comprehensive Guide For Multi Level Marketing Techniques Ppt PowerPoint Presentation Complete Deck With Slides to ace your next business meeting. Use this PPT complete deck to impress the management with your ideas for business growth and revenue increase. Use the sixty slide Template Bundle to leave no stone unturned as you present each step of your process. Employ the visual tools within the slides such as graphs, charts, and tables to ensure that the audience can never look away from the presentation. With attractive visuals, easy to understand structure, and your knowledge, your presentation will have the attention it deserves. Download this PPT Template from the link below.

Multi Level Marketing Company Outline Ppt PowerPoint Presentation Complete Deck With Slides

This Multi Level Marketing Company Outline Ppt PowerPoint Presentation Complete Deck With Slides is meant to inspire a sense of awe about the organization, planning, skill and innovation you bring to business, and the ways it pays you back. The presentation template in thirty three slides also lists the roles and duties of a business organization and its members in building a wholesome, prosperous society. You can create a comprehensive chart on business functions and showcase specifics that make you special due to the 100 percent editable and customizable nature of the presentation. Encourage stakeholders to dig deep into business knowledge and use it in practice to deliver quality products and service with the uses of this PPT Template for the ages. Download now.

Multi Level Marketing Ppt PowerPoint Presentation Complete With Slides

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

Image Source

Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

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Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

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Multi-Level Marketing:

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Multi Level Marketing (MLM) explained

Multi Level Marketing: this article provides a practical explanation of  Multi Level Marketing , also known as MLM . The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!

What is Multi Level Marketing?

Multi Level Marketing (MLM), often (mistakenly) associated with pyramid marketing, is a commissions based business model in which these type of companies build a network of people who commit to sell their product or service. In this business model, existing distributors are encouraged to recruit new distributors. They then get a percentage of their recruits sales.

These recruits are said to be the downline of the distributor. The distributors also make money through the direct sales of products to customers. The products being marketed using this approach are mainly health related, as well as beauty and home care products.

This business model is an appealing business proposition for many people. It offers them an opportunity to become part of a large system for distributing products to consumers. In contrast to a person who starts a business with nothing, participants of this model immediately have access to support from the supplier of the products. They sometimes also offer training courses. That way, the participant can relatively easily build their own network of customers.

In practice, this business model mostly occurs in the direct sales of products or services from home. Independent representatives supply the products to end users. It is called multi-level because of the aspect of multiple levels.

MLM meaning

To clarify, MLM meaning Multi Level Marketing, is an abbreviation. This is also a name for a more intuitive term: network marketing. A company uses a network of distributors to increase sales of products and with that profit.

The network of distributors under the company can, in turn, recruit their own distributors to increase their personal profit within the overall MLM company profit. Each distributor or representative has the option to re-of-multi-level-marketing.

History of Multi Level Marketing (MLM)

The first forms of these this business model companies arose in the US in the 1940s. Back then, there was a lot of demand for care products and companies were trying to figure out how to reach potential customers via network marketing.

The idea of lots of distributors in a large network was born. The concept proved to be highly successful. Soon, other companies started using the method as well. Even conventional companies switched to what was then a new approach to marketing. In later years, the concept gradually spread to Canada, Europe, and finally Asia.

Financial compensation plan in MLM

Every company that uses this business model creates its own compensation plan. The common element between all these types of companies is that the remuneration plan consists of two potential revenue flows.

The first form of remuneration is paid by the company to the representatives in the form of commissions on their own sales. The second form of remuneration is paid based on the sales made by the other distributors in the main representative’s network.

As mentioned earlier, the network under a main representative in the  organisational hierarchy  are called downline distributors.

Effectiveness

MLM distributors are expected to sell the products directly to end users based on word-of-mouth advertising and referrals. They are also expected to actively try to recruit others to join the company’s distribution chain as fellow salespeople.

In practice, most recruits lose money when entering such a model. Nevertheless, participants are encouraged to stick with the pyramid philosophy because it promises significant returns. The statistical improbability of that has been pointed out numerous times, for instance on the  Federal Trade Commission ‘s website.

Multi Level Marketing vs pyramid scheme

Not every Multi Level Marketing proposition is a legitimate business opportunity. Pyramid schemes are often employed as a means of fraud. This involves deliberately taking the money of people who aren’t paying attention.

Pyramid structures are also dependent on recruiting people who are then labelled as distributors of a product or service. As is the case with legitimate MLMs, a pyramid scheme offers the opportunity to earn money by recruiting and signing up more distributors. They are also remunerated based on performance levels of the downline.

The difference between an MLM program and the pyramid schemes described above is that the first mentioned is legal, while pyramid schemes are not. In many countries participation in a pyramid scheme is a criminal offence that may make you end up in prison.

However, it can be difficult to distinguish between the two, particularly for people looking for business opportunities.

The reason why pyramid schemes are often illegal is due to the following. The sole purpose of pyramid schemes is to take people’s money and use it to recruit more victims.

The purpose of MLM companies is the marketing of products. The theory behind this is that the larger the distributor network is, the more products the umbrella company will sell via network marketing.

Recognising pyramid schemes

Regular MLM companies make sure that no high start-up costs are involved with becoming a distributor. Illegal pyramid schemes, on the other hand, often require this. They often ask people to invest a lot of money.

These costs are called stock costs. If it’s a legitimate initiative, the company will always buy back unsold stock. Illegal pyramid schemes won’t do that.

In the case of pyramid schemes, there’s also more of an emphasis on recruiting new distributors instead of selling to end users. This makes it clear that the initiative is mainly aimed at the money brought in by new distributors.

Is Multi Level Marketing a good idea?

Many companies using this model have poor reputations. This is due in part to them frequently being associated with the illegal pyramid varieties. It is true that MLM distributors have a relatively high failure rate.

However, there are a number of things that make the negative reputation of legitimate initiatives sometimes negative for an ungrounded reason.

First is the fact that there’s a lot of bad information going around about these initiatives. The failure rate in private business is pretty high to begin with. Secondly, it’s easier to walk away from a company that distributors have only invested 50 euros in, than from a company that required 5,000 euros of start-up investments.

It’s also true that many of these opportunities are poorly presented. When recruiting distributors, it’s usually about making easy money, rather than distributors thinking it’s a good product or believing in the marketing model.

The truth is that these companies operate like any other business. An MLM initiative can succeed or fail. The most important aspects are that new distributors have their own marketing strategy , find the right target audience, and create their own market.

Examples of succesful Multi Level Marketing companies

Herbalife Nutrition Ltd.  is probably the most well-known MLM program of them all. This often-talked-about multi-level business produces and distributes a range of food supplements that are said to help with weight loss and better health.

The complete network of Herbalife consists of over 500,000 distributors. Herbalife’s activities have been investigated numerous times. This major company has also been taken to court a number of times. Businessman William Ackman  accuses the company of using pyramid scheme methods. Herbalife on the other hand claims that the majority of its revenue comes from the sale of products, not recruitment. It claims to offer plenty of protection to distributors, for instance with a money-back guarantee. This means new members won’t be stuck with lots of unsellable products.

Other companies using the commissions based MLM model are also frequently the topics of court proceedings. The legal claims against these businesses are often related to the following:

• Emphasis on recruitment over sales
• Similarities to illegal pyramid schemes
• Price fixing
• Extortion and back-room deals
• Secret compensation packages
• Exploiting personal relationships
• Complex and unusual compensation strategies
• Cult-like techniques groups are exposed to in order to increase enthusiasm

Tips for becoming successful with multi-level marketing

Success in MLM depends on several things. If you’re considering joining such an initiative, keep the following in mind.

Find a company that’s a member of an association like the Direct Selling Association. They require member companies to be ethical.

Choose a service or product you’re actually interested in. If you can’t get excited about a product, it’s going to be difficult getting others to be the same. Consumable products generally perform well. If someone likes the product, they’re more likely to come back.

Look into the history and the remuneration scheme of the company. It’s important to understand how the company makes its money. It’s also important to observe the recommended marketing techniques carefully.

Treat your own business like a real company. Despite claims from ambassadors, it’s not a success story for everyone. As with any business, MLM requires motivation, proper marketing strategies, and innovative ideas. The success of these structures, or any other business, is dependent on the work put in by the person behind it.

Multi Level Marketing advantages

Starting these initiatives can be a good idea if it’s done properly. It offers a number of advantages compared to other business opportunities:

Financial advantages

Keep the information about golden castles in the sky in mind when starting an MLM initiative. Like any other business, it takes hard work and  vision . It can become successful if sufficient time and effort is put in. The effort you put in, will make you earn more money.

Many people are active in direct selling in addition to their regular jobs, earning them a bit of extra money.

Flexible hours and work locations

DDirect selling meets many people’s needs. MLM enables distributors to work from wherever they want and when they want. This offers members the freedom to plan their own day, depending on existing priorities  and responsibilities.

Relationships

One characteristic of these initiatives is that it’s mainly about building networks. This puts members in touch with a group of like-minded people with the same goal. For people moving to a new place, for example, it’s a good way to meet new people.

Multi Level Marketing (MLM) is a business model in which MLM companies build a network of distributors that sell products or services for them. New distributors joining this type of business model initiatives are given a stock of products to sell, and they’re expected to recruit new distributors themselves. They are then given a percentage of the proceeds of members recruited by them: the downline.

MLM opportunities are often associated with illegal pyramid structures. Illegal pyramid schemes are intended to use someone’s money to recruit other distributors. The products or services they have to purchase for this turn out to be worthless, and new members are stuck with the consequences. A regular MLM company does not require an unreasonably high start-up investment and will always buy back unsold stock from distributors.

Despite their poor reputation, there are also success stories. Herbalife Nutrition, for instance, is one of the largest MLM players in the world, earning thousands of people passive income. However, Herbalife hasn’t gone unnoticed on the enforcement radars.

Now it’s your turn

What do you think? Are you familiar with the explanation of Multi Level Marketing (MLM)? Would you consider an MLM opportunity if you were presented with one? Have you ever bought products or services from a distributor? Or are you part of an MLM chain yourself? Do you have any other tips or additional comments?

Share your experience and knowledge in the comments box below.

More information

• Bloch, B. (1996). Multilevel marketing: What’s the catch? . Journal of Consumer Marketing .
• Koehn, D. (2001). Ethical issues connected with multi-level marketing schemes . Journal of business ethics, 29(1-2), 153-160.
• Nat, P. J. V., & Keep, W. W. (2002). Marketing fraud: An approach for differentiating multilevel marketing from pyramid schemes . Journal of Public Policy & Marketing, 21(1), 139-151.

How to cite this article: Janse, B. (2020). Multi Level Marketing (MLM) . Retrieved [insert date] from Toolshero: https://www.toolshero.com/marketing/multi-level-marketing-mlm/

Original publication date: 05/10/2020 | Last update: 09/19/2023

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Ben Janse is a young professional working at ToolsHero as Content Manager. He is also an International Business student at Rotterdam Business School where he focusses on analyzing and developing management models. Thanks to his theoretical and practical knowledge, he knows how to distinguish main- and side issues and to make the essence of each article clearly visible.

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Concept Of Multi Level Marketing Powerpoint Templates

Multi-Level Marketing

Transcript: Avon Production Inc. is an American International manufacturer and distributor of beauty and personal care supplies which sells product throughout 140 different countries. In 2012 Avon recorded 10.7 billion in sales. What is Multi-Level Marketing? Vemma Conclusion Popular Companies that Use Multi-Level Marketing As you can see MLM is a legitimate business structure that can be very successful. These companies create tons of jobs and help stimulate the market along with providing products that can be used in every day life. Vemma Multi-Level Marketing Company that was founded in 2004 and based out of Arizona that sells energy drinks, nutritional beverages, and weight management. Vemma's product lines include Vemma, Verve, Bod-e, and NEXT. In 2013 Vemma was honored with 5 Stevie Awards, which were created in 2002 to generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. Amway's product line includes : home care products, personal care products, jewelry, electronics, air purifiers, insurance and cosmetics and last year reported sales at 11.3 billion. A business strategy that encourages current distributors to recruit new distributors by paying the existing distributors a percentage of their recruits sales. All distributors also make money through direct sales of products to customers as well. Multi-Level Marketing

Multi-level Marketing

Transcript: USANA Compensation Plan It is all about Connections Transferring the business culture and system to the associate. Provides Seminar and Programs to help Associates enhance their communication skills Acquiring numerous connections to different people -Business of the 21st Century -increasing your income potential -passive Income Multi-Level Marketing Multi-level Marketing Success Stories Business Strategy Multi-level Marketing

Transcript: At-home moms who have left the work environment Internet (online sales) Social networking Setting your own hours Fraudulent investment operation where operator generates revenue for older investors through the use of revenue from new investors Requires an initial investment with the promise of high returns What is a MLM? Companies that recruit people to sell their products to their friends and families as well as recruit their friends to join the company Ponzi Schemes Multi-Level Marketing Disadvantages Why is it trending?? Fee to get "your business started" High income projections that are not realistic Only 1% of company representatives get paid six figures after years of building their network 99% make hundreds to a few thousands a year "Big money for little work" Some companies do not pay their representatives Work-life balance for at-home moms Promise of having your own business and making your own hours Everything can happen right from the couch "Exciting new journey" Advantages

Transcript: Point_detail :- Login for user to login valid user. This page display Add product detail. Secure Login:- Theories user login in system. View Current Account Balance Point:- Count current your point and get child point. Communicate With Site Owner:- Communicate to your network in mail. View Monthly Earnings Summary:- Show Monthly earning Report and child node Monthly earning. View Transaction Details:- Current trisection Details in particular use. Advanced Transaction Reporting:- Trisection Details in child node details. Graphical View of Down-line:- Generate Tree in Child node in current user. Framework:- j2se Application Architecture:- Web Application Code Behind Language:- JSP System Design Tool:- NetBeans IDE 7.0 Dreamweaver 8 Data Base:- MySQL Server 5.0 Platform:- Web Project Profile User Management Select Brand Category Detail Page Show Total Product Vise Selling System Requirement user can send Feedback to and any type request or complain Add Stock Page Submitted At Master of Science (Information Technology) Kadi Sarva Vishwavidyalaya (Gandhinagar) The project titled Multi-Level Marketing web site for monitoring and controlling the Market Product and User’s .The project “Multi-Level Marketing” is developed in java, which mainly focuses on basic operations in marketing like adding new member, new Product, and updating new information, searching Product and members and facility to borrow and return product details. “Multi-Level Marketing” is a web application written for 32-bit Windows operating systems, designed to help users maintain and organize User. Our software is easy to use for both beginners and advanced users. It features a familiar and well thought-out, an attractive user interface, combined with strong searching Insertion and reporting capabilities. The report generation facility of Multi-Level marketing helps to get a good idea of which are the Person borrowed by the members, makes users possible to generate reports’ hard copy. Abstract Functional Requirement PRESENTED BY MO.SHAHBAZ MANDLI[1113IT126] RAJAN PATEL[1113IT341] CHETANA PATEL[1113IT209] HARSHA BHORANIYA[1113IT018] User Registration Page Sélect Your Parent Page Client Side Show Your Card Page E-R Diagram This page show total product vise selling report Add Product Detail Page The web site to add User and multi product marketing has four main modules. Insertion to Database Module – User friendly input screen Extracting from Database module – Attractive Output Screen Report Generation module – borrowed User list & Available User list Search Facility system – search for User Details and members This project of “Multi-Level marketing” of gives us the complete information about the Market in Indian scenario. We can enter the record of new person and retrieve the details of Details available in the web site. We can add member and to the add a members in child to the parent use check how many people (child) are available in the web site and to check a child monthly purchasing product and parent got a point in child use . Throughout the project the focus has been on presenting information and comments in an easy and intelligible manner. The project is very useful for those who want to know about Attendance with Multi-Level Marketing. Show Product Detail Page Stock_detail:- Thank You Sir/mem............ Project Profile Selling_detail:- About Us Page Select Brand Page This page display contect detail of side owner. Multi level marketing or MLM business is one of the most powerful business concepts that we have ever come across in the history of world business. However, despite the thousands upon thousands of people that have used this product distribution model have helped live a lifestyle that they would have only dreamed about, there is still a significant amount of people that have some absolutely terrible things to say about multi level marketing. Let’s take a look at some of the good, the bad and the ugly facts about multi level marketing. Multi level marketing, MLM, is without question, in my opinion a business model that has changed lives for the better. I guarantee you that many people who have been successful in creating a full time income in this industry would have never been able to create that type of income using traditional business or investing. This is because it offers several benefits that traditional business and investing simply do not offer, especially in India where MLM business is still to catch up. Add Brand Detail Page Server Side Admin chake a order detail and send to product This Page Display total selling select the perent user. Purchase_detail:- Feedback Form Scope Hardware Requirement: Processor: Intel P4 1.0GHz or Higher. Ram: 1G.B or Higher. Hard Disk: 80G.B or More. Software Requirement: Font End: JSP (apache-tomcat-7.0.0, JDK 7) Back End: MySQL Server 5.0. Operating System: Window XP/ Window 7 or Higher. Show Your Tree Page Product_Detail:- This page display Edit and Delete for brand detail.

Transcript: "a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit" -Wikipedia Sources 4 Common Elements of Legitimate MLM's Multi-Level Marketing Informative Speech Karan Sekhon COM 1010 Wake Up Now Ethical Issues STAY AWAY FROM THIS!!! Little/No Enrollment Fee Clear Products/Services Main source of income is selling the product Member can make money WITHOUT recruiting members Multi-Level Marketing History of MLM http://www.wikihow.com/Distinguish-Between-a-Pyramid-Scheme-and-Multi-Level-Marketing http://www.merriam-webster.com/dictionary/business http://www.mlm-thetruth.com/research/reports/mlm-history/ http://www.investopedia.com/video/play/multi-level-marketing/ http://en.wikipedia.org/wiki/Multi-level_marketing http://www.vemma.com/opportunity/

Transcript: Discussion Questions https://www.finance-guy.net/streetonomic/mary-kay-review High Turnover Rates High Rejection Rate Personal Relationships are at risk Takes time to grow Negative Stigma Flexibility Low Risk (in most cases) Opportunity for unlimited income Not bound to a location Low exit & entry barriers Herbalife- Betting on Zero (Netflix) MLMs use a direct to consumer based system in which distributors make money off a percentage of the amount of product they order to be sold, and by the amount the distributors underneath them buy What is a Multi-Level Mareting Comapny? 2.3M Distributors, 90 Countries Stock Based Has been investigated by the SEC multiple times, including 2019 Founded 1980 90% Turnover after first year Targets immigrants Herbalife, LulaLaroe, MaryKay Business & Art: Multi-Level Marketing Ties to Management MLM Advantages & Disadvantages Targets stay at home moms $100 Starting Investment Offers a pink Cadillac to top sellers Buys 90% of unsold-product back after bonuses Doesn't provide an income disclosure statement for U.S. Employees MaryKay (ABC 20/20) 1. Do you know anyone who has joined a MLM? 2. Would you join one? 3. Do you think MLM companies operate ethically? Lulu LaLaroe (Vice) Initial Investment: $5,500 Offer cruises, large bonuses, and trips "If its a warm body, take them" Does not buy back unsold or faulty merchandise To get bonuses you had to buy a certain amount of inventory Human Resource Strategy and Efficiency (123) Hiring Strategy (123) Employee Training (123) Pay for Performance (124) Stakeholders and Corporate Performance (350) Tall vs Flat Hierarchies (391) Organization Controls and Incentives (402)

Multi Level Marketing

Transcript: Bryce Marsh Multi Level Marketing SUMMARY Multi Level Marketing 1. What is Multi Level Marketing? 2. How does one become successful? 3. Pros & Cons What is it? What is an MLM? A form of direct sales as a home business. Sell Products or Services Recruit and train others COMPANIES Top MLM companies PRODUCTS Products Nutrition Energy Drinks Vitamins and supplements Sports Nutrition Weight Loss Beauty Fragrances Make up Skin Care Personal Care Bath & Body Care Hair Care Health Essential Oils Immune enhancements RECRUITING Recruiting & Training Up Line Down Line Recruits Sponsors Vision In the first year of operation, a minimum of 50% of representatives drop-out After five years of operation, a minimum of 90% of representatives have left the company By year 10, only those at or near the top make it – at least 95% of representatives have dropped out How can I be successful? SUCCESS Find a good Product Study the companies history and compensation plan Treat your MLM like a BUSINESS Pros & Cons Pros & Cons Pros Pros Share a product you are passionate about Easy way to start a business Provides more time at home Retirement Plan Be your own boss Cons Cons VERY high fail rate Can endanger friendships and relationships It takes a long time to grow The results are hardly ever what you expect them to be A lot of rejection involved IN BRIEF IN BRIEF Multi Level Marketing 1. What is Multi Level Marketing? 2. How does one become successful? 3. Pros & Cons

Transcript: Features Of MLM CASE STUDY What Kind Of Multi Level Marketing Is Illegal ? CONCLUSION Unileval Plan, Stairstep Plan, Matrix Plan, Binary Plan. Introduction Anu Nair 7503 Pooja Nambiar 7505 Rohit Padhiyar 7508 Akhilesh Prajapati 7519 Pooja Salvi 7531 Chaitali Sawardekar 7533 http://www.slideshare.net/alisterfuller/network-marketing-a-brief-history-presentation http://retailinginfocus.wordpress.com/tag/mcdonalds/ http://en.wikipedia.org/wiki/Tupperware http://firstclassmlm.com/2007/12/05/how-mlm-works/ https://www.google.co.in http://www.dummies.com/how-to/content/characteristics-of-a-top-network-marketing-company.html http://madlaw.in/what-kind-of-multi-level-marketing-business-is-illegal-a-case-study-of-the-speakasia-online-fraud/ 1. Factual Information TYPES OF MLM Disadvantages Unilevel Plan Uni-Level Marketing 6. Experienced Managed Team Direct Sales Any Questions Stairstep Plan Long down chain. Great inter personal and communication skills. Niche products and services. Wide social network. Saturation point. Binary Plan 2. Mission Statement 5. Fair Competition Plan Mail Order Matrix Plan Retailing Multi-Level Marketing. A sales system under which the salesperson receives a commission on his or her own sales and a smaller commission on the sales from each person he or she convinces to become a salesperson. 3. Reliability Passive salary, Own boss, Mundane task, Free Training, Very low start-up cost. Multi Level Marketing 4. Training How Does MLM Work ? Group Members References MLM Compensation Plan

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