The success of Snickers' marketing strategy is evident in its sales growth, market share gains, and brand impact. The brand experienced global growth of over 13% in 2023, and its sales growth skyrocketed after the campaign, with a 15.9% increase and a market share jump of $376 million from 2010 to 2012.
How Snickers Pulled Off One of the Great Marketing Comebacks
Conclusion. By focusing on what makes Snickers "Snickers," the brand was able to reverse declining sales almost immediately, pulling off one of the great marketing comebacks in history. Within just two years, global sales had increased by 15% and the brand was growing in 96% of markets around the world. In the US alone, Snickers has doubled ...
Dissected: Snickers "You're Not You When You're Hungry" Campaign
Eighteen months after launch, 93% of Mars marketing directors felt Snickers had real momentum, compared to just 43% before. More importantly, 96% saw the campaign as a crucial driver of success, boosting confidence in the brand by a whopping 25% points. ... This case study serves as a valuable blueprint for businesses seeking to create ...
Case study: How fame made Snickers' 'You're not you when you're hungry
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.
Effectiveness insights from ten years of Snickers'
Walker urged marketers to take a page from the Snickers playbook - and backed up this recommendation by comparing winning Cannes Lions' case studies after the 2010 recession with those from before the downturn in 2007. "We found that brand-led, long-term work actually increased by 85%," she said.
Case study: How fame made Snickers' 'You're not you when you're hungry
James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. Creating global communication platforms is a tricky business. Creating ones that endure and are celebrated for their creativity and effectiveness is trickier still. Over the past six and … Continued
Analysis of Snickers' "You're Not You When You're Hungry" Campaign
It tells a story - there are universal aspects of hunger (crankiness, weakness, anger) and when you're hungry, you can't be part of the "pack.". The concept of "You're Not You When You're Hungry" can be told in many different ways, giving Snickers flexibility to be creative. The first advertisement released in the campaign was ...
Snickers' "You're Not You When You're Hungry" Campaign
This case study isn't your average dry marketing lecture. It's a fun-filled exploration of how Snickers took a relatable insight, cranked up the humor, and left a lasting mark on the snack game. So, grab a Snickers and get ready to discover the secrets behind a marketing campaign that turned a hangry state into a global phenomenon.
Snickers 'You're not you when you're hungry': best global brand
Below I share some of the key success factors of the campaign, base on an excellent case study by James Miller (1), global head of strategy for Mars at BBDO. 1.Remember penetration is king. Mars was an early adopter of Byron Sharp's work, focusing Snickers on penetration to attract more buyers into the brand.
Snickers: You're not you when you're hungry
Snickers was losing market share to other global chocolate brands. This paper shows how Snickers' big global idea 'You're not you when you're hungry' delivered creative work that got people talking about the brand. Using celebrities and big media placements, a variety of television ads displayed iconic females embodying certain hunger ...
Great Work: A Snickers Campaign
"Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success." Campaignlive.com, October, 2016. "How Snickers' Hungerithm Boosted Their Sales by 70%" Bettermarketing.pub, July 2020 "Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads", AdWeek.com, April 2016
Marketing Strategies of Snickers: The Go-To Snack
Jul 10, 2023 — 7 min read. Snickers Marketing Strategies. With an irresistible blend of peanuts, caramel, and nougat, Snickers has become an enduring sensation in the world of candy bars. For a remarkable nine decades, this delectable treat has been delighting consumers and satisfying their cravings. Its history is etched with remarkable ...
Campaign of the Month: Snickers
March 29, 2018. 2 min read. "You're not you when you're hungry" is a campaign that needs no introduction. And this year, Snickers have revived the infamous spot with a fresh new take. Launched in 2010 in a bid to grow the brand globally through word-of-mouth advocacy, it has won awards at every major gathering, including Cannes Lions ...
Mobile: The Closest You Can Get to Your Consumers
Spotify was selected to execute the campaign because of its access to data required to target users, and the opportunity to develop innovative creative based on real music genres. The campaign gave Snickers a way to reach consumers who no longer use traditional forms of media, and increasingly consume media on mobile.
Case study: How fame made Snickers' 'You're not you when you're hungry
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. by James Miller.
Effie
Snickers "You're Not You When You're Hungry" campaign was born of a genius insight, brought to life through a brilliant execution. In its first year, it drove unprecedented sales uplift and bolstered ma...
You're not you when you're hungry: Campaign
The genius of Snickers' marketing strategy was to tap into this collective thinking and link this fact to its product. In its ads, Snickers often pictures specific types of people that are out of place in a group they shouldn't be associated with. ... Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. 26 ...
PDF Articulating Locality in Advertising Adaptation : The Snickers Case
ating Locality in Advertising Adaptation : The. ickers Case. Yeşim Kaptan and Burcu Öksüz IntroductionAdvertising is the least popular format in communication stu. ies for analysis when related to understanding culture and society. Nevertheless, it is the most important social form of modern communication with respect to the.
Snickers
Introduction. Snickers is a chocolate bar made by Mars, Incorporated, consisting of nougat topped with caramel and peanuts that has been enrobed in milk chocolate. More than 400 million Snickers bars are sold per year. Mars has a Global Inclusion & Diversity Officer and a 100 percent score on the Human Rights Campaign's 2021 Corporate Equality ...
Feeding hungry ears with Snickers
Listeners didn't hear run-of-the-mill ads. They heard chart-worthy songs custom-made for the campaign, with original lyrics and composition that drove home the "you're not you when you're hungry" message in a genre listeners loved. And then, just to make sure the hunger didn't take over, Snickers served up a delicious "Hunger Hits ...
Articulating Locality in Advertising Adaptation: The Snickers Case
Abstract. Advertising is the least popular format in communication studies for analysis when related to understanding culture and society. Nevertheless, it is the most important social form of modern communication with respect to the relationships between business, marketing, customers, and consumers. According to Morris (2005: 704 ...
Snickers Case Study
Snickers Case Study. Apr 20, 2023. ChupaChups case study. Nov 22, 2022. Building APAC's leading ad tech platform for growth marketing. We help brands to drive full funnel advertising and drive growth across APAC, with our audiences and no-code, low-code technology. Platforms & Partners.
How Snickers India's Hunger Ka Royal Solution campaign leveraged
As part of the campaign, Snickers India, collaborated with leading influencers such as Srishti. Dixit, Mallika Dua, Funcho, and Ankush Bahuguna. The creators were briefed to share what. their royal hunger looks like - in their own, fun and witty ways. Each of the influencers showed what their 'Shahi Tantrums' look like and how Snickers Kesar.
Edexcel A Level Business Studies Theme 1: Marketing and people
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people (excluding 1.2.3, 1.2.4 and 1.2.5). Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
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The success of Snickers' marketing strategy is evident in its sales growth, market share gains, and brand impact. The brand experienced global growth of over 13% in 2023, and its sales growth skyrocketed after the campaign, with a 15.9% increase and a market share jump of $376 million from 2010 to 2012.
Conclusion. By focusing on what makes Snickers "Snickers," the brand was able to reverse declining sales almost immediately, pulling off one of the great marketing comebacks in history. Within just two years, global sales had increased by 15% and the brand was growing in 96% of markets around the world. In the US alone, Snickers has doubled ...
Eighteen months after launch, 93% of Mars marketing directors felt Snickers had real momentum, compared to just 43% before. More importantly, 96% saw the campaign as a crucial driver of success, boosting confidence in the brand by a whopping 25% points. ... This case study serves as a valuable blueprint for businesses seeking to create ...
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.
Walker urged marketers to take a page from the Snickers playbook - and backed up this recommendation by comparing winning Cannes Lions' case studies after the 2010 recession with those from before the downturn in 2007. "We found that brand-led, long-term work actually increased by 85%," she said.
James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. Creating global communication platforms is a tricky business. Creating ones that endure and are celebrated for their creativity and effectiveness is trickier still. Over the past six and … Continued
It tells a story - there are universal aspects of hunger (crankiness, weakness, anger) and when you're hungry, you can't be part of the "pack.". The concept of "You're Not You When You're Hungry" can be told in many different ways, giving Snickers flexibility to be creative. The first advertisement released in the campaign was ...
This case study isn't your average dry marketing lecture. It's a fun-filled exploration of how Snickers took a relatable insight, cranked up the humor, and left a lasting mark on the snack game. So, grab a Snickers and get ready to discover the secrets behind a marketing campaign that turned a hangry state into a global phenomenon.
Below I share some of the key success factors of the campaign, base on an excellent case study by James Miller (1), global head of strategy for Mars at BBDO. 1.Remember penetration is king. Mars was an early adopter of Byron Sharp's work, focusing Snickers on penetration to attract more buyers into the brand.
Snickers was losing market share to other global chocolate brands. This paper shows how Snickers' big global idea 'You're not you when you're hungry' delivered creative work that got people talking about the brand. Using celebrities and big media placements, a variety of television ads displayed iconic females embodying certain hunger ...
"Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success." Campaignlive.com, October, 2016. "How Snickers' Hungerithm Boosted Their Sales by 70%" Bettermarketing.pub, July 2020 "Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads", AdWeek.com, April 2016
Jul 10, 2023 — 7 min read. Snickers Marketing Strategies. With an irresistible blend of peanuts, caramel, and nougat, Snickers has become an enduring sensation in the world of candy bars. For a remarkable nine decades, this delectable treat has been delighting consumers and satisfying their cravings. Its history is etched with remarkable ...
March 29, 2018. 2 min read. "You're not you when you're hungry" is a campaign that needs no introduction. And this year, Snickers have revived the infamous spot with a fresh new take. Launched in 2010 in a bid to grow the brand globally through word-of-mouth advocacy, it has won awards at every major gathering, including Cannes Lions ...
Spotify was selected to execute the campaign because of its access to data required to target users, and the opportunity to develop innovative creative based on real music genres. The campaign gave Snickers a way to reach consumers who no longer use traditional forms of media, and increasingly consume media on mobile.
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. by James Miller.
Snickers "You're Not You When You're Hungry" campaign was born of a genius insight, brought to life through a brilliant execution. In its first year, it drove unprecedented sales uplift and bolstered ma...
The genius of Snickers' marketing strategy was to tap into this collective thinking and link this fact to its product. In its ads, Snickers often pictures specific types of people that are out of place in a group they shouldn't be associated with. ... Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. 26 ...
ating Locality in Advertising Adaptation : The. ickers Case. Yeşim Kaptan and Burcu Öksüz IntroductionAdvertising is the least popular format in communication stu. ies for analysis when related to understanding culture and society. Nevertheless, it is the most important social form of modern communication with respect to the.
Introduction. Snickers is a chocolate bar made by Mars, Incorporated, consisting of nougat topped with caramel and peanuts that has been enrobed in milk chocolate. More than 400 million Snickers bars are sold per year. Mars has a Global Inclusion & Diversity Officer and a 100 percent score on the Human Rights Campaign's 2021 Corporate Equality ...
Listeners didn't hear run-of-the-mill ads. They heard chart-worthy songs custom-made for the campaign, with original lyrics and composition that drove home the "you're not you when you're hungry" message in a genre listeners loved. And then, just to make sure the hunger didn't take over, Snickers served up a delicious "Hunger Hits ...
Abstract. Advertising is the least popular format in communication studies for analysis when related to understanding culture and society. Nevertheless, it is the most important social form of modern communication with respect to the relationships between business, marketing, customers, and consumers. According to Morris (2005: 704 ...
Snickers Case Study. Apr 20, 2023. ChupaChups case study. Nov 22, 2022. Building APAC's leading ad tech platform for growth marketing. We help brands to drive full funnel advertising and drive growth across APAC, with our audiences and no-code, low-code technology. Platforms & Partners.
As part of the campaign, Snickers India, collaborated with leading influencers such as Srishti. Dixit, Mallika Dua, Funcho, and Ankush Bahuguna. The creators were briefed to share what. their royal hunger looks like - in their own, fun and witty ways. Each of the influencers showed what their 'Shahi Tantrums' look like and how Snickers Kesar.
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people (excluding 1.2.3, 1.2.4 and 1.2.5). Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.