essay on product advertising

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Essay on Advertising: Top 9 Essays | Product Promotion | Marketing

Here is a compilation of essays on ‘Advertising’ for class 8, 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Advertising’ especially written for school and college students.

Essay on Advertising

Essay Contents:

• Essay on the Regulation of Advertising

Essay # 1. Definition of Advertising:

The term has been defined differently by differ­ent authorities but more or less convey the same idea.

According to W.J. Stanton, “Advertising consists of all the activities involved in presenting to group, a non-personal, oral or visual, openly-sponsored message regarding a product or service or idea. The message called an advertisement is disseminated through one or more media and is paid for by an identified sponsor.”

According to American Marketing Association, “Any paid form of non-personal communication of ideas, goods, or services by business firms is identified in the advertising message intended to lead to a sale immediately or eventually”. Advertising is a specific attempt to popularise a specific product or service at a certain cost.

According to Prof. Albert Fray, advertising involves “the pre­paration of visual and oral messages and their dissemination through paid media for the purpose of making people aware of and favourably inclined towards a product, brand, service, institution, idea or point of view.”

Thus, it can be stated that advertising is the principal method of demand creation. Advertising is also called impersonal salesmanship by means of which sales message is conveyed to millions of buyers through printed words or symbols for influencing the consumer’s choice of goods in the market.

Of the four steps in demand creation:

(i) Drawing attention,

(ii) Stimula­ting interest,

(iii) Arousing desire, and

(iv) Securing action, advertising is effective in the first three steps, while salesmanship goes in for secu­ring action.

Essay # 2. Objectives of Advertising:

Advertising is aimed at selling something, whether a product, or service, or an idea. The primary object of advertising is to make the consumers aware as regards the availability and usefulness of a particular product or service. It seeks to establish communication between the producer/seller and the consumer.

The objects of advertising, as listed by Mathews, Buzzel, Levitt and Frank, are as follows:

(a) To make an immediate sale;

(b) To build primary demand;

(c) To introduce a price deal;

(d) To inform about a product’s availability;

(e) To build brand recognition or image and brand insistence or loyalty;

(f) To help salesmen by building an awareness of a product among the retailers/consumers;

(g) To create a reputation for service, reliability or research strength;

(h) To increase one’s market share;

(i) To modify existing product appeals and buying motives;

(j) To inform about new product’s availability, features, or price;

(k) To increase the frequency of use of a product;

(l) To increase the number or quality of retail outlets;

(m) To build an over-all company image;

(n) To effect immediate buying action;

(o) To reach new areas or new segments of peculation within existing areas; and

(p) To develop overseas markets.

Essay # 3. Salient Features of Advertising:

The concept, content, and scope of advertising reflect the following salient features:

1. It is a paid form of non-personal communication of ideas car goods or services by the business firms.

2. It is a specific attempt to popularise a specific product or service.

3. It is a record containing visual or oral messages through which an advertiser wants to convey.

4. It is a kind of ‘salesmanship in print’ as it persuades a buyer to possess by drawing his attention, stimulating his interest, and arousing his desire.

5. It is one of the channels of information for the consumers and customers.

Essay # 4. Classifications of Advertising:

Advertising may be broadly classified from the points of view: business aims, coverage, users, and nature of appeal.

This is condensed in a chart below:

(i) Primary Demand Advertising:

Where advertising is aimed at introducing a product or service which has been newly developed or invented, it is known as primary demand advertising. Such advertisements are directed to­wards a class of customers for products like cars, washing machines, refri­gerators, T.V., or watches. This is also described as selective demand advertising.

(ii) Product or Institutional Advertising:

Where advertising seeks to cash in on the popular brand of a product, such as Dalda, Amul Milk or Butter, Red Label Brooke Bond Tea, it is called product advertising. On the other hand, where it is aimed at capitalising on the name of the manufacturer, who is reputed to produce quality goods, such as Tata, D.C.M., Bombay Dyeing, Bajaj, it is known as institutional advertising.

Product advertising is also called selective or brand advertising.

Institutional advertising is sponsored by the producer or manufacturer. Its purpose is to create goodwill towards the institution. This may be sub-classified into three heads like patronage advertising, public relations advertising, and public service advertising.

(iii) Co-Operative Advertising:

Where advertising is sponsored jointly by the manufacturers, wholesalers or dealers and its cost is borne by them, it is cooperative advertising. This type of advertisement is found in the case of products like electric fans, T.V. sets, etc.

(iv) Commercial Advertising:

Where advertising aims at increasing the sales of any product or service, it becomes business or commercial adverti­sing. It may be selective depending upon the product types such as farm products, professional doctors, engineers, architects, and accountants also fall under this classification.

(v) Non-Commercial Advertising:

This is undertaken by charitable institutions for raising public donations or funds to meet certain special purposes. 

(vi) Local/National/International Advertising:

The advertising circula­ted to a defined area is local advertising. National advertising, meant for the entire national, is limited within the boundaries of a country. International advertising covers either the whole globe or continent or a specific foreign country.

(vii) Consumers/Industrial/Trade Advertising:

The advertisements relating to domestic or household items fall under consumers advertising. The adver­tisements relating to the products which are usually consumed by the indus­tries are industrial advertising and the trade advertising relates to a particular trade of wholesaling or retailing.

(viii) Rational and Emotional Advertising:

These categories are not exa­ctly the types of advertisements. These fall within the categories of pro­duct or brand advertising and are aimed at selective demand advertising.

Rational advertising, while explaining the medicinal quality or other cha­racteristics of a product, is done for cosmetic and perfumes. Emotional advertising attempts to focus the image of a product by attaching an emoti­onal feeling of at consumer. For example, the advertisement of a Lux-Soap, being, used by a glamourous movie star, raises emotions in the minds of younger girls or housewives.

Essay # 5. Steps in Advertising Process:

The advertising process consists of the following steps and each of them virtually is a decision-making process:

1. Defining Advertising Goals

2. Preparing the Advertising Budget

3. Designing the Message

4. Selecting the Media

5. Timing of Advertising

6. Getting the Decisions Implemented  and

7. Evaluating the Effectiveness of Advertising.

(1) Defining Advertising Goals:

There are many objectives, some are immediate, e.g. to increase the sales or to retain the market, while some ultimate, e.g. creating a new demand, fighting out a competitor, etc.

There are other types of goals also—calling the attention of the buyers or dealers to a new price structure or a new showroom or to build morale of the sales force (because if there is extensive advertisement the sales force is strengthened to mate approaches to the buyers).

(2) Preparing the Advertising Budget:

The concern must pre­pare a specific budget for advertising expenses. This is a vital step in the process.

The amount of budget depends on various factors:

(a) The scale of production.

(b) The plant capacity.

(c) The availability of the working capital.

(d) Whether it is a budget for a routine advertisement or a campaign advertisement and what type of campaign.

The common methods of preparing advertising budget are:

(a) How much money the con­cern can afford to pay.

(b) How much percentage of the total sales revenue shall be spent on advertisement,

(c) To spend as much money as competitors are spending,

(d) To spend as much money as will be required to fulfill the ultimate objective. Different mathematical models are prepared for the purposes.

(3) Designing the Message:

There is invariably a message in every advertisement copy which attracts the readers. As time passes new types of copies have to be created for new excitements and to fit in changing circumstances. The copy must have a scientific ‘lay out’ with a caption or heading and then the text.

Generally, pictures are used because pictures are more attractive and explanatory than words. Pictures may be of the product (with their outer and inner views), of the factory, of a user, of a popular figure like a film artist or a player, etc. recommending the product, etc. Different colours are used, whenever possible.

An advertisement copy must satisfy three characteristics: “desirability, exclusiveness and believability”. Advertising agencies engage expert copy writers who have imagination and knowledge and commercial artists for the purpose. Every copy shall create a ‘value’ in the minds of the readers which will have lasting effect.

The different ‘values’ are: curio­sity, instinct, emotion, memorising, suggestion, etc. David Ogilvy, a founder of one of the biggest advertising agencies of the world, said “To attract women, show babies or men; to attract men, show women”. The copy must be written from readers’ viewpoint with precision, brevity and without any exaggeration. Each copy must have originality and not, imitating others’ copies.

(4) Selecting the Media:

Perhaps it is more important to select the media or channels through which the message will be comm­unicated. Media selection is a specialist’s job and most of the advertisers depend on advertising agencies who appoint specialised media managers, each manager is expert in a particular kind of medium.

The different media are: newspapers, journals, posters, handbills, cinema slides, hoarding, radio, television, etc. Besides, there are calendars, diaries, various kinds of small gifts in the forms of stationery goods like paperweight, penholders, desk calendars, etc. All these collectively are known as publicity media, not exactly advertising media.

A number of media can be used simultaneously.

Everything depends on three fac­tors:

(a) What is the nature of the product or services,

(b) What is the nature of the potential, buyers,

(c) The budget of expenditure which can be afforded.

Direct mailing of catalogues and price lists (as mostly done for mail order business) is an effective device. For a very big concern with a wide range of products and varying market, computer is used for decision-making in media selection and mathematical models are prepared.

(5) Timing of Advertising:

Advertising must be done at the proper time when there is a buying spree among the customers in case of fashionable goods or gadgets or at the beginning of the season in case of seasonal products. Advertisements of clothes, transistors, hotels, etc., are mostly found just before the Pujas or Diwali as people have the ‘bonus’ money to spend and people are compelled to make purchases on social obligations.

(6) Getting the Decisions Implemented:

All the decisions as discussed above must have to be implemented. Some firms have a separate publicity department and appoint publicity offi­cers to look after the execution of the decisions. In majority cases publicity officers are not asked to execute the decisions but to participate, as experts, in the decision-making process but the implementation is done through Advertising Agents.

In many cases, the producer prepares the budget and determines the goals but leaves the remaining process of advertising in the hands of the advertising agents, who take commission on the total expenditure as well as service charges and direct costs (e.g., block-making, printing, paper, or other materials used, etc.).

(7) Evaluating the Effectiveness of Advertising:

This is the Controlling function of the advertising process. Such eva­luation is necessary because on the basis of experience the next phase of advertising will begin. If necessary, modifications have to be made.

There are various methods of such evaluation:

(a) Opinion research:

Poten­tial buyers are individually asked of their opinions about or reactions to the advertisements released,

(b) Recognition and recall tests:

Potential buyers are tested as to whether they remember the advertisements and were impressive to them,

(c) Keying:

Different addresses of the concern are given in the copies of advertisement or coupons are attached to the copies which have to be filled in, detached and sent to the advertiser for further enqui­ries or orders.

It is watched, orders or enquiries are coming in what number to what addresses or coupons are being sent detached from which newspapers and journals. The advertiser gets an idea which media are more effective. Advertisements will be repeated or intensified through the more effective media.

Essay # 6. Importance of Advertising:

It is advertising that enab­les the businessman to make continuous mass production for the wide international market. Not only does it convey sales information to potential buyers far and near, it contains positive force determining the action of buyers as well. It applies a veiled method of persuasion to secure patronage for the product. Advertising ensures the introduction and acceptance of a new product in the market.

In the case of existing products, advertising has paved the way for a steadily rising flow of goods to the market. Advertising is a potent and recognised means of sales promotion. When used effectively, it benefits the producers, traders, consumers and country’s economy.

In the modern business world, it is one of the important functions that increa­ses sales, persuades dealers, increases per-capita income, enhances receptiveness of a new product or model, eliminates seasonal fluctuations and raises the standard of living. The relatively insignificant amount with which this marvellous result can be secured has made advertising a boon to the businessmen.

(i) Market Expansion:

Advertising enables the manufac­turer to expand the market for products by creating new markets and retain­ing existing ones. It carries repeated sales messages to millions of buyers and brings customers from remote or inaccessible areas.

(ii) Direct Appeal to Consumers:

Through advertising, manufacturers can appeal directly to consumers and influence their buying habits. Consequ­ently, buyers and producers are freed from the clutches of middlemen.

(iii) Buyers Education in Using New Products:

It helps to overcome old habits of the consumers and to educate them in the use of new products, or in the new use of existing products.

(iv) Removal of Seasonal Fluctuations:

Seasonal fluctuations in demand are eliminated by advertising. Because of creating a steady demand, it has made continuous production more certain and effective.

(v) Reduction in Selling Price:

Advertising speeds up sales and pro­duction turnover. Through a large volume of business, it lowers both selling and production costs. As a result, advertising in many cases has reduced the selling price of goods.

(vi) Price Stability:

Manufacturers invariably maintain resale prices of advertised products. Advertisement of resale prices permits to keep prices within reasonable limits; and buyers are assured of more or less the same price, wherever they may purchase goods.

(vii) Quality Products:

Advertising is usually made under a particular brand name, otherwise it becomes too expensive for the business. Because of this practice, advertising tends to create confidence in buyers about the quality of advertised products.

(viii) Promotion of Goodwill:

It acquaints the people with the name of producer and guides them to improve living through better buying. Adverti­sing leads to the establishment of producer’s goodwill which results in repeat sales.

(ix) Freedom of Press:

Advertising helps to maintain the free and independent status of the press. As newspapers are mostly financed by adver­tising income, they need not be tied down on financial grounds to any party or group.

(x) Higher Standard of Living:

Advertising promotes greater consump­tion, increased production and larger employment. The effect of these improvements is inevitably reflected in lower prices, better quality and greater variety of goods to the consumer. Advertising contributes towards a fuller way of life through happy and contented living.

Essay # 7. Benefits of Advertising:

Advertising benefits a variety of sections of society, such as:

(i) manufacturers/producers;

(ii) Wholesalers/ retailers;

(iii) Consumers;

(iv) Salesmen; and

(v) The community.

(i) Benefits to Manufacturers/Producers:

(a) Advertising results in an increase in sales and, consequently, increase in profits.

(b) It enables an easy introduction of newly developed products/ services.

(c) It helps build the image of the product and its manufacturer/producer.

(d) It establishes a direct contact between the manufacturer and the consumers such that middleman have no scope to push up prices, and thus assists in maximising the profit margin.

(ii) Benefits to Wholesalers/Retailers:

(a) It is easy to find customers for their goods as the consumers are already aware of the goods being available and their usefulness to them.

(b) Advertising increases demand for the products and helps increase sales which lead to quick turnover and increased profits.

(c) The image of the product and its manufacturer/producer, as built up by advertising, will also add to the prestige of the wholesalers/retailers.

(iii) Benefits to Consumers:

(a) For consumers in general, adver­tising means a guarantee as regards quality and suitability of the product/ service which is advertised. But, in some cases, it may not really be so.

However, if the claims made in an advertisement are found by the consumers to be true, they take to using that product on a regular basis, thus pushing up its sales. This, in turn, enables the manufacturer/producer to lower the cost, improve the quality of the product still further, and also earn increased profits.

(b) Advertising is the main source of knowledge as regards the place and time of availability of a product or service. This means, the consumers do not have to run from one shop to another to get the desired product or service.

(c) Advertisements by manufacturers/producers of identical products will enable the consumers to compare the merits of individual products, such that they will be in a position to pick and choose the products which best satisfy their needs and desires.

(d) Most modern advertising is highly educative and useful for the consumers. It leads to better standard of living.

(iv) Benefits to Salesmen:

Salesmanship and advertising play a complementary and supplementary role for one another.

The benefits derived by salesmen from advertising are as follows:

(i) Goods which are already extensively advertised on the media are easy to be introduced in the market.

(ii) As advertising will effectively perform the spadework as regards providing useful information about the product/service to the dealers and consumers, salesmen do not have to make much sales efforts.

(iii) Advertising helps salesmen to establish more stable relationships with customers.

(iv) Salesmen are able to measure as to how far advertising has succee­ded in creating product awareness among customers.

(v) Benefits to the Community at Large:

(i) Modern adverti­sing has become highly educative in nature. It brings to the people valuable knowledge about goods and services which is not easily available elsewhere. In a sense, advertising is an index to the level of civilisation.

(ii) Advertising leads to an increase in production which, on its part, gives rise to greater employment opportunities, increasing income levels, and better standards of living for the people.

(iii) Advertising helps people to know as to what products are avail­able to satisfy their felt needs and desires. It also creates in them an awareness of the needs which they may not have felt before.

For example, it is only due to advertising that articles, like cars, refrigerators, T.V. sets, etc., which were earlier regarded as luxuries causing wasteful expen­diture, can today be seen in many households, whether in urban or rural areas.

Undoubtedly, this has meant extra hours of work for the matters of the family to add to their income so as to meet expenditure on such items. But advertising has succeeded in promoting an awareness about the usefulness of these items. As Sir Winston Churchill put it, “Advertising nourishes the consuming power of man. It creates wants for a better standard of living. It spurs individual exertion and greater production.”

(iv) Advertising revenue leads to low production costs of newspapers and magazines which, in a democratic set-up, are invaluable watch-dogs of the public interest. For example, minus advertising revenue, a copy of the Hindustan Times or the Times of India would sell for more than Rs. 50.

Further, it is because of the huge revenue earned by both radio and television from commercial advertising that the Government has abolished the annual licence fee in respect of radio and T.V. sets.

(v) Advertising helps copy writers and artistes to earn their living. It also enriches the social and cultural life of people.

Essay # 8. Criticisms of Advertising:

Although the merits of advertising far outweigh its faults, the criticisms cannot be neglected.

The following are the important criticisms of advertising:

(i) Unbalanced Advertising:

Advertising is sometimes made in such an excessive and unbalanced manner that it increases the cost of marketing and hence, the price of products rather than reducing prices.

(ii) Combative Advertising:

Advertising, instead of creating new demand, is often directed to transfer customers from one producer to another. Combative advertising represents a sheer waste from the social point of view.

(iii) False Advertising:

Advertising fails to achieve its objectives and destroys public confidence in those cases where false and exaggerated claims are made about the virtues of products in advertising.

(iv) Deceptive Advertising:

Advertising has been used to defraud buy­ers by inducing them to purchase goods of doubtful value.

(v) Lack of Dignity:

In their zeal for demand creation, advertisers sometimes adopt objectionable practices that are totally devoid of ethical sense, moral value or public decency.

(vi) Propensity to Artificial Living:

Advertising creates tastes and desires for some products in such a way that many persons are forced to buy things beyond their means, and others are discontented for not being able to buy the product.

Essay # 9. Regulation of Advertising:

The importance of advertising can be fully realized provided the abuses thereof are stopped. In order to eliminate the defects of advertising, a number of measures have been devised by the businessmen as well as by the Government.

The usual measures that are applied may be stated as follows:

(a) Obscene advertisements are tota­lly banned by statutes, as they offend public moral,

(b) Noisy advertisements through the use of loud-speakers or beating drums are restricted, since they appear as a public nuisance,

(c) Writings on the walls or other public places are prohibited by injunction,

(d) To guard against deceptive adverti­sing, regulatory laws are enforced by the State.

In our country, the Essen­tial Commodities and Drugs Act has been passed for controlling the sale of medicines, food products and some other essential items. But unfortuna­tely, the legislation has lost much of its strength in the absence of admi­nistrative vigilance and rigid enforcement,

(e) The chambers of commerce set up “better business bureaus” to regulate advertising, and

(f) The consumers’ associations or their cooperatives raise some voice against unethical advertising.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

10 min read

How do you cut through the noise and ensure potential customers notice your product? Enter: product-focused advertising.

This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them.

When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention.

Let’s find out more!

Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits.

• The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation .
• Types of product-focused advertising every product marketing manager should consider:
• Product-led growth.
• Product-led blog content.
• Email marketing.
• Paid digital.
• Influencer marketing.
• Cold outreach.
• Community marketing.
• Event marketing.
• Tips to improve your product marketing strategies:
• Identify your target audience and buyer personas .
• Clearly communicate your USP to potential users.
• Conduct a competitive analysis and show your target audience how you differ from competitors.
• Choose the right marketing communications channels to reach your audience.
• Create marketing materials and distribute them.
• As a product marketing tool , Userpilot empowers you to:
• Drive word-of-mouth marketing with your power users .
• Promote new features with in-app ads to upsell users .
• Send targeted marketing emails based on user behavior in-app.
• Ready to get started? Book a demo now to discuss with our team!

Try Userpilot and Take Your Product Marketing to the Next Level

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What is product-focused advertising?

This type of advertising emphasizes what makes the product unique and better than competitors, often showcasing its capabilities, innovative aspects, or how it solves specific user problems .

You might wonder if it’s any different from product marketing —they’re similar but not the same.

While product-focused advertising is primarily about advertisements and promotional messages, product marketing focuses on the entire process of researching a product , bringing it to market, and ensuring its success.

Benefits of product-focused advertising

An effective product advertising strategy delivers the following benefits:

• Clear value proposition : Product-focused advertising directly communicates the product value in ways the target audience can relate to. For example, Slack’s advertising frequently highlights the tool’s ability to improve communication and collaboration within teams, contrasting the traditional, often disorganized nature of email communication.
• Improved brand image : Consistently showcasing your product’s features and problem-solving capabilities will enhance your overall brand image and create a positive brand experience for customers. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty .
• Competitive differentiation : From social media ads to full-fledged product marketing campaigns , advertising offers creative freedom to address your audience’s concerns and highlight how your product stands out from the competition.

Types of product-focused advertising for your marketing strategy

Combine the following advertising types to reach a wider audience and boost customer retention .

Product-led growth

Product-led growth (PLG) is a go-to-market strategy that places the product itself at the forefront of customer acquisition and expansion.

This approach begins by offering customers a taste of your product through a freemium model , free trial , or interactive demo . As customers experience firsthand how your tool resolves their challenges, they not only become more inclined to continue using it but may also advocate for it, spreading positive word and driving further adoption.

The key to developing an effective PLG strategy is to deeply understand your audience and create product experiences that resonate with their pain points. This is where product growth tools come in. With a platform like Userpilot, you can easily track user behavior , collect useful data, and trigger personalized experiences that draw users in and nurture them toward conversion.

Product-led blog content

Product-led content marketing goes beyond traditional blog posts to create engaging content that addresses customer problems while subtly promoting your product’s features, benefits, and use cases.

It helps you attract organic traffic through search engine optimization and positions your brand as a go-to thought leader in your niche.

Here’s an example from Userpilot:

Email marketing

Unlike business marketing channels like print ads, social media, TV, and radio, email marketing hasn’t seen a significant drop in reach over the years. This makes it one of the most effective tools for nurturing leads and fostering customer relationships.

Treat email as an ongoing process, not a one-off marketing strategy. Regularly share valuable content with your audience to educate them and keep your brand top of mind. Doing this will allow you to attract potential users more easily while making existing users receptive to your account expansion efforts .

Example: Userpilot’s Product Rantz newsletter delivers weekly emails that educate subscribers and help them stay informed about product growth trends.

Paid digital

As the name suggests, this product-focused advertising strategy involves paying to display your promotional content on various digital platforms.

The most common paid acquisition channels include search engines (like Google), social media networks (like Meta or LinkedIn), websites, and mobile apps.

You can combine paid digital with some of the other tactics we’ve discussed so far. For example, create LinkedIn ads about your product and prompt users to sign up for your free trial or request a demo (remember the point on product-led growth?).

Influencer marketing

This strategy is similar to paid digital advertising, but instead of directly targeting your audience with creatives, you’re promoting through a person—an influencer.

Because influencers have already established a connection with your audience, their recommendations carry more weight than random ads seen online. This trust can significantly boost your brand’s credibility and help you drive sales.

Consider these factors when choosing an influencer to advertise your product:

• Relevance : Does the influencer’s content and audience align with your brand and message?
• Reach : How large is the influencer’s potential audience?
• Engagement : How active and involved is the influencer’s audience?

Cold outreach

Cold outreach is directly contacting potential users who haven’t previously interacted with your product. Whether through emails, phone calls, or social media messages, the method you choose should align with your product’s nature, your target audience, and your overall marketing growth strategy .

To make the process easier, use tools like LinkedIn Sales Navigator, Apollo.io, or Lemlist to access valuable contact information, automate follow-ups, and personalize your messages.

Community marketing

Community marketing is about building a useful and engaged community around your brand .

This could be as simple as a dedicated Slack or Discord channel where customers can exchange tips and get their questions answered.

Or, you can take a more ambitious approach with full-fledged community-driven marketing campaigns, like Figma’s ‘Config’ events, which bring together designers for workshops and networking.

The scale of your community marketing efforts will naturally depend on your available resources and specific objectives. But, regardless of the approach, community-led growth translates to greater customer loyalty and a powerful organic growth engine for your brand.

Event marketing

Event marketing involves organizing or participating in industry conferences and workshops to build brand awareness.

A good example of event marketing is Userpilot’s Product Drive —an annual event featuring top thought leaders in product marketing. This year’s event is scheduled for 8th and 9th October:

Tips to improve your product marketing strategies

Now that we’ve explored the various types of product-focused advertising, let’s shift our focus to refining your product marketing strategies and achieving desired results.

The following tips will help:

Identify your target audience and buyer personas

Without a clear picture of who you’re trying to reach, your marketing efforts will be scattered and ineffective.

So, begin by conducting a thorough wants and needs analysis to understand your audience. Aim to identify their demographics, pain points, motivations, and preferred communication channels.

Here are a few ways to gather this crucial information:

• Analyze customer journey data to uncover behavior patterns and insights into what motivates your customers.
• Use feedback surveys to collect valuable firsthand data from your existing customers about their needs and preferences.
• Conduct market research to gain broader insights into your target audience and identify potential opportunities.

Once you’ve gathered this data, document your findings in a user persona template . This will provide a clear and easily interpretable representation of your ideal customer, helping you tailor your marketing strategy for maximum impact.

Clearly communicate your USP to potential customers

A Unique Selling Proposition (USP) is a simple statement that highlights the key benefit or feature that positions your product and sets it apart from competitors.

Want your USP to truly resonate with your audience? Make sure it hits these three key points:

• Memorable : It should stick in their minds long after they’ve left your website or seen your ad. Generic phrases like “great service” or “top quality” won’t do the trick.
• Authentic : Don’t just make promises; deliver on them. Your USP should be deeply ingrained in every aspect of your business. From the way you design your product to the way you interact with customers, ensure that your unique selling point is evident in everything you do.
• Customer-centric : Always put your customers first. Your USP should address a genuine need or desire that your target audience has. Think about the problems they face and how your unique offering can provide the solution they’ve been searching for.

If you’re looking for inspiration, here’s Userpilot’s USP:

Userpilot empowers product teams to drive growth without coding. Our all-in-one platform combines user engagement, customer feedback collection, and in-depth analytics to boost activation, adoption, and revenue. With extensive customization and advanced features like auto-capture, we deliver powerful product insights and growth tools at an affordable price.

Conduct a competitive analysis and show your target market how you differ from competitors

Thoroughly analyze your competitors’ products, marketing strategies , and target audiences. Identify their strengths and weaknesses, and pinpoint areas where your product excels.

Share your competitive analysis results with the whole marketing team. Then, have brainstorming sessions to craft marketing messages that emphasize your product’s differentiation and unique value proposition.

Here’s an example of comparing Userpilot with one of its key competitors:

Choose online advertising channels to reach your audience

To ensure your product advertising reaches its intended audience, start by analyzing where your target customers are most active online.

Then, select the acquisition channels with the highest potential for engagement and conversion . For example, if your audience is more active on LinkedIn than on Twitter, focus your social ads on LinkedIn.

Additionally, implementing a multichannel advertising strategy can be beneficial. Identify the top three to five places your audience frequents and target them there.

These can include various social media platforms, search engines, advertising networks, and relevant industry-specific websites.

Create marketing materials and distribute them

Develop a diverse range of marketing resources , such as blog posts, research reports, videos, case studies , whitepapers, and infographics, that cater to your target audience’s interests and pain points .

Once you’ve created these resources, strategically distribute them across multiple acquisition channels . But don’t stop there—maximize the impact of your content by repurposing it. For instance, a blog post can easily become a short, engaging video or an eye-catching infographic for social media.

Lastly, conduct regular content testing to assess content quality and note improvement areas.

How can Userpilot help with your product-focused advertising?

Userpilot is a product marketing tool that provides valuable insights into user behavior and empowers you to deliver targeted user experiences.

Here’s how to maximize it for your product advertising:

Drive word-of-mouth marketing with your power users

Leverage Userpilot’s NPS surveys to gauge customer satisfaction and identify those truly delighted with your product (your “ promoters “).

Segment these promoters and trigger an in-app modal that asks them to leave a positive review on G2 or share their experience on social media.

These users are already your biggest fans. They’ll be happy to share their positive experiences, creating authentic word-of-mouth buzz that organically attracts new customers.

Promote new features with in-app ads to upsell users

Userpilot enables you to create contextual upsell flows that trigger based on specific user actions.

You can tailor these in-app ads to the user’s journey, making your offers feel timely and relevant, which is key to driving engagement and conversions .

For instance, imagine you’ve introduced a new advanced analytics feature in your product. You can set a usage threshold for the basic analytics tool—say, when users run a certain number of reports or reach a data limit.

Once they hit this threshold, an in-app message like the one below automatically appears, notifying users they’ve reached their limit and inviting them to upgrade.

Send personalized marketing emails based on user behavior in-app

Userpilot’s integration with HubSpot lets you personalize your email marketing based on how users interact with your product.

Here’s how to achieve it:

• Step 1 : Connect Userpilot and HubSpot to establish a seamless link between in-app behavior and your email marketing platform.
• Step 2 : Set up automated email workflows in HubSpot that trigger based on specific in-app user actions, like completing onboarding , reaching milestones, or showing interest in features.

Your best bet for winning at product advertising is to create a comprehensive multichannel strategy. Thoroughly research your audience to understand what channels they prefer, then tailor your message to showcase your product across these channels.

Remember, most customers interact with your brand multiple times before making a purchase, so every touchpoint counts!

If you’re looking for a tool to gain valuable insights into user behavior, collect important data, and trigger personalized experiences, consider Userpilot. Book a demo today to discuss with our team how it can help you take your product-focused advertising to the next level.

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Essay Samples on Advertising

The role of advertising in society: functions and effects.

Advertising has become an omnipresent force in modern society, shaping our perceptions, influencing our choices, and impacting our culture. This essay delves into the multifaceted role of advertising in society, exploring its functions, effects on consumers, and broader implications for culture and the economy. Functions...

• Advertising

Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

In today's interconnected world, online advertising has become an integral part of business strategies, revolutionizing the way companies promote their products and services. With its potential to reach vast audiences, online advertising offers a range of advantages and disadvantages that shape the dynamics of the...

• Marketing and Advertising

The Role That Consumer Behavior Plays on Advertising and Cancel Culture

Society has been conditioned into a consumer culture by advertising outlets since the beginning of time. Advertising in mass media is common to all in America. The mediums for advertising include television, internet, radio, print media and mobile app platforms. Through various marketing methods, advertising...

• Cancel Culture
• Consumer Behavior

Should Artists Music Be Used in Advertisements

Music should definitely be used in advertisements because it creates appealing commercials, it supports a musician’s growing career, and it benefits the sales of a corporation. First of all, music in advertisements displays a fully pleasing commercial. In other words, music has potential to give...

Typography: From Billboards to Street Signs

Typography is everywhere we look, in the books we read on the websites we visit even in everyday life, from billboards to street signs, product packaging and even on your mobile phone. It is the art and technique of designing and arranging type. Today the...

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Way of Struggling Brands and Advertising or Word-Of-Mouth

Amazon allows users to submit reviews to the web page of each product. Reviewers must evaluate the product on system from 1 to 5 stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer and indicates that the reviewer...

How Advertising Influences Consumer Behaviour

In the modern day world , every concept has theories from past decade to explain its existence which is also in the case of advertising. The advertising theories tries to explain how advertising influences consumer behaviour and also how it establishes a base for an...

The Advertisement Analysis Of The Pears Soap

The first bar of the iconic transparent Pears soap was manufactured in London in 1807. Over the course of two centuries, Pears has released multiple advertisements in order to convince consumers to buy their product. Pears’ website boasts about the uniqueness and purity of their...

The Analysis Of Small World Machines Advertisement

Introduction Advertisement becomes an important role in this modern era. Advertisement is a way to promote the company’s product and services. Most of the big firms create their brand image through the advertisement. In this paper, I am going to analyze the Coca Cola advertisement...

That’s Nutellable’: An Analysis Of Advertisement Of Nutella

It is very hard to find someone in the world, especially western world, who does not know ‘nutella’. Nutella has been originated in Italy in 1940 by a pastry chef Pietro Ferrero. Since then, Nutella has been one of the most delightful experiences of the...

• Advertising Analysis

Analysis Of Comcast Advertisement, A Popular Ad

Description of AD The ad message came from COMCAST NBUNIVERSAL and was advertised through the Politica magazine published on October 16th, 2019. A URL has been provided at the left bottom of the magazine. The ad contains an image of people and a laptop which...

Advertisement Analysis: Analysing The Old Spice Ad

Most people watch television everyday, and there are many ads that present themselves in between every program. If you do watch television, then you’ve most likely seen the iconic Old Spice commercials with the rapid talking actor Isaiah Mustafa. The commercial series first went on...

Ad Analysis Of The Allies, Hitler's Campaign

“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach” -Adolf Hitler. This is ironic because Hitler used propaganda to help try to exterminate the Jewish people, but he makes...

The Semiotic Advertisement Analysis: Connotations And Denotations

Advertisements are a rich source for semiotic investigation and frequently reveal significant ideological attitudes. Once having analysed L’Oreal’s text, by using semiotic techniques, one will realise that not only are they advertising their well-known products (the lipstick), but they are simultaneously fortifying beliefs and values...

Ad Analysis: The Objectification And Sexism In Original Red

If you were to observe the world around you one would notice that advertisements are everywhere. They surround us in our day to day lives on billboards, phones, media, television, radios, etc. making up a vast majority of our ever-circulating culture. No two are exactly...

History of Wendy’s: Analysis of the Dave’s Single Advertisement

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio. on January 29, 2006. The chain is known for its square hamburgers, sea salt fries, and their...

Overview of the Effects of Direct Mail Distribution

When a company or business starts, the owners need to advertize it to raise awareness about the certain company. For this task, they advertise themselves by mails, pamphlets and other means available depending on the budget. Direct mail is defined as the delivery of the...

Messages of Political Propaganda in Advertising for Young Children

The definition of propaganda is about spreading information with a cause, whereas advertising is an attempt to influence the buying behaviour of customers or clients using a persuasive message. The similarity of both words is for the cause of spreading, even if it includes engraving...

Overview on Brands Impact on Turning Society Into Lost Personalities 

Americans are worst when it comes to consumerism; that’s a well known fact. If it would be up to numbers for example, they constitute only %5 of the entire world population but they consume %24 of the energy in the world. They eat 200 billion...

The Manipulation of Search Engine Technology in Advertising

Locating the brand also face changes in web search engine marketing which includes spam, fierce competition and fraud click. One of the effective ways of audience acquisition strategy is search engine marketing (SEM), SEM allow firms to advertise their product on search engines (Boughton, 2005)....

• Search Engine
• World Wide Web

Weight Loss Advertisement and Product Targeting

In today's society there many flyers around the world on huge poster boards showing some sort of product targeting at women and men at ages 15 and up into reducing their own weight. The public tend to feel determined about their physical appearance, so experimenting...

• Target Market
• Weight Loss

The Breakdown of Burger King's Advertising Strategy

Executive summary For about 60 years, Burger King has served fire seared cheeseburgers at a reasonable cost. In this sense, the inexpensive food chain best known for it’s larger than average sandwich has been only predictable. This paper will analyze the picture changes Burger King...

• Burger King

Ireland'S Ancient East Campaign Marketing Analysis

Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the brand....

How Advertisement Can Be Very Insulting Towards Women

Some will say that society nowadays is shape by what our politician thinks or believes in, in fact their personal views shapes the society and others will says those whom their accounts are filled with millions of dollars or those managing or owning the biggest...

Analyse Structures And Techniques Of Television Advertisements

In this section you need to analyse and discuss the various techniques used in a range of UK television advertisements. This can be submitted via a typed report or a presentation. Using the materials on Its Learning, you need to EXPLAIN and provide an example...

Analysis Of Persuasive Elements In McDonalds's Advertisements

I started off my writing process by sitting down and really taking the time to analyze the advertisement I choose. I then proceeded to take the information that I gathered from analyzing it, and I incorporated that to the sheets we got in class with...

Analysis Of The Effective Marketing Communication In Ads

The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationship; Advertising is among these promotion tools and is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or...

Effects Of Polarized Advertising On Consumers

Nike’s recent advertisement highlighting former NFL quarterback and Black Lives Matter figurehead Colin Kaepernick was met with deep sentiments of polarization (Green, 2018). This polarization resulted in some consumers declaring that they would never buy a product from Nike again, and other customers increasing their...

• Marketing Management

Research Of The Effects Of Featuring Ads On The Apps Used By Smartphone Users

Introduction The marketing and advertising industry have undergone rapid and tremendous changes over the last couple of years owing to constantly changing technology. Marketing techniques have seen a significant deviation from the conventional methods of engaging customers since the steady rise of the internet and...

The Effectiveness Of Online Advertising Towards Amazon

Executive Summary Through this research, we will understand that the effectiveness of online advertising towards Amazon and identify the advertising can create customers satisfaction among online customers in Malaysia. Customers satisfaction is important for business to earn more profits and gain customers’ loyalty. Customers’ loyalty...

• Online Shopping

The Honest Ads Act In The United States

In the US, Senators have suggested the Honest Ads Act, even as they study other procedures. Those who play out political advertisements on television, radio or print are required to reveal who funded the advertisement. This recommended Act seeks to level the playing arena for...

• American History

The Impact Of Edward Bernays On Advertising

We have come a long way from the advertising tactics of old. Where the first advertisements may have had more to do with the features of the product, nowadays we see companies utilizing soft cells, associating with lifestyle, desirability, and many other desires that don’t...

• Mass Communication
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Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

• Comparative Analysis
• Business Success
• Business Analysis
• Dunkin Donuts
• Supply Chain Management

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Essay on Marketing

Students are often asked to write an essay on Marketing in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Marketing

The world of marketing.

Marketing is about spreading the word on products and services. It helps companies connect with customers.

Understanding Customers

Effective marketing begins with understanding what customers want and need. Companies study people’s preferences and behaviors.

Creating Products

Using customer insights, businesses develop products that solve problems or bring joy.

Communication is Key

Marketing involves telling people about products through ads, social media, and more. Clear communication is crucial.

Building Brands

Adapting and growing.

Marketing strategies change based on feedback. Companies adapt to stay relevant and successful.

Marketing is like sharing stories that connect what people need with what companies offer. It’s an exciting way to make products part of our lives.

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250 Words Essay on Marketing

Understanding the power of marketing.

Marketing: a concept that shapes the modern world. It’s more than just ads and promotions; it’s the engine driving business success. Let’s explore its significance.

The Essence of Marketing

At its core, marketing is all about connecting products or services with people’s needs and desires. It’s about creating value, not just selling. Effective marketing answers the question, “Why should customers choose us?”

Segmentation and Targeting

Value creation through branding.

Branding isn’t just a logo; it’s the emotions and perceptions associated with a product. Strong brands build trust and loyalty, allowing companies to command premium prices.

The Digital Revolution

The digital age has revolutionized marketing. Social media, search engines, and online ads allow for precision targeting and personalized communication. It’s not about bombarding, but about engaging.

Content is King

Analyzing and adapting.

Marketing isn’t a one-shot deal. It’s a constant process of analyzing results and adapting strategies. Tools like analytics help track what works and what doesn’t, leading to informed decisions.

Ethics in Marketing

With great power comes great responsibility. Marketing should be ethical, transparent, and respectful. Deceptive practices might bring short-term gains, but they erode trust in the long run.

The Bottom Line

In a nutshell, marketing is the bridge that connects what you offer with those who need it. It’s not just about selling but about creating lasting value. Understanding its principles can propel businesses toward success in the modern world.

500 Words Essay on Marketing

Marketing: connecting the dots for successful business.

Marketing is like a magical thread that weaves businesses and customers together, creating a world where products and services find their perfect match. In this modern age, new-age techniques like Virtual and Augmented Reality (VR/AR), Chatbots and Conversational Marketing, Programmatic SEO , Social Commerce, and Neuromarketing have added exciting dimensions to this field. Let’s delve into the basics of marketing and explore how these techniques have transformed the way businesses reach out to us.

Imagine you’ve baked the most delicious cookies in town. You want everyone to know how tasty they are. That’s where marketing comes into play. Marketing involves all the activities that help you promote and sell your products or services. It’s about understanding what people want, creating something they’ll love, and then letting them know it exists.

Meeting New Friends: Customers and Businesses

In the world of marketing, two important players dance together: customers and businesses. Customers are people like you and me who need things. Businesses are the ones that make those things. Marketing helps these two groups find each other.

Traditional vs. Modern Marketing

Traditional marketing used to be all about newspapers, TV ads, and posters. But today, things have changed a lot. Businesses use new-age techniques to grab our attention in creative ways. Virtual and Augmented Reality (VR/AR) let us experience products almost like they’re real. Chatbots talk to us on websites and social media, making shopping feel like chatting with a friend. Social Commerce lets us buy things through platforms like Instagram and Facebook, as if we’re shopping with friends online.

Getting Found: SEO

Think about searching for something online. How often do you go past the first page of search results? That’s why businesses use SEO. It’s like making sure your cookie recipe appears at the top when someone searches for “delicious cookies.” This technique helps businesses get noticed by improving their online visibility.

Understanding Your Brain: Neuromarketing

Ever wondered why some ads just stick in your head? Neuromarketing dives into how our brains respond to ads. Businesses use this technique to create ads that connect with us on a deeper level. It’s like making sure your cookie commercial triggers happy thoughts every time you see it.

Chatting with Businesses: Conversational Marketing

Have you ever had a chat with a robot on a website? That’s Conversational Marketing. Businesses use chatbots to talk to us, answer our questions, and even help us choose the right products. It’s like having a helpful assistant while shopping.

Shopping in Your Pajamas: Social Commerce

Putting it all together.

Marketing is like a puzzle where every piece matters. Businesses create amazing products, use modern techniques like VR/AR, Chatbots, Programmatic SEO, Social Commerce, and Neuromarketing to make us notice them, understand us better, and make shopping a breeze.

In conclusion, marketing is the bridge that connects what we need with what businesses offer. Through traditional and new-age techniques, it has evolved into a captivating journey that is all about understanding, connecting, and engaging with customers. Whether it’s through the immersive experiences of VR/AR, the friendly conversations of chatbots, the smart visibility of SEO, the emotional impact of Neuromarketing, or the convenience of Social Commerce, marketing continues to shape the way we discover, choose, and enjoy the products and services that make our lives better.

If you’re looking for more, here are essays on other interesting topics:

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Advertising - Free Essay Samples And Topic Ideas

Advertising is a means of communication with the users of a product or service, intended to inform or persuade audiences. Essays could discuss the evolution of advertising, the impact of digital technology on advertising, or ethical considerations in advertising. The effectiveness of various advertising strategies and its influence on consumer behavior could also be explored. A substantial compilation of free essay instances related to Advertising you can find at Papersowl. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

How are Fast Food Advertising and Childhood Obesity Related

By 1950s, fast food industry boom was in full swing. It was secured in 1951. In the 1950s, McDonald has become a staple of the American diet. Fast food restaurants have been grown more and more and by now, there are over one hundred and sixty thousands fast food restaurants in the United States, becoming a one hundred and ten billion dollar industry. One can’t deny that fast food has become really important in American life nowadays. Whether Americans are […]

Coca-Cola Advertising

Throughout the years Coca-Cola has created an empire for themselves and this is because of their outstanding advertising. This companies history of advertising leads to their success, and continued success in the market today. Coca-Cola has been known to be an inclusive, fun, and a brand driven by the theme of celebration. Celebrities, artists, and special events are some similarities of Coca-Cola advertisements from the past, and now. Coca-Colas first advertisements started in 1886, and they where very plain. No […]

Marketing Mix of Coca Cola and Pepsi Co.

Every marketing mix is used by companies has a marketing strategy. Comparing soft drink companies such as Coca Cola and Pepsi will provide informative information about the marketing mix used by both companies in the industry. Four areas of the marketing mix include product, price, placement, and promotion. Some of Coca Cola and Pepsi marketing mix strategies are similar and they are different. Each company's product positioning and brand strategy will be identified. Coca Cola has a vast product range […]

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Is Negative Campaign Advertising Bad for Democracy?

Overall, politics has seen an increase in negativity which can be attributed to both the candidates and the media. The candidates themselves attack each other in debates and advertisements and the media is more likely to cover negativity, therefore campaigns are incentivized to develop them. The development of a primarily negative political sphere has increased negative advertisements exponentially; compare “only 10% of advertisements in the 1960 campaign were negative,” (Mattes & Redlawsk, 2014) and “in the 2012 campaign only 14.3% […]

Effects of Alcohol Advertising

The effects of alcohol advertising can be evaluated as either ethical or unethical in the eyes of consumers. After extensive research, it has become apparent that the advertising of alcoholic products has no direct causation to the consumptions of alcohol. Although advertising does have a minimal effect on consumers, the act of drinking alcohol cannot be directly related back to advertising, nor can it be banned from society or removed from the context of reality. Alcohol advertising does not directly promote […]

Gender Representation in Cartoons

Cartoons play an important role in the lives of children. According to Statistics, an average child spends more than 900 hours in school and nearly 1023 hours in front of a TV in a year. Over-viewing of cartoon de-sensitizes children, limits their social interaction skills and obstructs their brain development. This paper analyses how cartoons influence children in the formation of their identities. Other than issues like violent behavior, insensitivity, eye and brain related problems, it unknowingly creates gender – […]

The Issue of Sexism and Racial Inequality in Advertising

The purpose of Advertising is to sell you a product. They use many ways to sell you that product, but they have to get your attention first. The things that people see when it comes to advertising is only face value. No one actually takes time to really analyze the deeper meanings of those ads. They are trying to push a secret message that can sometimes promote abuse of women, and degradation of women is okay. Often times women are […]

Rolling in Style: the Impact of the Kia Soul Hamster Advertising Campaign

In the realm of automotive advertising, few campaigns have been as memorable and impactful as Kia's Soul Hamster series. This advertising phenomenon, which first hit screens in 2009, not only redefined the marketing strategies for cars but also created a cultural icon in the process. This essay dives into the Kia Soul Hamster campaign, exploring its origins, its impact on the Kia brand, and its lasting influence on automotive marketing. The Kia Soul Hamster campaign began as a bold move […]

Women in World War II

Many changes in the United States occurred with the start of World War II. These changes were heavily influenced by society, propaganda, and different kinds of advertising. One major change was the drastic shift of traditionally male jobs being taken over by women as a great number of men went off to fight in the war. This may seem like a step in the right direction for gender equality, but when the war concluded, women were expected to hand their […]

Revolutionizing Advertising: the Dove Body Campaign’s Impact on Beauty Standards

The "Real Beauty" campaign by Dove, which debuted in 2004, brought about a dramatic change in the narratives around body image and advertising. This campaign, which is based on encouraging body acceptance and questioning traditional beauty standards, has changed the way people talk about beauty, self-esteem, and representation globally in addition to changing Dove's brand identity. This article will examine the many aspects of Dove's campaign, its influence on society, and the conversations it has provoked both within and outside […]

Pathos in Advertising: the Power of Emotional Appeal

Persuasion is essential in the realm of advertising for capturing clients' interest and attention. Among the different tactics used, pathos-based advertising has emerged as a powerful instrument for driving customer behavior by harnessing human emotions. This article investigates the notion of pathos in advertising, its efficacy, ethical implications, and effects on customer decision-making. The appeal to emotion is referred to as pathos in Aristotle's modalities of persuasion. Pathos is employed in advertising to elicit emotional reactions from the audience, therefore […]

Marketing Strategies of Starbucks

Starbucks applies various marketing strategies, encapsulated under each of the four marketing mix variables, namely product, promotion, pricing, and place. The company employs these strategies to design and avail valuable products and services to its targeted consumers. It also applies these strategies to position itself appropriately, distinguish its products from its competitors' offerings and to appeal to consumers across diverse stages of the decision-making process. Product The product construct entails intangible and tangible elements of the company's physical products and […]

What the Advertising Message should be Like

According to Jakobson’s model, the advertising message has to attract attention (phatic function), persuade (conative function), rely on reason (referential function) or emotions (emotive function), and get people to act (conative and referential functions). Jakobson’s (1956) multilingual function is not considered for the purposes of this study. Referential function: the message conveyed by the advert is clear: it makes explicit reference to the “red taste of life” , including the most exciting aspects of life, among them, good wine. Emotive […]

Food Advertising and Marketing Directed

Interpretation of findings To summarise the important questions that best represent the data and the results from this investigation: 88% of consumers have access to at least one fast food place Majority of consumers consume fast food more than three times a month Television is most popular for showing advertisements and all consumers receive a fair share of hours of television per week 88% of consumers view at least one advertisement per day Almost half of these consumers feel hungry […]

Focus on Facebook Advertising

According to Nicholas Carr’s essay, “The faster we surf across the Web – the more links we click and pages we view – the more opportunities Google and other companies gain to collect information about us and to feed us advertisements”. This process of collecting information about us is worrisome because they would have our private information, and we don’t know how they will use this. I have searched my browsing history and have noticed how many ads correspond to […]

Movie Network Analysis: how Much does Advertising Affect

In modern times it is impossible to go anywhere without there being a form of advertisement shown somewhere, even if you have no electronics yourself. However, where does one draw the line between what is all for “show” and what is actually considered real news? In the film,  “Network”, one can see the satirical argument being made is that human life is less than money, or in this case TV ratings. One of the most memorable parts of the film is […]

Analysis of Marketing Mix Strategies for Wal-Mart Stores Company

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Attitudes and Purchase Intent of Consumer Towards Advertising

Connection between customer mentalities, purchasing goal as well as advertising is a territory in advertising research that has gotten a great deal of consideration for a long time. Because of the way that there’s an association regarding customer attitudes and purchase intention on advertisements, generous consideration are received (Ha, John, Janda & Muthaly, 2011; MacKenzie & Lutz, 1989; Mehta, 2000; Mittal, 1994; O’Donohoe, 1995). Attitudes towards advertising is comprehensively alluded to as "a scholarly inclination to react in a reliably […]

Use of Artificial Intelligence in Marketing

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Artificial intelligence connects quite well with marketing, and if used in conjunction, companies can achieve success. According to the Merriam Webster dictionary, Artificial Intelligence is "the capability of a machine to imitate intelligent human behavior." It's quite an interesting concept, which helps cater to the personalization that consumers desire. Many major companies, such as Google, Facebook, and Spotify, use artificial intelligence. It can offer a deeper understanding of customer wants, needs, and preferences at an efficient rate. Marketing can make […]

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Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

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Essays on Advertisement

Choosing a compelling advertisement essay topic.

Choosing a compelling advertisement essay topic can be a challenging task. To find the perfect topic that stands out and captures the reader's attention, consider the following recommendations:

- Brainstorm : Begin by brainstorming ideas related to advertisements that interest you. Think about recent commercials, marketing strategies, or advertising campaigns that have caught your attention.

- Research : Once you have a few potential topics, conduct thorough research to gather relevant information. Explore different advertising techniques, psychological aspects, or industry trends to help you narrow down your options.

- Relevance : Consider the relevance of the topic in today's society. Select a topic that is current and has the potential to engage readers. This could be related to the impact of social media advertising or the ethical considerations in advertising.

- Unique Perspective : Look for an angle that offers a unique perspective on the topic. Avoid rehashing common themes and strive to present fresh insights into the chosen subject.

- Controversy : Controversial topics tend to attract attention. Choose a topic that sparks debate or raises questions, but be sure to handle it sensitively and provide balanced arguments.

- Audience Appeal : Consider the interests and preferences of your target audience. Select a topic that resonates with them, whether it's about the influence of celebrity endorsements or the role of humor in advertising.

- Personal Connection : If you have personal experiences or anecdotes related to the topic, it can enhance the authenticity and engagement of your essay. Share your insights and connect with readers on a personal level.

Remember, a good advertisement essay topic should be thought-provoking, well-researched, and relevant to the current advertising landscape.

Unlocking the Best Advertisement Essay Topics

1. The Impact of Emotional Appeals in Advertising: Explore how emotions are used to influence consumer behavior and decision-making in advertising campaigns.

2. Gender Stereotypes in Advertisements: Breaking the Mold: Analyze the portrayal of gender roles and stereotypes in advertisements and discuss efforts to challenge and break these stereotypes.

3. The Power of Storytelling in Advertising Campaigns: Examine how storytelling techniques are utilized in advertising to create emotional connections and engage consumers.

4. Subliminal Messaging: Manipulation or Effective Marketing?: Investigate the controversial practice of subliminal messaging in advertising and its potential impact on consumer behavior.

5. The Role of Humor in Advertising: Making Consumers Laugh and Buy: Discuss the effectiveness of humor as a persuasive tool in advertising and its influence on consumer attitudes and purchasing decisions.

6. The Influence of Social Media Advertising on Consumer Behavior: Explore how social media platforms have transformed advertising and examine their impact on consumer behavior and brand perception.

7. Ethical Considerations in Advertising: Balancing Profit and Responsibility: Analyze the ethical challenges faced by advertisers and discuss strategies for maintaining ethical standards in advertising.

8. Celebrity Endorsements: Enhancing Brand Image or Exploitation?: Examine the use of celebrity endorsements in advertising and evaluate their impact on brand image and consumer perception.

9. The Evolution of Advertising: From Traditional to Digital: Trace the evolution of advertising from traditional mediums to digital platforms and discuss the advantages and challenges associated with this shift.

10. Greenwashing: The Deceptive Tactics of Eco-Friendly Advertising: Investigate the phenomenon of greenwashing in advertising, where companies falsely claim to be environmentally friendly, and discuss its implications.

Engaging Advertisement Essay Questions

1. How do emotional appeals in advertising influence consumer purchasing decisions? Provide examples and discuss the psychological mechanisms behind these appeals.

2. In what ways do gender stereotypes perpetuated in advertisements affect society? Analyze the impact of gender portrayals on individuals and broader cultural perceptions.

3. How does storytelling in advertising create a stronger emotional connection with consumers? Explore the elements of storytelling and its impact on consumer engagement.

4. To what extent does subliminal messaging impact consumer behavior? Discuss the concept of subliminal messaging and its effectiveness in influencing consumer choices.

5. What are the psychological mechanisms behind the effectiveness of humor in advertising? Analyze how humor influences consumer attitudes and purchasing decisions.

Advertisement Essay Prompts to Inspire Your Writing

1. Imagine you are an advertising executive tasked with creating an ad campaign to challenge gender stereotypes. Develop a compelling concept and explain how it would influence societal perceptions.

2. Write a persuasive essay arguing for or against the use of fear as a persuasive tactic in advertising. Provide examples and evidence to support your viewpoint.

3. You have been hired to analyze the impact of social media influencers on consumer behavior. Discuss the advantages and disadvantages of this marketing strategy, and provide recommendations for brands.

4. Create a fictitious advertisement for a controversial product or service. Explain the underlying message and discuss the potential ethical concerns associated with promoting such an item.

5. Investigate the use of nostalgia in advertising and its impact on consumer behavior. Analyze a specific nostalgic ad campaign and discuss its effectiveness in creating a connection with consumers.

Answers to Common Questions about Writing an Advertisement Essay

Q: What is the purpose of an advertisement essay?

A: An advertisement essay aims to analyze and evaluate the effectiveness, strategies, and impact of various advertising techniques on consumers and society.

Q: How do I choose a unique advertisement essay topic?

A: Look for current and controversial topics within the advertising industry, focusing on aspects such as ethics, psychology, or cultural influences. Consider personal experiences and perspectives to add a unique touch.

Q: Can I use personal anecdotes in an advertisement essay?

A: Yes, incorporating personal anecdotes can add authenticity and engage readers on a personal level. However, ensure they are relevant and support the main argument.

Q: What should I consider when brainstorming advertisement essay topics?

A: Consider recent advertisements, marketing strategies, or advertising campaigns that have caught your attention. Reflect on the impact, cultural significance, or ethical implications of these topics.

Q: How can I make my advertisement essay stand out?

A: Offer a unique perspective, present fresh insights, and explore controversial or thought-provoking angles. Engage the reader by connecting with their interests and emotions.

Q: Are there any industry-specific advertisement essay topics?

A: Yes, you can explore advertising topics related to specific industries, such as fashion, technology, or food. Analyze the unique strategies and challenges faced by advertisers in these sectors.

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• Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

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IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

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This is an IELTS writing task 2 sample answer on the topic of advertising and needs from the real IELTS exam.

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IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?

Many have argued that advertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.

Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. Stylish ads like the ‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.

1. Many have argued that advertisement serves no real purpose as necessity motivates all purchases. 2. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

• Paraphrase the overall topic of the esasy.
• State your opinion clearly.

1. First of all, advertising is the most direct way to inform customers of a given product’s quality. 2. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. 3. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. 4. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.

• Write a topic sentence with a single main idea at the end.
• Explain or develop your main idea.
• Begin a specific example.
• Develop your example.

1. Secondly, advertising does not simply meet needs; it creates them. 2. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. 3. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. 4. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. 5. Stylish ads like the ‘think different’ campaign helped foster their dominance. 6. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

• Write another topic sentence with a new, distinct main idea.
• Develop or explain the main idea.
• Give a specific example.
• Develop the example.
• Keep developing the same example.
• Draw out conclusions from your example.

1. In conclusion, advertising serves an important role in society. 2. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.

• Repeat your opinion.
• Add in a final thought/detail.

What do the words in bold below mean?

Many have argued that advertisement serves no real purpose as necessity motivates all purchases . I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

First of all, advertising is the most direct way to inform customers of a given product’s quality . The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes , get a celebrity endorsement . For example, KFC typically signs the most famous football players to massive sponsorship deals , thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide .

Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual . A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users . Stylish ads like the ‘think different’ campaign helped foster their dominance . Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated , simply that consumers and officials should be mindful of the full contribution of advertisers.

serves no real purpose pointless

necessity needed

purchases what is bought

consumers customers

minimum guarantee at least

wants desires

most direct way straightforward

inform customers tell consumers

given product’s quality how good something is

content of the ad what they say in the advertisement

distribute send out

oftentimes usually

celebrity endorsement famous people representing a brand

signs signals

massive sponsorship deals lots of money to endorse

thereby therefore

continued relevance still important

lesser known company not as famous

premiers an advertisement ad starts to run

generating enough revenue making enough money

validate justify

service they provide their product

fulfilling satisfying

stimulates desires make people want it

appealing enticing

consumer psychology how customers think/behave

initial beginning

eventually over time

habitual get used to

famed famous for

sense feeling of

being part of together

community of users like-minded people

stylish looks nice

‘think different’ campaign ads by Apple in 2000s

foster their dominance encourage their popularity

appear cool seem to be cool

hooked into addicted to

Apple ecosystem Apple products only

regulated controlled

be mindful of be aware of

full contribution total input

Pronunciation

Listen and repeat:

sɜːvz nəʊ rɪəl ˈpɜːpəs   nɪˈsɛsɪti   ˈpɜːʧəsɪz kənˈsjuːməz   ˈmɪnɪməm ˌgærənˈtiː   wɒnts   məʊst dɪˈrɛkt weɪ   ɪnˈfɔːm ˈkʌstəməz   ˈgɪvn ˈprɒdʌkts ˈkwɒlɪti ˈkɒntɛnt ɒv ði æd   dɪsˈtrɪbju(ː)t   ˈɒfntaɪmz sɪˈlɛbrɪti ɪnˈdɔːsmənt saɪnz   ˈmæsɪv ˈspɒnsəʃɪp diːlz ˈðeəˈbaɪ   kənˈtɪnju(ː)d ˈrɛlɪvəns   ˈlɛsə nəʊn ˈkʌmpəni   ˈprɛmiəz ən ədˈvɜːtɪsmənt   ˈʤɛnəreɪtɪŋ ɪˈnʌf ˈrɛvɪnjuː   ˈvælɪdeɪt   ˈsɜːvɪs ðeɪ prəˈvaɪd fʊlˈfɪlɪŋ   ˈstɪmjʊleɪts dɪˈzaɪəz   əˈpiːlɪŋ   kənˈsjuːmə saɪˈkɒləʤi   ɪˈnɪʃəl   ɪˈvɛnʧəli   həˈbɪtjʊəl rəʊl   feɪmd   sɛns   ˈbiːɪŋ pɑːt ɒv   kəˈmjuːnɪti ɒv ˈjuːzəz ˈstaɪlɪʃ   θɪŋk ˈdɪfrənt kæmˈpeɪn   ˈfɒstə ðeə ˈdɒmɪnəns əˈpɪə kuːl   hʊkt ˈɪntuː   ˈæpl ˈiːkəʊˌsɪstəm   ˈrɛgjʊleɪtɪd biː ˈmaɪndfʊl ɒv   fʊl ˌkɒntrɪˈbjuːʃən  

Vocabulary Practice

Remember and fill in the blanks:

Many have argued that advertisement s_______________________e as n______________y motivates all p____________s . I disagree with this completely because ads give c___________s a m___________________e of quality and also develop w_______s into needs.

First of all, advertising is the m_______________y to i________________s of a g______________________y . The c___________________d is less important than the fact they were able to produce, d___________e and, o_____________s , get a c_______________________t . For example, KFC typically s______s the most famous football players to m_______________________________s , t_________y evidencing the c_______________________e and quality of their food. When a l______________________y p______________________t this is evidence that they are g_______________________________e to v_______________e whatever product they sell or s____________________e .

Secondly, advertising does not simply meet needs; it creates them. Most people could live more f___________g lives with fewer products but advertising s______________________s by a______________g to c________________________y and those i________l wants e____________y become h__________l . A good example of this would be the rise of Apple products in the last two decades and the r_____e of advertising in making them popular. Apple phones and computers are f__________d not only for their quality but also the s__________e of b___________f a c_____________________s . S_________h ads like the ‘t___________________________n helped f_______________________e . Now the desire to become part of the Apple community and a___________l has become a basic need for many users h______________o the A________________________m of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be r___________d , simply that consumers and officials should b______________f the f___________________n of advertisers.

Listen and check:

Listening Practice

Watch some iconic Apple ads below:

Reading Practice

Here is a really, really old and interesting article about advertising and psychology:

https://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/

Speaking Practice

Practice by speaking for 2 minutes about the topic from the real IELTS speaking exam :

Talk about advertisment you watched and will not forget

Writing Practice

Write about the related topic below and then check with my sample answer:

Online shopping is become more common these days. What effect could this have on the environment and the types of jobs required? Real Past IELTS Exam

IELTS Writing Task 2 Sample Answer: Online Shopping (Real Past IELTS Test/Exam)

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27 Comments

This structure is very different from your other essays. Where you talk about both the views. Which is your preferred way? Personally I like discussing both the views because varying grammar structure could be used easily.

Yes, I strongly agree – I prefer writing about both sides because then I can have distinct main ideas and it feels more balanced.

I write essays like this every once in a while because sometimes students want to see a fully agree/disagree essay.

Again interest to see

Hi.I’ve written this essay and I stand in partially agree position. Do you think it answers the task and is it consistent throughout this essay? Need some feedbacks and thank you in advance.

It is often said that the advertisements are no longer needed since customers buy goods only when they need it. While I accept people may purchase certain things based on their needs, I also believe that advertising still essential to attract shoppers. People buy basic necessities regularly to fulfil their daily needs. It can be food or household equipment that most people do not need to watch its advertisements before making purchases. It is because these things have general functions that the public already knows. As an example, people would buy vegetables, fruits and meats when they run out of stock or purchase pans and plates when these have broken. Thus, advertising does not have significant impacts on customers regarding daily and basic things. Admittedly, advertisement plays a vital role in business. Companies need to promote their latest products along with its specifications to shoppers through advertisements. For instance, a new smartphone company from China, Realme, advertises its up-to-date mobile devices and exposing its flawless design and its distinctive features. Although this producer just has been established three years ago, because of its unique and eye-catching advertisements, it becomes the second-highest sales of smartphone across the world. It proves that advertising also encourages economic growth through customers’ demand. Moreover, in this technological era, advertisements are published on social media and streaming websites, such as Facebook, Netflix and Youtube, in order to reach potential buyers globally. Thus, advertisements are still needed. In conclusion, the majority of people will directly buy daily needs whenever they need it, but I also perceive that advertising will still exist due to its importance.

I think that there is some confusion about ‘partial agreement’ essays. First of all, don’t write them at all because they are risky!

It is possible to write one but hard to make it a clear opinion and the risk is that you get an automatic band 5 or lower for task achievement.

If you really want to write in that style then you must alter your opinion a bit. Your support and examples are really strong and I would advise you to just choose an overall side.

Rewrite your opinion in the intro and conlusion and I will check it again and let you know if it is ok.

Hi Dave, I agree with your idea about the risk of unclear viewpoint when the writer adopts this stand – partial agreement. But i did notice one more point. The writer seems to have lost focus in the 2nd body para as the FOCUS of this essay should be about the NEED of advertising for SHOOPERS rather than other people. Please tell me if i am right, here.

Hi Hoang, I don’t think there is a real distinction – the question just mentions ‘people’ and naturally everyone fits into the category of a consumer so it is fine to write about people/consumers/shoppers interchangeably.

Does that make it clearer for you?

Many are of the view that products are bought based on requirements of consumer regardless of advertisement. In my opinion, although technology assists the buyer to make an informed purchase, promotions are essential to creating a brand image.

Those who cite advertisement are redundant and shopping is driven by the necessity highlight the usage of technology. Most of the consumers usually know what they are looking for in a product and they are well-informed about the advantages and the disadvantages of it because of various internet tools available on e-commerce websites. For example, if a passionate buyer wants to buy a smart-phone or a computer, he can compare different models offered by different companies side by side and weigh one against the other and make a well-informed choice, without being influenced by any celebrity endorsements.

Despite the aforementioned reason, I believe advisement is paramount how a brand is perceived by the customer. Many times, advertisements do not highlight features of a product, it just wants to make an association with something else. There are numerous examples of this, Coca-Cola a billion dollars company is successful in coupling a sugary drink with the “happiness” all because of persistent advisement, clever product placements in TV shows and charm of its brand-ambassadors. A result of it is that a summer party is incomplete without a bottle of soft drink.

In conclusion, I disagree with this opinion because repeated advertisement imprints on human subconscious mind and we are unknowingly attracted towards well-marketed products. However, the government should keep on regulating misleading ads and aware customers about the mal-practices by the large corporations.

Well written Shinzo!

Your opinion is a bit unclear in the intro – make it cleare by saying that technology has replaced the need for advertisiting in some ways…

Really good examples and support – keep writing in that style!

Careful with your referencing of plural pronouns: it/they.

As well as your use of the definite article ‘the’ to reference: ‘The results of this is that…’

Work on your referencing a lot because your ideas and support are really strong – I’m jealous even!

Thank you! For your comments. Earlier, I used to think ‘it’ and ‘this’ are interchangeable. :p All because of your sample essays and Facebook video I am able to think in right direction. I follow your golden tip: An example is the meat of body paragraph.

Thanks so much – I’m really happy to help and really enjoyed reading your essays because the ideas flowed and built so beautifully!

I hope your examiner feels the same way as me…

Please assess this

It is argued by some people that there is no need of telecasting adverts as they will buy things as per their requirement. While exaggeration of product in adverts convince buyers to purchase the product, I feel that these are necessary to make people aware and give introduction about products.

Advertisements, these days, are usually exaggerated and attractive, which persuade consumers to buy their product that they do not need. Fair and lovely, for example, a very famous beauty cream, claims that it can fair people’s skin color in 15 days. Although this brand has to confront with many cases due to its false promise, it is still earning significant amount of profit by casting beautiful models and showing varied results of the product. Hence, people end up purchasing those products.

Nevertheless, adverts make people aware about the products and their respective choices that are available in the market. For instance, these days, several brands of mobile phones are available and with the help of advertisements one can choose their cellphone according to required features as well as budget. This results satisfaction among consumers, which is less likely to be possible without advertisements.

Moreover, customers can get a glimpse of the product’s features that they want to buy. This makes the process of choosing product easier. Advertisements of cosmetic products, for example, render the skin type at which these would be most suitable, which assist consumers to buy the appropriate one.

In conclusion, even though adverts can make people buy unwanted products, I believe that these are instrumental in customers’ life.

Some small mistakes with articles, over-paraphrasing, nice development of your ideas but some small issues with the vocabulary – clear opinion – keep working hard!

Dave, is this less than 7 band essay?

Yes, probably a bit below at this point.

Hello Dave, How do you thing is my essay can achieve band 6.5 ? I’m new a new starter , thank you for your help.

The world we live in today is fully invaded by advertisements. Therefore, a lot of people do not prefer being affected by ads while purchasing a merchandise and so they will be able to buy what exactly necessary for them. In my opinion, although there are some useful advertisements, still it causes excessive expenses due to it encourages buying products which is not needed or unnecessary.

We see ads in all part of our life in consequence of marketing improvement techniques. There are advertisements on television, in the street and on any devices, which has connection to the internet. If someone needs any product, he can search it on the web without having a difficulty and compare features among numerous of brands. For instance, if someone needs a car, searching brands’ advertisements on their websites gives opportunity to find everything they need easily and fast, furthermore he can make a comparison between models which is submitted.

On the other hand, advertisements manage people feelings to be bought by them. Almost all baby advertisements we see if the mother supply the advertised merchandise to her child, the mother herself and the baby are smile and become happy. Therefore, families inevitably find themselves in an extravagant expenditure. Moreover, in case of families not able to afford these products to their children that may damaged them emotionally.

Being exposed to all these advertisements will have been continue in our society. In spite of some advantages of marketing, it is still a controversial issue. However, in many cases advertisements use people weakness thus encourage them to buy unnecessary, unreliable, and even unhealthy products that cause a vast expenditure by people.

Good effort Merve!

I don’t have time to give feedback at the moment but you can sign up here for some: Course.howtodoielts.com/band-scores-corrections

sorry teacher what do u mean by the last sentence>>> officials should be mindful of the full contribution of advertisers.???

Hi Mary, it means that people in the government should be worried/concerned about the effect of advertising.

Is that clear?

Hi Dave, To be honestly frank, i had a thing with the second body para as i find it hard to EMBRACE the idea of TURNING WANTS INTO NEEDS as the ideas the to words suggest are different. The desires to join the APPLE ecosystem – as given in the example – is still the WANT rather than the NEED. For me, your choice of THIS kind of product demonstrates yourpreferences, so it s more toward the WANT end . Anither thing is about the conclusion, the mentioning of REGULATION of ads seems out of place to me as the task does not ask us to write about this, and the body of the essay does not mention this idea.

Could you help me make it clear, pls.

Thanks a million in advance.

Hi Hoang, I think the idea is a little complex but it basically means that people start to consider their ‘wants’ as ‘needs’ – for instance, people feel they need the newest phone.

That means the desire becomes so strong that, in the consumer’s mind, a want has become a need.

The last one is just a final thought and isn’t that strict.

Is that clearer?

Many thanks, Master.

No problem, Hoang!

Hi Dave, please have a look at this essay and give your comments. i have tried to keep it to the time limit of under 40 mins.

many thanks in advance.

Recently, people have witnessed the prevalence of advertising which seeks to persuade them to consume more. However, some hold the idea that it is people’s needs that will prompt purchases, and thus there is no need for advertising. I do not totally agree with this notion. It is true that there are some products that people buy regardless of the existence of advertising. A case in point is the consumption of bare essentials, such as food, clothes, household appliances; when people run out of these products at home, they must buy them. This proves that advertising may not be relevant here.  Having said that, consumers can enjoy great benefits from product promotions. First, they can make the best possible buys by comparing features and specifications to finalise their decisions according to their needs. For example, if a shopper wants to buy a new smartphone and has a choice between Iphone and Samsung, it is the advertisements that can help them get more information about the products and make more informed choices. More importantly, it is the financial aspect that concerns many people. Indeed, advertising provides people with mechanical information as well as the price. People can compare the prices of different products from different companies, suppliers or shops before making their choices. For example,  a phone shopper can make comparisons of prices of the same phone from different shops to get the best deal. Therefore, advertising helps consumers financially. In conclusion, while there are certain products that demand no advertising, this activity still benefits shoppers with regard to their needs and financial means. Hence, I believe that there is still high demand for advertising in society.

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Advertising Concept and Campaign Informative Essay

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Advertising agencies are varied from small organizations to large and well established firms that employ hundreds of workers. Hence, it is important to note that the structure of such agencies also range from simple to complex systems depending on the size and activities of the business enterprise.

Advertising agencies have six key departments namely production, media buying, finance and accounts, creative, account planning and account service. For large agencies, departments such as traffic, web development and human resource & facilities may be separated to ease operations (Blakeman, 2011).

These departments work together by coordinating their duties through effective communication. In addition, each of the separate departments plays the role of meeting the goals of a firm. For instance, the research department works towards innovating new skills and competences.

In summing up, the structure of agencies largely depends on their sizes. It is the same kind of structure that guides when setting up departments.

To begin with, it is vital to note that any form of advertising is meant to be appealing and attractive to the targeted audience. Hence, the message being passed on should be precise, simple to understand and appealing. It is against this backdrop that creativity in advertising comes in handy.

Creativity in adverting ahs always been an essential part of marketing campaigns. Therefore, it entails generating campaign messages that are mutually exclusive and can drive positive marketing results. Creative advertising has the ability to build brands, change the behavior of consumers and also great in terms of ideas (Blakeman, 2011).

It is without doubt that any other advertising campaigns should be nurtured towards creativity. A campaign strategy that lacks creativity cannot lead to measurable results.

To recap it all, it is vital to reiterate that creativity in advertising cannot be ignored at all if positive results are needed when carrying out marketing of particular brands.

It is obvious that consumers often have the knowledge of certain brands in their minds. In other words, the brands can be made or broken by consumers. Hence, it is worth to assess some of the parameters that consumers use to assess to endorse particular products or services before accepting them as reputable brands in the market.

The figure below shows how brand can be assessed. The parameters include visibility, benchmarking, parent company, market share/sales capture and advertising likeability (Callen, 2010).

A recent campaign by Unilever Company led to the production of the latest margarine brand called ‘Flora’ into the market. This has positively transformed the brand positioning of the margarine product for two reasons:

• Consumers have a wide choice between BlueBand and Flora margarines
• The competitive edge of margarines has been boosted with the launch of the new product.

This section needs to define success or effectiveness in terms of marketing campaigns and in particular advertising of products in a firm.

While it may not be an easy task to measure or define success within a short period of time, it is imperative to mention that the wellbeing of an organization is largely dependent on the set goals and objectives (Callen, 2010).

A firm or business organization that operated without stipulated goals and objectives cannot define or agree on success parameters. Hence, goals and objectives are two vital measurements that can be put in place in order to gauge the performance of an organization. Such measurements can also help in assessing the profitability of firms.

To sum up, the definition of success or effectiveness when assessing the operations of an organization can only be attained by reviewing the earlier set goals and objectives.

Successful marketing campaign can be visualized through measurable results after the campaign has been rolled out. Apart from the element of creativity, successful campaigns should have the following characteristics. Multiple events-successful campaigns should be focused when declaring the intended messages.

Such campaigns should also be multiple. For instance, the use of concerts, festivals, educational seminars and parties can be incorporated in such campaigns (Callen, 2010). Moreover, partner organizations can be used to spread the campaign messages so that the largest audience is reached.

Branded products- various products such as articles and T-shirts can be used to promote successful campaigns. Thereafter, partner orgasisations can then receive the sale of products that have been branded for campaigns.

Consumers will often feel to be taken care of when they are included in the campaigns such as through T-shirts and headgears that they put on.

Charity benefits-a cause marketing campaign can also be enhanced by channeling some funds to charity.

Media planning entails the choice of the type and cost of media to use for driving adverting campaigns. There are several factors to be put into account when planning media. This type of planning is instrumental when launching any form of advertising campaigns.

To begin with, the cost of the campaigns is a vital factor to put into consideration. While the cost of the media to be used may also be proportional to the effectiveness of the campaign, campaign agencies should put that into consideration (Callen, 2010).

Geographical coverage of the advertising media is also part and parcel of media planning. The choice of media should also be based on the number of potential clients that can be reached at any given period.

The type of product to be advertised and the target audience of the campaigns should also be borne in mind during media planning.

Therefore, successful media planning is as important as the advertisement campaign itself.

The choice of media is influenced by the budget of the campaigns as well as the number of target audience to be reached. At this point, it is imperative to observe that each type of product has its own target audience and therefore the choice of media will also vary according to the product being advertised.

Media choice is equally depicted by the earlier set objectives of the media planning. Any marketing campaign has its own objectives that eventually determine the most suitable type of media to use.

Blakeman, R. (2011). Advertising Campaign Design: Just the Essentials . New York : M.E Sharpe Inc.

Callen, B. (2010). Managers Guide to Marketing, Advertising, and Publicity . New York: McGraw-Hill Companies.

D&AD (2010). The Social Media Landscape . Web.

IPA (n.d). Assumptions about the ‘changing media landscape’ could be totally false. Web.

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IvyPanda. (2019, July 9). Advertising Concept and Campaign. https://ivypanda.com/essays/advertising-concept-and-campaign/

"Advertising Concept and Campaign." IvyPanda , 9 July 2019, ivypanda.com/essays/advertising-concept-and-campaign/.

IvyPanda . (2019) 'Advertising Concept and Campaign'. 9 July.

IvyPanda . 2019. "Advertising Concept and Campaign." July 9, 2019. https://ivypanda.com/essays/advertising-concept-and-campaign/.

1. IvyPanda . "Advertising Concept and Campaign." July 9, 2019. https://ivypanda.com/essays/advertising-concept-and-campaign/.

Bibliography

IvyPanda . "Advertising Concept and Campaign." July 9, 2019. https://ivypanda.com/essays/advertising-concept-and-campaign/.

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