speech writing process description and application brainly

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Speech Writing And Editing For Speeches With Impact

Speech writing and editing are essential skills in politics, business, and other fields. Speechwriters who do the job present the goals and message of their client in a speech to be delivered to their desired audience. To craft it correctly, the speechwriter edits and revises the speech until it is ready for release.

Behind every powerful speech is a writer and editor who assembled words and relentlessly revised the piece until it’s ready to be shared with the world.  Both speech writing and editing are just as important as public speaking.  And this comprehensive blog will give you all you need to learn these two essential skills. 

Table of Contents

What Is A Speech Writer?

Speeches have different goals. They can be to persuade or simply inform.  Writers specializing in speech writing aim to craft a speech that effectively serves the speaker’s goal.  Their role is to write an output conveying the speaker’s message to their target audience.

It’s why  speech writers must work hand-in-hand with their clients.  Doing so will help them understand the objectives and key points their clients want to impart.

What Are The Parts Of The Speech Writing And Editing Process?

How do writers come out with a good speech?  One of the first things to do is determine the purpose of the speech and its target audience.  As stated, they must consult with their client and brainstorm to properly identify a  topic , a thesis statement, and the main points.

Then, they must spend time researching the audience and the topic. After gathering data, they can prepare an outline, which will serve as the framework of the speech. Generally,  a speech has three parts: the introduction, the body, and the conclusion.

The introduction is where they grab the audience’s attention, introduce the speaker’s point of view, and preview the main points.  Common intro lines include:

• Stating statistics.
• Telling a story (personal or a reference to others).
• Asking questions (direct or rhetorical).

The writer will have the avenue to discuss the main points in the body. It also entails supporting these key points with solid pieces of evidence.

The  conclusion summarizes everything the speaker discussed.  Typically, as in the case of persuasive speeches, it ends with a  strong call to action . 

What Is Editing In Speech Writing?

If you will be a speechwriter, note that your job doesn’t just end with crafting the first draft. As people say,  the best speeches are written — they’re rewritten. 

Speech editing is an iterative process that subjects the writing to critique.  It analyzes and polishes not just the grammatical correctness of the sentences and appropriateness of language, style, tone, and voice but also the general speech flow, cohesiveness, logic, and truthfulness.

What Is The Purpose Of Editing?

Editing is a critical part of the process of crafting a speech. Its main aim is to ensure that the final piece for delivery is clear, cohesive, effective, and aligned with the speakers’ goals (and personality).

A speech editor checks if the grammar is correct and if paragraphs and transition words — including any analogies made — are well-structured and organized. More importantly, it ensures that the words chosen and written can compellingly paint the speaker’s message. 

Why Is Editing A Speech Important?

Writing, rewriting, editing, and revising. You must go through all these processes to create a great speech that resonates with the target audience.

Editing is vital because it polishes the speech to be more understandable, engaging, and impactful.  It’s a process that assesses if the piece of writing meets the audience’s interests and fits the speaker’s personality, voice, and style. For example, if the speaker is known for their comical approach, you must see to it that the speech has a tinge of humor.

Editing is also vital in terms of reinforcing the credibility of the speaker.  If a speech has grammatical mistakes, has incoherent thoughts, or is full of unnecessary adverbs, run-on sentences, and other linguistic flaws — then it can negatively impact the speaker’s authority.  Subsequently, it can affect the audience’s receptiveness toward the thesis statement and main points.

How Does A Speech Writer Know When A Speech Is Finished?

Now,  how do you know if your final draft is the version that the speaker will deliver?  You can ask yourself the following questions, and if your answer is all yes, then you can already stop editing or revising and endorse it to the client.

• Does the  speech hit all the objectives?  Is it capable of conveying the speaker’s message?
•  Does it  sound like the voice, tone, and personality of the speaker?
•  Is the  content of the speech engaging?  Will it resonate with the target audience?
•  Does the  speech effectively portray the images and scenarios that the speaker wants? 
•  Is the  flow of the speech smooth?  Are the paragraphs coherent, well-organized, and logical?
•  Are there  no grammatical, spelling, or syntax errors?
•  Have you c orrected any run-on sentences or too-long words  that could make it hard for the speaker to speak eloquently?
•  Are all the  facts accurate?  Are the analogies used making sense?
•  Have you a ddressed potential counterarguments?
•  If the speech will be delivered, will it be  within the allocated time frame?

What Are The 3 Stages Of Editing?

The editing process is painstaking yet necessary to create a great speech. Here are the three main stages of editing:

• Structural editing.  You must look at the bigger picture before tackling the minute details when editing. This first stage is called structural or substantive editing. Your focus here is to assess the logical order of paragraphs and sections. If the flow of the narrative isn’t smooth, you can rearrange, delete, or add portions of the speech. At the end of this stage, you want to have a speech that’s logical and easy to follow and comprehend.
•   Copy editing.  The second stage is where you look into the speech sentence by sentence, examining it for any errors in grammar, spelling, syntax, punctuation, and consistency (in terms of style, language, tone, and even the use of pronouns). As you go over line after line, you should also look out for the choice of words and the phrasing. If there are too many adverbs or adjectives, you also want to cut down on those as they can make the overall speech feel too flowery. 
•   Proofreading.  At this stage, you have the final chance to correct any lapses you couldn’t find in the first two stages. You must be meticulous in finding typographical errors or any other minor flaws. While others do this in the second stage, some writers and editors include fact-checking at this stage. This is to protect the credibility of the speech — and its speaker.

What Are The 6 Principles Of Editing?

After speech writing, it’s always a must to have your draft edited. Some self-edit; some seek their peer’s help to do the editing duties. But any editor would have to follow the six major principles of editing.

• Editing for focus.  Ensure that all parts of the speech support the thesis statement. Eliminate sentences and paragraphs that deviate from the speech’s core message. 
•   Editing for clarity.  Is the speech logically written? Are all the sentences clear, and can the audience comprehend your words and terms?
•   Editing for conciseness.  In relation to editing for focus, you must see to it that the speech is refined and has no inessential components. Favor short words over long ones, simpler terms over jargon, and short and crisp sentences over run-ons. 
•   Editing for continuity.  Transitions words help the speaker bridge one section or paragraph to another. It also allows a more seamless speech flow, helping the audience understand the messages you convey better. So make sure the speech has that sense of continuity when editing it. 
•   Editing for variety.  As an editor, you must consider how the whole piece sounds when delivered. Does it sound too plain, robotic, or monotonous? Are there too many statistics in one portion? Where can you strategically insert anecdotes or personal stories (or humor)?
•   Editing for impact.  While editing, assess the narrative. Does it paint vivid images? Will it resonate with the audience and appeal to their ethical principles, logic, and emotion?

What Are Some Tips For Editing A Speech?

Ask any expert at  Toastmasters  or an editor at  New York Times , and they will all agree: You have to edit mercilessly. To be an effective editor — and be someone that will help a speaker bring out the best of their presentation skills via a flawless speech — follow these tips:

• Read the speech aloud.  This will help you catch too-long sentences and words that have been frequently repeated. 
•   Give your brain and eyes a rest.  Pausing for a while and returning later will help refresh your editing skills and spot errors more easily. Better yet, have a second pair of eyes check the output after editing. 
•   Be careful with  I s and  me s.  Note that the speech should not sound self-centric. If the speech has too many first-person perspectives, transform them and make it all about the audience. 
•   Watch out for vague pronouns.  This is especially true when the sentence or paragraph has too many subjects. Sometimes, it’s better to state the subject than rely on a pronoun. 
•   You can use tools but don’t fully rely on them.  There are online tools that will help you check for spelling and grammar. Use them as your aid — not something that will do your job on your behalf. 
•   The dictionary and thesaurus are your buddies.  If you want to ensure that the speaker uses appropriate and strong words, always make it a point to refer to these references. You can also countercheck with style guides. 
•   Stay within the main points.  One of the main goals of an editor is to edit for focus, clarity, and conciseness. So make sure that the sentences always reinforce the speaker’s message. 

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Module 1: Introduction to Public Speaking

Elements in a speech, learning objectives.

• Describe the fundamental elements in a speech.
• Identify the main differences between writing a paper and delivering a speech.

Most college students are familiar with writing research papers or perhaps engaging in class discussions. Preparing and delivering a speech, however, differs from these activities in fundamental ways. All these elements will be covered in more detail elsewhere in the course.

• You can’t really adapt an essay to the context in which it is received. Is the reader (your professor) at home or in their office? Are they reading at night or in the morning?
• Because a speech is delivered at a particular moment in time, you need to adapt its content to the speaking context. Great speeches fit the moment. Reflect on the purpose of your speech, the amount of time you’ll have, and the speaking environment. These elements will influence what you can realistically hope to accomplish with your audience. Consider the differences you might make to a presentation if you are delivering it first thing in the morning, just after lunch, or late Friday afternoon. The context of your speech can also help you determine which delivery type to use: impromptu, speaking notes, memorized, or a manuscript. If you are speaking for an hour, it may not be realistic to memorize a speech, but speaking notes or a manuscript can be very helpful. If your context will be highly emotional or require careful wording, then using a manuscript may be the best delivery type.
• In writing , your audience has the benefit of reading at their own pace, visually grasping your organization through paragraphs or headings, looking up definitions for unfamiliar terms, and looping over detailed information.
• In a speech, your audience doesn’t have any visual guideposts about the organization of the material. To adjust, you must provide clear, audible, organizational indicators or signposts. It helps to use language that is relatable, simple, and familiar, and to include vivid imagery and anecdotes.
• In a research paper , your credibility is established through research, which is cited in the text as well and with a bibliography or footnote.
• In a speech, citations are a bit more tricky. If your speech uses researched support, you must properly attribute your sources.  Although they may be included in your written outline, stating a full-source citation when delivering your speech can quickly lose your audience. Therefore, you will instead use abbreviated source citations, often with just the publication and date, or the author and title when citing a book.
• Especially when they rely on complex data or visual information, essays can include graphs, charts, and illustrations.
• In a speech, visual aids are often used to illustrate an idea, evoke emotion, summarize data, or draw attention to an important concept. A visual aid adds interest, can refocus your audience, and can help them remember an important aspect of your speech. If you use a visual aid, consider when to use it in your speech and what type of visual aid would best illustrate what you’ve chosen to highlight. The most common visual aid is PowerPoint, but visual aids can also be objects or any sort of pictorial representation. For example, a speech about a guitar could use a PowerPoint with pictures of various parts of a guitar—or an actual guitar.
• In the case of an essay, we only perceive the writer through the style of their writing. Unless we have seen them in person, or look them up on the internet, we probably know very little about how they look, what they sound like, or how they carry themselves.
• Unlike the invisible author of an essay, the speaker is physically or virtually present to deliver the speech. Their appearance, dress, posture, confidence, delivery style, and energy level will have profound effects on the audience’s experience of the event.

Ready to present? Maybe not so much…

• When turning in a paper, it doesn’t matter if you finished well in advance or the night before. Whether you wore yourself out finishing it or cruised to completion, the paper will be judged on its quality rather than your emotional and physical state at its completion.
• In a speech, the quality of delivery will impact how well it is received, regardless of how carefully it was written and prepared. Verbal and nonverbal cues set the tone and engage your audience. Even when using speaking notes or a manuscript, you must be familiar enough with your speech that you avoid simply reading it. Therefore, you must build in plenty of time to practice.

To Watch: John McWhorter

In this TED talk, linguist John McWhorter discusses some of the differences between speaking and writing. For our purposes, the first five minutes will be the most informative, but the latter half is very interesting as well, particularly if you’re curious about the linguistic changes brought about by texting.

You can view the transcript for “John McWhorter: Txtng is killing language. JK!!!” here (opens in new window) .

What to watch for:

Notice how McWhorter starts his speech: “We always hear that texting is a scourge.” This statement sets up his thesis, which is that texting isn’t the downfall of language, but rather a “miraculous thing.” This style of opening, sometimes called “stabilization-destabilization,” can be a great way to get a speech off the ground. First you state the  stable  condition, the thing that everyone thinks is true. Then you  destabilize this idea by showing how it’s  not  true, or at least more complicated than the listener might think. The destabilizing move says “yet . . .” or “however. . . .” (McWhorter says “The fact of the matter is that it just isn’t true.”)

Note as well how McWhorter uses visual aids in this presentation. Even though he puts a lot of words on the screen, he is not expecting the audience to read and engage with the meaning of these passages. Instead, the words are there to say something about language style. When you really want your audience to engage with the meaning of words on a slide, you should keep the text as minimal and concise as possible. We’ll cover this concept in more detail when we learn about visual aids.

• Tired. Authored by : Shanghai killer whale. Located at : https://commons.wikimedia.org/wiki/File:Chronic_fatigue_syndrome.JPG . License : CC BY-SA: Attribution-ShareAlike
• Teacher in office. Authored by : jsoto. Located at : https://pixabay.com/photos/woman-office-teacher-613309/ . License : Other . License Terms : Pixabay License
• John McWhorter: Txtng is killing language. JK!!!. Provided by : TED. Located at : https://youtu.be/UmvOgW6iV2s . License : Other . License Terms : Standard YouTube License
• Elements in a Speech. Authored by : Anne Fleischer with Lumen Learning. License : CC BY: Attribution

13 Structure and Format: Outlining the Speech

Rebecca Collier, M.B.A.

Learning Objectives

After reading this chapter, you should be able to

• Determine the general and specific purpose of a presentation.
• Create a captivating speech introduction, body, and conclusion.
• Support ideas and arguments through cited research.
• Differentiate between preparation outlines and presentation notes.

Imagine that you are about to enter a building for a job interview. You open the front door and walk straight into the bathroom.  A little unsettled, you look around and see that, past the toilet and the shower, there is another door. You walk through that door, and you are now in some type of gymnasium. There is a woman in the room, running on a treadmill, and you approach her to ask for help. “Excuse me,” you say. “I’m here for a job interview. Do you know where I can find the Human Resources Department?” “Sure,” the woman replies. “Just climb through that window and head down the hallway.” She points to the window on the far wall, and you walk over to it. It seems crazy, but the window does overlook a hallway with an office at the end. There doesn’t appear to be any other exit from the room you are in. So, you open the window, lift yourself up, and carefully climb through to the hallway on the other side. At the end of the hallway is a door whose small sign you can now read: “Human Resources.” At last, you’ve made it to your interview, but now you have some grave concerns. What type of company would have their employees work in a building like this? How will you connect with the people and resources you need to do your job in such a crazy setup?

Just as a building has structure and an overall plan to guide people through the space in a logical way, you will need an outline for your speech to provide a framework for your ideas and to help your audience see how these ideas connect to create your overall message. Additionally, similar to the way people have expectations for what they will experience when walking into a building, your audience will have some expectations about how your speech will unfold. When these expectations are not met, such as in the example earlier, when you entered the door expecting to see a receptionist and were instead met with a toilet, your audience may find it jarring or uncomfortable if your speech does not have a recognizable introduction or conclusion, or if you abruptly jump from subtopic to subtopic without notice.

In this chapter, we’ll look at how to create an outline to guide your audience through your points in an organized format for a well-structured speech. In a professional setting, most speakers outline their speeches far enough in advance of their presentation date so that they have time to practice their performance and become comfortable with the material. Creating an outline will help you feel confident during your speech, because you took the time to carefully plan out what you desired to say. This leaves you free to focus on your delivery—how you say it—during your speech.

This chapter will first walk you through all the different parts of a speech outline, and it will then show you how a formal outline can be translated into less cumbersome speaking notes.

The Speech Topic

One of the hardest parts of the speech assignment for students is choosing a topic with which to work with. Oftentimes, as soon as you begin drafting an outline for a chosen topic, other topics will start to look more and more appealing, and you will want to change to a new topic. Resist this impulse, if you can! Many speech students have lost points on late assignments because they kept changing their mind about what to speak about. Once you begin working with a topic (approved by your instructor, when applicable), commit to it. Your instructor can help you navigate through the challenges of a topic with which that you are struggling with. Remember, your research and your speech delivery can make almost any topic engaging for the audience.

The Speech Purpose

Before you begin preparing your speech, your instructor will let you know what kind of speech you are working on. Is it a speech intended to inform your audience? Is it a speech where you will be persuading the audience? Or, is the speech designed for entertainment purposes? You will need to know what kind of speech you are giving before you do any other work on this assignment. To make sure that you are aware of the overall goal of the speech, your instructor may ask you to include the general purpose on your outline. There are three basic general purposes that apply to speech presentations: to inform, persuade, or entertain. An informative speech requires you to give a neutral, unbiased perspective to the audience, while a persuasive speech attempts to change an audience’s beliefs, feelings, or actions. An entertainment speech is used to celebrate or commemorate something or as part of a ceremony.

In addition to the general purpose, each speech will also have a corresponding specific purpose. The specific purpose identifies what you would like to leave the audience with after your speech. For example, the specific purpose for an i nformative speech about the pyramids of Giza, Egypt might read:  To inform my audience about when and how the pyramids of Giza were built and what they look like today . A specific purpose for a persuasive speech about organ donation might read:  To persuade my audience to register as organ donors.

Some professors might prefer that you submit a purpose statement in lieu of a specific purpose. The purpose statement identifies your goal for the audience. Using the example informative speech topic above on the pyramids of Giza, Egypt, your purpose statement might read:  At the end of my speech, my audience will know when and how the pyramids of Giza were built and what they look like today. The organ donation speech might have the following purpose statement: At the end of my speech, my audience members will register as organ donors .

The Central Idea

Once you know your topic and your purpose, it’s time to brainstorm the key message of your speech. This message is known as the central idea, and it serves as a thesis for your presentation. Your instructor may ask you to include a central idea on your outline. Creating a central idea is good practice, because it shows that you can state the main ideas of the speech in one sentence. A central idea elaborates on the speech purpose.

For a persuasive speech, the central idea includes what we’re persuading the audience about, and why our viewpoint is correct. For example: Everyone should register as an organ donor because it’s easy to do, and it could save or drastically improve someone’s life at no cost to the donor. 

For an informative speech, the central idea is a summary thesis, and it gives the main ideas of the speech in one strong statement. For example: The pyramids of Giza, Egypt, were built by hand over six thousand years ago, and their outer structures and inner chambers are mostly intact today.

A strong central idea should have the following three characteristics:

• It should be a complete sentence.
• It should make a statement, not ask a question.
• It should encapsulate each main idea.

The Speech Introduction

Although your instructor may ask you to include the topic, general purpose, specific purpose, and central idea on your speech outline, you actually won’t share these with your audience as part of your speech. Instead, your presentation to the class should begin with your introduction. The introduction and the conclusion are the most important parts of your speech, because they are the parts that your audience is most likely to remember. Thus, the structure and development of these two parts is crucial to the success of your speech. Your speech introduction should do the following five things:

• Begin with an attention-getter.
• Introduce yourself and your topic.
• Include a statement of credibility/interest.
• Relate the topic to your audience.
• Preview your main ideas.

The Attention-Getter

The first—and most important—thing you can do in a speech introduction is to captivate your audience and interest them in your speech topic. It is much easier to keep someone’s attention than to fight to regain it, so the attention-getter is the first part of your speech that your audience will hear.

There are lots of ways you can help your topic appeal to your listeners. One classic example is to tell a short story. This can either be a personal story, or you can recount a story you heard or read somewhere that leads into your topic. A story can help personalize your topic for the audience and bring in a human connection.

Another way to draw attention to your topic is to startle your audience with a shocking statistic or example that they won’t be expecting. Be careful with this technique. If the audience is already familiar with your “shocking” material, your attention-getter could backfire, and you may end up losing the attention of your audience instead of gaining it.

Many students like to begin their speeches by asking a series of rhetorical questions. This requires the audience to think about the speech topic and make personal applications. If you start your speech in this way, make sure that you ask a few questions. One is rarely enough to generate interest in the topic. Also, the questions should make the audience ponder something. Suppose I began my speech with, “How many of you like lemons? Well, today I’m going to inform you about Miracle Berries.” Did that get your attention? Not likely. Are you excited to hear more about my topic? It’s doubtful. Let’s try that again. “By show of hands, who here likes drinking lemonade? Okay, now who likes having a slice or two of lemons in their drinking water? Now, how many of you would enjoy snacking on slices of lemon—no sugar added? Well, what if I told you there was a way to make lemons taste intensely sweet, without adding any sugar? Today, I’m going to tell you about Miracle Berries. . . .” When using questions as an attention-getter, you might consider incorporating a silent survey. This is where you have your audience answer your questions in a physical way, such as by raising a hand. If students answer your questions vocally, the attention-getter will likely go on for far too long. A silent survey keeps the entire audience involved, without letting the audience take over your speech.

Additionally, you could begin with a powerful quote that ties into your topic. Make sure that you tell the audience where the quote comes from. If the source of the quote is someone that your audience is not likely to be familiar with, you may need to contextualize the source and explain why the words of this person are relevant. For example, if I began my speech, “‘Taxes are the price we pay for civilized society,’ as Oliver Wendell Holmes Junior said . . . ,” your audience might wonder, Who is this person? Nobody knows, so nobody cares. I should contextualize this source, by saying something like, “According to U.S. Supreme Court Justice Oliver Wendell Holmes Junior . . .” Now my audience will understand why the person who spoke these words is relevant.

You might also try to get the audience’s attention by making them curious about your topic. Give them some clues, and see if they can guess what your topic will be from these clues. Be sure to take a moment and celebrate with them when they finally guess correctly!

Finally, you can begin your speech with some audience participation. Just make sure this is carefully planned and not too complicated. You don’t want the attention-getter to take up all the allotted time for your speech. One student began her informative presentation by having everyone write down five numbers, between zero and nine, in any order, with no repeats. She then held a mini lottery for the class by randomly drawing numbers from a hat and giving a small prize to the student whose written-down numbers were the closest to the drawn ones. This was an exciting way to begin a speech on the New York Lottery.

The attention-getter of the speech is arguably the most important part of the presentation. If you don’t capture the audience’s attention, they are less likely to take in the rest of your speech. Thus, it is worthwhile to spend some time developing an engaging attention-getter that you are comfortable delivering.

Introducing Yourself and Your Topic

Now that your audience is focused and interested in what you have to say, you should share with them who you are, and what you will be speaking to them about. This is especially important if you have used a detailed or complex attention-getter, where it may be necessary to clarify your actual topic for the audience.

Statement of Credibility/Interest

Once you have piqued the interest of your audience, and they know who you are and what you’ll be speaking about, it’s time to gain their trust. What makes you a credible speaker on this topic? Share with the audience why you chose this particular subject, and any personal experience you have with it. For example, if I were giving an informative speech on lacrosse, I might say, “I was first exposed to lacrosse in middle school, and I went on to play the sport for all four years of high school. Our team was very successful, and we won several championships.”

However, you might give a speech on a topic with which you have had no direct experience. Never fear! You can also tell the audience about the kinds of research you have done to prepare yourself to speak on this subject. For example: “Although I’ve never actually played lacrosse, I’ve always been curious about it. I began preparing for this speech by watching videos online to understand how the sport is played, and I found some great articles to help me understand its history and development.”

Sharing your interest in this topic, along with your experience with it, or an explanation of your research process will show the audience that you are a credible speaker on this topic and someone worth listening to.

Relating the Topic to Your Audience

The next step is to help the audience see how they can relate to the topic you have chosen. Be creative! This can be a challenging step, and it requires some critical thinking. Suppose you are giving a speech where you are persuading your audience that college students shouldn’t have to buy textbooks for their classes. Well, this is an easy one, because almost everyone in your audience will be a college student, and most people like to save money. Now, imagine that you are giving a speech to inform your audience about conjoined twins. It is unlikely that you will have many pairs of conjoined twins in your audience, so how can you make this topic relatable? You might start with the idea that many audience members may want to have children (or more children) someday, or they may know people who plan to have children. It’s important to be informed about a condition that could affect these future children. Also, you could take the angle that we live in a complex world, and we have to deal with lots of different kinds of people. Understanding more about the conditions of people different from ourselves can help us develop empathy. Almost any topic can relate to your audience, but some will take more work than others.

Previewing your Main Ideas

For the final part of the speech introduction, you’ll give your audience a summary of what you’ll specifically be talking about in this speech. This is different from introducing yourself and your topic. There, you might tell the audience that you’ll be informing them about the axolotl. In the preview, you’ll let them know that this speech will describe the physical appearance of the axolotl, where it lives, and how it regenerates different parts of its body. The preview is given at the end of the introduction to help the audience pace the speech. For the example above, when you come to the part about the axolotl regenerating, the audience will know that the speech is almost done. It also helps your audience to know what they should be focusing on during your speech, and what the takeaway will be.

The speech introduction is the foundation of your presentation, and it’s important to ensure that this foundation is sturdy. If the foundation of a building is unstable, the building may crumble and fall apart. Similarly, the speech introduction prepares the audience for the body of the speech. If the introduction is underdeveloped, the rest of the speech will be weakened by association. It is worth taking some extra time to make sure your speech introduction covers each of the five steps.

The Body of the Speech

The body of the speech is where you elaborate on your main ideas, providing information to support the ideas and using transitions to show the relationships between ideas. The body of your speech might begin with a transition from the introduction.

Transitioning from Point to Point

Suppose you were driving a car down the highway, and the driver in front of you kept switching lanes abruptly without using a turn signal. Wouldn’t that be frustrating? Well, when a speaker doesn’t use transitions, it creates a similarly jarring experience for the audience. Using a transition phrase prepares the audience for a new topic and helps your speech flow logically from point to point.

Transitions in a speech are a little bit different from transitions used in written work. When you are writing an essay, you can use a word such as “also” or “however” to move on to your next point. In a speech, you need to be more specific. The audience needs a clear signal that you are about to begin a new point. In order to transition to your first main point, you might say, “Let’s begin by,” “I’d like to start with,” “First of all, ” “To commence,” etc. For additional main ideas, you could transition with, “Moving on,” “My next point will be,” “Now that we’ve looked at _____, I’ll tell you about _____,” etc. Transitions are especially helpful in separating out your main ideas for your audience so that the body of the speech has distinct sections.

The Main Ideas

The main ideas are the major subtopics of your speech, each serving as a topic sentence in your speech. As a general rule, you should have at least two main ideas. If you only have one main idea, your speech has nowhere to go, and it may feel repetitive for the audience. That being said, you generally shouldn’t have more than five main ideas in your speech. Once you get past the fifth main idea, the audience may have trouble remembering the first one! It’s often a good idea to plan on having three main ideas for your speech. Think about how often the number three comes up in life: three strikes in baseball; three wishes; first, second, and third place, etc. In writing, this is known as the “Rule of Three.” How many bears does Goldilocks encounter? How many musketeers are there? People are used to hearing things come up in sets of three, and so having three main points may make it easier for your audience to remember them. In the end, though, you will need to decide on the appropriate number of points you need to develop your speech topic for your audience.

The Supporting Material

After you have your main ideas planned out, it’s time to start researching material to support these points. For each point, you’ll need some things to talk about. Depending on how you have chosen to organize your speech, you may need to look up some facts to share. This includes definitions, descriptions, and explanations. If you have too many facts, your speech may come across as dry and lacking in depth. Facts are generally used to lay the foundation for your main idea, and you will use other supporting materials to illustrate your point or defend your argument.

As you continue to research your topic, you should look for examples to share. Examples help your audience to understand and relate to your main idea. If I were giving an informative speech on the solar eclipses, I might share a brief example with my audience: “On Monday, August 17th, 2017, a rare, full solar eclipse crossed the North American continent.” A brief example takes an abstract idea from your speech and quickly translates it into a real-life situation. This can help make your topic clearer for your audience.

In that same speech on solar eclipses, you could also use an extended example. In this situation, you would fill in all the details to create a story for your audience. “It was a day to be remembered. Hotels across North America had been booked over a year in advance, and millions of people traveled to find a spot in the path of totality—the area, about 70 miles wide, that would experience a total eclipse of the sun. As the time of the eclipse drew near, the air felt noticeably colder, and there were strange shadows on the ground. Then, for a little over a minute in most cities, the sky was plunged into darkness and the beautiful, white corona of the sun could be seen, along with a few stars. People gasped and screamed with delight. It was over all too soon, but those who witnessed this event would never forget it.” Extended examples add a personal touch to your speech and can help ensure that you have enough content to reach the timing parameters of your assignment.

Additionally, you may decide to use a hypothetical example, beginning with phrases like, “What if you…,” “Suppose you…,” or “Imagine that you….” When used in a speech, a hypothetical example puts the audience into your speech. These types of examples work well as attention-getters in the introduction, and you can use them throughout your speech to grab the attention of your audience and refocus them on your topic. As the audience members think about how they would respond to the imagined scenario, they are directly engaging with your speech concepts.

If you are looking to build credibility with your audience on your main idea, you should include testimonies as part of your supporting material. In the court of law, a person who has experience with the subject of the trial is called upon to give their opinion or relate their direct experience. This is similar to how testimonies are used in a speech, where you will include quotations from people who are experienced with your topic. These quotations fall into two categories: expert and peer. An expert testimony comes from someone who has professional experience with the topic, or some other publicly recognized form of expertise. A peer testimony is someone who has personal experience with your topic, but this experience is not from a professional or academic standpoint. Now, which is better for your speech, expert or peer testimonies? It depends. People tend to trust expert testimony about scientific and medical points; however, people relate to a peer testimony more when the speech point has to do with everyday life. Sometimes expert testimony can feel out of touch with how the average person lives.

Another way to come across as a credible speaker on your topic is to include statistics in your speech. Any numerical data in your speech, except, perhaps, a date or time, would be considered a statistic. When people hear numbers, they are more likely to believe that what you are telling them is backed up by research. However, you need to make sure you are using statistics appropriately. Here are some guidelines to follow when using this type of supporting material.

• Cite: If you use a statistic in your speech, you need to tell us where that number came from. Otherwise, we’ll think you made it up!
• Be sparing: Don’t use too many statistics in your speech! Remember, statistics are like spices. If you use the right ones, they will bring out the flavors of your meal, but if you use too many, they will overwhelm your meal.
• Round: It can be difficult to process complex numbers unless we see them written out. While it’s fine to read that “New York City covers 300.36 miles,” in a speech, it’s better to say that “New York City has just over 300 miles.” It’s okay to be a little less accurate, if it helps you to be understood. Words like “approximately,” “close to,” “almost,” and “nearly” will come in handy here.
• Explain: Help your audience to understand the numbers you are using. For example: “How much is a billion dollars? You could spend $100,000 a day for 25 years before you’d run out of cash.” During your speech, help us grasp complicated numbers in terms we can relate to.

No matter what materials you decide to use in your speech to support your main ideas, you’ll want to include citations in your outline to show where you found this information. Unlike writing, which has several formal citation styles, there is no specific way to cite your sources in your speech body. Your professor may require you to use a particular writing citation style (APA, MLA, Chicago, Associated Press). If not, note that speech citations should include at least the source where you found the information and the date the information was published. You may also include the author of the information, but you may need to contextualize this for us. For example, if I said during my speech, “According to Bob Smith…,” who is Bob Smith? No one knows, and no one cares. However, if I said, “According to the financial journalist Bob Smith, in an article published by The New York Times last month…,” people may care more about Bob’s point of view. The date is important here because the recency of your information can affect its relevance. Unlike a citation in a paper, you don’t need to cite your source every time you use information from it. This would become tedious for the audience to listen to. Instead, you should add your citation at the beginning or end of the portion of your speech in which you are sharing information from that source. For example: “All of the statistics I’ve shared today come from the Red Cross website, updated in 2019.” Or, “The examples you’ll be hearing in my speech all come from the Mermaid documentary published on Animal Planet in 2011.” These oral citations give your audience enough information about your sources to be able to find a complete reference on your outline, if they need to verify something.

The Speech Conclusion

Once you have finished taking your audience on a journey through the main ideas of your speech, it’s time to draw things to a close. However, you need to give your audience a hint that the end is coming. We call this a signal . If you forget to signal the end of your speech, you may finish speaking and find that your audience does not break into applause. They didn’t realize you were on your way to the finish line. Giving your audience a signal alerts them that your speech will be over soon and helps them emotionally prepare for the end of your speech. The signal can be given a specific phrase, such as, “I’d like to end by…” or “to wrap things up….” Pay attention, and you may notice that your college professors will often use a verbal signal near the end of the class session, such as, “and last of all…” or “before we go….” Try using a signal phrase in your next presentation, and see if you can spot your audience visibly perking up when they hear it. More advanced signals can also signal the end of the speech by changing the rate, pitch, or volume of their remarks. However, if you are using this technique, be sure to practice in front of someone before your actual presentation in class. You may think that you’re effecting a great change in the way you are speaking, but those changes might need to be exaggerated to be noticeable by your audience. The only way you’ll know for sure is to get some live feedback.

The signal of the conclusion leads into a brief summary of your main ideas. Simply restate an overview of the main ideas you just covered to help your audience retain the message of your speech. You may notice that your professors will also do this near the end of a class session. “Today we have covered…” is a common way for this to begin.

You’ll want to cap off your conclusion with a strong statement . It’s a good idea to actually plan out, word for word, what you would like to say for the last line of your speech. The audience is most likely to remember the first thing you said, and the last thing you said, so these words are the most important part of your speech. As much as you are able, commit them to memory. This will help you to make eye contact with your audience as you speak to help the words land with maximum effect. A strong statement can be a quote, or it can refer back to something you said in your introduction. In a persuasive speech, this statement will usually contain a call to action, or it will reinforce what you want your audience to believe, feel or do after hearing your presentation. For an informative speech, the strong statement should reinforce the importance of knowing about your topic, or what makes it so interesting.

It may be useful to think of the Three S’s of the speech conclusion as you work on this part of your presentation. Using a signal, summary, and strong statement will provide closure for the audience and help them to remember the ideas that you shared.

Creating a List of References

The last piece of your outline will generally be a list of references that you have used to provide source material for your speech. There should be at least one citation in the body of your speech from each reference. A reference is not just a website link to your research, but it shares details about your source in an organized format. You will generally need to provide the author’s name and the title of the piece, along with the name of the source you got this information from, and the date it was published. If you found the source online, you will also include the URL for the web page where this source can be found. There are standardized ways to organize all this information, and your professor may ask you to use a specific format. The two most common styles for formatting references are MLA and APA. You can find many resources, both online, and in your college’s library, to help you apply the correct formatting of the style your professor has requested. Carefully following these guidelines will add a professional polish to your speech outline and help you develop attention to detail in your written work, which is a valuable skill in the workforce, and in daily life.

Practicing with the Outline

As you are preparing to present your speech, it may be helpful to highlight key words and phrases so that you can quickly find the information you need in a single glance. This way you can have consistent eye contact with your audience. You want to avoid bobbing your head up and down as you speak, alternating between reading and seeing your audience. Remember, the outline is merely there to keep you on track. You don’t have to say all the words exactly as you have written them. In fact, your words will have much greater impact with the audience if you can create the impression that you are speaking spontaneously. Don’t be afraid to check in with your outline to make sure you have included all your ideas, and in the correct order, but also don’t rely so much on the outline that you are not connected to the audience.

If your instructor has asked you to include a speech topic, general purpose, specific purpose, purpose statement, and/or central idea on your outline, do not include these as part of your speech presentation. They belong on the outline to show your professor that you understood the topic and the goals for the assignment, and that you had a clear thesis for the speech, but you don’t share these out loud with your audience. Likewise, you also won’t read off the references to the audience at the end. These are part of the written assignment, but your oral citations are sufficient to establish your credibility in your presentation. For each speech assignment, you’ll begin with the introduction and finish up with the conclusion.

To help you prepare for your in-class presentation, you should plan on practicing your speech out loud, with a timer, in front of at least one other person. The first time you run through your speech in this way, you’ll find out what you’ve got, and you will likely need to make some adjustments to your outline. You can also get some feedback on your speech delivery, so that you can begin to refine your presentation skills. Continue this process of making changes and then practicing again in front of someone. In general, by the fifth time you’ve gone through the speech, you have it loosely committed to memory. You will know the overall flow of your topics and supporting material, and you can focus on connecting with your audience.

Remember the example of the disjointed building at the beginning of this chapter? The building had important rooms, but it was very difficult to navigate between them and make use of them. This concept also applies to your speech. You might find interesting examples and compelling arguments, but if they are not organized well, your audience may miss them. A well-organized speech will help your audience process and remember your message and will give you greater confidence as a speaker. Spending a little extra time polishing your outline will pay off in dividends towards a speech performance that you can be proud of.

Review Questions

• Why is it important to create an outline for a presentation?
• What are the three general purposes of speech presentations?
• What is the difference between a specific purpose, or purpose statement, of a speech and its central idea?
• What are the five parts of a speech introduction?
• How do transitions in a speech help the audience?
• What is an example of a type of effective attention-getter for a speech?
• Why should we use statistics sparingly in our presentations?
• When would a peer testimony be more credible with the audience than an expert testimony?
• How does oral citation differ from the type of citation you would use for an essay?
• What could you say to signal the end of your speech?
• What information might you include in your outline that you would speak aloud as part of your speech?

Class Activities

• Read aloud a series of specific purposes or purpose statements, and have the students classify each as having the general purpose of informing, persuading, or entertaining.
• Write down different types of attention-getters on small pieces of paper, such as “Telling a story,” “Startling the audience,” “Asking rhetorical questions,” “Using a powerful quote,” “Making the audience curious,” “Having the audience participate,” etc. Break up the class into small groups and have each group blindly choose an attention-getter from the pile. Then, give the entire class a topic, such as “Chewing gum.” Each group has to come up with an attention-getter for this topic in the type they selected.
• Have students help you come up with a list of 10–14 totally random, but specific, people, places, or things. Give a few examples, such as: mustaches, black widow spiders, North Dakota, etc. Once you have a list, pair the students up and have them share how they would establish credibility on this topic. Do they have personal experience with this topic? Will they need to do research?
• Using the same list as above, have students work with their partner to decide how they would relate this topic to their diverse classroom audience.
• Create an abbreviated preparation outline for students that includes the general purpose, specific purpose, central Idea, and a list of main points. Break up the class into small groups and give each group either the introduction or a main point. Ask each group to prepare 1–2 minutes of content for their section of the speech and elect a spokesperson to present their section to the class. Once the students are prepared, start a timer and do the presentation. Provide transitions between main ideas and a conclusion.
• Have the students find a quotation from their favorite celebrity in an article (not a from a website that simply lists quotations). Break up the class into small groups, have students share their quotation with their group, and let each group pick the best one to present to the class. The elected spokesperson for each group will share the quotation beginning with an oral citation as follows: “According to [the celebrity’s name], as reported by [the source of the quotation] on [the date] . . .”
• Make 5–10 enlarged copies of both an APA reference and an MLA reference. Cut the copies up so that the author, article title, publication date, URL, and other elements of the reference each appear on a different slip of paper. Divide the class into groups and give each group an APA “puzzle” to assemble. The first group to assemble its reference correctly wins! Repeat with the MLA reference.
• Pass out a lined index card to each student. Give students an easy topic, and have them freewrite in complete sentences on this topic until either the time is up or the card is filled. Next, have students choose 10 key words that will help them remember what they wrote and list those words on the blank side of the card. Then, pair the students up and tell them to decide who will be “Person A” and who will be “Person B.” “Person A” holds their card so that they can see only the key words and their partner can see the freewriting. “Person A” then attempts to share what they wrote with “Person B,” using only the key words as a prompt. At the end, “Person B” will let them know if anything was left out. Next, the partners will switch roles, so that “Person B” can present. Have a discussion with the class about the difference between presentation notes and preparation outlines.

Works Consulted

Gallo, Carmine. Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds . St. Martin’s Press, 2014.

Hemmert, Nancy Grass. Public Speaking in American English: A Guide for Non-Native Speakers . Pearson, 2007.

Lucas, Stephen E. The Art of Public Speaking . 12th ed., McGraw Hill, 2014.

Powell, Susanna, et al. Stand and Deliver: High Impact Presentations . 4th ed., Pearson, 2014.

the general reason or intention of the speech, such as to inform, persuade, or entertain

the reason or intention that is specific to a particular speech

a statement that identifies the goal for the audience of a speech

references to the sources of information

references to the sources of information given verbally during a speech

a hint that the conclusion of a speech is coming soon

a brief restatement of the main ideas

a statement that leaves a lasting impression on the audience

Start Here, Speak Anywhere! Second Edition Copyright © by Rebecca Collier, M.B.A. is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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19.5 Writing Process: Writing to Speak

Learning outcomes.

By the end of this section, you will be able to:

• Develop a writing project through multiple drafts.
• Compose texts that use rhetorical concepts appropriately in a speech.
• Apply effective shifts in voice, diction, tone, formality, design, medium, and structure.
• Demonstrate orality as an aspect of culture.
• Provide and act on productive feedback to works in progress through the collaborative and social aspects of the writing process.
• Adapt composing processes for a variety of technologies and modalities.

Now it’s time to try your hand at writing a script or speaking outline for a public audience. Decide on a topic, and take that topic through the planning, drafting, and revision processes. Remember that even the informal writing you do when planning a script or speaking outline is recursive , meaning it is not linear. You will probably go back and forth between sections and processes.

You may question of the wisdom of preparation before speaking to the public. After all, you may post regularly to social media, for example, without following the processes of drafting and revising. However, “winging it” when it comes to speech is not a wise strategy. As a genre, social media in particular lends itself to short and simple messaging. Viewers allow producers very little time and attention before clicking to view the next item. Some sources say that you have 10 seconds to get the attention of a viewer; by the one-minute mark, you may have lost up to 45 percent of your viewers. Live adult audiences will pay attention for about 20 minute increments before their minds begin to wander; for young audiences, the time is even less. Given that knowledge, you must craft your message accordingly.

Summary of Assignment: Writing to Speak, Speaking to Act

You may have heard that merely believing in a cause is not enough; you must take action to create change. As you keep the idea of social, political, or economic change in mind, your task is to develop an outline as the basis for a speech to a live audience or on a social media platform of your choice. The topic is an issue you care about. Speaking from an outline rather than from a written script helps ensure that your speech is natural and smooth. Your audience should not feel as though you are reading aloud to them. If you are free to choose your own topic, consider a cause meaningful to you, or consider using one of the following suggestions as your topic or as inspiration for it:

• Police and mental health services reform
• Standards-based reform in education
• Global human rights
• Liberty and justice for all
• Reduction of carbon emissions

Your speech may incorporate multimedia components as you see fit. You’ll also need to plan how to access the audience or platform you have in mind.

As you craft your outline, keep in mind your audience, your purpose for addressing them, and your support for that purpose by using key ideas, reasons, and evidence. When planning your script, use an organizer to collect information so that you can support your ideas credibly with a well-developed argument.

Using Your Authentic Voice

Unlike most formal academic papers, oral presentations give you an opportunity to consider how you might challenge formal writing conventions by delivering your script in your authentic voice. Oral compositions offer an opportunity to bring through conventions of your own culture, perhaps including discursive patterns of language and grammar and challenges to standard language ideologies. As always, keep your audience and purpose in mind as you make choices about your use of language.

Researching and Narrowing the Topic

After choosing the overall subject of your script, research the general topic to learn about context, background information, and related issues. Then narrow the topic and focus your research, as guided by your working thesis and purpose. You can return to Argumentative Research: Enhancing the Art of Rhetoric with Evidence , Research Process: Accessing and Recording Information , and Annotated Bibliography: Gathering, Evaluating, and Documenting Sources to review research processes, including how to allow research to shape your thesis and organization.

After choosing a topic, you will probably need to narrow it further. One way to achieve this task is by brainstorming , which involves generating possible ideas and thoughts quickly and informally. A basic, fast-paced brainstorming technique is simply to list all your possible ideas on paper and combine those that are related. Then you can eliminate some ideas to narrow the range. For example, for this assignment, you might list all of the causes toward which you feel sympathetic. Beginning with an idea that already interests you will help you remain enthusiastic about the idea and generate a positive tone that will come across to the audience and maximize the effectiveness of the presentation.

For example, if you’re interested in the environment, your brainstorm might include the following:

• Deforestation
• Plastic waste
• Rising carbon levels
• Global warming

If you think you still need new ideas at this point, spend some time researching advocacy organizations. Next, expand each idea by creating subtopics. This activity will help you eliminate topics that are difficult to elaborate on—or at least you will know that you need to conduct more research. In summary, follow this process as you choose and narrow your topic:

• Brainstorm ideas that already interest you or with which you have experience.
• Circle topics appropriate for the assignment.
• Cross out topics that you think you cannot make relevant to the audience. Remember, you are developing a presentation for a public forum.
• For remaining topics, flesh out subtopics with ideas you might cover in your script. You should have between two and five key ideas; three is fairly typical.
• Eliminate topics for which you lack sufficient material, or do the necessary research to obtain more.
• Finally, decide on a topic that you have the resources to research.

Another Lens. Because this chapter focuses on activism and you have read the Trailblazer feature about Alice Wong’s work in the disability activism space, think about content consumers (readers, listeners) who experience the world through the lens of disability. Challenge yourself to create content that meets the needs of diverse consumers. Because the assignment is an activist script outline for a presentation, it naturally lends itself to those who are abled in the areas of sight and hearing. Consider people who are visually impaired or hard of hearing. How might you adapt your script and its delivery to make it accessible to all?

One option to consider is visual representation of your presentation through an infographic that depicts the thesis, main reasoning, and evidence to reach those who cannot hear a speech. Or consider how you might adapt the delivery of a script to reach those who experience visual limitations. By making considerations for accessibility, you will strengthen your message for all who interact with it.

Quick Launch: Outlining

Before your presentation, create an outline of the main ideas you plan to discuss. An outline is a framework that helps you organize your major claims, reasoning, supporting details, and evidence. Creating an outline is also a way to create a natural flow for your ideas and provide a foundation for engaging your audience. Doing this basic organizational work at the beginning will help you present your ideas so that they will have the greatest impact on your audience.

The first step in creating your outline is to develop a purpose statement . This one-sentence statement reveals what you hope to accomplish in the presentation—that is, your objective. The purpose statement isn’t something that you will include in your actual presentation; the purpose statement is for you. It will help you keep your audience at the center of your script, create a central idea, and, most of all, give you a realistic goal. One example of a purpose statement for an informational speech might read, “By the end of this presentation, my audience will better understand the impact of plastic waste on the ocean and the world.” Or, for a persuasive speech, a purpose statement on a similar topic might read, “By the end of this presentation, my audience will feel compelled to reduce their use of disposable plastic.”

Although a speaking outline resembles an outline for an academic paper, with special considerations for the genre, it does not need to be as detailed as an outline for a research paper. Rather, a speaking outline will form the framework for speech. Feel free to write your outline as complete thoughts, sentence fragments, or even bullet points.

A presentation’s basic format is relatively similar to most other writing: an introduction, three to five major supporting points, and a conclusion. The major differences will be the genre-specific choices you make about presenting this information.

Introduction

Like most persuasive writing, your presentation needs an introduction that establishes its purpose. The introduction should engage the audience, present the topic and main ideas, and validate the speaker’s credibility. Engaging your audience is important. You can capture an audience’s attention by relating an anecdote or a quotation, posing a question, using humor, relating surprising facts or statistics, or any other method you think will do the job.

The introduction will usually lead seamlessly into a definitive statement of the main theme or claim. As you would include a thesis in the introduction of a piece of persuasive writing, your introduction here also should include a statement that previews the main idea and briefly touches on key points. Though you are outlining your presentation rather than writing a full script, it is a good idea to write your thesis so that you clearly identify your aim. When presenting, you won’t have to read your script word for word, but recording the thesis clearly will enable you to summarize the central idea of your presentation easily.

Finally, the introduction is your opportunity to establish credibility with your audience and to tell them why they should listen to what you have to say. Include a brief statement of your credentials, experience, and knowledge that demonstrates your credibility or authority on the topic.

The main section of the outline, the body is the longest part of the script and the one in which you present key points to support the main idea. Each key point should stem organically from the script’s goal and your thesis. Although standard practice is to present three key ideas, you may choose to have between two and five. Any fewer, and you won’t support your thesis sufficiently; any more, and your audience will lose track of them. Back each key idea with several points, including reasoning, evidence, and audiovisual support.

You can organize your key ideas in several ways. Determining an organizational pattern helps you narrow the central ideas generated from research and allows you to plan material for your script. Topical patterns break main ideas into smaller ideas or subcategories. After dividing the topics into subtopics, consider the most logical order of points. There is often no right answer to this order, so feel free to move your ideas around to create the greatest impact. For example, a topic discussing World War II battles might best be presented in chronological order (listed or arranged according to time sequence), but a topic broken down to address the causes of World War II (diplomatic factors, nationalism, World War I peace treaty) may not fit into an obvious pattern. In a persuasive script, problem-and-solution or cause-and-effect patterns of reasoning may be the best way to organize ideas. These and other organizational patterns are discussed in Reasoning Strategies: Improving Critical Thinking .

This portion of the script provides a summary and is your final opportunity to make an impression on your audience. Typically, in this section, you restate the thesis convincingly and, if applicable in a persuasive script, tell your audience what you believe they should do. Also, you briefly revisit each key idea in the context of how it supports your thesis. Strong conclusions are especially important in scripts.

One strategy for writing conclusions is the “mirrored” conclusion that ties back to the introduction. For example, if you use a statistic to engage your audience’s attention, you return to that statistic in the conclusion. Consider the following example.

student sample text Introduction: It takes 450 years for one plastic bottle to decompose in a landfill. Now consider the fact that, according to the U.S. government, at least 50 million plastic bottles are thrown away each day in the United States. end student sample text

student sample text Mirrored Conclusion: Each time you’re tempted to reach for a plastic bottle, contemplate the 50 million that end up in landfills each year. Consider other options that spare our environment from the centuries of decomposition that each one contributes to. end student sample text

For writers who have difficulty beginning, one idea is to reverse-engineer the structure of the script. Beginning with the conclusion will help you know where you need to end up, thus making it easier to create a roadmap for getting there. This strategy can provide consistency and add emphasis to the key ideas in the script.

Keeping in mind the basic parts of a script outline, you can now begin to craft a skeletal version your own. Use a graphic organizer like Table 19.1 to gather and organize your initial thoughts.

A sample skeletal outline might include the following information.

Drafting: Signpost Language; Tone, Repetition and Parallelism; Media and Other Visuals; and Cultural Cues

After you have analyzed your audience, selected and narrowed the topic, researched supporting ideas, and created a skeletal outline, you can begin adding flesh to the outline. Gather all supporting material for your topic, and consider the various ways to include notes about effective language and delivery.

Signpost Language

The function of signs is to direct people to the places they are going. Think of a road sign that points to an exit off the highway. Signs also can warn people of places they should not go. Similarly, in presentations, signposts are statements that help the audience know where your presentation is going. These may include

• a preview statement that offers an overview of the path and topics your script will take on;
• transition statements between the introduction and body, between key points and ideas, and between the body and the conclusion; and
• a conclusion statement that ends the script.

Table 19.3 shows examples of signpost language. Notice the boldfaced words, called transitions , which help readers and listeners navigate between ideas and concepts. Signposts should clearly connect ideas, are often parallel (repeated words or grammatical forms), and mark the most important parts of an argument or explanation.

Tone is a writer or speaker’s attitude as it is conveyed in a composition or script. A writers or speaker’s language choices as well as other elements specific to speech, such as gestures and body language, help create tone. The tone of a presentation depends largely on its purpose, audience, and message.

Consider this text from Annotated Student Sample .

student sample text Without warning, the smaller dog launched itself from its owner’s lap, snarling and snapping at the guide dog. The owner of the small dog jumped up and retrieved her animal from the Labrador’s vest and stomped back to her seat. That neither she nor the still-yapping dog had an obvious panic attack amazed me, as I questioned, to myself of course, what possible service was being provided—other than a moment of exercise. end student sample text

The author’s tone of disapproval is evident when he relates the actions of the untrained, unrestrained dog causing trouble for others. The attitude is emphasized by words with negative connotations such as snarling and stomped .

The tone you choose for your script will help you relate to your audience. It can help your audience feel connected to you and promote your credibility as well as that of the message you wish to impart.

Notice, too, the use of the first person in script writing. While you may have been taught not to use first-person pronouns in most formal or academic writing, speech is completely different. Even in formal scripts, the use of I helps connect listeners to the speaker. In general, effective speakers also use simple, declarative statements in the active voice (subject + verb + object) to emphasize their key ideas and to keep audiences focused on them. Longer, complex sentences may cause audience members to lose focus. Thoughts and sentences should flow conversationally. See Clear and Effective Sentences for more about effective sentences, including use of the active voice.

Repetition and Parallelism

Repetition and parallelism are literary devices that authors and speakers use for emphasis, persuasion, contrast, and rhythm. In repetition , a word, phrase, or sound is repeated for effect. Repetition is also employed in a variety of figurative language. The following example is an excerpt from the surrender speech of Chief Joseph (1840–1904), the Nez Percé leader who surrendered to the U.S. Army in 1877 after the U.S. government had appropriated Nez Percé land. Rather than be forced to live on reservations, Chief Joseph and his followers unsuccessfully attempted to flee to Canada, a journey of about 1,500 miles, during which they were pursued and vastly outnumbered by the U.S. Army. Notice the use of repetition to emphasize the cold and the death toll.

public domain text I am tired of fighting. Our chiefs are killed; Looking Glass is dead , Too-hul-hul-sote is dead. The old men are all dead . . . . He who led on the young men is dead . It is cold , and we have no blankets; the little children are freezing to death . My people, some of them, have run away to the hills and have no blankets, no food. No one knows where they are—perhaps freezing to death . I want to have time to look for my children. . . . Maybe I shall find them among the dead . end public domain text

Parallelism is the use of similar or equivalent constructions of phrases or clauses to emphasize an idea. Parallelism is especially helpful for organizational and structural concerns in a script or composition. Consider this excerpt from President John F. Kennedy ’s (1917–1963) inaugural address:

public domain text Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe in order to assure the survival and the success of liberty. end public domain text

Kennedy uses parallelism for impact as well as to organize his support for the idea that the United States works collaboratively for “the success of liberty.” Parallelism and repetition can work hand in hand as organizational strategies and to emphasize ideas in your script.

Anaphora and epistrophe are two related forms of parallelism.

You can hear examples of parallelism and repetition in audio excerpts on the website American Rhetoric .

In Chapter 19, you have learned about rhetorical techniques used in speech, including parallelism, repetition, and signpost language.

Media and Other Visuals

Because speeches are auditory by nature, you can enhance their effectiveness by using media and other visual aids. These elements can add emphasis, help the audience understand a complex idea, or otherwise support your message. But be careful not to detract from your speech with the media you choose. A common error speakers make is to include too much or irrelevant media.

When considering media and visual aids, remember to keep in mind your audience, purpose, and message. Note these considerations about media and visual aids:

• Use media in a way that doesn’t clutter or overwhelm your presentation. The media you choose should enhance, not detract from, your message.
• Ensure that visuals are large enough for the audience to see. Create or obtain media that is clear, concise, and of high quality. Tiny, hard-to-read graphs or muffled audio clips will only frustrate your audience.
• Keep a consistent visual style, including font, colors, backgrounds, and so on.
• Provide space and time for your audience to listen to, read, and/or view media and other visuals in your presentation.
• Consider accessibility; think about an audience member who relies on an interpreter or who is visually impaired. How can you make your presentation accessible to that person?
• Ensure that your media engages the audience, thus making your speech delivery more dynamic.
• If using technology, make every effort to test it before your presentation.

As you finish drafting your script, consider all the potential aspects of language and organization you might use to create meaning for your audience. Remember that you will give your presentation orally. Therefore, during drafting, take a few minutes at key points—after completing a section, for example—to practice your presentation by reading it aloud. Listen to how it sounds and make adjustments as you go along, considering the oral elements of speech that lend themselves to fluency.

Peer Review: Using Symbols

After you have completed the first draft of your outline, peer review can help you refine your ideas, improve your organization, and strengthen your language. One aspect of effective peer review is marking the text for revision. You and your peers can do this kind of marking by using symbols, which allow reviewers to give feedback quickly and thoughtfully without overwhelming the writer with notes.

Figure 19.10 below provides some of the editing marks to use for proofreading and review. Peer reviewers may also write in the margin to indicate issues with organization, tone, or flow of ideas.

Revising: Interpreting and Responding to Symbols and Context Cues

After a peer has reviewed and provided feedback on your first draft, you will begin the revision process. Remember that writing is recursive, meaning it is not linear. Although revision won’t go on forever, it’s important to revise your work at each point in the writing process. In fact, even though you are officially working with the first draft, it is likely your writing has already undergone some process of revision. You will want to continue this process to strengthen your writing, respond to peer review, and ensure that your script fulfills your intent. Consider the items in the following checklist.

Checklist for Revision

• Is it organized logically?
• Is the topic immediately clear?
• □ Ensure that the script has a clear purpose.
• Does the script respond to what the audience already knows about the subject?
• Does it support new knowledge?
• Have you taken culture into consideration?
• □ Review the introduction to determine whether it hooks the audience and establishes a thesis.
• □ Review the sentences in each paragraph and the order of the paragraphs to ensure that the organization supports the thesis.
• □ Review the conclusion to ensure that it supports the thesis and provides a strong ending.
• □ Read the script again after making revisions to find ways to improve transitions and connections. Consider tone, signpost language, parallelism, and repetition.
• □ Review the draft for conventions, including grammar, spelling, and punctuation.

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• Authors: Michelle Bachelor Robinson, Maria Jerskey, featuring Toby Fulwiler
• Publisher/website: OpenStax
• Book title: Writing Guide with Handbook
• Publication date: Dec 21, 2021
• Location: Houston, Texas
• Book URL: https://openstax.org/books/writing-guide/pages/1-unit-introduction
• Section URL: https://openstax.org/books/writing-guide/pages/19-5-writing-process-writing-to-speak

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